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Optimizing instagram for strategic communication: A study on engagement, branding, and digital audience connection Ratih, Ni Kadek Pande Ayu; Putra, Kadek Dwi Cahaya; Wajdi, Majid
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.373

Abstract

This study explores how Instagram can be strategically utilized for effective communication, with a focus on engagement, branding, and digital audience connection. The primary objective is to examine the role of Instagram in enhancing brand visibility and audience interaction, particularly in the context of modern digital marketing strategies. It investigates how visual content, captions, hashtags, and interactive features such as polls and stories contribute to brand identity and foster user engagement. Using a qualitative descriptive method, the research employs content analysis of selected Instagram accounts from different industries, including fashion, food, and education. Data is collected over a 3-month period by observing posting frequency, content themes, follower responses, and interaction rates. Supplementary interviews with social media managers and digital marketers further enrich the findings and provide practical insights. The analysis reveals that consistent visual branding, audience-focused messaging, and the use of Instagram’s interactive tools significantly increase user engagement. Moreover, the strategic use of hashtags and storytelling strengthens emotional connections with followers and builds community around the brand. Brands that adapt their content to reflect audience interests and current trends demonstrate higher levels of reach and engagement. The study concludes that Instagram is not merely a promotional tool but a dynamic platform for two-way communication, enabling brands to cultivate loyalty and real-time feedback. Future research may focus on algorithmic impacts or cross-platform integration.
The exploring the role of Balinese gamelan in shaping tourist experiences and tourism growth in Bali Dwipayana, I Kadek Wisnu; Wajdi, Majid; Sutiarso, M. Agus; Zulfan, Muhammad; Aruku, Kalita Joseph
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 2 (2025): September 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i2.61

Abstract

Balinese Gamelan, as a key aspect of Balinese culture, significantly influences cultural tourism and tourist visits. This research analyzes how gamelan, an integral part of Balinese religious rituals and celebrations, contributes to a unique tourist experience. By incorporating elements such as local wisdom, cultural preservation, and the creative economy, the study shows that gamelan performances serve not only as entertainment but also as a means to introduce and preserve local traditions for visitors. Using a qualitative approach, data was collected through interviews with gamelan musicians, and tourists, along with direct observations at various cultural events. The results indicate that tourists' involvement in gamelan experiences enhances their understanding of Balinese culture and strengthens the values of cultural preservation. The research concludes that gamelan is not just a tourist attraction, it also plays an essential role in supporting sustainable tourism and raising awareness about the importance of maintaining cultural heritage in the modern era.
An evaluation of purchasing department strategies in handling food and beverage operations in five-star hospitality settings Pratiwi, Ni Putu Eka; Utami, Made Ayu Jayanti Prita; Wajdi, Majid; Chaurasiya, Sneha
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 2 (2025): September 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i2.118

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This study aims to analyse the handling and procurement of food and beverage (F&B) products by the Purchasing Department at The Westin Resort Nusa. As a core operational area in the hospitality industry, efficient F&B management significantly influences guest satisfaction and operational costs. The objective of this research is to assess how the purchasing department manages supplier selection, procurement processes, stock monitoring, and coordination with the kitchen and F&B service teams to ensure product availability, quality, and cost-efficiency. The study employs a qualitative descriptive method, using interviews, observations, and documentation as primary data collection techniques. Interviews were conducted with key purchasing staff and F&B personnel to understand workflows, procurement standards, and challenges faced. Observations of daily procurement activities and stock handling were also carried out, along with document reviews including purchase orders, vendor records, and inventory reports. The analysis reveals that the purchasing department plays a pivotal role in maintaining the consistency of raw material quality while balancing cost-effectiveness. Key strengths include a well-established supplier network, digitalized procurement records, and adherence to hotel SOPs. However, challenges were found in managing fluctuating supply prices, occasional delays in delivery, and the need for stronger interdepartmental communication. The study concludes that while the purchasing system is generally effective, it requires continuous monitoring, vendor performance reviews, and integration with inventory systems to enhance real-time responsiveness. These improvements are crucial for sustaining high service standards in the resort’s F&B operations.
Optimizing contract document management: A case study of the legal and compliance unit at PTAPI Pertiwi, Ni Kadek Wanda Maheswari; Lasmini, Ni Ketut; Wajdi, Majid; Ghimire, Shiva Raj
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 2 (2025): September 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i2.120

