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THE INFLUENCE OF SECURITY, E-SERVICE QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS IN BLIBLI E-COMMERCE Martin; Mangasi Butar Butar; Hannah; Melisa Marsel; Robinhot Gultom
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.742

Abstract

This study aims to test and analyze the effect of security, e-service quality, and brand image on purchasing decisions. In the data of the largest e-commerce in Indonesia, Blibli ranks fourth with 337.4 million visits in 2023. In terms of consumer visits, Blibli is still inferior to several other competitors. This shows that Blibli has not been able to fully obtain a dominant purchasing decision compared to other competitors. In purchasing decisions, there are many factors that are taken into consideration in purchasing decisions, the first of which is convenience. The convenience factor is important because the use of communication tools is a way for consumers to believe that by using a certain system they will be error-free. The next factor is security, security is valued as the ability of online stores to control and maintain the security of data transactions. In the decision to purchase a product, the image of the product to be purchased can influence consumers' desire to buy the product. The better the product image, the more interested consumers will be in the product. This study uses quantitative research with the sample used was 97 respondents from the Faculty of Law, Prima Indonesia University. The data analysis method uses multiple linear regression. Convenience sampling was used as the sampling method. The conclusion of this study is that security, e-service quality, and brand image have a significant effect, both simultaneously and partially on purchasing decisions at Blibli for students of the Faculty of Law, Prima Indonesia University
Pengaruh Tiktok FYP, Tiktok Live, dan Tiktok Afiliasi Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Pada Masyarakat Medan) Violine Vania Govert; Mangasi Butar Butar; Sri Wulandari; Robinhot Gultom
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9537

Abstract

Tujuan penelitian ini adalah untuk mengkaji bagaimana fitur TikTok seperti FYP, Live, dan program Afiliasi memengaruhi keputusan pembelian konsumen pada platform TikTok Shop. Pertumbuhan pesat TikTok sebagai platform social commerce telah mengubah perilaku pembelian konsumen, sehingga penting untuk memahami bagaimana fitur-fiturnya memengaruhi pengambilan keputusan konsumen. Dengan menggunakan pendekatan kuantitatif melalui desain penelitian kausal, studi ini mengumpulkan data dari 100 pengguna TikTok yang telah melakukan aktivitas pembelian di TikTok Shop. Hasil penelitian menunjukkan bahwa TikTok FYP berkontribusi positif terhadap pilihan pembelian konsumen, karena seringnya produk muncul di FYP mendorong minat beli. TikTok Live juga secara signifikan memengaruhi keputusan pembelian dengan memberikan interaksi langsung antara penjual dan konsumen, sehingga meningkatkan kepercayaan melalui demonstrasi produk secara real-time. Selanjutnya, TikTok Afiliasi berpengaruh besar terhadap keputusan pembelian, karena rekomendasi produk dari influencer atau afiliasi dapat menumbuhkan kepercayaan konsumen dan mendorong perilaku membeli. Secara simultan, ketiga variabel independen ini (TikTok FYP, TikTok Live, dan TikTok Afiliasi) bersama-sama memengaruhi keputusan pembelian di TikTok Shop. Nilai adjusted R² sebesar 66,9% menunjukkan bahwa variabel yang diteliti memiliki pengaruh yang cukup besar terhadap perilaku konsumen, sementara sisanya 33,1% dapat dipengaruhi oleh faktor lain di luar penelitian ini. Berdasarkan temuan ini, para pelaku usaha disarankan untuk mengoptimalkan strategi pemasaran TikTok mereka dengan memanfaatkan eksposur FYP, menggunakan sesi TikTok Live secara efektif, serta berkolaborasi dengan influencer melalui program afiliasi. Peneliti selanjutnya dianjurkan untuk mempertimbangkan aspek seperti kualitas produk, strategi penetapan harga, dan layanan pelanggan untuk lebih memahami perilaku pembelian di TikTok Shop
PENGARUH HARGA, CITRA MEREK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PEMILIHAN OJEK ONLINE PADA MAHASISWA UNIVERSITAS PRIMA INDONESIA Sindi Sahfitri Br Tarigan; Mangasi Butar Butar; Selvia Monica; Violina Violina; Robinhot Gultom
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7570

