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Siti Maimunah
Jurusan Teknik Informatika, Fakultas Teknologi Informasi, Institut Teknologi Adhitama Surabaya
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THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY Sumarni; Hamdiah; Ikrammuddin; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1338

Abstract

This study aims to find out how the effect of service quality, price, and taste on consumer satisfaction at Ghathaf Coffee Premium, Pante Kec.Syamtalira Aron, North Aceh Regency partially. This study uses primary data obtained through the distribution of questionnaires to 126 respondents. The questionnaire instrument was tested through validity tests and reliability tests with Cronbach's Alpha approach. To test the feasibility of the regression model, a series of classical assumption tests were carried out which included normality tests, multicollinearity tests, and heteroscedasticity tests. Hypothesis testing was carried out using a t-test (partial) and coefficient of determination (R²) analysis. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS version 23 software. The results of the study show that the Service Quality variable has a significance value of 0.005 and a tcal value of 2.844 > ttable, which is 1.657 which means that it has a positive and significant effect on Consumer Satisfaction. Thus, the first hypothesis is accepted. Meanwhile, the Price variable has a significance value of 0.027 and a calculation of 2.243 > table, which means it has a positive and significant influence on Consumer Satisfaction, so the second hypothesis is accepted. Furthermore, the Taste variable showed a significance value of 0.009 and a calculation of 2.672 > ttable which means it has a positive and significant influence on Consumer Satisfaction, so the third hypothesis is accepted. Thus, it can be concluded that the partial influence of service quality, price, and taste on Consumer satisfaction has a positive and significant influence.
Co-Authors Abidah, Siska Nurul Ade Dhitta Vianda Adinda Fayza Adnan Adnan Adnan Adynda Dara Meylia Agus, Adhe Septa Ryant Ahmad Najmudin Ahmad Sobari Ainun R Ajra Ahdima Akmal Walad Ahkas Alfi Sapitri Alfi Sapitri Ali Djamhuri Alief Rakhman setyanto Alvis Fahreisy Amila Amila Andre Prayoga Anton Purwanto Ardi Sopian Arief Priyo Nugroho Arif Rifa’i Arzeti Maryam Zaidina Asep Kusnali Atik Badi’ah Atik S. Kuswati Avip Nasrullah Bagus Muljadi Bahri, Halida Begum Fauziyah Bella Alfifah Chairil Akhyar Chalirafi, Chalirafi Cindy Fatia Suhelen Dendi Maulana Nur Denny Satria Desi Ariani Rahayu Deta Uli Anggreni Diah Karmiyati Dian Sa'idah Diyan Effendi Dyna Grace Romatua Aruan E. Didik Subiyanto Egi Syahrah Anggraeni Eka Vicky Yulivantina Elfa Yuliana Endang Purwati RN Fais Jefri Al Buchory Fatya Nurul Hanifah FAUZIYAH Fauziyah Fauziyah Fitratul Muthahharah Fitria Ayuningtyas Galuh Tunggal Prastiti Gunarmi Gunarmi - Hamdiah Hamdiah Hamdiah Hanif Puji Triani Heriyana Hernisawati Hery Widijanto Hetilaniar Hetilaniar IKE SAPUTRI Ikrammuddin Ikramuddin, Ikramuddin Indah Manfaati Nur Irba Chalisha Amaly Irfa Lailatul Ni’mah Irfan Ardani Irsyah Akhirunanda Iya’ Setyasih Jajuk Herawati Karim, Abdul Khairina Abdurrahman Khairina AR Khoiru Rohmah Kusmiyati Kusmiyati Kustiawati Ningsih Lidya Chotimah M. Subhan Maria Sri Hartati Masita, Elly Dwi Masita Meligasari L. Gaya Mohamad Yani Mohammad Shoimus Sholeh Mohd. Heikal Muhammad Abel Muhammad Nasrol Mukarrama Mukarrama Muliani Munandar Nabila Fitriani Nadia Fajri Naufal Bachri, Naufal Nelly Siringoringo Nilha Widya Ramdhani Ninik Wahyuni Noventi, Iis Novisah Nurainun Nurainun Nurainun Nurdianov Aqma Nurhasbiyah Maya Iswanti Nurul Aulia Nurul Hidayah Nurul Qadariyanti Nurwijayanti Pintaka Kusumaningtyas Qoidul Khoir Rachmat Indratjahaja Radhiah Radhiah Rahmadaniar Aditya Ramaulvi Muhammad Akhyar Ratna Widyasari Rico Nur Ilham Riki Radinata Rina Devianty Rini Maulinda Riska Ismawati Hakim Riska Yuni Chandra Rita Marthalena Zega Rusydi Abubakar Sabitah Fina Safrina Safrina Sapna Biby Selasih Putri Isnawati Hadi Septian Teguh Maulana Shobihatus Syifak Sindy Nindia Maretha Haris Tanti Siska Siska Siska Siswanto Pabidang Siti Nur Hasina Solly Aryza Sri Rahayu Ningsih SUMARNI Suryani Dwi Rahayu Susanti Faipri Selegi Susi Ernawati Syamsul Bahri T. Edyansyah, T. Edyansyah Tiara Shinta Megasatya Tri Dayakisni Tri Mukti Lestari Tsania Adilla Putri Utari Ayuningtyas Widyana Verawaty Siregar Yohana Dian Putri Yuyun Yueniwati Zesika Intan Novelia Zuhairiah Nasution, Zuhairiah Zulfa Auliyati Agustina Zurian Anhar