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Ratna Susanti
POLITEKNIK INDONUSA SURAKARTA
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Journal : Ekopedia: Jurnal Ilmiah Ekonomi

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Pengembangan Booth Display Sebagai Upaya Promosi dan Pemasaran untuk UMKM Desa Bagor sebagai Penunjang Destinasi Wisata The New Kemukus, Sragen Basnendar Herry Prilosadoso; Ditya Fajar Rizkizha; Rendya Adi Kurniawan; Isnawati Muslihah; Hening Laksani; Zahra Titania Magenta; Nauril Ni’ma; Krisna Adi Heryoga; Immanuel Abimanyu; M. Harun Rosyid Ridlo; Brilindra Pandanwangi; Ipung Kurniawan Yunianto; Yoga Prasetya Adi Nugraha; Ratna Susanti; Brillian Nur Diansari; Sri Murwanti; Nursiam
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y2a7bp78

Abstract

The New Kemukus religious tourist attraction, located in Sumberlawang District, Sragen, continues to be beautified. Once known for its negative stigma, it has now been transformed into a new tourist icon in Sukowati. The Sragen Regional Government has allocated a development budget and prepared a regional public service agency (BLUD) to manage Mount Kemukus. The New Kemukus area is located in the Bagor Village, Miri, Sragen, an agricultural village with social, cultural, economic, educational, health, and infrastructure conditions that support 18 MSMEs, such as processed food products, clothing, culinary, children's toys, and other businesses. Community empowerment is an economic development concept that encompasses community values to build a new perspective for the community towards themselves and their environment, which is people-centred, participatory, empowering, and sustainable. Several training sessions were conducted to improve products, both in terms of quantity and processing, as well as other managerial aspects. Based on observations, the problems faced by these MSMEs consist of two aspects, such as the lack of promotion and marketing skills through booth display arrangements to improve product marketing. This activity is in accordance with the Master Plan of PPM ISI Surakarta, focusing on the application of art and appropriate technology in PPM for engineering art-based technology applications aimed at applying art to diversify creative products. The mentoring activity method for promoting booth displays and marketing uses the Design Thinking method through the following stages: Define, Research, Ideate, Prototype, Select, Implementation, and Learn. The mandatory outputs of the PKM include a scientific article (submitted) in a Sinta-indexed journal, a presentation of the activity results, a Letter of Application of Science and Technology from the partner, as well as additional outputs in the form of activity publications in the mass media, and an intellectual property (KI) submission in the form of a booth stand design.
Co-Authors A. Anditha Sari A. Anditha Sari Abd. Syakur Abraham Manuhutu Adi Nugraha, Yoga Prasetya Adi Pratama, Mario Rahmad Agus Dwi Priyanto Aji, Yanuar Prasetyo Al Ikhlas Andi Muh suktomansyah Anditha Sari Anum, Adelina ARDIANSYAH, ACHMAD Arkida, Teisar Asmoro Nurhadi Panindias Basnendar Herry Prilosadoso Basnendar Herry Prilosadoso Brilindra Pandanwangi Brillian Nur Diansari Canggih Ajika Pamungkas Corolina Sasabone Dewi Agustini Dewi Agustini Ditya Fajar Rizkizha Djatmika Djatmika Faizah Betty Rahayuningsih Faizah Betty Rahayuningsih Ferdiawan Fernanda, Nadhila Firdaus Firdaus Hamka Hamka, Hamka Hanandyo Dardjito Haryanto , Haryanto Helfany Amsa Hening Laksani Henny Kustini Husen, Mohd Nizam Immanuel Abimanyu Indra Tjahyadi Ipung Kurniawan Yunianto Ira Nurmala Iswahyu Pranawukir khuzaini, Khuzaini Krisna Adi Heryoga Kurniasih, Mepa Kurniawan, Rendya Adi Laksani, Hening M. Azmi M. Harun Rosyid Ridlo Makmun Syaifudin Mariska, Tiara Nabila Pia Mas'ud Muhammadiah Masfiastutik, Sri Mas’ud Muhammadiyah Muh. Safar Muhammad Rohmadi Muslihah, Isnawati Nauril Ni’ma Nilam Astari Putri Novikasari, Linawati Nur Diansari, Brillian Nursiam Pamungkas, Canggih Ajika Pandanwangi, Brilindra Pradiska Budi, Agustyarum Pranowo Pranowo Pravitasari, Indriati Suci Prilosadoso, Basnendar Herry Putri, Nawangsih Edynna Rendya Adi Kurniawan Rico, Rico Riyadi Santosa Roosyanti, Anna Safar, Muh Sari, A.Anditha Sedana Yoga, I Putu Septiana Wulandari Setiawati Setiawati Sherly Franchisca Singgih Prastawa Siti Fatimah Solissa, Everhard Markiano Sri Murwanti Suci Purwandari Suci Purwandari Suci Purwandari Sugeng Irianto Sumarlam Sumarlam Sumarlam Syahrial Shaddiq Tabelessy, Novita Tahalele, Olivia Tasyarasita, Aulia Zahra Telussa, Sandra Ivonnie Tri Wiratno, Tri Wachid Yahya Wahyu Tri Hastiningsih Waluyo Windy Wonmally Yoga Karmizi Yoga Prasetya Adi Nugraha Zahra Titania Magenta Zurkarnaen, Zurkarnaen