Garuda - Garba Rujukan Digital

INTEGRATED MARKETING COMMUNICATION STRATEGY OF PT. JOGJAKITA MULTI ANDALAN IN INCREASING BRAND AWARENESS AS A LOCAL ON DEMAND SERVICES BUSINESS IN 2020-2022 Yasmimmuntaz, Rajakansa; Rahman, Taufiqur
International Conference on Humanity Education and Society (ICHES) Vol. 3 No. 1 (2024): Third International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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This research aims to determine and describe the implementation of the concept ofpromotion mix elements in the integrated marketing communications strategy of PT.JogjaKita Multi Andalan in increasing brand awareness as a local on-demand servicein 2020-2022. This research uses a qualitative descriptive approach with datacollection methods through interviews, documentation and literature study. Theinformants in this research were JogjaKita employees and JogjaKita users. Theresearch results show that JogjaKita is an application from a startup company thatoperates in the local ride-hailing sector by carrying out promotions by integratingseven promotional methods, namely: Advertising (billboards, vouchers, brochures,leaflets); direct marketing (SEO, Google, SEM, official site). Interactive marketing(Facebook, YouTube, Instagram, TikTok). Public Relations and Publicity (cooperatingwith SMEs assisted by SiBakul Jogja from Diskop DIY, holding MSME entrepreneurshiptraining, public relations, social media publications and social assistance). Events andexperiences (holding a gimmick event on a certain day, visiting a school). Word ofmouth marketing (campaigns, recommendations, testimonials, e-commerce reviews,person-to-person stories). Sales promotions (giving discounts or bonus points throughthe application). JogjaKita's brand awareness is currently at the brand recognitionlevel.

Literasi Digital dan Pendidikan Pemilih Generasi Z dengan Media Permainan Kartu Rahman, Taufiqur; Muktaf, Zein Mufarrih; Tunggali, Ade Putranto Prasetyo Wijiharto; Pradipta, Elita Putri
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2111

Social media is currently widely used to discuss politics and the resulting discourse often polarizes society. In addition to the issue of political polarization, an important issue that needs to be observed ahead of, during and after the election is the circulation of hoaxes, fake news, and hate speech between supporters of political candidates. According to the results of the Kompas R&D survey, the interest of Generation Z is large enough to use the right to vote in the 2024 election. However, their enthusiasm tends to be lower when compared to the generation above them. If in Generation Z the enthusiasm rate is at 67.8 percent, then the participants of the generation above have a percentage of 68.1-77.9 percent. For this reason, it is necessary to have alternative media that can be used as a vehicle for political education for generation Z so that their enthusiasm to participate in elections is increasing. This community service team has developed a card game as an alternative media for voter education among generation z. The result of the event using this game shows an increase of understanding of the participants from 43,33 point to 67,65 point in average out of 17 participants of the event.

KAMPANYE PENCEGAHAN STUNTING MELALUI DETEKSI DINI ANEMIA DAN SOSIALISASI LITERASI DIGITAL KESEHATAN BAGI REMAJA DI KARANG TARUNA DESA BANYURADEN Luluk Rosida; Taufiqur Rahman
BAKTIMU : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024)
Publisher : Universitas Muhammadiyah Ahmad Dahlan Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37874/bm.v4i1.1166

Remaja putri pada umumnya memiliki karakteristik kebiasaan makan yang tidak sehat. Antara lain kebiasaan tidak makan pagi, malas minum air putih, diet tidak sehat karena ingin langsing, kebiasaan ngemil makanan rendah gizi dan makan makanan siap saji. Sehingga remaja tidak mampu memenui keaneka ragaman zat makanan yang dibutuhkan oleh tubuhnya untuk proses sintesis haemoglobin (Suryani dkk., 2016). Pola diet dan pola makan yang salah ini juga banyak dipengaruhi oleh kurangnya literasi Kesehatan digital pada remaja. Tujuan pengabdian adalah untuk meningkatkan keikutsertaan remaja pada kampanye stunting melalui deteksi dini anemia dan peningkatan kemampuan literasi digital Kesehatan. Metode pelaksanaan KKM “Kampanye pencegahan stunting melalui Deteksi dini anemia dan Sosialisasi Literasi digital Kesehatan Bagi Remaja di Karang taruna desa Banyuraden” dilakukan secara bertahap dan sesuai dengan prosedur yang berlaku. Kegiatan ini juga membantu meningkatkan keterampilan mitra melalui pelatihan penggunaan alat untuk pengecekan kadar Hb dan darah sederhana seperti glukosa darah, kolesterol dan asam urat serta gambaran derajat Kesehatan Mitra melalui Pemeriksaan Kadar hemoglobin. Hasil dari pengabdian didapatkan gambaran kondisi anemia remaja Dimana 27,7% remaja mengakami anemia ringan, selain itu didapatkan peningkatan persepsi remaja terkait literasi digital Kesehatan sebanyak 56,8%. Pencegahan anemia merupakan salah satu upaya pencegahan stunting yang cukup efektif. Kata Kunci : Remaja, Stunting, Anemia, Literasi Digital

