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Analisis Aspek Mikro Fundamental Terhadap Pola Investasi Bertahap Pada UKM (Transformasi Bertahap dari Ikremental ke Radikal) Emella Kansa Sulthanah Gumay; Wisnu Yuwono; Erilia Kesumahati
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2269

Abstract

Small and Medium Enterprises (SMEs) now mostly rely on digital transformation to stay competitive among technological upheaval. This study intends to investigate the impact of basic micro aspects—including organization, mechanization of information technology (IT) use, simple products, organizational structure, and owner involvement—on the slow investment pattern in the digital transformation of SMEs. Furthermore investigated in this paper is the moderating influence of cognitive response on this link. Data were gathered from 134 SMEs in Batam using a quantitative approach and purposive sampling technique by means of a validated and dependable Likert scale questionnaire and subsequently subjected to partial least squares (PLS) analysis. While direct owner involvement has no appreciable direct influence, the research findings show that organization, IT mechanization, simple products, and organizational structure greatly affect the gradual investment pattern. Nevertheless, the impact of owner involvement and IT mechanization becomes notable when controlled by cognitive reactions, so stressing the relevance of cognitive processes in digitalization decision-making.
The Influence Of Customer Experience, Perceived Ease Of Use, Perceived Usefulness, Perceived Risk On Behavioral Intention To Use Mobile Banking In Malaysia Suyono Saputra; Selli Selli; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6641

Abstract

This study tries to investigate how customer experience factors, perceived ease of use, perceived usefulness, perceived risk can influence the behavioral intention to use mobile banking through attitude as a mediating variable. This research model was examined within the context of Batam City residents who have used mobile banking in Malaysia involving 258 respondents. Sampling was carried out using purposive sampling technique and PLS-SEM analysis with SmartPLS 3.0 software to analyze the data. The research results show that customer experience, perceived ease of use, perceived usefulness and perceived risk are proven to be able to influence the attitude towards behavioral intention of the Batam City residents who have used mobile banking in Malaysia.
Technological Knowledge And Market Orientation In New Products Performance: The Role Of Absorptive Capacity Suyono Saputra; Stella Stella; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7029

Abstract

Due to increasing competition in the global market, companies from all industries worldwide are facing constantly changing conditions. Changes drive companies to rebuild their trade models and enhance their products and services in order to maintain competitiveness and ensure survival. The ease of replication by competitors or elsewhere underscores the importance of adapting to change. The analyst distributed self-administered surveys via email to specific sources involved in the development of unused items since October 2023. The methodological design is crucial for this quantitative research, which focuses on a population of manufacturing companies in Batam, Tanggerang, Tangjung Pinang, and other districts. The factual strategies chosen to analyze the theories proposed in this study involve using the Smart PLS and SPSS applications. The findings suggest that: 1) Market Orientation does not affect on New Product Performance. 2) Market Orientation positively influences Absorptive capacity. 3) Technological Knowledge competence positively impacts New Product Performance. 4) Absorptive Capacity has a positive and significant effect on New Product Performance. 5) Technological Knowledge positively affects Absorptive Capability as an intervening variable. Having a positive organizational mindset increases the correlation between Advertising Introduction and New Product performance. When companies have limited ability to benefit from unpredictable market factors and wish to benefit from Market Introduction in New Product Performance activities, they must recognize the unpredictable nature of the current market.
The Effect Of Customer Orientation, Technological Orientation On Food And Beverages Business Perfomance Meditating By Customer Loyalty And Innovation Capability Iveren Monica; Suyono Saputra; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7088

Abstract

This study aims the involvement of multinational companies in a country's economy has an important role in increasing a country's per capita income. Multinational companies themselves are divided into several industrial sectors, one of which is food and beverages. This research aims to explore the impact of customer orientation and technology in increasing customer loyalty and innovation capabilities which influence the business performance of an industrial sector. The population in this study reached 280 respondents using quantitative methods. The results of this research can influence companies in making decisions and innovating considering the increase in competitors every year.
The Influence of Marketing Strategy on SME Performance in the Global Market Mediated by Competitive Advantage Yandi Suprapto; Caroline Angelina; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7193

