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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Singuda ENSIKOM KUKILA Al-Jami'ah: Journal of Islamic Studies Majalah Kedokteran Nusantara The Journal Of Medical School Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Math Educa Journal Jurnal Ekonomi Manajemen Sistem Informasi Indonesian Journal of Pharmaceutical and Clinical Research Journal of Telenursing (JOTING) IJOEP : International Journal of Ecophysiology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Andalasian International Journal of Agricultural and Natural Sciences Andalasian International Journal of Applied Science, Engineering, and Technology Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) JURNAL KIMIA SAINTEK DAN PENDIDIKAN Jurnal Ekonomi dan Binsis ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Piston: Jurnal Teknologi Indonesian Research Journal on Education Jurnal bintang manajemen Jurnal Penelitian Jurnal Riset Manajemen Molekul: Jurnal Ilmiah Kimia Andalasian International Journal of Social and Entrepreneurial Development JEBD MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Jurnal Bisinis Digital Jurnal Kimia Unand Journal of Business Economics and Management Jurnal Legislasi Indonesia Jurnal Ilmiah Manajemen Dan Kewirausahaan
Emil Salim
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Visiting Decision Model: Products, Prices, and Digital Marketing Through Consumer Satisfaction Salim, Emil; Ali, Hapzi; Yulasmi, Yulasmi
International Journal of Social Science and Business Vol. 7 No. 2 (2023): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i2.53320

Abstract

The tourism sector is very important in the country's foreign exchange earnings, a developed tourism sector should be supported by products, prices, and how tourism carries out its digital marketing. However, due to the lack of products, prices, and marketing offered, the tourism sector in Solok Regency experienced a decrease in tourist visits. The purpose of this study is to analyze factors that are considered relevant to influence visiting decisions, namely products, prices, and digital marketing. This type of research is causal research with data collection methods through surveys and questionnaire dissemination, and with a sample of 100 respondents. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS 3.0 software, Hypothesis Test using SmartPLS 3.0. The results stated that product variables and digital marketing had a positive and significant effect on visiting decisions. However, the price stated that it did not affect the decision to visit. The implication of this study is that tourism managers must also prioritize developments that occur in the tourism industry so that tourist attractions are not left behind in the face of competition with other tourist attractions.
Independent Animal Feed Processing To Improve The Economy Of The Community In Simpang Village, Pasaman, West Sumatra Syukri, Daimon; Salim, Emil; Rahma Yanti, Nika; Tifani Puari, Aninda
Andalasian International Journal of Social and Entrepreneurial Development Vol. 1 No. 02 (2021): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.1.02.57-59.2021

Abstract

Background: The absence of a corn processing machine is one of the problems experienced by Aur Serumpun farmer groups at Nagari Simpang. Methodology: The team of community services from Andalas University handed over a corn grinder that can be used to process dry corn into animal feed. The corn milling machine delivered is an electric machine with a small capacity that can be used for small-scale production. Conclusion: Members of the farming group have expressed their gratitude for the procedure of transferring the grinder. The existence of this tool benefits the community significantly because it allows them to make their own feed and sell it to other villages at a lesser cost.
Pengaruh Persepsi Kemudahan dan Persepsi Resiko terhadap Keputusan Pembelian Secara Online dengan Kepercayaan Sebagai Variabel Intervening pada Pengguna Aplikasi Shopee:: Studi Kasus Mahasiswa Universitas Putra Indonesia “YPTK” Padang Revansa, Muhammad Nickhole; Salim, Emil; Sari, Silvia
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2374

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar pengaruh persepsi kemudahan dan persepsi resiko terhadap keputusan pembelian secara online dengan kepercayaan sebagai variabel intervening pada pengguna aplikasi shopee (studi kasus mahasiswa universitas putra indonesia “YPTK” padang). Metode pengumpulan data melalui survei dan mengedarkan kuisioner, dengan sampel 100 responden. Metode analisis yang digunakan structural equation modeling menggunakan smartpls. Hasil penelitian yang didapatkan terdapat pengaruh yang signifikan persepsi kemudahan terhadap kepercayaan. Terdapat pengaruh yang signifikan persepsi resiko terhadap kepercayaan. Terdapat pengaruh yang signifikan persepsi kemudahan terhadap keputusan pembelian. Terdapat pengaruh yang signifikan persepsi resiko terhadap keputusan pembelian. Terdapat pengaruh yang signifikan kepercayaan terhadap keputusan pembelian. Kepercayaan memediasi pengaruh persepsi kemudahan terhadap keputusan pembelian. Kepercayaan memediasi pengaruh persepsi resiko terhadap keputusan pembelian.
Pengaruh Brand Image dan Marketing Mix terhadap Keputusan Pembelian melalui Minat Beli Sebagai Variabel Intervening pada Gemilang Smartphone Andalas Ratnam, Deni; Salim, Emil; Charli, Chintya Ones
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14090

