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Samsidar Samsidar
Universitas Jambi
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THE INFLUENCE OF CUSTOMER-CENTRIC STRATEGY TOWARD TOURIST SATISFACTION Agustinawati, Agustinawati; Samsidar, Samsidar; Bahri, Halida; Juliana, Juliana; Pendi, Pendi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.449 KB) | DOI: 10.54443/ijebas.v1i2.105

Abstract

This study aims to investigate the infleunce of customer centric marketing mix on satisfaction for tourists in context of Aceh. The Halal tourism destination such as Ujong Blang beach, Seumadu beach, Lancok beach, Pangah Beach, Waduk Jeulikat, Lhok Seulayang, Museum Geudong and Gunung Sala is the latest destination in North Aceh and Lhokseumawe, Indonesia. This destination currently very in great demand by the tourists. A survey questionnaire is used to conduct this study. A sample of 200 tourists participated in the study. The findings reveal the significant positive relationship of three marketing mix elements with tourists’ satisfaction for tourism services in the context of Aceh.
Co-Authors -, Maison Abdullah, Fahri Afrianto, M Ficky Afrianto, Muhammad Ficky Agustinawati, Agustinawati Agustini, Rini Alamsyah, Misdar Alfiansyah Harahap, Martua Alrizal, Alrizal Amanda, Dwi Rahma Amanda, Dwi Rahmah Ananda, Putri Silva Ananda, Yosep Yuswanto Tri Andriani, Rika Andry Stepahnie Titing Anggraeni, Rista Mutia Ani Margawati Arif, T Bastanur Aris Munandar Arnild Augina Mekarisce Arviana, Pipi Bahri, Halida Bancin, Ratnawati Barokah, Khoiriah Basran, Basran Darliana Sormin Daulay, Ferdiansyah Dewi Tureni Eka Nurshafni Ermadani Ermadani Fachry Abda El Rahman Faizar Farid Fandi Oktasendra Fatmawati, Retno Fazli, Akhmad Febri Berthalita Pujaningsih Frastica Deswardani Hafizhah, Hafizhah Haida, Gusti Hanif Kurniadi Hanum Eko Hapsari Harapan Gaja, Rawalan Helga Dwi Fahyuan Helga Dwi Fahyuan Herlina Herlina Husnul Hamdi, Husnul Iful Amri Ilham Ilham Indriyani, Neni Intan Lestari Irawansyah Hutagalung, Sandro Iswan, Muhammad Jesi Pebralia Juliana Juliana Jumaita Nopriani Lubis Kandi, Kandi Khazanah, Nurul Larlen Nixolas Lazuardi Umar Lince Bulutoding Linda Handayani Linda Handayani, Linda Lucky Zaehir Maulana Luthfiyah, Mardhiyatul Madyawati Latief Makruf, Hafizul Mardian Peslinof Megawati - Mira Rahma Yanti Sormin Muhammad Ikhsan Muhlis, Syaiful Muksana Pasaribu Mutia Angraini, Rista Nadia, Putri Rahma Nasrudin, Abdul Rohman Nasution, Erliana Nazri MZ Nazri MZ, Nazri Nehru Nehru Nova Susanti Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurromsyah Nasution Nurul Fadhilah Oky Dwi Syaputra Orita Satria Pamaharyani, Luchiandini Ika Pebralia, Jesi PENDI, PENDI Puji Lestari, Ardiyaningsih Rahmayanti, Mira Ratman Ratman Resta, Ichy Lucya Riady, Yasir Riany, Hesti Rika, Erlia Rosita riza ulhaq Rodhiyah, Zuli Rosmaimuna Siregar Rosmaimuna, Rosmaimuna Rustan Rustan, Rustan Sabri Sabri Samad, Husaini Sampe Napitupulu Sampe Napitupulu Sampe Napitupulu, Sampe Santi, Amalia Sarinah Pakpahan Sarmadan Pohan Sinaga, Samuel Partogi Hasudungan Sinambela, Cristina Siregar, Ihsan Sri Oktamuliani Syarifah Asyura, Syarifah Vandela, Dwi Yanti Hasanah, Rini Yoza Fendriani Yurinanda, Sherli Yusro Riski, Muhammad Zakiyah Zakiyah