Abstract

This research examines the direct and indirect influence of marketing intelligence, product innovation, and pricing on the performance of SMEs in Batam City through competitive advantage. Using a sample of 195 fashion SMEs in Batam, researchers used the partial Least Squares (PLS) structural equation modeling method to analyze. The results show that marketing intelligence, product innovation, and pricing significantly contribute to competitive advantage and SME performance. The results of the mediation test show that competitive advantage is proven to mediate marketing intelligence on SME performance and competitive advantage is not proven to mediate product innovation and pricing on SME performance. These findings have an important impression on SMEs and startups who are interested in developing or exploiting opportunities in the global market.
Factors Influencing Adoption Of E-Wallet Function For International Transaction Suyono Saputra; Wisnu Yuwono; Tio Sania Rachmi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7282

Abstract

This research focuses on analysing the influence of factors such as Perceived Ease of Use, Perceived Usefulness, Perceived Security, Perceived Risk, and Perceiived Serviice Quality on e-wallet adoption in the context of international transactions. The sampling method used is convenience sampling, withh data collection conducted through a survey using a questionnaire distributed through the Google Form platform. The quantitative approach used in this study, with the Smart-PLS application as a tool for data processing and analysis. The results of this study are expected to provide in-depth insight into the factors that influence the use of e-wallets in carrying out international transactions.
Pengaruh Manajemen Pengetahuan terhadap Kinerja Bisnis UMKM di Indonesia: Peran Mediasi Inovasi Hijau dan Pengambilan Keputusan Carissa, Manda; Yuwono, Wisnu; Anggraini, Ratih
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13272

Abstract

The study aims to analyze the influence of knowledge management on the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia, with green innovation and decision-making as mediating variables. Using a quantitative approach and PLS-SEM method on 300 MSMEs, the analysis results reveal that knowledge management has no significant direct effect on business performance, but has a significant positive effect on green innovation and decision-making. Furthermore, decision-making is found to have a strong positive effect on business performance, while green innovation shows a negative effect on business performance. These findings highlight the central role of decision-making as a key mediator in the relationship between knowledge management and business performance. This study offers practical insights for strengthening knowledge management and decision-making strategies in the context of developing resilient and sustainable MSMEs.
Social Media Marketing, Brand Image, e-WOM, and Service Quality as Drivers of Trust in International Personal Shopper Services Kesumahati, Erilia; Lim, Glenis Doren; Yuwono, Wisnu
Journal of Enterprise and Development (JED) Vol. 7 No. 3 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i3.14153

Abstract

Purpose: This study examines the influence of social media marketing, electronic word of mouth (e-WOM), service quality, and brand image on trust in international personal shopper services, commonly referred to in Indonesia as jastip (jasa titip).Method: This research employs a quantitative approach utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM). The study collects data from 250 users of Jastip services through social media platforms such as Instagram, Shopee, and TikTok.Result: The findings reveal that all independent variables—social media marketing, e-WOM, service quality, and brand image—significantly affect consumer trust. Among these variables, e-WOM and brand image demonstrate the strongest influence. Additionally, social media marketing positively impacts brand image, service quality, and e-WOM.Practical Implications for Economic Growth and Development: This study highlights the crucial role of digital platforms in fostering trust and consumer engagement in international shopping services. By strengthening social media strategies, Jastip providers can enhance customer loyalty, thereby indirectly supporting cross-border commerce and contributing to the growth of the digital economy.Originality/Value: This study integrates four key variables into a comprehensive model to elucidate trust in personal shopper services. While previous studies often examine these variables in isolation, this research provides a holistic perspective on how digital marketing efforts and consumer perceptions collectively shape trust in consumer-to-consumer (C2C) business models.
Innovation and Access to Credit in Export-Oriented Indonesian MSMEs: The Mediating Roles of Competitive Advantage and Strategic Orientation Agustina, Agustina; Yuwono, Wisnu; Kesumahati, Erilia
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.14398

Abstract

Purpose: This study examines the influence of innovation on access to credit among export-oriented micro, small, and medium enterprises (MSMEs) in Indonesia, with competitive advantage and strategic orientation modeled as mediating variables. It investigates how innovation may strengthen MSMEs’ credibility and competitiveness, thereby improving financial access in global markets.Method: The study adopts a quantitative design and applies Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 440 MSME owners and managers located in Batam, Jakarta, and other areas of Java.Result: The findings indicate that innovation significantly strengthens both competitive advantage and strategic orientation. In turn, competitive advantage and strategic orientation each exert a positive effect on access to credit. The mediation results suggest that innovation indirectly enhances credit access through these strategic and competitive pathways, underscoring the central role of intermediary capabilities in translating innovation into improved financial accessibility.Practical Implications for Economic Growth and Development: The results suggest that promoting innovation-driven strategies among MSMEs can enhance financial inclusion while strengthening competitiveness in export markets. Policymakers and financial institutions may use these insights to refine credit appraisal frameworks and design development programs that recognize and support innovation-led growth, thereby contributing to Indonesia’s economic resilience and export performance.Originality/Value: This study contributes by clarifying the mechanism through which innovation improves access to credit. Whereas prior research has largely emphasized the direct effects of innovation on financial performance or financing access, this study extends the literature by incorporating strategic orientation and competitive advantage as mediators that explain how innovation strengthens MSMEs’ credit opportunities.
PENGARUH SUMBER DAYA, KEMAMPUAN, DAN KESAMAAN PASAR DOMESTIK SERTA LUAR NEGERI TERHADAP KINERJA INTERNASIONAL Gracia Cindy Carlina; Wisnu Yuwono Wisnu Yuwono; Dewi Khornida Marheni
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2026): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i2.2350

