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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Singuda ENSIKOM KUKILA Al-Jami'ah: Journal of Islamic Studies CHEMPUBLISH JOURNAL Majalah Kedokteran Nusantara The Journal Of Medical School Jurnal Ilmiah Manajemen "E M O R" Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business JOURNAL OF APPLIED BUSINESS ADMINISTRATION Math Educa Journal Jurnal Ekonomi Manajemen Sistem Informasi Indonesian Journal of Pharmaceutical and Clinical Research Journal of Telenursing (JOTING) IJOEP : International Journal of Ecophysiology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal Of Science, Technology & Management (IJSTM) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks UPI YPTK Journal of Business and Economics Andalasian International Journal of Agricultural and Natural Sciences Andalasian International Journal of Applied Science, Engineering, and Technology Jurnal Ipteks Terapan : research of applied science and education Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) JURNAL KIMIA SAINTEK DAN PENDIDIKAN Jurnal Ekonomi dan Binsis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Piston: Jurnal Teknologi Indonesian Research Journal on Education Jurnal bintang manajemen Jurnal Penelitian Jurnal Riset Manajemen Molekul: Jurnal Ilmiah Kimia Andalasian International Journal of Social and Entrepreneurial Development JEBD Jurnal Komprehenshif MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Bisinis Digital Jurnal Kimia Unand Jurnal Ilmu Manajemen Dan Pendidikan Journal of Business Economics and Management Jurnal Legislasi Indonesia Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Emil Salim
Universitas Putra Indonesia YPTK Padang
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Pengaruh Promosi Penjualan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Dengan Citra Merek Sebagai Variabel Intervening Pada Pengguna Hp Iphone (Studi Kasus Mahasiswa UPI YPTK Padang Khusus Manajemen) Erik Muhammad Putra; Emil Salim; Engla Desnim Silvia
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to identify and attempt to analyze the effect of sales promotion and price perceptions on customer satisfaction with brand image as an intervening variable for iPhone users (Case Study of UPI YPTK Padang Specialized Management Students). This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this study were UPI YPTK Padang Special Management students. The results of the study found that there is a positive and significant influence between Sales Promotion on Brand Image. There is a positive and significant influence between Perceived Price on Brand Image. There is a positive and significant influence between Sales Promotion on Customer Satisfaction. There is a negative and insignificant effect between Perceived Price on Customer Satisfaction. There is a positive and significant influence between Brand Image on Customer Satisfaction. Brand Image mediates Sales Promotion on Customer Satisfaction. Brand Image mediates Price Perception on Customer Satisfaction.
Pengaruh Kompensasi Dan Kesejahteraan Pegawai Terhadap Kinerja Pegawai Dengan Semangat Kerja Sebagai Variabel Intervening Pada Puskesmas Gunung Di Kota Padang Panjang Diky Setiawan; Emil Salim; Olandari Mulyadi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5013

Abstract

This study aims to analyze the influence of compensation and employee welfare on employee performance, with work morale serving as an intervening variable, at the Gunung Community Health Center (Puskesmas) in Padang Panjang City. The study employs a Structural Equation Modeling (SEM) approach using SmartPLS 3.0 software for analysis. The study population and sample consist of employees from the Gunung Community Health Center in Padang Panjang City. The results indicate a positive and significant influence of compensation on work morale and a positive and significant influence of employee welfare on work morale. There is a positive but insignificant influence of compensation on employee performance, whereas employee welfare has a positive and significant influence on employee performance. Work morale has a positive and significant influence on employee performance. Furthermore, the study finds a positive but insignificant influence of compensation on employee performance mediated by work morale, and a positive and significant influence of employee welfare on employee performance mediated by work morale.
Pengaruh Promosi Dan Service Quality Dalam Meningkatkan Penjualan Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Aplikasi Shopee (Studi Kasus Mahasiswa Upi Yptk Khusus Manajemen) Reza Algeri; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5017

