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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Singuda ENSIKOM KUKILA Al-Jami'ah: Journal of Islamic Studies Majalah Kedokteran Nusantara The Journal Of Medical School Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Math Educa Journal Jurnal Ekonomi Manajemen Sistem Informasi Indonesian Journal of Pharmaceutical and Clinical Research Journal of Telenursing (JOTING) IJOEP : International Journal of Ecophysiology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Andalasian International Journal of Agricultural and Natural Sciences Andalasian International Journal of Applied Science, Engineering, and Technology Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) JURNAL KIMIA SAINTEK DAN PENDIDIKAN Jurnal Ekonomi dan Binsis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Piston: Jurnal Teknologi Indonesian Research Journal on Education Jurnal bintang manajemen Jurnal Penelitian Jurnal Riset Manajemen Molekul: Jurnal Ilmiah Kimia Andalasian International Journal of Social and Entrepreneurial Development JEBD MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Jurnal Bisinis Digital Jurnal Kimia Unand Journal of Business Economics and Management Jurnal Legislasi Indonesia Jurnal Ilmiah Manajemen Dan Kewirausahaan
Emil Salim
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PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP MINAT BELI DENGAN KEPERCAYAAN KONSUMEN PADA PENGGUNA PRODUK MS.GLOW Afdal, Afdal Septiawan; Salim, Emil; Ramadhan, Muhammad Fikri
Jurnal Bisnis Digital Vol. 3 No. 2 (2025): Jurnal Bisnis Digital, Vol. 3 No. 2 November 2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh brand ambassador dan citra merek terhadap minat beli dengan kepercayaan konsumen sebagai variabel intervening pada pengguna produk scarlett dikalangan mahasiswa manajemen Bp 23 Upi Yptk Padang. Populasi dalam penelitian ini adalah seluruh mahasiswa manajemen Bp 23 Upi Yptk Padang yaitu sebanyak 589 orang. Metode yang digunakan adalah Structur Equation Modeling (SEM) dengan Partikal Least Square (PLS) 4.0. dengan menggunakan kusioner sebanyak 87 responden. Hasil analisis data menyimpulkan, (1) Terdapat pengaruh positif dan signifikan variabel brand ambassador terhadap kepercayaan konsumen. (2) Terdapat pengaruh positif dan signifikan variabel citra merek terhadap variabel kepercayaan konsumen. (3) Terdapat pengaruh positif dan signifikan variabel brand ambassador terhadap variabel minat beli. (4) Terdapat pengaruh positif dan signifikan variabel citra merek terhadap minat beli. (5) Terdapat pengaruh positif dan tidak signifikan variabel kepercayaan konsumen terhadap minat beli. (6) Terdapat pengaruh positif dan tidak signifikan variabel brand ambassador terhadap variabel minat beli melalui variabel kepercayaan konsumen sebagai variabel intervening.
A Review: Farmers' Local Wisdom on Natural Resources Zuhud Rozaki; Oki Wijaya; Khamsing Keothoumma; Emil Salim
Andalasian International Journal of Agriculture and Natural Sciences (AIJANS) Vol. 1 No. 01 (2020)
Publisher : Lembaga Penelitian dan Pengabdian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.959 KB) | DOI: 10.25077/aijans.v1.i01.25-32.2020

Abstract

Natural resources are essential parts of human life, even the technologies continue to grow, natural resources still become a strategic sector for many countries. Many countries that don’t have many natural resources are trying to collaborate with rich countries. How people manage natural resources is very important to get maximum benefits. Local wisdom seems to have a role in managing natural resources with wise ways, get full benefits without destroying it. Natural resources, especially in terms of soil, water, plant and animal diversity, vegetation cover, climate, and ecosystem services, are fundamental for agricultural systems' structure and function. Therefore how farmers are managing their farming can be seen as farmers are managing natural resources. Farmers’ local wisdom on natural resources can be seen in the shape of how farmers managing their farming activities with various ways that they learned or got from generation to generation. Understanding farmers’ local wisdom on natural resources can help stakeholders make a suitable program for farmers' lives and natural resources development.
Antibacterial Activity and Determination of Total Phenol and Flavonoid of Carica papaya L. Ethanol Extract Karo-Karo, Sry Ulina; Arianto, Anayanti; Salim, Emil
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.738