Abstract

Studi ini menyelidiki dampak sumber daya internal, kapabilitas, dan tingkat kesamaan antara pasar domestik dan internasional suatu perusahaan terhadap kinerja internasionalnya. Penelitian ini menekankan peran kapabilitas manajemen saluran internasional sebagai faktor mediasi yang menghubungkan variabel-variabel tersebut. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan kepada 260 responden dari perusahaan-perusahaan yang berbasis di Batam, Indonesia, yang bergerak di bidang ekspor. Temuan penelitian menunjukkan bahwa kesamaan sumber daya dan pasar secara signifikan meningkatkan efektivitas manajemen saluran distribusi internasional. Lebih lanjut, kapabilitas ini berfungsi sebagai perantara penting yang memperkuat pengaruh faktor-faktor internal terhadap hasil kinerja global. Wawasan ini menawarkan nilai praktis bagi perusahaan yang ingin mengembangkan strategi yang lebih terarah dan efisien untuk ekspansi internasional.
Co-Authors Agnes Doraresta Khatarina Tokan Agnes Doraresta Khatarina Tokan Agung Wibowo Agustina Agustina Agustina Agustini Fatmasari Alice Angela Alva Hendi Muhammad Andi Putri Isnayani Kamal Andina Fasha Andina Fasha, Andina Andrea Putri Andrean Andrean Andrianus, Lian Andy Lau Angelin Angelin Angelin Denis Yeo Angelin, Angelin Angeline Angeline Anna Isabella Lau Antoni Ang, Meiga Putri Antonio, Roni Aprilia Chandrawati Arief Maulana Asya Ian Ramadani Baihaqi, Ahmad Azka Bella Febiola Bhuan, Sun Calvin Calvin Candy Candy Carissa, Manda Caroline Angelina Caroline Angelina Chris Tan Christiarini, Renny Cindy Fransiska Cindy Jolinna Cindy, Gracia Coral Aswanti Davin Ewaldo Delfina Muthia Sabella Delvian Yosuky Denny Denny Dennys Ng Desmond Lim Dessy Alliandrina Destiana Safitri Dewi Dewi Dewi Dewi Diavika Febriyanti Dimas Firmansyah Nasution Dita Aurelia Duchovny Young, Hepi Edy Yulianto El Vin Ho Ellen Rusliati Elvy Tan Elzagi, Verliana Emella Kansa Sulthanah Gumay Erika Erika Erika Erika Erilia Kesumahati Erilia Kesumahati Esfandiany, Shelby Estefania Estefania Eva Awaliya, Nindi Suhendri, Tiara Plorist Sibarani Lilian Nurul Wildani, Evi Silvana Muchsinati Eviyani, Estin Rose Ewaldo, Davin Febiana, Anjela Rini Felicia Koo Felix Santono Ferdinand Jason Fortuna, Erica Frendelina N. Nesimnasi Ginting, Dinda Tri Ninta Gladys Christiani Gladys Christiani Glenis Doren Lim Gracia Cindy Carlina Greceila Veronica Tanita Hansend Cristoper Harris Foo Hashim, Hanini Ilyana Che Hendrawan Hendrawan Hendriyanto Hendriyanto Heni Pujiastuti Henly Henly Herman Eka Putra Hesniati, Hesniati Ikhwanul Amri, Muhammad Imas, Latifa Al Rosyidah Inda Meyllya Putri Indramawan Indramawan Iveren Monica Jacksen Lim Jennifer Jennifer Jerry Jerry Jesclin Jesclin Jesni Jesni Jessica Jessica Jessy Valencia Jesty Jesty Jihadhatul Akbar Joey Joey John Christian Tedjo Johny Budiman Jovan Pratama Joycelyn Julia Renaldi, Angelina Juliana Juliana Julyati Julyati Jumbri, Isma Addi Junen Wiwi