Articles
Faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang Sumatera Barat
Vicky Brama Kumbara;
Nandan Limakrisna;
Yulasmi Yulasmi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)
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DOI: 10.29210/020232704
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang dengan menggunakan variable e-service quality, brand image, preferensi konsumen, e-trust konsumen, dan I konsumen. Populasi dalam penelitian ini adalah seluruh pengguna Tokopedia dan sampel yang digunakan adalah pengguna Tokopedia yang sudah berbelanja lebih dari satu kali dengan jumlah 224 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan menggunakan software SmartPLS versi 3.2. Hasil pengujian dalam penelitian ini adalah e-service quality dan brand image berpengaruh signifikan terhadap preferensi konsumen dan e-trust. E-service quality dan preferensi konsumen berpengaruh signifikan terhadap e-loyalty. Sedangkan brand image dan e-trust tidak berpengaruh terhadap e-loyalty. Preferensi konsumen mampu memediasi e-service quality maupun brand image terhadap e-loyalty, sedangkan e-trust tidak mampu memediasi e-service quality dan brand image terhadap e-loyalty. o-hansi-font-family:Calibri; mso-ansi-language:EN-US;}div.WordSection1 {page:WordSection1;}
Employee Performance through Learning & Innovation in Mediating Organizational Structure and Knowledge Oriented Leadership
Ramdani Bayu Putra;
Havidz Aima;
Yulasmi Yulasmi
Dinamika Pendidikan Vol 17, No 2 (2022): December 2022
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang
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DOI: 10.15294/dp.v17i2.40217
Employee performance is one important factor that is useful in helping the organization. This relates to the achievement of the objectives contained in the vision and mission of an organization. This study aimed to analyze the performance of employees with an organizational structure and knowledge-oriented leadership based on learning innovation and organizational suitability. The population of this research was the employees of the Regional Secretariat of the City of Padang, totaling 222 people. The sampling technique used the Census method, where the entire existing population was used as a research sample. While the data analysis technique used Structure Equation Modeling (SEM) with hypothesis testing using SmartPLS 3. The results of the research hypothesis showed that knowledge-oriented organizational structure and leadership had a significant effect on learning innovation as well as employee performance. Empirical facts found that learning innovation had a significant effect on employee performance. Meanwhile, knowledge-oriented leadership had no significant effect on employee performance. Furthermore, learning innovation proved to have a significant effect in mediating organizational structure and knowledge-oriented leadership on employee performance. The contribution of this research, to be able to improve the performance of employees, organizational leaders can provide training and education as well as distribute knowledge and skills in supporting the work of employees.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Smartphone Iphone (Studi Kasus Pada Mahasiswa UPI)
Fajar;
Yulasmi;
Dodi Suryadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA
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This research aims to determine and attempt to analyze the influence of brand image and product quality on customer loyalty with customer satisfaction as an intervening variable on iPhone smartphones (case study of UPI students). This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research are UPI "YPTK" Padang Management Students. The research results found that there is an influence between Brand Image and Customer Satisfaction. Where the P-Value value is (0.001 < 0.05) and the t-statistic value is (3.422 > 1.96). There is an influence between Product Quality and Customer Satisfaction. Where the P-Value value is (0.008 < 0.05) and the t-statistic value is (2.659 > 1.96). There is an influence between Brand Image and Customer Loyalty. Where the P-Value value is (0.043 < 0.05) and the t-statistic value is (2.030 > 1.96). There is no influence between Product Quality and Customer Loyalty. Where the P-Value value is (0.978 > 0.05) and the t-statistic value is (0.028 < 1.96). There is a relationship between Customer Satisfaction and Customer Loyalty. Where the P-Value value is (0.000 < 0.05) and the t-statistic value is (3.933 > 1.96). Customer Satisfaction mediates Brand Image on Customer Loyalty. Where the P-Value value is (0.021 < 0.05) and the t-statistic value is (2.307 > 1.96). Customer Satisfaction mediates Product Quality on Customer Loyalty. Where the P-Value value is (0.023 < 0.05) and the t-statistic value is (2.283 > 1.96).