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar hubungan antara citra merek dan bauran pemasaran terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada Gemilang Smartphone Andalas. Metode pengumpulan data melalui mengedarkan kuesioner, observasi dan penelitian lapangan, dengan sampel 60 responden. Metode analisis yang digunakan adalah analisis jalur menggunakan smart pls. Hasil penelitian yang didapatkan pengaruh yang signifikan citra merek terhadap minat beli. Terdapat pengaruh yang signifikan bauran pemasaran terhadap minat beli. Terdapat pengaruh yang tidak signifikan citra merek terhadap keputusan pembelian. Terdapat pengaruh yang signifikan bauran pemasaran terhadap keputusan pembelian. Terdapat pengaruh yang signifikan minat beli terhadap minat beli. Terdapat pengaruh yang tidak signifikan citra merek terhadap keputusan pembelian melalui minat beli. Terdapat pengaruh yang signifikan bauran pemasaran terhadap keputusan pembelian melalui minat beli.
Pengaruh Kualitas Produk ,Harga dan Promosi Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Highspeed Photography Andika Yose, Fuad; Salim, Emil; Asmaria Putri, Della
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian Ini Bertujuan Untuk Mengetahui Seberapa Besar Pembahasan Pengaruh kualitas produk,harga dan promosi terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening pada Highspeed Photography. Metode Analisis Data berupa jenis Data Kuesioner dengan Sampel 99 responden. Metode Analisis Data Yang Digunakan Adalah Analisis jenis Data Kuesioner. Hasil penelitian Yang Didapatkan Berdasarkan Uji Parsial ( Uji T ) Diperoleh : Terdapat Pengaruh positif dan signifikan Kualitas Produk terhadap Kepuasan Konsumen di Highspeed Photography, Terdapat Pengaruh positif dan signifikan Harga terhadap Kepuasan Konsumen di Highspeed Photography, Promosi tidak berpengaruh positif dan signifikan terhadap Kepuasan Konsumen di Highspeed Photography, Kualitas Produk tidak berpengaruh positif dan signifikan terhadap Loyalitas Konsumen di Highspeed Photography, Harga tidak berpengaruh positif dan signifikan terhadap Loyalitas Konsumen di Highspeed Photography, Promosi mampu memediasi Loyalitas Konsumen di Highspeed Photography, Kepuasan konsumen mampu memediasi Loyalitas Konsumen di Highspeed Photography.
Sosial Media Marketing dan Tagline terhadap Keputusan Pembelian Melalui Minat Beli pada Pengguna Shopee Putri, Rhenesa; Salim, Emil; Kumbara, Vicky Brama
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31285

Abstract

Perkembangan teknologi informasi dan internet telah mendorong perubahan perilaku belanja konsumen dari offline ke online. Salah satu platform e-commerce yang banyak digunakan di Indonesia adalah Shopee, yang memanfaatkan sosial media marketing dan tagline “gratis ongkir” untuk menarik minat konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh sosial media marketing dan tagline terhadap keputusan pembelian melalui minat beli pada pengguna Shopee. Metode penelitian yang digunakan adalah kuantitatif dengan jumlah responden sebanyak 96 orang.Teknik analisis data yang digunakan adalah Partial Least Square (PLS) dengan bantuan software SmartPLS 3. Pengumpulan data dilakukan melalui penyebaran kuesioner yang disusun menggunakan skala Likert.Hasil penelitian menunjukkan bahwa sosial media marketing berpengaruh positif dan signifikan terhadap minat beli dan keputusan pembelian, sedangkan tagline berpengaruh positif terhadap minat beli. Selain itu, minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara tidak langsung, sosial media marketing dan tagline berpengaruh positif terhadap keputusan pembelian melalui minat beli. Dengan demikian, semakin efektif sosial media marketing dan penggunaan tagline yang menarik, semakin tinggi pula minat beli dan keputusan pembelian konsumen di Shopee.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Konsumen dengan Kepuasan Pelanggan Sebagai Variabel Intervening Taufik, Muhammad Taufik; Salim, Emil; Pratiwi, Nila
Jurnal Ekonomi & Bisnis Vol 3 No 2 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v3i2.390

