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Yulasmi
Universitas Putra Indonesia YPTK Padang
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Social Media, Price Perception, and Repurchase Intention: The Role of Trust Menhard; Syafwandi; Yulasmi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3717

Abstract

This research examines the influence of Social Media Marketing (SMM) and perceived pricing on consumers' repurchase intentions, with trust serving as a mediating factor, in the context of modern retail outlets in Padang City. A quantitative method was utilized, employing Partial Least Squares–Structural Equation Modeling (PLS-SEM) for data analysis. Data were obtained through questionnaires administered to 250 participants, all of whom were patrons of Budiman Swalayan. The analysis revealed that both SMM and price perception have a positive and significant influence on customer trust. Moreover, price perception has a direct and essential effect on repurchase intention, whereas SMM does not exhibit a substantial direct effect on repurchase intention. Trust demonstrated a significant impact on repurchase intention and was confirmed as a significant mediator in the relationship between both SMM and price perception with repurchase intention. These outcomes highlight the crucial role of trust in connecting SMM and pricing perceptions to consumer loyalty. From a practical standpoint, the study emphasizes the necessity of consistent digital marketing efforts and equitable pricing strategies as fundamental drivers for building trust and encouraging repeat purchases.
Pengaruh Kualitas Produk Dan Reputasi Merek Terhadap Keputusan Pembelian Dengan Harga Sebagai Variabel Intervening Pada Miss Glam Make Up Cabang Gunung Pangilun Kota Padang Arrijalul Fikry; Yulasmi; Mardhatila Fitri Sopali
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and try to analyze the influence of product quality and brand reputation on purchasing decisions with price as an intervening variable at Miss Glam Make Up, Gunung Pangilun Branch, Padang City. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research is Miss Glam Make Up, Gunung Pangilun Branch, Padang City. The research results found that there was a positive and significant influence between product quality and price. There is a positive and significant influence between Brand Reputation on Price. There is a positive and significant influence between Product Quality on Purchasing Decisions. There is a positive and insignificant influence between Brand Reputation on Purchasing Decisions. There is a positive and significant influence between price on purchasing decisions. Price is able to mediate product quality on purchasing decisions. Price is able to mediate Brand Reputation on Purchasing Decisions.
The Impact of Product Quality, Social Media Marketing, and Customer Relationship on Customer Loyalty through Customer Satisfaction: A Case Study of Putri Chaniago Furniture Finola Fiftem Eka Putri; Yulasmi Yulasmi; Mardhatila Fitri Sopali
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1131

Abstract

This study examines the influence of product quality, social media marketing, and customer relationship on customer loyalty through customer satisfaction in the context of Putri Chaniago Furniture. The research findings reveal several significant relationships. Firstly, product quality demonstrates a positive and significant impact on customer satisfaction, indicating the importance of delivering high-quality products to enhance customer satisfaction. Secondly, while social media marketing positively affects customer satisfaction, its impact is found to be nonsignificant, suggesting the need for further exploration of social media strategies for improving customer satisfaction. Thirdly, customer relationship exhibits a positive and significant influence on customer satisfaction, highlighting the importance of fostering strong relationships with customers to enhance satisfaction levels. Furthermore, all three factors—product quality, social media marketing, and customer relationship—positively and significantly affect customer loyalty through customer satisfaction, underscoring their collective importance in driving customer loyalty. These findings suggest that companies should prioritize efforts to improve product quality, optimize social media marketing strategies, and strengthen customer relationships to foster customer loyalty. Future research endeavors could explore additional variables and expand the scope of analysis to gain deeper insights into customer loyalty dynamics. Additionally, enhancing sample sizes, utilizing updated data, and broadening the research scope are recommended for ensuring the relevance and accuracy of future studies.
Leadership, Supervisory Practices, and Work Discipline as Determinants of Teacher Performance at MIN 2 Kerinci Nurlatifa Salsa Tasnima; Yulasmi Yulasmi; Zefriyenni Zefriyenni; Masrida Zasriati
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.5100