Abstract

Infectious diseases are Indonesia's most common. Antibiotics are used to treat infections. Medicine needs new antibiotics due to antibiotic resistance. Antibiotics from plants are possible. Papaya leaf carpain alkaloids may be antibacterial. This study determined papaya leaf compound content, flavonoids' total phenol content, and the optimal concentration of papaya leaf ethanol extract that inhibits Staphylococcus aureus and Pseudomonas aeruginosa. The first stages of the research were the maceration of papaya leaf extract with 96% ethanol solvent, the phytochemical screening test (alkaloid, flavonoid, saponin, tannin, and steroid and triterpenoid tests), total phenol and total flavonoids tests, and the paper disc antibacterial activity test. Alkaloids, flavonoids, glycosides, tannins, steroids, and saponins were found in papaya leaf ethanol extract. Papaya leaf ethanol extract has 59.05 mgQE/g flavonoids and 56.80 GAE/g phenols. The antibacterial activity test of papaya leaf ethanol extract measured the diameter of the inhibitory zone on Staphylococcus aureus and Pseudomonas aeruginosa. Alkaloids, flavonoids, glycosides, tannins, steroids, and saponins were found in papaya leaf ethanol extract. Papaya leaf ethanol extract has 59.05 mgQE/g flavonoids and 56.80 GAE/g phenols. Papaya leaf ethanol extract had the best inhibition zone diameter for Staphylococcus aureus at 150 mg/mL (12.85 mm) and Pseudomonas aeruginosa at 150 mg/mL (13.10 mm).
EDUKASI DAN PELATIHAN PEMBUATAN YOGHURT WORTEL SEBAGAI UPAYA PENINGKATAN EKONOMI DAN GIZI MASYARAKAT DI DESA RUMAH BERASTAGI Salim, Emil; Hanum, T. Ismanelly; Yuandani, Yuandani; Syahputra, Hafid; El Farhani Hasti Habibi Samosir, Fauziah; Try Nursylla, Rantyta; Pebrian Siregar, Jonathan; Tree Sabina, Fani; Fitri, Yulia; Glorya Sihaloho, Angelica; Hanna Magdalena Simangunsong, Irene; Kusuma Danny, Faustina; Naja Sakinah, Thara; Bangun, Herianto; Nabila, Nabila
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.%p

Abstract

Desa Rumah Berastagi berada di Kecamatan Berastagi, Kabupaten Karo, Sumatera Utara, Indonesia, merupakan desa dengan kekayaan alam berupa sayur dan buah yang melimpah. Dua komoditas tersebut sudah menjadi sumber penghidupan atau mata pencaharian bagi masyarakat sekitar sejak lama. Salah satu sayur yang melimpah tersebut adalah sayur wortel. Menurut Badan Pusat Statistik, produksi wortel di Sumatera Utara pada tahun 2023 sebesar 145,810 ton masuk kedalam kategori produksi besar dibandingkan provinsi lain. Produksi wortel yang melimpah menjadi permasalahan yang dihadapi Masyarakat Desa Rumah Berastagi karena kelebihan sisa panen sehingga tidak memiliki nilai jual sehingga perlu adanya inovasi agar bernilai ekonomi. Wortel merupakan sayur yang dapat dijadikan sebagai bahan inovasi salah satunya rasa yoghurt dengan manfaat dari kandungan yang dimilikinya antara lain vitamin A, vitamin C, E, B, beta karoten. Yoghurt merupakan salah satu bentuk fermentasi dari susu dengan bantuan bakteri yang memecah laktosa dari susu menjadi asam laktat. Selain itu, pembuatan yoghurt juga murah dan mudah. Tujuan kegiatan ini adalah meningkatkan aspek ekonomi dan aspek kesehatan masyarakat melalui edukasi manfaat yoghurt wortel dan pelatihan pada masyarakat dalam pembuatan inovasi yoghurt wortel.  Pemahaman masyarakat dinilai menggunakan pre-test dan post-test. Sebelum kegiatan pengabdian masyarakat dilaksanakan, tingkat pemahaman masyarakat pada uji pre-test adalah 88,57%, sedangkan setelah diberikan edukasi melalui penyampaian materi, pemutaran media visual, dan praktik langsung, tingkat pemahaman masyarakat pada uji post-test meningkat secara drastis menjadi 97,50%. Pengabdian masyarakat yang telah dilaksanakan ini telah menunjukkan bahwa masyarakat Desa Rumah Berastagi dapat memahami manfaat yoghurt dan mampu membuat yoghurt wortel dengan respon yang positif.
Analisis Strategi Segmentasi, Targeting Dan Positioning Terhadap Efektivitas Pemasaran Pt. L'oreal Indonesia Putri, Erli Azzahra; Salim, Emil; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4179