Abstract

Consumer loyalty is customer loyalty to a product or service, which is influenced by service quality and trust. Good service quality and high trust increase customer satisfaction. This satisfaction then becomes an intervening variable that strengthens the relationship between service quality, trust and consumer loyalty. This research aims to find out what influence Service Quality, Trust has on Consumer Loyalty and Customer Satisfaction as an Inteirveining Variable for Consumers at Caffei Kubik Koffiei Padang. The data collection method was through observation, interviews, questionnaires and documentation, with a sample of 100 respondents. The data analysis methods used are external model analysis, good quality of fit, descriptive analysis, and structural model testing using SmartPLS 3. The results of this research indicate that service quality has a positive and insignificant influence on customer satisfaction. Trust has a positive and significant influence on satisfaction. Service quality has a positive and significant influence on consumer loyalty. Trust has a negative and insignificant influence on consumer loyalty. Customer satisfaction has a positive and significant influence on consumer loyalty. Service quality cannot mediate customer satisfaction and consumer loyalty. Trust is able to mediate customer satisfaction regarding consumer loyalty to Caffei Kubik Koffiei Padang. This research provides insight for the management of Caffei Kubik Koffiei Padang regarding the importance of increasing customer trust and satisfaction to build consumer loyalty.
KUALITAS PRODUK, WORD OF MOUTH DAN MINAT BELI DALAM PEMBELIAN Nugraha, Nila; Salim, Emil; Mary, Hilda; Zefriyeni, Zefriyeni; Lusiana, Lusiana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 2 No. 1 (2020): Jurnal Ekonomi Manajemen Sistem Informasi (September 2020)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v2i1.331

Abstract

Penjualan excavator komatsu yang mengalami kenaikan dan penurunan yang tidak stabil, maka diupayakan pemasaran dengan cara membicarakan (word of mouth), mempromosikan, merekomendasikan dan menjual produk atau merek kepada pelanggan. Research ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk, word of mouth, minat beli dalam pembelian excavator komatsu. Metode yang digunakan bersifat kuantitatif dengan responden 90 orang. Dalam upaya meningkatkan Keputusan Pembelian dan menambah Minat Beli Konsumen bertambah perusahaan harus memperhatikan Word Of Mouth karena terbukti memberikan pengaruh yang besar terhadap Keputusan Pembelian tanpa mengabaikan variabel lain yang tidak diteliti.
Uji Toksisitas Akut Ekstrak Etanol Daun Sirsak (Annona muricata L.) Terhadap Ginjal Mencit salim, Emil; Dewi, Puteri Nigie Kemala; Ginting, Herawaty
Indonesian Journal of Pharmaceutical and Clinical Research Vol. 6 No. 2 (2023): Indonesian Journal of Pharmaceutical and Clinical Research
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/idjpcr.v6i2.13724

Abstract

Soursop leaf ethanol extract was reported to have immunomodulatory, antidiabetic, anti-inflammatory, lowering uric acid and cholesterol levels properties. Based on these reports, soursop leaf ethanol extract has the potential to be developed into a standardized herbal medicine. To ensure safety, this extract must undergo toxicity studies before marketing. This study examined soursop leaf ethanol extract acute toxicity. LD50 was estimated using the Reed and Muench method, and the effect of the extract on the kidneys was observed. This study used 50 mice—25 males and 25 females—divided into 5 groups. The control group received sodium carboxymethyl cellulose (CMC-Na) 0.5% w/v, and the treatment groups received ethanol extract of soursop leaves at doses of 500, 1000, 1500, and 2000 mg/kg bw orally on the first day, then body weight and number of deaths were calculated and the toxic symptoms were observed over 14 days. After 14 days, the surviving mice were sacrificed to examine the relative organ weights, macropathology and histopathology of the mice kidneys. Male and female mice in the 1500 and 2000 mg/kg bw dose groups showed toxic symptoms. There was no significant difference in relative organ weight at 14 days between groups. The results of organ macropathology showed no colour differences in all groups. Based on histopathological examination, mild damage to the kidney organs can be seen at doses of 1500 and 2000 mg/kg bw and the LD50 result was 1819 mg/kg bw. In conclusion, soursop leaf ethanol extract has a mild toxic effect on mice.
Antidiabetic Activity of Ethanol Extract from Red Spinach Leaves (Amaranthus tricolor L.) on Mice Salim, Emil; Wulandari, Siti
Indonesian Journal of Pharmaceutical and Clinical Research Vol. 6 No. 1 (2023): Indonesian Journal of Pharmaceutical and Clinical Research
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/idjpcr.v6i1.17767