Analisis Kualitas dan Motivasi Kerja terhadap Kinerja Pegawai Dinas Pendidikan dan Kebudayaan Kota Padang
Meswantri;
Yusvi Diana;
Yulasmi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network
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DOI: 10.37034/infeb.v6i2.862
Employee performance analysis is a form of activity that is used as a measuring tool to evaluate work processes. The importance of performance analysis will have an impact on the resulting work ethic to provide improvements to an organization. This research aims to analyze the influence of work quality and motivation on employee performance at the Padang City Education and Culture Office. The research dataset used was 123 employees with data collection methods, namely using the results of surveys and questionnaires. Research tools for analyzing work quality and motivation use Structural Equation Modeling (SEM) and Partial Least Square (PLS). Based on the tests that have been carried out, it was found that the Work Quality variable has a positive and significant effect on work morale. Work Motivation Variable, also has a quite significant positive impact on work morale. The Work Quality variable, has also been proven to have a positive but not significant effect on performance. Work Motivation, also plays an active role in performance. Overall, the results of the analysis have shown that work quality and motivation can have a positive influence and trend on employee performance. Based on these findings, this research can contribute to employee governance and management processes at the Padang City Education and Culture Office.
Pengaruh Content Marketing dan endorsment terhadap Kepuasan Pelanggan dengan Keputusan Pembelian sebagai Variabel Intervening pada Shopee : (Studi Kasus pada Mahasiswa Manajemen UPI YPTK Padang Angkatan 2020)
Khaira Septia Annisa;
Yulasmi Yulasmi;
Mardhatila Fitri Sopali
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang
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DOI: 10.54066/jurma.v2i1.1673
This study titled Influence of Content Marketing and Endorsement on Customer Satisfaction with Purchasing Decisions as an intervening variable in shopee (Case Study In Management Students of UPI YPTK Padang Angkatan 2020). The purpose of this study was to know and try to analyze the Effect of Content Marketing and Endorsement on Customer Satisfaction with Purchasing Decisions as an intervening variable on shopee (Case Study In Management Students of UPI YPTK Padang Angkatan 2020). The study is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. Data collection methods were through interviews and circulating questionnaires, with a sample of 88 respondents. The results of the study found. There is a positive and significant influence of content marketing on Shopee's Customer Satisfaction. There is a positive and significant influence of content marketing on Shopee's purchasing decisions. There is no positive and insignificant influence of Endorsement on Customer Satisfaction on Shopee. There is a positive and significant influence between Endorsement and Purchase Decisions on Shopee. There is a positive and significant influence between Purchase Decisions on Customer Satisfaction on Shopee. Content Marketing mediates Purchase Decisions to Customer Satisfaction on Shopee. Endorsement mediates Purchase Decisions to Customer Satisfaction on Shopee.
Determination of Dividends and Their Implications for Share Prices in Property and Real Estate Companies in 2016-2020
Aziz, Yanelsis Nurmala;
Elfiswandi, Elfiswandi;
Yulasmi, Yulasmi
UPI YPTK Journal of Business and Economics Vol. 8 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK
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DOI: 10.35134/jbe.v8i3.247
After conducting a simple study of 41 property and real estate companies listed on the Indonesia Stock Exchange in Indonesia for five years (2016-020), the results of the description of the analysis of the effect of company size on financial performance and inflation on stock prices by dividend policy as an intervening variable, the data processing application used is SPSS.25 Based on research it is known that: (1) The variable company size and finacial performance partially has no positive and significant effect on dividend policy (2) The inflation variable partially has a positive and significant effect on dividend policy (3) The variable company size and financial performance partially has no positive and significant effect on stock prices (4) The inflation variable partially has a positive and significant effect on stock prices (5) The dividend policy variable partially has no positive and insignificant effect on stock prices (6) The dividend policy variable is unable to mediate the relationship between company size and share prices (7) The dividend policy variable is able to mediate the relationship between financial performance and share prices (8) The dividend policy variable is unable to mediate the relationship between inflation and share prices.
The Influence of Talent Management Development, Recruitment, and Competence on Employee Performance Through Job Training
Himawan, Muhammad Reza;
Yulasmi, Yulasmi;
Yenni, Zefri
UPI YPTK Journal of Business and Economics Vol. 9 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK
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DOI: 10.35134/jbe.v9i3.285
This research focuses on the employee performance of the Sungai Penuh City Government. The study adopts a quantitative causality approach, using data collected through questionnaires. The analysis was conducted using multiple linear regression techniques with the SmartPLS program, and a saturated sample of 50 respondents was used for the study. The results indicate that talent management has a positive and significant effect on job training, and recruitment also shows a positive and significant impact on job training. However, competency does not significantly affect job training. Furthermore, talent management has a positive and significant effect on employee performance, while recruitment and competency do not significantly influence employee performance. Additionally, job training itself does not significantly impact employee performance. It is also concluded that job training does not mediate the relationship between talent management and employee performance. However, job training mediates the effects of recruitment and competency on employee performance.