Abstract

Online transportation is a digital-based service that allows users to make bookings, track rides, complete payments, and provide ratings within a single application, and it has expanded to include delivery services for goods and food. This service is widely favored by students because it is considered practical, safe, comfortable, and relatively affordable. In Indonesia, Gojek has become one of the most dominant platforms and has been consistently used over the past few years, influenced by factors such as price, brand image, and service quality. The high level of competition in this industry encourages service providers to continuously innovate and understand the factors that influence consumer preferences. This study uses a quantitative approach conducted at Universitas Prima Indonesia, Medan, during the period from January to December 2025. The population of this study consists of students who use online transportation services, with an unknown population size; therefore, the sample was determined using the Lemeshow formula with an 8% margin of error, resulting in 150 respondents. The results show that price has a negative effect on student loyalty, meaning that the higher the perceived price, the lower the level of loyalty. On the other hand, brand image and service quality have a positive effect on loyalty, indicating that improvements in these factors will increase loyalty. Overall, price, brand image, and service quality simultaneously have a significant influence on the loyalty of student users of online transportation services.
ANALISIS RASIO KEUANGAN DALAM MEMPREDIKSI PERTUMBUHAN LABA PADA PERUSAHAAN SEKTOR PROPERTI DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2019-2021 Angelina Br. Hutagalung; Robinhot Gultom; Junika Napitupulu
Jurnal Ilmiah METHONOMI Vol. 9 No. 2 (2023): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol9No2.pp111-136

Abstract

Penelitian ini bertujuan untuk menganalisis dan membuktikan ada tidaknya pengaruh rasio keuangan terhadap pertumbuhan laba pada Perusahaan Sektor Property dan Real Estate yang terdaftar di Bursa Efek Indonesia. Penelitian ini dilakukan dengan pendekatan kuantitatif dimana jumlah populasi dalam penelitian ini sebanyak 65 perusahaan dan sampel penelitian ini sebanyak 13 perusahaan yang diperoleh menggunakan 3 kriteria pengambilan sampel. Variabel independen yang digunakan yaitu rasio likuiditas yang diproksikan dengan Current Ratio, rasio solvabilitas yang diproksikan dengan Debt to Asset Ratio, rasio aktivitas yang diproksikan dengan Total Asset Turnover dan rasio profitabilitas yang diproksikan dengan Return On Asset. Metode analisis data menggunakan analisis regresi linear berganda. Dari pengujian hipotesis, diperoleh bahwa hanya Total Asset Turnover yang terbukti berpengaruh siginfikan terhadap pertumbuhan laba, sedangkan Current Ratio, Debt to Asset Ratio, dan Return On Asset tidak berpengaruh terhadap ppertumbuhan laba. Secara simultan Current Ratio, Debt to Asset Ratio, Total Asset Turnover dan Return On Asset berpengaruh signifikan terhadap Pertumbuhan laba.
Pengaruh Keselamatan dan Kesehatan Kerja (K3) Terhadap Kenyamanan Bekerja dengan Motivasi Sebagai Variabel Moderasi Pada PT. ASDP Indonesia Ferry (Persero) Sibolga Listy Sandrina Lumban Gaol; Robinhot Gultom; Winarto Winarto
Jurnal Ilmiah METHONOMI Vol. 10 No. 1 (2024): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol10No1.pp15-24