Abstract

This study aims to analyze the implementation of Segmentation, Targeting, and Positioning (STP) strategies and their impact on the marketing effectiveness of PT L'Oréal Indonesia. The Indonesian cosmetics industry is experiencing significant growth with increasingly fierce competition between global and local brands. This research uses a descriptive qualitative method with SWOT analysis and STP analysis approaches. Data were collected through documentation studies, observations, and literature reviews related to L'Oréal Indonesia's marketing strategies for the period 2020-2025. The results show that PT L'Oréal Indonesia has implemented STP strategies comprehensively through demographic, geographic, and psychographic segmentation with a differentiated marketing approach for various brands in its portfolio. However, marketing effectiveness still faces challenges from the dominance of local brands that are more adaptive to Indonesian cultural values such as halal and emotional closeness. SWOT analysis shows that the company is in a strategic position to implement aggressive growth strategies by leveraging global brand strength and large market opportunities. This study concludes that STP strategies have a positive effect on marketing effectiveness, but require further adjustments to local consumer preferences to increase competitiveness in the Indonesian market.
Kualitas Produk,Lokasi,Loyalitas Pelanggan,Kepuasan Konsumen di Kosmetik H.Amd Aziz agustina, Febi; salim, Emil; putri, Della asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the influence of product quality and location on customer loyalty through customer satisfaction as an intervening variable at H. Amd Aziz Cosmetics in Solok City. The research method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) 3.0, using a questionnaire with 100 respondents. The results of the data analysis indicate that there is a positive and significant influence of product quality on customer satisfaction. There is a positive and significant influence of location on customer satisfaction. There is a positive and significant influence of product quality on customer loyalty. There is a positive and significant influence of location on customer loyalty. There is a positive and significant influence of customer satisfaction on customer loyalty. There is a positive and significant influence of product quality on customer loyalty through customer satisfaction as an intervening variable. The influence of product quality on customer loyalty and the influence of location on customer loyalty at H. Amd Aziz Cosmetics in Solok City.
Pengaruh Kualitas Produk dan Harga terhadap Loyalitas melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Glad2Glow Dena Salsabila; Emil Salim; Yosi Puspita sari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6633

Abstract

This study investigates the influence of product quality and pricing on customer loyalty, with customer satisfaction acting as a mediating variable in the context of Glad2Glow skincare products. A quantitative approach employing a causal–associative research design was adopted. Data were obtained through structured questionnaires administered to 100 consumers of Glad2Glow products. The data were analyzed using Partial Least Squares–based Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.0. The findings indicate that both product quality and price exert a positive and significant effect on customer satisfaction. However, neither product quality nor price demonstrates a significant direct impact on customer loyalty. In contrast, customer satisfaction has a positive and significant effect on customer loyalty and serves as a mediating variable in the relationship between product quality, price, and customer loyalty.
Pengaruh Promosi Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian dengan Minat Beli Sebagai Variabel Intervening(Studi Kasus Mahasiswa Universitas Putra Indonesia “YPTK” Padang Khusus Manajemen) Syawalni, Mutia Riski; Salim, Emil; Pondrinal, Muhammad
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4211

