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All Journal E-Journal Home Economic and Tourism Jurnal Bahana Manajemen Pendidikan LANTERN (Journal on English Language, Culture and Literature) Jurnal Teknologi Pendidikan Jurnal Sejarah Citra Lekha JELLT (Journal of English Language and Language Teaching) Indonesian Food and Nutrition Progress JTP - Jurnal Teknologi Pendidikan JISAE (Journal of Indonesian Student Assesment and Evaluation) Wiyata Dharma: Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Eduscience (JES) Journal of English Language and Pedagogy Amalee: Indonesian Journal of Community Research & Engagement Reswara: Jurnal Pengabdian Kepada Masyarakat Dharmas Education Journal (DE_Journal) BIOCHEPHY: Journal of Science Education EBONY Cons-Iedu: Islamic Guidance and Counseling Journal EPIGRAM (e-journal) Journal of Educational Sciences Open Community Service Journal Riwayat: Educational Journal of History and Humanities Salus Publica Journal of International Multidisciplinary Research Jurnal Sains dan Teknologi Informasi Polyscopia Jurnal Intelek Insan Cendikia AR-RUMMAN: Journal of Education and Learning Evaluation Coution : Journal of Counseling and Education Jurnal Ragam Pengabdian
Ika Purnama Sari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Pelatihan Pembuatan Media Digital Dan Video Promosi Ekowisata Untuk Meningkatkan Kompetensi Literasi Digital Masyarakat Di Kawasan Ekowisata Rammang-Rammang Kabupaten Maros Siregar, Epi Supriyani; Sari, Ika Purnama; Siregar, Budi Alamsyah; Tanjung, Ali Mukti; Suma, Dewi; Qurniawan, Hendry
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fh8a8s82

Abstract

The Rammang-Rammang ecotourism area in Maros Regency, South Sulawesi, has tourism potential but is not yet supported by a digital promotion strategy. Data shows that 82% of tourism operators have not been able to utilize digital media to promote the area, while 91% of tourists access destination information through social media and digital platforms before visiting. This community service activity aims to improve digital literacy competency through training in creating digital media and ecotourism promotional videos, developing a community empowerment model based on educational technology that integrates ecotourism potential with digital skills. This activity uses a participatory action research approach with a project-based learning training method involving 45 participants consisting of youth, tour guides, and ecotourism managers for 3 months. Data analysis used the Wilcoxon Signed-Rank Test for pretest-posttest data, descriptive analysis for survey data, and thematic analysis for qualitative data. The results showed an increase in participants' digital literacy competency by 67% (from an average score of 34.5 to 57.6 on a scale of 100). Participants produced 38 digital media content and 15 ecotourism promotional videos. After the content was uploaded, social media engagement increased by 156% and tourist visits increased by 23%.
Co-Authors Affandy Agusman Aris Amelia, Pidia Ananda, Risky Dwi Andira, Bagas Ibnu Anggiani, Anggiani Anita Purba Ari Setiawan Aritonang, Yanti Anggraini Azhari, Ichwan Barus, Amarta Florida br Bina, Nuraini Sri Daulay, Dicky Edwar Daulay, Ulfa Rahma Doni Frides S Efendi, Nofriza Eka Irawan Epi Supriyani Siregar Evi Susilawati Faridha, Noor Fatin Nadifa Tarigan Gulyanto, Bambang Hidayat, Ikhwan Mahfud Ida Zulfida, Ida Ihlas, Ihlas Imanuddin Khairas, Eri Ester Khairunnisa Sormin, Rizky Kholik, Nur Listyaning Eko Martanti Lorenti Br Nenggolan Lukma, Hazairin Nikmatul Lukman Nasution Manalu, Agrifa Ido Arta Mawaddah Mochammad Imron Awalludin Muhammad Nur Cahyanto Muljo, Ariyani Muslimin Muslimin Nafiiyah, Nur Nasution, Asmarani Nining Syafitri Nurodin Nurul Afidah Oktavia Dewi, Oktavia Parlina, Iin Priono, Joko Putri, Shella Ananda Qurniawan, Hendry Rahayui, Puput Niki Rahmi Ramadhani Rizki, Fitri Rizky C Manullang Rizky Khairunnisa Sormin Rizky Ramadhan Rizky Sormin Roslaini Roslaini, Roslaini Saman, Saman Saragih, Jepri Setiawati Setiawati Shelfya Fitriana Shintya Rut Stefani S Silfeni Silfeni Silvia, Nadia Simanjuntak, Cresensia Anggreni Siregar BUDI, Budi Alamsyah Siti Aminah Hasibuan Sri Sumarni Stavinibelia, Stavinibelia Suci Larasati Sufiyanto, Muhammad Imam SUMA, Dewi Susiani Susiani, Susiani Tanjung, Ali Mukti Tarigan, Fatin Nadifa Br Tyas Utami Winda Nidarwati G Wiwik Gusnita Yona Syaida Oktira Zalukhu, Desveronika