Abstract

The purpose of this study was to determine the effect of Occupational Safety and Health on the Convenience of Working with Motivation as a Moderating Variable at PT. ASDP Indonesia Ferry (Persero) Sibolga. The population in this study were all employees, totaling 35 employees. Sampling using saturated sample technique, with a total sample of 35 people. The analysis technique used is a statistical test through regression test, t-test, MRA (Moderated Regression Analysis) and the coefficient of determination R-Square (R2). The results of this study indicate that Occupational Safety and Health has a partial and significant effect on the comfort of working at PT. ASDP Indonesia Ferry (Persero) Sibolga. However, motivation has not been able to moderate the relationship between Occupational Safety and Health (K3) on the comfort of working at PT. ASDP Indonesia Ferry (Persero) Sibolga, where the results of the t-test were lower than the direct relationship 4.259 < 4.673, it can be concluded that motivation weakens the relationship between occupational safety and health on the comfort of working at PT. ASDP Indonesia Ferry (Persero) Sibolga.
Analisis Faktor yang Mempengaruhi Financial Distress Anita Tarihoran; Yola Yolanda; Robinhot Gultom
Jurnal Ilmiah METHONOMI Vol. 10 No. 1 (2024): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol10No1.pp25-37

Abstract

This research aims to determine and analysis of factors affecting Financial Distress at manufacturing company listed in Indonesia Stock Exchange Period 2020-2022. The population in this research were 310 companies. The sampling method used in this research was purposive sampling. The data testing method used is multiple linear regression analysis with IBM SPSS 25. The results show that Profitability (ROA), Leverage (DER) and firm Value have effect on Financial Distress (Altman Z-Score), liquidity (CR) have no effect on Financial Distress (Altman Z-Score) of manufacture companies listed in Indonesia Stock Exchange for the 2020-2022 period.
Peran Ukuran Perusahaan dalam Memoderasi Hubungan Profitabilitas, Likuiditas dan Struktur Modal dengan Kualitas Laba Suriani Br. Ginting; Anita Tarihoran; Robinhot Gultom
Jurnal Ilmiah METHONOMI Vol. 10 No. 1 (2024): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol10No1.pp38-50

Abstract

This research aims to determine and analyze the role of company size in moderating the relationship between profitability, liquidity capital structure, and earnings quality. The research object is a manufacturing company listed on the Indonesia Stock Exchange for the 2017-2021 period. The sampling technique was carried out using purposive sampling and a sample of 72 companies was obtained. The data analysis method is multiple linear regression analysis and absolute difference value testing using the SPSS data processing application. The research results show that capital structure has a significant effect on earnings quality, but profitability and liquidity do not have a significant effect on earnings quality. The results of the moderation test show that company size is unable to moderate the relationship between profitability, liquidity capital structure, and earnings quality.
Pengaruh Gaya Kepemimpinan, Motivasi, Pengembangan Karir dan Disiplin Kerja terhadap Kinerja Karyawan di PT. Sisirau Medan Angel Elfrina Sinaga; Rasmulia Sembiring; Robinhot Gultom
Jurnal Ilmiah METHONOMI Vol. 10 No. 2 (2024): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol10No2.pp118-128

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh gaya kepemimpinan, motivasi kerja, pengembangan karir, dan disiplin kerja terhadap kinerja karyawan pada PT. Sisirau. Jenis penelitian yang digunakan adalah jenis kuantitatif. Teknik sampling pada penelitian ini adalah sampling jenuh. Maka jumlah sampel pada penelitian ini sebanyak 72 orang. Metode analisis data menggunakan analisis regresi linier berganda. Berdasarkan hasil uji hipotesis t dapat disimpulkan gaya kepemimpinan berpengaruh signifikan terhadap kinerja karyawan, motivasi berpengaruh signifikan terhadap kinerja karyawan, pengembangan karir berpengaruh signifikan terhadap kinerja karyawan, disiplin kerja berpengaruh signifikan terhadap kinerja karyawan. Dan berdasarkan hasil uji hipotesis F dapat disimpulkan gaya kepemimpinan, motivasi, pengembangan karir, dan disiplin kerja secara serempak berpengaruh signifikan terhadap kinerja karyawan. Berdasarkan hasil analisis koefisien determinasi diperoleh nilai Adjusted R Square sebesar 0,868 yang berarti bahwa variabel kinerja karyawan dapat dijelaskan oleh variable gaya kepemimpinan, motivasi, pengembangan karir, dan disiplin kerja dalam penelitian ini adalah sebesar 86,8%, sedangkan sisanya sebesar 13,2% adalah variabel atau faktor lain.
Peran Profitabiltas dalam Memediasi Faktor–Faktor yang Mempengaruhi Nilai Perusahaan pada Perusahaan Manufaktur di BEI Anita Tarihoran; Suriani Ginting; Robinhot Gultom
Jurnal Ilmiah METHONOMI Vol. 11 No. 1 (2025): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol11No1.pp1-17