Abstract

This study aims to analyze the effect of promotion and consumer trust on purchasing decisions with buying interest as an intervening variable on the Shopee e-commerce platform. The rapid growth of digital commerce in Indonesia has intensified competition among e-commerce platforms, requiring companies to implement effective promotional strategies and build strong consumer trust. This research employed a quantitative approach with a causal associative design. The population consisted of Management students of Universitas Putra Indonesia YPTK Padang class of 2022 who actively use Shopee. A purposive sampling technique was applied, resulting in 100 respondents. Data were collected using questionnaires and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The results indicate that promotion and consumer trust have a positive and significant effect on buying interest. Furthermore, promotion, consumer trust, and buying interest significantly influence purchasing decisions. Buying interest is also proven to mediate the effect of promotion and consumer trust on purchasing decisions. These findings suggest that strengthening promotional programs and maintaining consumer trust can increase buying interest and ultimately encourage purchasing decisions on Shopee.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA EIGER STORE BUKITTINGGI Abbian Akbar, Nouval; Salim, Emil; Nadilla , Nia
Jurnal Bisnis Digital Vol. 3 No. 2 (2025): Jurnal Bisnis Digital, Vol. 3 No. 2 November 2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i2.3362

Abstract

Peneltian ini bertujuan  untuk mengetahui seberapa besar pembahasan Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Eiger Store Bukittinggi. Data yang digunakan adalah data primer. Populasi penelitian ini adalah masyarakat yang berkunjung atau pengguna pada Eiger Store Kota Bukittinggi. Pengambilan sampel menggunakan teknik random sampling, sampel penelitian ini berjumlah 72 responden. Metode analisis yang digunakan adalah Structure Equation Modeling (SEM) dengan Partial Least Square (PLS). Hasil penelitian yang didapatkan berdasarkan uji hipotesis : (a) Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan (b) Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan (c) Kualitas Produk berpengaruh positif dan signifikan terhadap Minat Beli (d) Harga berpengaruh positif namun tidak signifikan terhadap Minat Beli (e) Kepuasan Pelanggan berpengaruh negatif tidak signifikan terhadap Minat Beli (f) Kepuasan Pelanggan tidak mampu memediasi secara tidak signifikan pengaruh Kualitas Produk terhadap Minat Beli (g) Kepuasan Pelanggan tidak mampu memediasi secara tidak signifikan pengaruh Harga terhadap Minat Beli.
PENGARUH CITRA MEREK DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN Abdilla, Fauzan; Salim, Emil; Nadilla, Nia
Jurnal Bisnis Digital Vol. 3 No. 2 (2025): Jurnal Bisnis Digital, Vol. 3 No. 2 November 2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i2.3469

