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All Journal JURNAL ECONOMIA Jurnal Manajemen Terapan dan Keuangan Trikonomika: Jurnal Ekonomi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen STRATEGIC Prosiding Seminar Nasional INDOCOMPAC Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Riset Akuntansi dan Keuangan JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JRMSI - Jurnal Riset Manajemen Sains Indonesia EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Distribusi SEIKO : Journal of Management & Business At-Tadbir : jurnal ilmiah manajemen Sketsa Bisnis Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jambura Science of Management JURNAL MANAJEMEN BISNIS Jurnal Bisnis dan Kewirausahaan JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Dinasti International Journal of Education Management and Social Science Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project Current : Jurnal Kajian Akuntansi dan Bisnis Terkini JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen dan Organisasi Review (MANOR) Journal of Accounting and Management Innovation ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Ekonomi dan Bisnis JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Bangkit Indonesia Journal of Business Studies and Management Review Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Indo-Fintech Intellectuals: Journal of Economics and Business Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Pusat Publikasi Ilmu Manajemen Blantika : Multidisciplinary Journal IIJSE Jurnal Pengabdian KOLABORATIF Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Kemitraan Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat: Jurnal Pengabdian Asmara Jurnal Dinamika Manajemen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Equilibrium : Journal Of Economics and Development Studies Jurnal Pengabdian Masyarakat Inovasi Indonesia
Wisnu Yuwono
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Revealing Trust in International Fashion Brands in the Digital Era Kesumahati, Erilia; Viorilla, Princesscia Vanessa; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2768

Abstract

This study aims to analyze the influence of Celebrity Endorser, e-WOM, Brand Awareness, Brand Image, Brand Love on Trust. This study uses a quantitative approach with a survey method on 329 respondents who are social media users and buyers of international fashion brands. The data analysis techniques used are SEM and SmartPLS. The results of this study found that there is a proven hypothesis in this study, namely the Celebrity Endorser variable has a significant direct influence on the e-WOM variable, and the E-WOM, Brand Image, and Brand Love variables have a significant direct influence on the Trust variable. However, the Celebrity Endorser and Brand Awareness variables do not have a direct influence on the Trust variable. This finding shows the importance of the role of e-WOM, brand image, and brand love in fostering trust in international fashion brands.
Pengaruh Social Media Marketing, Product Quality, Price, Brand Image, dan E-WOM Melalui Trust terhadap Willingness to Pay Makanan Impor Premium Kesumahati, Erilia; Marco, Alysia Callista; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2737

Abstract

This study aims to explore how social media marketing, product quality, price, brand image, and electronic word of mouth influence willingness to pay by involving 381 respondents in Batam City, analyzed using the PLS-SEM approach. The results of this study indicate that there is a positive and significant influence between the variables of social media marketing, product quality, price, brand image, and electronic word of mouth on willingness to pay for premium imported food products in Batam City.
Analisis Aspek Mikro Fundamental Terhadap Pola Investasi Bertahap Pada UKM (Transformasi Bertahap dari Ikremental ke Radikal) Emella Kansa Sulthanah Gumay; Wisnu Yuwono; Erilia Kesumahati
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2269

Abstract

Small and Medium Enterprises (SMEs) now mostly rely on digital transformation to stay competitive among technological upheaval. This study intends to investigate the impact of basic micro aspects—including organization, mechanization of information technology (IT) use, simple products, organizational structure, and owner involvement—on the slow investment pattern in the digital transformation of SMEs. Furthermore investigated in this paper is the moderating influence of cognitive response on this link. Data were gathered from 134 SMEs in Batam using a quantitative approach and purposive sampling technique by means of a validated and dependable Likert scale questionnaire and subsequently subjected to partial least squares (PLS) analysis. While direct owner involvement has no appreciable direct influence, the research findings show that organization, IT mechanization, simple products, and organizational structure greatly affect the gradual investment pattern. Nevertheless, the impact of owner involvement and IT mechanization becomes notable when controlled by cognitive reactions, so stressing the relevance of cognitive processes in digitalization decision-making.
Technological Knowledge And Market Orientation In New Products Performance: The Role Of Absorptive Capacity Suyono Saputra; Stella Stella; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7029

