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Surachman Surachman
University of Tanjungpura
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Journal : Indonesian Journal of Multidisciplinary Science

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Strategies for Educational Service Marketing and Brand Equity Management in Educational Firms Karimah, Yenny Dewi; Surachman, Surachman; Sunaryo, Sunaryo
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 9 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i9.531

Abstract

The term marketing is closely related to the world of profit trading business. However, it is different now since marketing terms are needed in various institutions, especially in educational institutions. Researchers studied marketing strategy and brand equity management, promotion mix strategy, marketing mix strategy, brand equity management, and the impact on institutions from implementing marketing strategy and brand equity management. at YPI Ar-Rohmah Putri Malang. This study uses a qualitative approach. This research phase is divided into three stages, namely the preparation stage, the implementation stage, and the completion stage. The researcher chose the research location at the Ar-Rohma Putri Islamic Education Foundation on Jl. Jambu, Semanding, Sumbersekar, Kec. Dau, Malang, East Java. Marketing strategy for marketing services through a promotional mix at the Islamic educational institution Ar-Rohmah Putri Islamic Boarding School Malang. The promotion mix is done through advertising, personal selling, sales promotion, public relations, word of mouth. Marketing strategy for marketing services through the marketing mix at the Islamic educational institution Ar-Rohmah Putri Islamic Boarding School Malang. The marketing mix for educational services includes product, price, location, promotion, people, physical evidence, and process.
Co-Authors 'Azizah, Nur Wafiq Abdul Wahid Nuruddin Aditya Nugroho agus ruliyansyah Agustina Listiawati Ahmad, Thami Raihan Dhia Ainur Rofiq Alvi Furwanti Alwie Ananda Sabil Hussein Andarwati Andarwati Anjasmara, Anjasmara Apriani, Salbina Ardianto, M. Rafi Armanu Thoyib Asnawati Asnawati Atim Djazuli Auliana, Sigit Ayas, Yustianus Dandi Basuni, Basuni Benget Tambunan, Benget Darojatin, Kharisma Darussalam Darussalam, Darussalam Demero, Alexander Frengky Dini Anggorowati Djabbar, Azhar Rizteki Djaya, Yansor Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Zain Dodi Wirawan Irawanto dupa bandem, putu Dwi Zulfita Eka Afnan Troena Eko Ariyanto Emma Yulianti Endo, Petrus Eva Dwi Astutik Evi Dora Sembiring Evi Gusmayanti fatoni, malik Febrianti, Cantika Berliana Februanto, Heru FRANSISKA, EVA Fristiwa, Yudika Fuad Achmadi Ghazali, Fardhoni Grace, Christantia Adventi Guido, Adrianus Haithami, Ibnu Handayani, Umi Mafida Ustahiroha Hanifah, Cahyarani Adi Hari Irawan, Hari Hariyanti, Agus Harum, Dwi Asih Sekar I Nyoman Pujawan Ibrohim Iis Nurasiah Iwan Sasli Jefri Jefri Junianti, Clara Magdalena Karimah, Yenny Dewi Khadijah, Ina Khaeruman Komariyati Komariyati Kurniawan, Yohanes Jordy Laila Zulhijja Layyinah, Layyinah LENI TRIANA, LENI Linda, Linda - Mahadewi, Lufina Manshur Awalludin Margono Setiawan Masulah, Masulah Maulidi Maulidi Mugiono Mugiono, Mugiono Mulyadin, Mulyadin Murti Astuti Nasir Widha Setyanto Nazara, Jefirstino Nur Khusniyah Indrawati Nurfadillah Nurfadillah Nurfitriana, Rizqi Padmarsari, W. Pambudi, Rian pamungkas, Bintang Putra Permata, Nuniek Raden Irna Afriani Radiansyah, Rino Rahayu, Noviyani Rahmidiyani Rahmidiyani, Rahmidiyani Retno Purwani Setyaningrum Rifkidananto, Ardhana RIKA KARTIKA Rini Susana Rio, Kornelius Riska Riska Rohim, Mulyadi Romli, Ombi Rudy Soenoko ryan, ryan Safira, Ratu Sella Salapudin, Salapudin sandra, edi Sarbini Wono Setia Budi Siragah, Kristian Sakti Siti Aisjah Siti Hadijah Sri Palupi Prabandari SRIDEVI, GITA SUARNI, ET Sumarsid, Sumarsid Sunaryo Sunaryo Supriadi, Ardi Susanti, Lis Tantri Palupi Tarigan, Monika Febriani Tatang Abdurrahman, Tatang Warganda Warganda Yassyir Maulana Yollanda Octavitri Yudhianto, Achdian Yusuf Dwi Zahra, Surti Zulfita, Dwi -