KAMPANYE PENCEGAHAN STUNTING MELALUI DETEKSI DINI ANEMIA DAN SOSIALISASI LITERASI DIGITAL KESEHATAN BAGI REMAJA DI KARANG TARUNA DESA BANYURADEN Rosida, Luluk; Rahman, Taufiqur
BAKTIMU : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024)
Publisher : Universitas Muhammadiyah Ahmad Dahlan Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37874/bm.v4i1.1166

Remaja putri pada umumnya memiliki karakteristik kebiasaan makan yang tidak sehat. Antara lain kebiasaan tidak makan pagi, malas minum air putih, diet tidak sehat karena ingin langsing, kebiasaan ngemil makanan rendah gizi dan makan makanan siap saji. Sehingga remaja tidak mampu memenui keaneka ragaman zat makanan yang dibutuhkan oleh tubuhnya untuk proses sintesis haemoglobin (Suryani dkk., 2016). Pola diet dan pola makan yang salah ini juga banyak dipengaruhi oleh kurangnya literasi Kesehatan digital pada remaja. Tujuan pengabdian adalah untuk meningkatkan keikutsertaan remaja pada kampanye stunting melalui deteksi dini anemia dan peningkatan kemampuan literasi digital Kesehatan. Metode pelaksanaan KKM “Kampanye pencegahan stunting melalui Deteksi dini anemia dan Sosialisasi Literasi digital Kesehatan Bagi Remaja di Karang taruna desa Banyuraden” dilakukan secara bertahap dan sesuai dengan prosedur yang berlaku. Kegiatan ini juga membantu meningkatkan keterampilan mitra melalui pelatihan penggunaan alat untuk pengecekan kadar Hb dan darah sederhana seperti glukosa darah, kolesterol dan asam urat serta gambaran derajat Kesehatan Mitra melalui Pemeriksaan Kadar hemoglobin. Hasil dari pengabdian didapatkan gambaran kondisi anemia remaja Dimana 27,7% remaja mengakami anemia ringan, selain itu didapatkan peningkatan persepsi remaja terkait literasi digital Kesehatan sebanyak 56,8%. Pencegahan anemia merupakan salah satu upaya pencegahan stunting yang cukup efektif. Kata Kunci : Remaja, Stunting, Anemia, Literasi Digital

Literasi Digital dan Pendidikan Pemilih Generasi Z dengan Media Permainan Kartu Rahman, Taufiqur; Muktaf, Zein Mufarrih; Tunggali, Ade Putranto Prasetyo Wijiharto; Pradipta, Elita Putri
Jurnal Pengabdian Masyarakat - PIMAS Vol. 3 No. 4 (2024): November
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v3i4.1589

Social media is currently widely used to discuss politics and the resulting discourse often polarizes society. In addition to the issue of political polarization, an important issue that needs to be observed ahead of, during and after the election is the circulation of hoaxes, fake news, and hate speech between supporters of political candidates. According to the results of the Kompas R&D survey, the interest of Generation Z is large enough to use the right to vote in the 2024 election. However, their enthusiasm tends to be lower when compared to the generation above them. If in Generation Z the enthusiasm rate is at 67.8 percent, then the participants of the generation above have a percentage of 68.1-77.9 percent. For this reason, it is necessary to have alternative media that can be used as a vehicle for political education for generation Z so that their enthusiasm to participate in elections is increasing. This community service team has developed a card game as an alternative media for voter education among generation z. The result of the event using this game shows an increase of understanding of the participants from 43,33 point to 67,65 point in average out of 17 participants of the event.