Abstract

This study aims to examine and analyze the influence of liquidity, leverage, company size, managerial ownership, and growth opportunity on company value by looking at profitability's ability to mediate. The type of research used is descriptive quantitative. The sampling technique used is purposive sampling with a population of 221 companies and a sample of 91 companies. The data for this study were obtained from the financial reports of manufacturing companies listed on the Indonesia Stock Exchange for the period 2020-2023. The type of research used in this study is quantitative research with the Partial Least Statistics - Structural Equation Modeling method. The analysis results indicate that profitability can mediate the influence of liquidity on company value. However, leverage, managerial ownership, and growth opportunities cannot be mediated through profitability on company value in manufacturing companies listed on the Indonesia Stock Exchange for the period 2020-2023.
Indikasi Kecurangan Laporan Keuangan pada Perusahaan Manufaktur Periode 2022-2024 Yola Yolanda; Robinhot Gultom
Jurnal Ilmiah METHONOMI Vol. 11 No. 1 (2025): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol11No1.pp31-46

Abstract

This research aims to examine and analyze the effect of financial target, financial stability, nature of industry, change of auditor, change of director on financial statement fraud using the Beneish M-Score at manufacture companies listed in Indonesia Stock Exchange period 2022-2024. The population in this study are 296 companies. The sampling method used was purposive sampling and obtained 97 companies as research samples. The data analysis method used is logistic regression analysis and interaction regression analysis using the SPSS version 26. The results of the analysis show that simultaneously the financial target, financial stability, nature of industry, change of auditor, and change of director influence fraudulent financial statement. Partially, financial stability and nature of industry influence fraudulent financial statement, while financial target, change of auditor and change of director have no effect on fraudulent financial statement.
Co-Authors Ade Noventri Prananta Sitepu Ade Oktaviani Sinaga Adhitya, Siska AGUSTINA - Amelia Agata Pransi Ananta Pragaswara Lumbantoruan, Gian Angel Elfrina Sinaga Angelina Br. Hutagalung Angeliou, Ryan Anita Tarihoran Anita Tarihoran Anton A. P. Sinaga Arifin Saleh Arthur Simanjuntak Aston, Mario Boike MF Siahaan Br. Saragih, Rintan Butar Butar , Mangasi Butar, Mangasi Butar Butar-Butar, Hotlan Butar-Butar, Mangasi Chrisjunian Chrisjunian Cutiara, Josshelyn Damanik, Lorenza Br Daniel Pramana Surbakti Diah Permata Sani Simanullang Diama Agde Lorensia Br Ginting Diaulina, Dian Dimita H. P. Purba Duma Rahel Situmorang, Duma Rahel Ella Silvana Ginting Ella Silvana Ginting Elperida Juniarni Sinurat Elsaday Br Silalahi, Ruth Ester Ulihta Barus Evinda Deviana Br Situmorang Ezekiel Berliantoro Sitorus Farida Sagala Felicia Felicia Felicia Felicia Ferdinand, Juan Rio Flora Agustina Girsang Gebi Foresa Lumban Gaol Ginting, Ananta J. Ginting, Dwita Perbika Br Ginting, Mitha C