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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JURNAL LPPM BIDANG EKOSOSBUDKUM JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Asian Journal of Management, Entrepreneurship and Social Science Journal of Creative Power and Ambition (JCPA) IJEFSD IJHCS Abdurrauf Science and Society INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) IJEMA Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Artificial Intelligence and Digital Economy
Alfa Willem Tumbuan
Sam Ratulangi University
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Neuroscience Social Sciences

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THE INFLUENCE OF BRAND EXPERIENCE, BRAND IMAGE AND AFFECTIVE COMMITMENT TO BRAND LOYALTY OF BANK SULUTGO CUSTOMERS IN MANADO CITY, INDONESIA Mongisidi R. Sanny; Willem J.F. Alfa Tumbuan; Jessy J. Pondaag
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 6 (2024): European Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i6.619

Abstract

The purpose of this research is to determine the influence of brand experience, brand image, and affective commitment on brand loyalty in Bank SulutGo Manado customers, both simultaneously and partially. Data collection in this research used a questionnaire with a total of 400 respondents who were customers of Bank SulutGo Manado. The results of this research show that there is a significant influence of brand experience, brand image, and affective commitment on brand loyalty. Based on the results of this research, Bank SulutGo must continue to maintain a good reputation, promote the company more, and have other superior products so that in the future it can further influence brand loyalty among customers, continue to provide good and safe service and continue to pay attention to the environment around the Bank. SulutGo must continue to increase brand loyalty directly, as well as continue to maintain the quality of their service which can have a positive influence on customer affective commitment so that they can continue to increase brand loyalty among customers
The Influence of Eco-Labeling, Environmental Concern, and Packaging Aesthetics on Generation Z’s Intentions to Purchase Ready-To-Drink Beverages in North Sulawesi Belinda W. M. Lintong; Willem J.F. Alfa Tumbuan; Emilia M. Gunawan
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13797

Abstract

Growing environmental concerns, increasing packaging waste, and the widespread consumption of ready-to-drink (RTD) beverages have heightened the importance of sustainability-oriented marketing and consumer research. This study examines the simultaneous and partial influence of eco-labeling, environmental concern, and packaging aesthetics on Generation Z's purchase intention toward RTD beverages in North Sulawesi. The study also contributes to understanding how informational environmental cues, internal environmental values, and visual product attributes collectively shape sustainable consumption intentions. A quantitative explanatory design was employed using a structured questionnaire administered to 200 Generation Z respondents selected through purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with SPSS. The results show that eco-labeling, environmental concern, and packaging aesthetics simultaneously have a significant influence on purchase intention, explaining 66.6% of its variance. Partially, environmental concern has the strongest positive and significant influence, followed by packaging aesthetics, which also demonstrates a significant positive effect. In contrast, eco-labeling has no significant individual influence on purchase intention. These findings indicate that Generation Z's purchase intention toward RTD beverages is driven more strongly by internal environmental values and immediately observable product appeal than by eco-labels alone. The study highlights the importance of integrated sustainability-oriented marketing strategies that combine credible environmental communication, consumer awareness, and visually appealing packaging to encourage sustainable consumption.
The Influence Of Word Of Mouth, Location, And Facilities On Toraja Students’ Decisions To Choose Boarding Houses In Bahu, Manado Aprianti Karawa; Willem J. F. Alfa Tumbuan; Jane Grace Poluan
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2181