Determinasi Lokasi, Promosi Dan Kualitas Pelayanan Terhadap Minat Kunjung Melalui Kepuasan Konsumen Pada Daerah Wisata Harau
Yulasmi;
Brama Kumbara, Vicky
Jurnal Sains Informatika Terapan Vol. 1 No. 1 (2022): Jurnal Sains Informatika Terapan (Februari, 2022)
Publisher : Riset Sinergi Indonesia (RISINDO)
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DOI: 10.62357/jsit.v1i1.45
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Lokasi, Promosi dan Kualitas Pelayanan terhadap Minat Kunjung dengan Kepuasan Konsumen Sebagai pengambilan sampel yaitu dengan manggunakan Probability Sampling dengan menggunakan teknik Simple Random Sampling. Metode analisis yang digunakan adalah analisis korelasi, regresi linear bererganda dan analisis jalur (Path Analysis). Menggunakan SPSS 21.variabel intervening pada Daerah Wisata Harau. Metode pengumpulan data melalui kuisiner dengan sampel penelitian berjumlah 100 responden. Teknik Hasil penelitian diperoleh Lokasi,Promosi dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Konsumrn pada Daerah Wisata Harau. Lokasi, Promosi dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Minat Kunjung pada Daerah Wisata Harau. Kepuasan Konsumen memediasi Lokasi terhadap Minat Kunjung pada Daerah Wisata Harau. Kepuasan Konsumen memediasi Promosi terhadap Minat Kunjung pada Daerah Wisata Harau. Berarti Kepuasan Konsumen memediasi Kualitas Pelayanan terhadap Minat Kunjung pada Daerah Wisata Harau.
Pengaruh Lingkungan Kerja dan Kompetensi Terhadap Kinerja Pegawai ASN dengan Motivasi sebagai Variabel Intervening pada Sekretariat Daerah Kota Padang
Irvandhel, Muhammad;
Yulasmi , Yulasmi;
Zefriyenni, Zefriyenni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku
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DOI: 10.54373/ifijeb.v4i5.1846
This study aims to determine the influence of the work environment and competence on the performance of ASN employees with motivation as an intervening variable in the Padang City Regional Secretariat. The type of research used is quantitative. Data collection was carried out through distributing a questionnaire of 120 respondents to employees of the Padang City Regional Secretariat, the questionnaire returned 99 respondents. Data analysis techniques are multiple linear regression analysis and path analysis. The results of the study were obtained that the work environment has a positive and significant effect on the performance of employees at the Padang City Regional Secretariat. Competence has a positive and significant effect on employee performance at the Padang City Regional Secretariat. The work environment has a positive and significant effect on motivation at the Padang City Regional Secretariat. Competence has a positive and significant effect on motivation at the Padang City Regional Secretariat. Motivation has a positive and significant effect on employee performance at the Padang City Regional Secretariat. The work environment has a positive and significant effect on employee performance through motivation at the Padang City Regional Secretariat. Competence has a positive and significant effect on employee performance through motivation at the Padang City Regional Secretariat. The contribution of work environment, competence, and motivation to employee performance was 0.609 or 60.9%.
Pengaruh Pelatihan dan Komitmen Kerja Terhadap Kinerja Pegawai dengan Disiplin Kerja Sebagai Variabel Intervening pada Dinas Perhubungan Kota Solok
Suzana, Harry;
Yulasmi, Yulasmi;
Veri, Jhon
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku
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DOI: 10.54373/ifijeb.v4i5.1847
This study aims to determine the effect of training and work commitment on employee performance with work discipline as an intervening variable at the Solok City Transportation Office. This study uses a quantitative approach. The data analysis techniques used were multiple linear regression analysis and path analysis, by distributing a questionnaire of 87 respondents to employees of the Solok City Transportation Office. The results of the study showed that there was a positive and significant effect of training on work discipline at the Solok City Transportation Agency. There was a positive and significant effect of work commitment on work discipline at the Solok City Transportation Agency. There was a positive and significant effect of training on employee performance at the Solok City Transportation Agency. There was a positive and significant effect of work commitment on employee performance at the Solok City Transportation Agency. There was a positive and significant effect of work discipline on employee performance at the Solok City Transportation Agency. Work discipline was able to mediate the effect of training on employee performance at the Solok City Transportation Agency. Work discipline was able to mediate the effect of work commitment on employee performance at the Solok City Transportation Agency