Abstract

This study investigates the procedures for managing contract documents at the Legal & Compliance Unit of PTAPI. The objective is to examine the existing workflow related to the handling and archiving of agreement documents and to identify key challenges, especially concerning the retrieval of signed contracts by business partners. Employing a descriptive qualitative research method, data were collected through direct observation, in-depth interviews with legal staff, and a thorough review of institutional documentation. The research findings reveal that while the unit processes more than 300 contract agreements annually, there is no formalized procedure regulating the timeline for business partners to collect their signed documents. This has resulted in the accumulation of uncollected contracts, physical storage congestion, increased administrative burdens, and reduced staff productivity. Key contributing factors include the absence of an internal standard operating procedure (SOP), lack of enforcement policies or sanctions for delays, limited digital document archiving, and inadequate communication or notification systems directed at partners. The study emphasizes the urgent need for establishing standardized document retrieval protocols, implementing structured deadlines for collection, automating partner notifications, and investing in digital documentation systems. By adopting these strategies, the Legal & Compliance Unit can enhance its administrative efficiency, reduce legal risks, and improve overall service quality. Furthermore, the results offer valuable insights and practical policy recommendations that can be adapted by similar units in other corporate or public-sector environments seeking to improve contract lifecycle management.
The impact of artificial intelligence on logic skills, critical thinking, and student creativity Suryanto, Agnes Febriyanti; Wajdi, Majid; Sahoo, Prakash Kumar; Wu, QingHao; Yusof, Norhayati Mohd; Chan, Yuen Fook
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 3 (2025): November 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i3.407

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The primary objective of this study centred on examining the influence of artificial intelligence (AI) on students’ cognitive development and creative capabilities within higher education. More specifically, the research sought to analyse the relationship between AI usage and the development of key cognitive faculties, such as analytical intelligence, logical reasoning, and creative problem-solving among university students. In undertaking this investigation, the researchers adopted a qualitative methodology, engaging primarily with secondary data sources. By systematically reviewing existing literature—from peer-reviewed scientific journals, scholarly articles, and other reputable academic publications—they were able to construct a comprehensive synthesis of current insights into how students are integrating AI tools into their academic routines and how these tools are perceived in the university setting. The findings of the analysis indicate that AI technologies have a significant, and in many cases positive, impact on students’ data analysis abilities and their comprehension of complex academic content. A noteworthy proportion of students reported that AI-based tools enabled them to deconstruct challenging subject matter more efficiently. This utility appeared to translate into noticeable improvements in their analytical intelligence. Furthermore, AI was highlighted as advantageous for synthesizing disparate pieces of information, thereby equipping students to approach and solve intricate academic problems more effectively. Nevertheless, while these technological benefits are substantial, the study drew attention to an important caveat: the tendency toward over-reliance on AI-driven solutions. For a subset of students, the ease and convenience offered by AI led to a diminished practice of independent problem-solving. In their reliance on automated assistance, some students risked neglecting the active engagement necessary for developing robust critical thinking skills and independent intellectual growth. This over-dependence on technological aids may, in the long term, hinder the cultivation of original thoughts and creative approaches essential at the tertiary level of education.
Developing a listening English learning model using text2speech application Wajdi, Majid; Sanjaya, I Nyoman Suka; Sumartana, I Made
Journal of Applied Studies in Language Vol. 5 No. 2 (2021): Dec 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v5i2.274-281

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The research on the development of "Listening" practice using Text2Speech Applications aims to develop teaching of English, ‘Listening’ for teachers and students who are not experts in the field of information technology. This study tries to discuss how to adopt and adapt Text-to-Speech software / applications in teaching and learning of English. Text2Speech is a computer application (software) that makes it possible to convert written text into spoken text so that it can be heard. By using the Text2Speech application, written text in MS Word format can be converted into spoken text. Text2Speech allows any text to be read in a computer-synthesized voice. By utilizing Text2Speech, written text can be read and sounded so that it can be heard by the user. Text2Speech allows users to determine how to pronounce a word, phrase, sentence, and even text or parts of text. By utilizing the Text2Speech application, teachers and students get "listening" learning materials in native speakers' voices, so that students get used to hearing "listening" teaching materials from native speakers.
Effect of CALLA metacognitive strategy instruction on reading comprehension and reading awareness Tawarik, Oxtapianus; Ikhsanudin, Ikhsanudin; Wajdi, Majid; Latip-Yusoph, Sorhaila
Journal of Applied Studies in Language Vol. 5 No. 2 (2021): Dec 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v5i2.309-319

Abstract

This research aim is to analyze whether metacognitive strategy instruction CALLA affects students’ reading comprehension and reading awareness. This research used a quasi-experimental study in forms of pretest, treatment and post-test. Results showed that the group of experimental students had score significantly higher than the control group students on reading comprehension post-test and also showed significantly higher improvement in metacognitive reading strategy awareness and reading comprehension than control group students. The study recommends CALLA metacognitive strategy instruction to be an effective option for teaching reading comprehension skills at the senior high school level and in the contexts, which share similar characteristics.
English learning model based on social media Imron, Aly; Wahyuni, Erly; Mandang, Selvie Ratna Ivone; Wajdi, Majid; Susanto, Budi
Journal of Applied Studies in Language Vol. 7 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v7i2.141-152