Abstract

Purpose: This study aims to examine the influence of leadership, supervisory practices, and work discipline on teacher performance at MIN 2 Kerinci. Specifically, it seeks to determine how each of these factors individually affects teacher performance and to what extent they collectively contribute to enhancing overall teaching effectiveness. The study also intends to provide empirical evidence for educational policymakers and school administrators to develop strategies for improving teacher performance in the school context. Design/Methodology/Approach: The research employed a census sampling technique, involving all 87 teachers at MIN 2 Kerinci. Primary data were collected through questionnaires distributed to the teachers. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. Findings: The results indicate that: (1) leadership has a negative and non-significant effect on teacher performance; (2) supervisory practices have a positive and significant effect on teacher performance; (3) work discipline has a positive and significant effect on teacher performance; and (4) collectively, leadership, supervisory practices, and work discipline account for 74.9% of the variance in teacher performance, with the remaining 25.1% influenced by other factors outside this study. Research Implications: These findings suggest that improving supervisory practices and work discipline can enhance teacher performance, while leadership style may require further investigation to understand its impact. Educational policymakers and school administrators can use these insights to develop strategies for optimizing teacher effectiveness.
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Dengan Semangat Kerja Sebagai Variabel Intervening Di Uptd Puskesmas Air Manjuto Finola Fiftem Eka Putri; Yulasmi Yulasmi; Zefriyenni Zefriyenni
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10089

Abstract

Penelitian ini bertujuan untuk mengindentifikasi Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Lingkungan Kerja  Dan Disiplin Kerja Terhadap Kinerja Pegawai Dengan Semangat Kerja Sebagai Variabel Intervening Di UPTD Puskesmas Air Manjuto. Populasi dalam penelitian ini adalah pegawai pada UPTD Puskesmas Air Manjuto dengan populasi 50 orang dan sampel yang di ambil pada penelitian ini adalah 50 orang dengan teknik Total Sampling. Analisis data dilakukan dengan menggunakan SmartPLS Versi 4.1.1.4 dengan metode Structural Evaluation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian ini adalah :  Gaya kepemimpinan berpengaruh positif dan signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Motivasi kerja berpengaruh positif dan signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Lingkungan kerja berpengaruh positif dan tidak signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Disiplin kerja berpengaruh positif dan signifikan terhadap semangat kerja pada UPTD Puskesmas Air Manjuto. Gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto.Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Disiplin kerja berpengaruh positif dan tidak signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. (10). Semangat kerja memediasi hubungan antara gaya kepemimpinan terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja memediasi hubungan antara motivasi kerja terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja tidak memediasi hubungan antara lingkungan kerja terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto. Semangat kerja memediasi hubungan antara disiplin kerja terhadap kinerja pegawai pada UPTD Puskesmas Air Manjuto.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA SMARTPHONE IPHONE (Studi Kasus Pada Mahasiswa Upi): Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Smartphone Iphone Fajar; Yulasmi; Dodi Suryadi
Jurnal Perilaku Bisnis Kontemporer Vol. 1 No. 3 (2024): Journal of Contemporary Business Behavior
Publisher : Sumatera Scientist