Abstract

This study aims to determine the extent of the influence of Promotion and Service Quality in increasing Sales with Consumer Satisfaction as an intervening variable on the Shopee Application (Case Study of Management Students at UPI “YPTK” Padang). This research uses a quantitative approach and the sampling technique used is purposive sampling with a total sample of 96 respondents, namely Management students of UPI “YPTK” Padang who use the Shopee application. Data analysis was performed using the SmartPLS 3.0 version software. The results of the study indicate that: Promotion has a significant effect on Consumer Satisfaction on the Shopee Application. Service Quality has a significant effect on Consumer Satisfaction on the Shopee Application. Promotion has a significant effect on Sales on the Shopee Application. Service Quality has a significant effect on Sales on the Shopee Application. Consumer Satisfaction has a significant effect on Sales on the Shopee Application. Consumer Satisfaction is able to mediate the effect of Promotion on Sales on the Shopee Application. Consumer Satisfaction is able to mediate the effect of Service Quality on Sales on the Shopee Application.
Pengaruh Kualitas Produk, Harga Dan Promosi Era Digital Terhadap Tingkat Penjualan Dengan Keputusan Pembelian Erwin Erwin; Yulasmi Yulasmi; Emil Salim
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi era digital terhadap tingkat penjualan dengan keputusan pembelian sebagai survey intervening pada Kanopi Café. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Teknik analisis data yang digunakan adalah Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi era digital juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selanjutnya, kualitas produk, harga, dan promosi era digital berpengaruh positif dan signifikan terhadap tingkat penjualan. Keputusan pembelian juga terbukti berpengaruh positif dan signifikan terhadap tingkat penjualan. Selain itu, keputusan pembelian mampu memediasi pengaruh kualitas produk terhadap tingkat penjualan, memediasi pengaruh harga terhadap tingkat penjualan, serta memediasi pengaruh promosi era digital terhadap tingkat penjualan. Temuan ini menunjukkan bahwa peningkatan kualitas produk, penetapan harga yang tepat, serta strategi promosi digital yang efektif dapat meningkatkan keputusan pembelian konsumen yang pada akhirnya berdampak pada peningkatan tingkat penjualan pada Kanopi Café.
Co-Authors Abbian Akbar, Nouval Abdilla, Fauzan Adlis Santoni Admi Admi Afdal Septiawan Afdal Afdal, Afdal Septiawan Agachi, Regan Tisa Alvin Aulia Rahman Aminah Dalimunthe Aminur Amirullah Amrin Andika Yose, Fuad Andri Andri Angelyne, Metha Anggoro Hendrawan Anisah Fitria Efendi Ardi, Lucy Prima Arianto, Anayanti Aridamuriany D. Lubis Asmaria Putri, Della Azizi, Putri Baihaki Hijriyan, Thomi BANGUN, HERIANTO Benni Satria Celsi Karmila Sari Charli, Chintya Ones Christine Dwi Hendria Daffa Al-Khairi, Muhammad Daimon Syukri Dalimunte, Khairunnisa De Lux Putra, Effendy Della Asmaria Putri Della Asmaria Putri Della Asmaria Putri Delvi, Nina Gusmala Dena Salsabila Dewi, Puteri Nigie Kemala Diky Setiawan Dinal Adriansyah Dini Wagini Donda, Donda Dori Mittra Candana Dudut Tanjung Dwi Syukur Phameswari Dwifajri, Muhammad Effendy De Lux Putra, Effendy De Lux Eko Prasetyo, Bayu El Farhani Hasti Habibi Samosir, Fauziah Elfi Amir Elida Mardiah Endang Sugih Arti. Engla Desnim Silvia Erik Muhammad Putra Erwin Erwin Famella Azhara Fausy, Rian Fauzan Abdilla Fitri Yeni, Fitri Francisco, Yosua Geliz Luh Titisari Gema N. Yanni Glorya Sihaloho, Angelica Gunawan Nachrawi Gymnastiar Mustaqiim Hafid Syahputra Halifia Hendri Hanna Magdalena Simangunsong, Irene Hanna Pratiwi Hanum, Tengku Ismanelly Hapzi Ali Hapzi Ali Harkamsyah Andrianof Hendra Saputra Hendra Saputra Henny Sri Wahyuni Herawaty Ginting Hilda Mary Husna, Nikmatul Ikhsan Gusti Rilma Ilahi, Fitratul Imelda Yunita Karo-Karo, Sry Ulina Kasmir Tanjung, Kasmir Keliat, Jane Melita Khamsing Keothoumma Kusuma Danny, Faustina Laimnimitr, Napassawan Lusiana Lusiana M. Faisal Muzaki Maharian Agung Mai Efdi Mai Efdi Mariadi Matlal Fajri Alif Miharja, Marjan Muh. Alfito Ramadhan Muhammad Muhammad Dzaki Gumay Muhammad Fikri Ramadhan Muhammad Ilham Munar Lubis Nabila, Nabila Naja Sakinah, Thara Napitupulu, Pinastiara Naufal Rahman Neldi, Mondra Nia Nadilla Nika Rahma Yanti NILA PRATIWI Nina Gusmala Delvi Nouval Abbian Akbar Novita Ayu Permatasari Novizar Nazir Nugraha, Nila Nurhalima, Nurhalima Oki Wijaya Olandari Mulyadi Paranita, Darni Pebrian Siregar, Jonathan Prasetyo, Bayu Eko Prayoga, Andre Putra, Ramdani Bayu Putri, Della Asmaria Putri, Rhenesa Rachmat Dwi Putranto Rahma Yanti, Nika Rahman, Naufal Rahmayeni Rahmayeni Rahmiana Zein Ramadhani Manurung, Wahidah Ratnam, Deni Ravena, Radha Refilda Refilda Refinel Refinel - Regan Tisa Agachi Revansa, Muhammad Nickhole Reza Algeri Rifi Iron Akhfifni Rina A.C. Saragih Rini Sadiatmi Riska Robianto Robby Usman Rosmianti, Rosmianti Rozaki, Zuhud Sari, Marta Widian Sartika Sartika Shafiyah, Miranda Sijabat, Elinda Juniwati Silvia Sari Siregar, Syifa Sabila Yassarah siti wulandari Sivia Sari Suryati Syafrizayanti Syafrizayanti Syukri Syukri Tanaka, Gracelyn Taqi Septian Suratman Taufik, Muhammad Taufik Theresia Indira Kristanti Tifani Puari, Aninda Tio Putra Wendari Togi Adnan Maruli Sinaga Tree Sabina, Fani TRI SUSANTI Try Nursylla, Rantyta Tuty Anggraini Upita Septiani Utami, Nita Putri Vicky Brama Kumbara Wahyuni, Anisa Tri Wellia, Diana Vanda Winda Afriyenis Yefrida - Yeni Stiadi Yolanda Rozalia Yosi Puspita Sari Yuandani Yulasmi Yulia Eka Putri, Yulia Eka Yulia Fitri Yulia Yulia Yunnie Trisnawati Zefri Yenni Zefriyeni, Zefriyeni Zerni Melmusi Zilfa Zilfa Zumaira