Behind the Scenes of Affiliate Marketing: The Hidden Exploits Behind Commissions Nugrahanti, Erma Diah Putri; Rahman, Taufiqur
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.29930

Affiliate marketing has rapidly evolved into one of the most prominent digital business models, offering income opportunities through the promotion of products or services on social media platforms. TikTok Shop, as one of the most popular platforms among young creators, has become a dynamic space for these practices to thrive. This study aims to analyze the work dynamics of TikTok Shop affiliates and uncover the practices of digital exploitation within this ecosystem, particularly from the perspective of digital business ethics. Using a virtual ethnography approach, this research involves participatory observation within affiliate communities and digital content analysis, including promotional videos, captions, comments, and discussions taking place on platforms such as Telegram, Facebook, and other digital spaces. The analysis focuses on dominant themes emerging in affiliates’ self-representations, digital labor narratives, adaptation strategies to platform algorithms, and responses to policy changes. The findings reveal that affiliates often face algorithmic pressures, financial uncertainty due to the lack of commission transparency, and limited product choices due to exclusivity systems. The absence of adequate platform support further exacerbates their vulnerability as digital workers. This study highlights that the power imbalance between affiliates and the platform significantly impacts working conditions and affiliate well-being.

LITERASI MEDIA DIGITAL UNTUK PENGEMBANGAN WIRAUSAHA KADER MUDA NASYIATUL AISYIYAH DI KECAMATAN MOYUDAN SLEMAN Taufiqur Rahman; Nita Andrianti; Elita Putri Pradipta; Hari Akbar Sugiantoro
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 4 (2026): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i4.40485

Abstrak: Program pengabdian masyarakat memfokuskan pada penguatan perempuan muda berdaya melalui etos wirausaha cakap digital bagi kader-kader Pimpinan Cabang Nayiatul Aisyiyah Moyudan dengan jumlah peserta aktif 20 Orang. Program ini dilatarbelakangi kondisi kader muda yang masih kurang berpengalaman dalam membangun kewirausahaan digital. Program ini bertujuan dengan meningkatkan pengetahuan dan keterampilan praktis wirausahawan muda dalam membangun bisnis digital yang sukses. Metode pelaksanaan melalui workshop yang menghadirkan narasumber praktisi media sosial dan kewirausahaan, dengan pendekatan diskusi interaktif, praktik penggunaan media sosial untuk kewirausahaan, dan pendekatan berbagi pengalaman dari para peserta yang telah melakukan wirausaha digital. Hasil dari program ini adalah peningkatan pemahaman peserta mengenai desain dan strategi pengelolaan media digital, dengan peningkatan pemahaman rata-rata peserta sebesar 15-20% (kuantitatif) berdasarkan analisis skor pre-tes dan post-tes. Peningkatan pemahaman peserta mencakup pengetahuan yang berkaitan dengan desain pemasaran produk digital dan strategi pemasaran. Kemampuan praktis, peserta mampu memanfaatkan fitur share produk, menulis konten yang menarik, strategi pemasaran yang efektif dan perluasan pasar melalui platform digital, serta kemampuan merancang kerangka kerja pemasaran digital yang baik.Abstract: The community service program focuses on empowering young women through a digitally savvy entrepreneurial mindset among cadres of the Nayiatul Aisyiyah Moyudan Branch Leadership, with 20 active participants. This program was initiated in response to the lack of experience among young members in developing digital entrepreneurship. The program aims to enhance the knowledge and practical skills of young entrepreneurs in building successful digital businesses. The program was implemented through workshops featuring guest speakers who are social media and entrepreneurship practitioners, using an interactive discussion approach, hands-on practice with social media for entrepreneurship, and sharing experiences among participants who have already engaged in digital entrepreneurship. The outcome of this program is an increase in participants’ understanding of digital media design and management strategies, with an average improvement of 15–20% (quantitative), as measured by pre-test and post-test scores. This improvement encompasses knowledge related to digital product marketing design and marketing strategies. In terms of practical skills, participants were able to utilize product-sharing features, write engaging content, implement effective marketing strategies, expand their market reach through digital platforms, and design a solid digital marketing framework.

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