Abstract

Pengaruh Citra Merek Dan Promosi Penjualan Terhadap Keputusan Pembelian Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada KFC Ahmad Yani Padang (Studi Kasus Pada Mahasiswa UPI “YPTK” Padang Khusus Jurusan Manajemen Angkatan 2021. Penelitian ini adalah model Structural Equation Modeling (SEM) dengan alat bantu analisis SmartPLS 3.0. Populasi dan sampel penelitian ini adalah Mahasiswa Manajemen UPI “YPTK” Padang angkatan 2021. Hasil penelitian menemukan Terdapat pengaruh positif dan signifikan antara Citra Merek terhadap Kepuasan Pelanggan. Terdapat pengaruh positif dan signifikan antara Promosi Penjualan terhadap Kepuasan Pelanggan. Terdapat pengaruh positif dan signifikan antara Citra Merek terhadap Keputusan Pembelian. Terdapat pengaruh positif dan tidak signifikan antara Promosi Penjualan terhadap Keputusan Pembelian. Terdapat pengaruh positif dan signifikan antara Kepuasan Pelanggan terhadap Keputusan Pembelian. Kepuasan Pelanggan mampu memediasi Citra Merek terhadap Keputusan Pembelian. Kepuasan Pelanggan mampu memediasi Promosi Penjualan terhadap Keputusan Pembelian.
Co-Authors Abbian Akbar, Nouval Abdilla, Fauzan Adlis Santoni Admi Admi Afdal, Afdal Septiawan Agachi, Regan Tisa Agustina, Febi Aminah Dalimunthe Aminur Aminuyati Amirullah Amrin Andika Yose, Fuad Andri Andri Angelyne, Metha Anggoro Hendrawan Anisah Fitria Efendi Arianto, Anayanti Aridamuriany D. Lubis Asmaria Putri, Della Baihaki Hijriyan, Thomi BANGUN, HERIANTO Benni Satria Celsi Karmila Sari Charli, Chintya Ones Christine Dwi Hendria Daffa Al-Khairi, Muhammad Daimon Syukri Dalimunte, Khairunnisa De Lux Putra, Effendy Delvi, Nina Gusmala Dena Salsabila Dewi, Puteri Nigie Kemala Dini Wagini Donda, Donda Dori Mitra Candana Dudut Tanjung Dwi Syukur Phameswari Dwifajri, Muhammad Effendy De Lux Putra, Effendy De Lux Eko Prasetyo, Bayu El Farhani Hasti Habibi Samosir, Fauziah Elfi Amir Elida Mardiah Endang Sugih Arti. Famella Azhara Fausy, Rian Francisco, Yosua Geliz Luh Titisari Gema N. Yanni Geret, Marta Glorya Sihaloho, Angelica Gunawan Nachrawi Hafid Syahputra Hanna Magdalena Simangunsong, Irene Hanum, Tengku Ismanelly Hapzi Ali Harkamsyah Andrianof Hendra Saputra Hendra Saputra Henny Sri Wahyuni Herawaty Ginting Husna, Nikmatul Ikhsan Gusti Rilma Ilahi, Fitratul Imelda Yunita Karo-Karo, Sry Ulina Kasmir Tanjung, Kasmir Keliat, Jane Melita Khamsing Keothoumma Kusuma Danny, Faustina Laimnimitr, Napassawan Lusiana Lusiana M. Faisal Muzaki Mai Efdi Mai Efdi Mariadi Mary, Hilda Matlal Fajri Alif Miharja, Marjan Mondra Neldi Muh. Alfito Ramadhan Muhammad Munar Lubis Nabila, Nabila Nadilla , Nia Nadilla, Nia Naja Sakinah, Thara Napitupulu, Pinastiara Nia Nadilla Nika Rahma Yanti Nikmatul Husna NILA PRATIWI, NILA Novita Ayu Permatasari Novizar Nazir Nugraha, Nila Nurhalima, Nurhalima Oki Wijaya Paranita, Darni Pebrian Siregar, Jonathan Pondrinal, Muhammad Prasetyo, Bayu Eko Prayoga, Andre Putri, Della Asmaria Putri, Erli Azzahra Putri, Rhenesa Rachmat Dwi Putranto Rahma Yanti, Nika Rahman, Naufal Rahmayeni Rahmayeni Rahmiana Zein Ramadhan, Muhammad Fikri Ramadhani Manurung, Wahidah Ratnam, Deni Ravena, Radha Refilda Refilda Refinel Refinel - Revansa, Muhammad Nickhole Rifi Iron Akhfifni Rina A.C. Saragih Rini Sadiatmi RISKA ROBIANTO, RISKA Rosmianti, Rosmianti Rozaki, Zuhud Rozalia Rozalia Sari, Silvia Sartika Sartika Shafiyah, Miranda Sijabat, Elinda Juniwati Siregar, Syifa Sabila Yassarah siti wulandari Sivia Sari Suryati Syafrizayanti Syafrizayanti Syawalni, Mutia Riski Syukri Syukri Tanaka, Gracelyn Taufik, Muhammad Taufik Theresia Indira Kristanti Tifani Puari, Aninda Tio Putra Wendari Togi Adnan Maruli Sinaga Tree Sabina, Fani Try Nursylla, Rantyta Tuty Anggraini Ulfareksy, Vinna Alea Upita Septiani Utami, Nita Putri Vicky Brama Kumbara Vicky Brama Kumbara Wahyuni, Anisa Tri Wellia, Diana Vanda Yefrida Yefrida Yeni Stiadi Yosi Puspita Sari Yuandani Yulasmi, Yulasmi Yulia Eka Putri Yulia Fitri Yulia Yulia Yuliasmi, Sri Yulita Indriani Yunnie Trisnawati Zefriyeni, Zefriyeni Zilfa Zilfa Zumaira