Abstract

This research endeavours to address the pressing need for a tailored English language learning model for students enrolled in Polytechnic institutions specializing in Food and Beverage studies. Recognizing the pivotal role of English proficiency in global culinary communication, we aim to design a comprehensive learning model. This model harnesses the potential of social media as an innovative pedagogical tool to enhance language skills, equipping students with the linguistic competence essential for success in their field. A mixed-methods approach was employed, combining quantitative and qualitative research  methodologies. Initially, a thorough needs analysis was conducted to determine the specific language requirements of Food and Beverage students. Subsequently, an adaptive learning model was designed,  incorporating social media platforms as supplementary tools for language acquisition. The model was  tested within the curriculum of a Polytechnic institution, utilizing a pre-test/post-test design to assess the  impact on students' language proficiency. The results of our study indicate a significant improvement in the English language proficiency of students following the implementation of the learning model. Quantitative analysis of pre-test and  post-test scores revealed a statistically significant increase in language skills. Moreover, qualitative feedback from students and educators highlighted the model's efficacy in enhancing engagement and motivation, thereby fostering a more dynamic and effective learning environment. This research contributes to the intersection of language education and the Food and Beverage  industry by providing a specialized English language learning model. The innovative integration of social media platforms as supplementary tools demonstrates the adaptability and effectiveness of this approach.  The findings affirm the model's potential to bridge the gap between industry-specific language requirements and educational curricula, empowering students with the linguistic competence necessary for global success in the Food and Beverage sector. This study underscores the transformative potential of technology-enhanced language learning in specialized fields and lays the foundation for future  research and pedagogical innovation. Ultimately, this research seeks to empower students, educators,  and the industry at large, enriching the landscape of culinary education and communication on a global  scale.
Neurobehavioural approach to enhance human literacy for character development in creative communication Hartati, Rita; Wajdi, Majid
Journal of Applied Studies in Language Vol. 8 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v8i2.73-87

Abstract

In recent years, the intersection of neurobehavioral science and human literacy has garnered significant attention, particularly concerning its potential to enhance character development through creative communication. This study aims to investigate how neurobehavioral strategies can be employed to enhance literacy and character development. This research uses a qualitative and quantitative mix method with a neurobehavior approach. In producing products, this research also uses Research and Development (R&D). The research instrument uses a Google form. This research involved 100 students of English Literature Study Program at UNIMED who took the Creative and Innovative Communication course. Firs finding, students predominantly answered ‘agree’ that environmental, socio-economic, media and technology, academic, and leadership factors influence student character development. Second finding, students were able to answer correctly regarding neurobehavior literacy towards character development so that students' character significantly improved and was reflected in their creative communication. Environmental, socio-economic, media and technology, academic, and leadership factors have a big impact on character development. Therefore, based on the neurobehavior approach, we need to have a variety of literacy that supports positive character and experiences. This research will continue regarding how our brains have an impact on increasing creative communication and developing Emotional intelligence with other innovative approaches.
A Self-Confident Profile: An Analysis of the Novel The Old Man and the Sea Wajdi, Majid; Darlina, Lien; Sanjaya, I Nyoman Suka; Susanto, Budi
Journal of Language and Literature Vol 24, No 1 (2024): April
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/joll.v24i1.6673