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/095b2560

Abstract

Penelitian ini bertujuan untuk mengetahui dan berusaha menganalisis Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Smartphone Iphone (Studi Kasus Pada Mahasiswa UPI). Penelitian ini adalah model Structural Equation Modeling (SEM) dengan alat bantu analisis SmartPLS 3.0. Populasi dan sampel penelitian ini adalah Mahasiswa Manajemen UPI "YPTK" Padang. Hasil penelitian menemukan Terdapat pengaruh antara Citra Merek terhadap Kepuasan Pelanggan. Dimana nilai P-Value (0,001 < 0,05) dan nilai t-statistik (3,422 >1,96). Terdapat pengaruh antara Kualitas Produk terhadap Kepuasan Pelanggan.Dimana nilai P-Value (0,008 < 0,05) dan nilai t-statistik (2,659 >1,96). Terdapat Pengaruh antara Citra Merek terhadap Loyalitas Pelanggan. Dimana nilai P-Value (0,043 < 0,05) dan nilai t-statistik (2,030 > 1,96). Tidak terdapat pengaruh antara Kualitas Produk terhadap Loyalitas Pelanggan. Dimana nilai P-Value (0,978 > 0,05) dan nilai t-statistik (0,028 < 1,96). Terdapat antara Kepuasan Pelanggan terhadap Loyalitas Pelanggan. Dimana nilai P-Value (0,000 < 0,05) dan nilai t-statistik (3,933 > 1,96). Kepuasan Pelanggan memediasi Citra Merek terhadap Loyalitas Pelanggan. Dimana nilai P-Value (0,021 < 0,05)  dan nilai t-statistik (2,307 > 1,96). Kepuasan Pelanggan memediasi Kualitas Produk terhadap Loyalitas Pelanggan. Dimana nilai P-Value (0,023 < 0,05)  dan nilai t-statistik (2,283 >1,96).  
Co-Authors A.Z, Bambang, Adila Rahmatul Khaira Agam Mei Yudha Agung Kurniawan Ahmad Sunafis Al Haziz Ai Elis Karlinda Aima, Muhammad Havidz Alvinanda , M Hafiz Aminuyati Ananda Putri, Fadilla Andri B, Alza Syofyan Andrianto, Awi Anggun Mardiyah Aniska, Susila Anisyah, Fika Anjaya, Fanny Agarista Anoesyirwan Moeins Ardana, Putri Laras Arrijalul Fikry Asmanella Asmanella Asriana Ismi Aziz, Yanelsis Nurmala Azizi, Putri Bayu Pratama Azka Bayu Pratma Azka Bismark, Irma Auliyah Bona Raja Saputra Siregar Charli, Chintya Ones Dalila Putra Della Asmaria Putri Deni Saputra Deni Saputra Deshaspitri, Deshaspitri Dimas Perdana Oscar Dinal Adriansyah Dodi Guswandi Dodi Suryadi Donly Wance Lubis Dwi Kiki Enjela Edgina, Dea Elfiswandi, Elfiswandi Emil Salim Fadila Nanda Putri Fadilla Ananda Putri Fahrel Alfais A. Fahrurrozi Al-Ambari Fajar Fajar Febri Aldi Finola Fiftem Eka Putri Finola, Finola Fitri Yeni, Fitri Gusra, Wido Novaldi Hanifah Afdisya Hapzi Ali Hapzi Ali Harry Theozard Fikri Hasmaynelis Fitri Hasmita Sari Hilda Mary Himawan, Muhammad Reza Iglen, Orri Farqhan Indriyenni, Indriyenni Irfan Perdana Dinata Irma Yohana Irvandhel, Muhammad Isra Tiareta Juwita, Patrisia Khaira Septia Annisa Khairi, Awalul Kurniati, Era Tri Suci Lila Desmita Sari Lusiana Lusiana Lusiana Lusiana Lusiana Mardhatila Fitri Sopali Masrida Zasriati Masrida Zasriati, Masrida Menhard Meswantri Meswantri Mia Austina Anggraini Moeins, Anoesyirwan Muhammad Farhan Muhammad Irvandhel Muhammad Ridwan Muhammad, Hammar Faris Mutiya Fadliana Mutiyah Khansa Nadia Dwi Harini Nandan Limakrisna Nava Kurnia Mulia Nofriadi Novriadi Fernando Nurlatifa Salsa Tasnima Oka Sulistiyo Olivia Permata Saria Oska, Dimas Perdana r Ottar, Zuhroh Sadeptusia Perdana Oscar, Dimas Prakasa, Tri Matra Pratama, M. Emeraldo Pratama, Rizky Aditya Prayuda, Toha Putra, Ramdani Bayu Putra. J, Jefri Candra Putri, Mardifa Wahyu Putri, Yane Rafika Putri Rafki, Rafnelly Rahayu, Witri Rahmadani Hidayat Rahman, Montela Nove Ramadhan, Muhamad Fikri Rengga Wana Putra Reni Rafki Revina Marlin Rezki, Rahmat Zainul Rika Rohim Rika Wulandari Rikke Yesi Putri Roif, Fadhil Santoso, Tata Saputra, Aldi sari rahmadani Sari, Rr Putri Intan Permata Sarjon Defit SELFI HASTRIA NINGSIH Septiano, Renil Setiawan, Suhendra Shalsabillah, Ade Rahmadilla SIGIT SANJAYA, SIGIT Suherdian Septa Sarianja Sulistiyo , Oka susanti, Tuti Susriyanti, Susriyanti Suzana, Harry Syafri Arlis Syafwandi Tata Santoso Teguh Arifianto Tiareta, Isra Tri Shalbi Mardinata Valani, Silvia Veri , Jhon Veri, Jhon Vicky Brama Kumbara Warena, Athoriq Aulia Weriframayeni, Annisa Yamasitha Yanto, Musli Yeki Candra Yolanda Oktarina Yolanda Oktarina Yulianis Yulianis Yulianis Yulianis Yuretno Zaskia Yusvi Diana Yusvi Diana Zefri Yenni Zefri Yenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni, Zefriyenni Zul Irfan Harun