Abstract

Due to increasing competition in the global market, companies from all industries worldwide are facing constantly changing conditions. Changes drive companies to rebuild their trade models and enhance their products and services in order to maintain competitiveness and ensure survival. The ease of replication by competitors or elsewhere underscores the importance of adapting to change. The analyst distributed self-administered surveys via email to specific sources involved in the development of unused items since October 2023. The methodological design is crucial for this quantitative research, which focuses on a population of manufacturing companies in Batam, Tanggerang, Tangjung Pinang, and other districts. The factual strategies chosen to analyze the theories proposed in this study involve using the Smart PLS and SPSS applications. The findings suggest that: 1) Market Orientation does not affect on New Product Performance. 2) Market Orientation positively influences Absorptive capacity. 3) Technological Knowledge competence positively impacts New Product Performance. 4) Absorptive Capacity has a positive and significant effect on New Product Performance. 5) Technological Knowledge positively affects Absorptive Capability as an intervening variable. Having a positive organizational mindset increases the correlation between Advertising Introduction and New Product performance. When companies have limited ability to benefit from unpredictable market factors and wish to benefit from Market Introduction in New Product Performance activities, they must recognize the unpredictable nature of the current market.
The Influence of Marketing Strategy on SME Performance in the Global Market Mediated by Competitive Advantage Yandi Suprapto; Caroline Angelina; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7193