Abstract

This analysis examines Ernest Hemingway's classic novel, The Old Man and the Sea, through the lens of the self-confident profile portrayed by the protagonist, Santiago. The study delves into the themes of perseverance, man versus nature, isolation, and pride to unravel Santiago's unwavering self-assurance in the face of adversity. Through an exploration of the novel's characters, including Santiago and his young apprentice Manolin, as well as the symbolic representation of the marlin and the sea, the analysis reveals the nuances of Santiago's self-confidence and its impact on his actions and relationships. Additionally, the study investigates Hemingway's literary techniques, such as symbolism, imagery, minimalism, and stream of consciousness, to highlight how they contribute to the portrayal of Santiago's self-assured nature. Drawing on critical essays, scholarly articles, and comparative studies, the research contextualizes the self-confident profile within the broader scope of Hemingway's works and provides a comprehensive understanding of the character's development throughout the narrative. By shedding light on Santiago's resilience, dignity, and the internal strength he draws from his experiences, Reader-Response Criticism analysis offers valuable insights into the profound exploration of self-confidence and its significance in The Old Man and the Sea.
Co-Authors A. Erna Rochiyati S. Agus Sariono Ahmad Ghazy Amanah, Firda Maulia Amandari, Ni Kadek Pande Anggi Amrullah Amrullah Anak Agung Raka Sitawati Angela, Ni Made Utari Tisna Anwar, Ni Luh Gede Indah Aprilia Aprianoto Aprianoto Aprianoto, Aprianoto Arbainah, Siti Ariani, Ni Luh Putu Yoni Arini, Komang Pipit Ariyanti, Ni Luh Novia Aruku, Kalita Joseph Asih Sauramanda Asrumi, Asrumi Ayub, Sadia Bareq Raad Raheem Chan, Yuen Fook Chaurasiya, Sneha Christiani, Rachel Claridad, NF Claridad, Norberto Fabi Clary Sada Dessalegn Mekuriaw Dewi, Ayu Putu Lina Puspita Dewi, Ida Ayu Made Wulan Sukma Dewi, Kadek Bintang Sri Dewi, Komang Ayu Trian Dewi, Ni Ketut Citra Dewi, Ni Komang Mayang Saptariyasa Dizon Jr, Rodolfo P. Dwipayana, I Kadek Wisnu Dynata, Kayla Tabina Eni Rosnija Erly Wahyuni Fatema Sharmin Gede, I Gusti Ketut Ghafar, Zanyar Nathir Ghimire, Shiva Raj Gusti Ketut Alit Suputra Hartati, Rita I Ketut Darma Laksana I Ketut Suar Andyana I Komang Putra Adnyana, I Komang Putra I Made Suastra I Made Sumartana I Nyoman Suka Sanjaya I Nyoman Suka Sanjaya, I Nyoman Suka I Wayan Putrana Ida Ayu Putu Sri Widnyani Ida Bagus Artha Adnyana Imron, Aly Iwan Supardi Joaquin, Cleo Jude John Louise M. Marcaida Kadek Dwi Cahaya Putra Komang Wahyulia Saraswati Kumbhayoni, Putu Diah Keshy Lasmini, Ni Ketut Latip-Yusoph, Sorhaila Lien Darlina, Lien M. Khairi Zawi Made Ayu Jayanti Prita Utami Maharani, Anak Agung Radha Regita Mandang, Selvie Ratna Ivone Md Kamrul Hasan Md. Kamrul Hasan, Md. Kamrul Moh Agus Sutiarso Mohammed, LA Muhamadias, Nusrat Mulyono Mulyono Mustafa, Muhammad Narayasa, Ni Made Irene Kharisma Ni Kadek Artini, Ni Kadek Ni Ketut Sekarti Ni Ketut Suciani Ni Made Dwi Anjani Ni Nyoman Sarmi Ni Putu Dyah Hudiananingsih Ningtyas, Diyah Ayu Nirmala , Ni Kadek Wahyu Dian Novitriana, Komang Omar Mohammad-Ameen Ahmad Hazaymeh Oxtapianus Tawarik Pabayo, Febriyanti Sonya Pertiwi, Ni Kadek Wanda Maheswari Prathivi, Pande Putu Githa Sari Pratiwi, Ni Kadek Anjelia Putri Pratiwi, Ni Luh Putu Dina PRATIWI, NI PUTU EKA Pridari, Ni Made Mira Putra, I Komang Agus Januarta Sutisma Putri, Erma Artajosi Putri, Kadek Arisita Dhyana Putri, Kiki Hermalia Putri, Ni Putu Angelyani Sugiantari Putri, Ni Putu Radha Savitri Maheswari Ratih, Ni Kadek Pande Ayu Ratna Dewi Riama, Pelita Riswana, I Gede Maryo Kanka Sahoo, Parshuram Sahoo, Prakash Kumar SANJAYA, IDA BAGUS Saputra, Upayana Wiguna Eka Sari, Ni Gusti Ayu Komang Tri Purnama Setiadewi, Ni Putu Chesya Putri Setyowati, Ratih Sinanditha, I Gede Bagus Ananda Siswahyudianto Sitawati, Anak Agung Raka Siti Mariam Somawati, Ni Putu Sorhaila Latip-Yusoph Suarja, I Ketut Subekhi Hadi Purnomo Sumartana, I Made Suriyadi Suriyadi Suryanto, Agnes Febriyanti Suteja, Mutira Kristiani Suwitri, Sang Ayu Nyoman Udoudom, Uduak Imoh Uzma, Sidratul Muntaha Waelan Waelan, Waelan Wagisuari, Ni Kadek Nara Widarwan, Kadek Candra Widyaswasti Wisman Hadi Wisman Hadi Wu, QingHao Yayi Suryo Prabandari Yuniantari, Ni Putu Intan Yusof, Norhayati Mohd Zanyar Nathir Ghafar Zulfan, Muhammad