Abstract

This study examines the influence of word of mouth, location, and facilities on the decisions of students from Toraja to choose boarding houses in Bahu, Manado. A quantitative explanatory approach was applied using questionnaire data from 100 Toraja students selected through purposive sampling. Data were analyzed using multiple linear regression in SPSS. The findings indicate that word of mouth, location, and facilities jointly have a positive and statistically significant association with boarding-house choice (F = 23.086, p < .001). Each predictor is also significant individually: word of mouth (B = 0.225, p = .027), location (B = 0.259, p = .007), and facilities (B = 0.157, p = .039). Location has the largest standardized coefficient (β = .309), followed by word of mouth (β = .244) and facilities (β = .202). The model explains 41.9% of the variance in choice (adjusted R² = .401). These results suggest that reliable interpersonal recommendations, convenient access and a supportive surrounding environment, and adequate shared and private facilities should be managed together to strengthen the appeal of boarding houses to students living away from home.
Co-Authors Agtjoh Evard Rumapea Allistra C. M. Maarial Altje L. Tumbel Altje Lenny Tumbel Amanda, Ivana Erica Andreas S. Manampiring, Andreas S. Anggreyna Tumanduk Angmalisang, Stefani I. Aprianti Karawa Arbie, Muhammad Rafi Arie, Fitty V. Arrazi Hasan Jan Arrazi Hasan Jan Arrazi Hasan Jan, Arrazi Hasan Ayuwandira Humena Badarudin, Nadira Badiangsie, Luis Bangkit, Josefine L. K. Basalamah, Nadia Belinda W. M. Lintong Biera, Ardwin Bode Lumanauw Brandon Zainal Brian Gabriel Soriton Bysella, Maukar Gita Celine Chaterine Kesek Christania Armagita Julia Tamara Christoffel Mintardjo, Christoffel Christy Wenur, Christy Cicilia G Kawilarang Cliff Vincent Philips Pattymahu Pattymahu Dahua, Dwieshinta Juniati Daniel Kurniawan Darmawati Syam David A. Worotikan David P. E. Saerang Debry C. A. Lintong Debry Ch. A. Lintong Delfia Maria Lensun Djurwati Soepeno Djurwati Soepeno Dumais, Lady Priscillia Elsa Mussy Emilia M. Emilia M. Gunawan Emilia M. Gunawan Emilia Margareth Gunawan Emor, Jesikha Inka Erlangga, Nobian Sari Erna Salindeho Eunike Lumingkewas Farlane S. Rumokoy Ferdinand J. Tumewu Ferdinand J. Tumewu Ferdy Roring Fillipie Valentino Sela Fitty V. Arie Fitty Valdi Arie, Fitty Valdi Francisco Fernando Graham Ginsu Frederik G. Worang, Frederik G. Fuad Reza Umar Fuad Furqon, Moh Hifdil Gabriela Siwu Gabriella Dwi Sabatini Gabriella Virginia Lumintang Genita G. Lumintang, Genita G. Gita Anggreiny Tampanatu Greis M. Sendow Gunawan, Emilia M. Hangewa, Kimberly Aprilia Hendra N. Tawas Hendra N. Tawas Imelda .W.J. Ogi Imelda W. J. Ogi Indrie Debbie Palandeng Inkiriwang, Novia A. Irene Potabuga Irvan Trang Irvan Trang Iskandar, Kevin Frangky Ivonne S. Saerang Jacky R. Manoppo Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Jane G. Poluan Jane Grace Poluan Jane Grace Poluan Jeniffer Gabriella Korompis Jessy J. Pondaag Jifi Liow Johan Tumiwa Joshua J.A. Pangow joubert barens maramis, joubert barens Joy Elly Tulung Julia Friny Runtu Kalalo, Eden Kalvari Kamagi, Tesalonika Kasenda, Veisy V.F. Kasiaheng, Nova Alfiane Kaunang, Milenia C. Kawet, Raymond Ch. Keman, Lia Madelien Kolibu, Relinton Jeremia Korompis, Virginia Kuntoro Boga Andri Labantu, Abdul G. Lady Fransisca Senaen Lamongi, Jackline . Lampah, Inggrit . Langapa, Billy V. Lanny Sengkey Lapian, Joyce S.L.H.V. Lapian Lapian, Stanss