Ginting, Mitha Christina Ginting, Shelvia Agusta Br. Govert, Violine Vania Grace Sella Gunawan, Siegfried Halim, Veronica Hannah Henri Saragih Henri Saragih, Henri Heryeni Yunita Siahaan Hesekina Nainggolan Hotlan Butarbutar Hutabarat, Febri May Windi Hutabarat, Jansen Ida Ayu Putu Sri Widnyani Ijonris, Yusuf Ita Florentina Simbolon Ivonie Jamaluddin Jansen Hutabarat Jeudi A. T. P. Sianturi Jon H. Purba Jon Henri Purba Jon Purba Joy Sihaloho Junika Napitupulu Kennedy, Kennedy Kevyn Ketaren Komel Kaur Kozen, Vincent Kristanty M N Nadapdap Kristanty Natalia Marina Nadapdap, Kristanty Natalia Marina Listy Sandrina Lumban Gaol Lumban Gaol, Gebi Foresa Maludin Panjaitan Manalu, Cindi Elisabeth Mangasa Panjaitan Mangasa Panjaitan, Mangasa Mangasi Butar Butar Mangasi Butar Butar Mangasi Butar Butar Manurung, Anastasia Three Manurung, Celine Angelina Manurung, Mauli Marbun, Sondang N. B. Marbun, Sondang N.B. Marbun, Sondang Ni Bulan Markus Doddy Simanjuntak Martin Mega Sari Sitompul Melisa Marsel Mesakh, Januardi Michael Mislan Sihite, Mislan Mitha Christina Ginting Nadapdap, Kristanty M. N. Nadapdap, Kristanty M.N Nadeak, Heri Nainggolan, Christine Trivia Pintanta Br Nainggolan, Mestica Melanie Napitupulu, Lolita Elizabeth Nettina Samosir Panggabean, Toman Panjaitan, Epril Angelia Panjaitan, Rike Yolanda Purba, Jon Hendri Putri Wulandari Rajagukguk, Helvi Febriana Ramot Benedictus Situmorang Rasmulia Sembiring Ravael Christiano LumbanGaol Remus Silalahi Rintan Br. Saragih Rintan Saragih Rintan Saragih Rintan Saragih Rintan Saragih, Rintan Rio J. Tambunan Rio Junjung Tambunan Rizky Oprandi Habibie Tanjung Romel Sitohang Rommel Sitohang Rovita Yuli Sinurat Rumahorbo, Benget Ryanti Devita Sagala, Lamria Sahat P. Remus Silalahi Sahat Parulian Remus Silalahi Samuel Van Basten Halomoan Manurung Sanny Sanny Santi Karolina Sitompul Saragih, Rintan Br. Saur Meliana Saur Melianna Saur Melianna Sipayung, Saur Melianna Selamat Siregar Selamat Siregar Selvia Monica Sembiring, Emelia Sembiring, Enjelina Sintauli Br Sembiring, Senta Br Septony B. Siahaan Sianturi, Anggriyani Sihite, Duma Silalahi, Sahat P. Remus Silali, Elda Helvida Simanjuntak, Dante Bonar Simanjuntak, Faido M.P. Simanjuntak, Gracyela Simanullang, Febri Yanti Simanungkalit, Novita Sari Simbolon , Sabrina Elisabet Sindi Sahfitri Br Tarigan Sipayung, Saur Meliana Sipayung, Saur Melliana Sipayung, Tri Darma Siregar, Jeremia Siti Normi Sitohang, Rommel Sondang N. B. Marbun Sondang Ni Bulan Marbun Sondang Nibulan Marbun Sonya Enda Natasha S. Pandia Sri Widia Wijaya Sri Wulandari Sri Wulandari Stevany, Stevany Stevic, Stevic Sumarsan, Thomas Suriani Br. Ginting Suriani Ginting Susanto, Jessy Syafira Ulya Firza Tarigan, Christine br Tarigan, Steven Ezekiel Tasya Ramian Siagian Teo Li Jin Thomas Sumarsan Goh Tiur Rajagukguk Tiur Rajagukguk, Tiur Toman E. Panggabean Toman Panggabean Tresia Putri Lopian Sitohang Tumanggor, Juni Elsa Tya Wildana Hapsari Lubis Ujung, Tessya Afai Vebyola Sinaga, Grace Vera Triyanti Verawati Verawati Violina Violina Violine Vania Govert Wenni Br. Tampubolon Winarto Winarto Winarto Winarto Winarto Wulanda Fitri Yabes Manullang Yhessa Devies Yola Yolanda Yuni Oktavia Purba