Juven Gautama Juviyanty Juviyanty, Juviyanty Kalia, Lee Kamilatu Naimah, Mutiara Kelvin Tanudjaja Kendy Setiawan Hartono Kevin Antonio Kevin Leonardo Kevin Lim Kharina, Chintya Khornida, Dewi Lady, Lady Lau, Andy Laulita, Nasar Buntu Leni Mardayanti Leon Agustian Salim Leonard, Rivaldo Leviana Lia Willyanto Lily Indrawati Lim, Glenis Doren Lisa Carline Liu Lu Sudirman Lydia Lestari Lydia Sasmita Maidian Setiawati Manda Carissa Marco, Alysia Callista Mardiana Ng Mardiana Ng Marheni, Dewi Khornida Mariska Ramadana Marthin, Ricko Meiga Putri Antoni Ang Meilita Meilita Melissa Michael Iken Bonar Anju Sibagariang Momongan, Mixci Daniel Momongan Moron, Maria Selvi Muhammad Rivaldy Hisham Muhammad Rivaldy Hisham Mujibah, Mujibah Mulyaningrum Mulyaningrum Munaroh Susanto Nabila Arinov Mey Nadya Altiyane Naimah, Mutiara Kamilatu Nainggolan, Ferdinand Nancy Nancy Nelson Donglas Ng, Mega Augustina Ng, Reny Nicholas Sunaidi Nicolaus Tommy Prasetyo Nimatul Mamuriyah Noveldi Oktovian Noveldi Oktovian Novita Lasmawati Novita Novita Nuraini, Sharfina Intan Nurhayati Balqis Nurtia Putri Sari Nurtia Sari Olinda Viviani Olivia, Ratu Ong, Teddy Pasaribu, Yemima Natasha Pauline Peranginangin, Pulung Permata, Nadiva Surya Piere Ricardo Prabowo, Ilham Pradino Kusumo Pulung Peranginangin Putra, Christian Hadinatan Putra, Herman Eka Putra, Sandy Putri Tazkia Ramadani, Arienda Gitty Ramadhana, Reva Sri Ranny Daniel Rany, Hay Ratih Anggraini, Ratih Reddyson Reddyson Reny NG Ria Bintan Riandi, Rafi Rizky Richie Marlon Ricky Ricky Rido Renando Rince Monica Hutagalung Riskiyanto Riskiyanto Risvi, Hellena Rizky Adi Mahendra Robin Robin Robin Robin Robin Robin, Robin Roni Antonio Rosalina, Shelly Rusdin Rusdin Sanjaya, Kelvin Santo Santo Sari Wahyuni, Lily Sudhartio, Sefryanto Valentinus Selina Ng Selina Selina Selli Selli Serina Serina Serina Serina Sevilla Nadia Amada Shelby Esfandiany Shellyna Shellyna Sherley Angelia Silvia Hainia Silvia Rahayu Silvina Silvina Silvina, Silvina Sinambela, Fitriana Aidnilla Sindy Sindy Siswuri Andari Siti Rohani Sitorus, Winda Fionita Sonata, Vivi Sopyan, Sahda Fatonah Salsabila Stella Stella Suheri, Falda Suprapto, Yandi Supriadi Supriadi Susanti Susanti Susiana, Fendrawati Sutini Sutini Suvia, Honey Suyono Saputra Suyono Saputra Suyono Saputra Sylvia Putri Tata Fransiska Putri Tazkia, Putri Theresia Desilva Thomas Lie Tiara Shinta Tio Sania Rachmi Tjan, Charles Tresia Putri Trio Trio Vanness Kangnanda VERONICA VERONICA Veronica Veronica Vina Kristini Viorilla, Princesscia Vanessa Vivi Sonata Welliam Ali Wesly Wesly Wijaya, Cynthia Anna Wilfi Caroline Willyanto, Lia Winshen Wirren Chang Wirren Chang Xena Amanda Amanda Xian, Andy Chua Eng Yandi Suprapto Yang, Wendy Wiranata Yeronica, Fernanda Yessica Stephanie Lim Yingfanie, Melissa Yogi Rizky Yogi Yohanes Aprialdy Simanungkalit Yulfiswandi Yulfiswandi Yulfiswandi, Yulfiswandi Yuliana Shintia Yuswardi yuswardi, Yuswardi Zoy Beils