L. H. V. J. Laras Sulistiani Ramono Lawren J. Rumokoy Lembong, Verent V. R. Leticya Gala Liando, Shella Lidya Endah Sugiarti Soewarno Liempepas, Silvia . Limpong, Estela Isabelita Evita Linriavita Asan Lintong, Debry Ch. A. Lisbeth Mananeke Lolaroh, Stefanie M. E. Lombogia, Stacia Clearesta Lontoh, Patricia D. V. P. Lotje Kawet Kawet Lumanauw, Bode . Lumintang, Genita Gracia Madja, Triwahyudin K. Magdalena Wullur Maikel Sanger Mamangkey, Christheo M. Mambu, Steni J. Mamesah, Stefanus Mamonto, Felisa W. Mananeke, Lisbeth . Mandagie, Yunita . Manope, Chandra Willy Manopo, Andi Manurip, Jelita Maria Tielung Maria Tielung Maria V. J. Tielung Maria V. J. Tielung Maryam Mangantar Massie, James D.D Maulana, Gilang Rizki Mawa, Maria . Mega Silvia Ransulangi, Mega Silvia Meiland Makalisang Meiland Makalisang Meiny Febiola Rumagit Melisa Kaveeta Kojongian Mengko, Lidya P. Merinda H. Ch. Pandowo Michael B. Pontoh Mirah H. Rogi Missi Rantung Mongisidi R. Sanny Mongkau, Nikita E.M Monica Indrayanti Simanjorang, Monica Indrayanti Montung, Leidy Priscyla Nadia Mita Sembel Nanne, Majesty Fiona Jelita Naomi Ormak Naomi Ormak Nepa, Tesalonika Naomi Ngalimin, Inda G.Q Ogi, Imelda W. J. Ogi, Imelda Wellin Juliana Olivia S. Nelwan Oroh, Dhea Gloria Chrisvynia Oroh, Felly . oroh, Glevino E Paat, vabiola R Pakaya, Muhammad Alvin Panambunan, Jilly C. Pandaa, Muliadi Panekenan, Regitha M. Pangkerego, Ivan C. Paulus Kindangen Peter Claudio Musa sangkay Poluakan, Biily Christovel Pomantow, Rinaldy A. P. Pongantung, Eitania Greatly Porawouw, Regita . Pricillia, Prilly Prodeo T. B. Rompas Pulukadang, Muhammad Theodore Septiand Radjapati, Tifanny Yulianti Raintung, Michael Ch. Rau, Glerry Yohanes Paulus Rawis, Miracle Regina Cecilia Mekel, Regina Cecilia Regina T. Saerang Regina T. Saerang Regina T. Saerang Reitty L. Samadi RENALDO MARCELLINO PELENGKAHU Rexzy Yehuda Zakawerus Riefad, Muh. Riefky Rita Taroreh Rivie C. T. Waani, Rivie C. T. Roberthair Suripatty Rogi, Mirah H. Rompas, Dewi . Rompas, Prince Syema Rondonuwu, Christy Rondonuwu, Christy N. Rosalia Viva Novianni Dumondor Rotinsulu Jopie Jorie Rudolf Jonatan Polii Rudy S. Wenas Rufus Pontolawokang Rumerung, Yemima K. Rumokoy, Farlane S Rumopa, Ferly Runtu, Marseila Esterlita Runtunuwu, Albertus Gerardi S.L.H.V Joyce Lapian Saerang, Regina T. Samadi, Reitty L. Sandala, Dicki . Saraun, Glen F. Sem G Oroh, Sem G Senewe, Virginia . Sevina Raisanda Maharani Shinta Wangke, Shinta Siahaan, Karina . Sifrid S. Pangemanan Silape, Billy R. Silvya L. Mandey Silvya L. Mandey Silvya Lefina Mandey Silvya Mandey Sitompul, Gloria Graciela Sjendry Laindong Sjendry S.R Loindong Soepeno, Djurwati . Soetanto, Kezia Somnaikubun, Monica Yunita Sondakh, Nathania Norine Sondakh, Tiffany Stanss L. H. V. Joyce Lapian Stanss Levynna Hermien Verronica Joyce Lapian Stanss. L. H. V. Joyce Lapian Stefani I. Angmalisang Steven Edbert Sukisman, Menthari R. Supit, Vera G. Surbakti, Leila Mitha Cahayu Syalom Mokorimban Syarifuddin Syarifuddin Tabita Rantelembang Tampatty, Reivita E. Tasik, Hizkia H. D. Tasik, Hizkia H.D Tene, Prilly Ferent Claudysa Togas, Pricella T. Towoliu, Juli E.S Towoliu, Rivaldy Trygen Maurits Antariksa Kuera Tubagus, Gledis S. Tulende, Sharell S. M. Tumboimbela, Rifio Sovian Tumewu, Ferdinand . Tumilaar, Priskila O. Tundunaung, Anatya G. C. Ulag, Pricilia Andreina Victoria Rorimpandey Virginia Pandiangan Walewangko, Aronnaldo Prince Walintukan, Cynthia . Walujan, Brenda C. 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