Abstract

This study aims to determine the antidiabetic activity of ethanol extract of red spinach leaves (Amaranthus tricolor L.) on male mice. The study was conducted experimentally using 25 male mice divided into 5 treatment groups, namely the negative control group (CMC Na 0.5%), positive control (glibenclamide 0,65 mg/kg BW), and 3 others groups given ethanol extract of red spinach leaves at doses of 100, 200 and 400 mg/kg BW. Mice were induced with streptozotocin (STZ) dose of 100 mg/kgbw intraperitoneally. After 72 hours, diabetic mice were treated for 15 days orally and blood glucose levels were checked every 5 days.using a glucotest device. The results showed that Ethanol extract od Red Spinach Leaves (EERSL) doses of 100 and 400 mg/kg BW were not significantly different from the negative control CMC Na (p>0.05) in reducing blood glucose levels. EERSL doses 200 mg/kgbw and positive control glibenclamide significantly reduce blood glucose levels campared to negative control CMC Na (p<0.05). Ethanol extract of red spinach leaves has antidiabetic activity on male mice at a dose of 200 mg/kg BW, whose effect is not significantly different compared to the glibenclamide.
Co-Authors Abbian Akbar, Nouval Abdilla, Fauzan Adlis Santoni Admi Admi Afdal, Afdal Septiawan Agachi, Regan Tisa Agustina, Febi Aminah Dalimunthe Aminur Aminuyati Amirullah Amrin Andika Yose, Fuad Andri Andri Angelyne, Metha Anggoro Hendrawan Anisah Fitria Efendi Arianto, Anayanti Aridamuriany D. Lubis Asmaria Putri, Della Baihaki Hijriyan, Thomi BANGUN, HERIANTO Benni Satria Celsi Karmila Sari Charli, Chintya Ones Christine Dwi Hendria Daffa Al-Khairi, Muhammad Daimon Syukri Dalimunte, Khairunnisa De Lux Putra, Effendy Delvi, Nina Gusmala Dena Salsabila Dewi, Puteri Nigie Kemala Dini Wagini Donda, Donda Dori Mitra Candana Dudut Tanjung Dwi Syukur Phameswari Dwifajri, Muhammad Effendy De Lux Putra, Effendy De Lux Eko Prasetyo, Bayu El Farhani Hasti Habibi Samosir, Fauziah Elfi Amir Elida Mardiah Endang Sugih Arti. Famella Azhara Fausy, Rian Francisco, Yosua Geliz Luh Titisari Gema N. Yanni Geret, Marta Glorya Sihaloho, Angelica Gunawan Nachrawi Hafid Syahputra Hanna Magdalena Simangunsong, Irene Hanum, Tengku Ismanelly Hapzi Ali Harkamsyah Andrianof Hendra Saputra Hendra Saputra Henny Sri Wahyuni Herawaty Ginting Husna, Nikmatul Ikhsan Gusti Rilma Ilahi, Fitratul Imelda Yunita Karo-Karo, Sry Ulina Kasmir Tanjung, Kasmir Keliat, Jane Melita Khamsing Keothoumma Kusuma Danny, Faustina Laimnimitr, Napassawan Lusiana Lusiana M. Faisal Muzaki Mai Efdi Mai Efdi Mariadi Mary, Hilda Matlal Fajri Alif Miharja, Marjan Mondra Neldi Muh. Alfito Ramadhan Muhammad Munar Lubis Nabila, Nabila Nadilla , Nia Nadilla, Nia Naja Sakinah, Thara Napitupulu, Pinastiara Nia Nadilla Nika Rahma Yanti Nikmatul Husna NILA PRATIWI, NILA Novita Ayu Permatasari Novizar Nazir Nugraha, Nila Nurhalima, Nurhalima Oki Wijaya Paranita, Darni Pebrian Siregar, Jonathan Pondrinal, Muhammad Prasetyo, Bayu Eko Prayoga, Andre Putri, Della Asmaria Putri, Erli Azzahra Putri, Rhenesa Rachmat Dwi Putranto Rahma Yanti, Nika Rahman, Naufal Rahmayeni Rahmayeni Rahmiana Zein Ramadhan, Muhammad Fikri Ramadhani Manurung, Wahidah Ratnam, Deni Ravena, Radha Refilda Refilda Refinel Refinel - Revansa, Muhammad Nickhole Rifi Iron Akhfifni Rina A.C. Saragih Rini Sadiatmi RISKA ROBIANTO, RISKA Rosmianti, Rosmianti Rozaki, Zuhud Rozalia Rozalia Sari, Silvia Sartika Sartika Shafiyah, Miranda Sijabat, Elinda Juniwati Siregar, Syifa Sabila Yassarah siti wulandari Sivia Sari Suryati Syafrizayanti Syafrizayanti Syawalni, Mutia Riski Syukri Syukri Tanaka, Gracelyn Taufik, Muhammad Taufik Theresia Indira Kristanti Tifani Puari, Aninda Tio Putra Wendari Togi Adnan Maruli Sinaga Tree Sabina, Fani Try Nursylla, Rantyta Tuty Anggraini Ulfareksy, Vinna Alea Upita Septiani Utami, Nita Putri Vicky Brama Kumbara Vicky Brama Kumbara Wahyuni, Anisa Tri Wellia, Diana Vanda Yefrida Yefrida Yeni Stiadi Yosi Puspita Sari Yuandani Yulasmi, Yulasmi Yulia Eka Putri Yulia Fitri Yulia Yulia Yuliasmi, Sri Yulita Indriani Yunnie Trisnawati Zefriyeni, Zefriyeni Zilfa Zilfa Zumaira