Abstract

This research examines the direct and indirect influence of marketing intelligence, product innovation, and pricing on the performance of SMEs in Batam City through competitive advantage. Using a sample of 195 fashion SMEs in Batam, researchers used the partial Least Squares (PLS) structural equation modeling method to analyze. The results show that marketing intelligence, product innovation, and pricing significantly contribute to competitive advantage and SME performance. The results of the mediation test show that competitive advantage is proven to mediate marketing intelligence on SME performance and competitive advantage is not proven to mediate product innovation and pricing on SME performance. These findings have an important impression on SMEs and startups who are interested in developing or exploiting opportunities in the global market.
Co-Authors Agnes Doraresta Khatarina Tokan Agnes Doraresta Khatarina Tokan Agung Wibowo Agustina Agustina Agustini Fatmasari Alice Angela Alva Hendi Muhammad Andi Putri Isnayani Kamal Andina Fasha Andina Fasha, Andina Andrea Putri Andrean Andrean Andrianus, Lian Andy Lau Angelin Angelin Angelin Denis Yeo Angelin, Angelin Angeline Angeline Anna Isabella Lau Antalius, Yosep Deki Antoni Ang, Meiga Putri Antonio, Roni Aprilia Chandrawati Arief Maulana Asya Ian Ramadani Baihaqi, Ahmad Azka Bella Febiola Bhuan, Sun Calvin Calvin Candy, Candy Caroline Angelina Caroline Angelina Chris Tan Christiarini, Renny Cindy Fransiska Cindy Jolinna Cindy, Gracia Coral Aswanti Davin Ewaldo Delvian Yosuky Denny Denny Dennys Ng Desmond Lim Dessy Alliandrina Destiana Safitri Dewi Dewi Diavika Febriyanti Dimas Firmansyah Nasution Dita Aurelia Edy Yulianto El Vin Ho Ellen Rusliati Elvy Tan Emella Kansa Sulthanah Gumay Erika Erika Erika Erika Erilia Kesumahati Erilia Kesumahati Esfandiany, Shelby Estefania Estefania Eva Awaliya, Nindi Suhendri, Tiara Plorist Sibarani Lilian Nurul Wildani, Evi Silvana Muchsinati Ewaldo, Davin Felicia Koo Felix Santono Ferdinand Jason Fortuna, Erica Frendelina N. Nesimnasi Ginting, Dinda Tri Ninta Gladys Christiani Gladys Christiani Glenis Doren Lim Greceila Veronica Tanita Hansend Cristoper Hashim, Hanini Ilyana Che Hendrawan Hendrawan Hendriyanto Hendriyanto Henly Henly Herman Eka Putra Hesniati, Hesniati Ibrahim, Mukdad Ikhwanul Amri, Muhammad Imas, Latifa Al Rosyidah Inda Meyllya Putri Indramawan Indramawan Jacksen Lim Jennifer Jennifer Jerry Jerry Jesclin Jesclin Jesni Jesni Jessica Jessica Jessy Valencia Jesty Jesty Jihadhatul Akbar Joey Joey John Christian Tedjo Johny Budiman Jovan Pratama Joycelyn Julia Renaldi, Angelina Juliana Juliana Julyati Julyati Jumbri, Isma Addi Junen Wiwi Juven Gautama Juviyanty Juviyanty, Juviyanty Kalia, Lee Kelvin Tanudjaja Kendy Setiawan Hartono Kevin Antonio Kevin Leonardo Kevin Lim Kharina, Chintya Khornida, Dewi Lady, Lady Lau, Andy Laulita, Nasar Buntu Leni Mardayanti Leon Agustian Salim Leonard, Rivaldo Leviana Lia Willyanto Lily Indrawati Lisa Carline Liu Lu Sudirman Lydia Lestari Lydia Sasmita Maidian Setiawati Manda Carissa Marco, Alysia Callista Mardiana Ng Mardiana Ng Marheni, Dewi Khornida Mariska Ramadana Marthin, Ricko Meiga Putri Antoni Ang Meilita Meilita Michael Iken Bonar Anju Sibagariang Moron, Maria Selvi Muhammad Rivaldy Hisham Mujibah, Mujibah Mulyaningrum Mulyaningrum Munaroh Susanto Nabila Arinov Mey Nadya Altiyane Naimah, Mutiara Kamilatu Nainggolan, Ferdinand Nancy Nancy Nelson Donglas Ng, Mega Augustina Nicholas Sunaidi Nicolaus Tommy Prasetyo Nimatul Mamuriyah Noveldi Oktovian Noveldi Oktovian Novita Lasmawati Novita Novita Nuraini, Sharfina Intan Nurhayati Balqis Nurtia Putri Sari Nurtia Sari Olinda Viviani Olivia, Ratu Ong, Teddy Pasaribu, Yemima Natasha Pauline Peranginangin, Pulung Permata, Nadiva Surya Piere Ricardo Prabowo, Ilham Pradino Kusumo Pulung Peranginangin Putra, Christian Hadinatan Putra, Edy Yulianto Putra, Herman Eka Putra, Sandy Putri Tazkia Ramadani, Arienda Gitty Ramadhana, Reva Sri Ranny Daniel Rany, Hay Reddyson Reddyson Reny NG Ria Bintan Riandi, Rafi Rizky Richie Marlon Ricky Ricky Rido Renando Rince Monica Hutagalung Riskiyanto Riskiyanto Rizky Adi Mahendra Robin Robin Robin Robin Robin Robin, Robin Roni Antonio Rosalina, Shelly Rusdin Rusdin Santo Santo Sari Wahyuni, Lily Sudhartio, Sefryanto Valentinus Selina Ng Selina Selina Serina Serina Sevilla Nadia Amada Shelby Esfandiany Shellyna Shellyna Sherley Angelia Silvia Hainia Silvia Rahayu Silvina Silvina Silvina, Silvina Sinambela, Fitriana Aidnilla Sindy Sindy Siswuri Andari Siti Rohani Sitorus, Winda Fionita Sonata, Vivi Sopyan, Sahda Fatonah Salsabila Stella Stella Suheri, Falda Suprapto, Yandi Supriadi Supriadi Susanti Susanti Sutini Sutini Suvia, Honey Suyono Saputra Suyono Saputra Suyono Saputra Sylvia Putri Tata Fransiska Putri Tazkia, Putri Theresia Desilva Thomas Lie Tiara Shinta Tjan, Charles Tresia Putri Trio Trio Vanness Kangnanda VERONICA VERONICA Veronica Veronica Vina Kristini Viorilla, Princesscia Vanessa Vivi Sonata Welliam Ali Wesly Wesly Wijaya, Cynthia Anna Wilfi Caroline Willyanto, Lia Winshen Wirren Chang Wirren Chang Xena Amanda Amanda Xian, Andy Chua Eng Yandi Suprapto Yang, Wendy Wiranata Yessica Stephanie Lim Yingfanie, Melissa Yogi Rizky Yogi Yohanes Aprialdy Simanungkalit Yulfiswandi Yulfiswandi Yulfiswandi, Yulfiswandi Yuliana Shintia Yuswardi yuswardi, Yuswardi Zoy Beils