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All Journal Indonesian Journal of Educational Studies Jurnal Riset dan Kajian Pendidikan Fisika Jurnal Dakwah Tabligh Jurnal Dakwah Risalah KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Jurnal Pembelajaran Berpikir Matematika Jurnal Penelitian Pertanian Terapan LENTERA: Jurnal Ilmu Dakwah dan Komunikasi Tadbir : Jurnal Studi Manajemen Pendidikan Jurnal Agro Industri Perkebunan FENOMENA SYAMIL: Jurnal Pendidikan Agama Islam (Journal of Islamic Education) Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan AGROSAINSTEK: Jurnal Ilmu dan Teknologi Pertanian JURNAL MANAJEMEN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Seling: Journal of PGRA Study Program Majalah Ilmiah Warta Dharmawangsa Community Engagement and Emergence Journal (CEEJ) Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Jurnal Pengabdian Nasional Jurnal Ilmiah Pendas : Primary Education Journal Jurnal Interaktif: Warta Pengabdian Pendidikan (JIWPP) DIKSI: Jurnal Kajian Pendidikan dan Sosial JRAM (Jurnal Riset Akuntansi Multiparadigma) Manajemen dan Bisnis JRMB (JURNAL RISET MANAJEMEN & BISNIS) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Edu Sociata : Jurnal Pendidikan Sosiologi Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) DINAMIKA ILMU: Jurnal Pendidikan JOMPA ABDI: Jurnal Pengabdian Masyarakat SYAMIL: JURNAL PENDIDIKAN AGAMA ISLAM (JOURNAL OF ISLAMIC EDUCATION) FENOMENA: Jurnal Penelitian Cerdika: Jurnal Ilmiah Indonesia Jurnal Ilmia Widya Pustaka Pendidikan IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Jurnal el-Huda: Jurnal Pendidikan, Sosial, dan Keagamaan Jurnal Literasi dan Pembelajaran Indonesia Iltizamat : Journal Of Economic Sharia Law and Business Studies Lentera: Jurnal Ilmu Dakwah dan Komunikasi Proceeding Of International Conference On Education, Society And Humanity Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Jurnal Seumubeuet Edumaspul: Jurnal Pendidikan
M Tahir
Universitas Islam Negeri Sultan Idris Samarinda
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Journal : JURNAL MANAJEMEN BISNIS

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Saung Angklung Udjo's Strategy For Preserving Culture And Increasing Domestic Tourist Interest Rayhaniah, Sri Ayu; Tahir, M.
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.801

Abstract

Saung Angklung Udjo (SAU) employs various strategies to preserve angklung art and attract domestic tourists. This research explores SAU's methods, including adapting to consumer behavior, developing new business models, promoting via social media, collaborating with diverse parties, and providing scholarships. SAU innovates with educational programs and music therapy, enhancing engagement through digital promotions and expanding cultural reach through partnerships. Dynamic performance adaptations and involving children are key in attracting audiences and ensuring cultural preservation. Consequently, SAU successfully preserves angklung art while introducing cultural values to the younger generation and broader community through sustainable business strategies.
Co-Authors A Halim A. Rivai Beta Abdul Aziz Abdurrahman Amin Aenun, Qurratul Agussalim Djirong Ahmad Khairul Nuzuli Ahmad Syahab Ahmad Zainuddin Alfatia, Tasya Aminudin, Muchammad Amirullah -, Amirullah Amirullah Amirullah Ananiah Ananiah Anas Arfandi Andi Asy'hary J. Arsyad Andi Muhammad Abdi Anfasah, Rozy Mursyidan Any Kusumastuti Arif Munandar Arifuddin Arifuddin Arkan, Muhammad Asrul Sani Azizah, Urvi Aziziah, Nadira Ain Baehaqi Bakhtiar Bakhtiar Benedict, Nicolas Cibro, Eva Hardianti Claudia, Anggi Dewi Riniarti Dianti, Gusti Ayu Putu erfandari, ovy Firdauzi, Warda Hilya Firdha Firdha Hadi, Nanang Faisol Hakim, Habib Hamzah, Ikhlasul Hanafi, Muh. Irfan Hapzi Ali Harahap, Julienda Br Helmi, Tengku Ahmad Ida Ayu Putu Sri Widnyani Ida Suryani Wijaya Itsna Oktaviyanti Jahrir, Andi Sahtiani Jakty Kusuma, Jakty Jama’ah, Jama’ah Julianto, Peri Rusdi Karim, Qarinul Kholidah F, Lu'Lu' Korompot, Chairil Anwar Kuratuayuni, Liza Miladiyanti, Meidina Faradila MMSI Irfan ,S. Kom Moh Salehuddin Moh. Mahrus Mohamad Abdun Nasir MS, Abdul Rasyid Muaziz R.A, Muh Muchammad Aminudin Muhammad Akbar Muhammad Basri Muhammad Nasir Mukhtar M. Salam Mursyid Mustari, Muh. Nahdhah, Na'ilatun Naja, Baiq Safinatun Nasti, Nilawati Novitasari, Ani Nurbayan, St. Nurmayanti, Sri Ofi Hidayat Pane, Dr. Sri Gustina Pane, Sri Gustina Parida, Luluk Ayu Patak, Andi Anto Pinem, M Nelson Putri, An Umillah Maziidah Raden Mohamad Herdian Bhakti Rahmah Suryani, Nur Rahmarisa, Faty Rega Armella Ridwan, Ridwan Riska Astriyani Rony, Zahara Tussoleha Rubianti, Rubianti Salehuddin, Moh Samparadja, Hafiludin Santoso, Nurul Aidilia Fitri Sari, Dewi Anitia Silviana, Nurwulan Simon, Reuben Siregar, Anggun Oktaviani Sismita Sari, Sismita Siti Istiningsih, Siti Sony Tian Dhora Sri Ayu Rayhaniah Sri Herawati Sufyan Huda Sugiyono Sugiyono Sukmana, Fadhela Hania Sumanti Sumanti, Sumanti Sunra, La Supriadi Supriadi Surayudin, Nyak Suryani, Nur Rahmah Susanto, Irman Sy. Nurul Syobah Syaifullah Syaifullah Tasrif Tasrif Toyyib, Ahmad Azzanul Wahdiansyah, Wahdiansyah Wahyuni, Neni Sri Wulandari Wulandari Yulizar Yulizar Yusrita, Yusrita Zamroni Zamroni Zikro, Muhammad Zulfikar, Gilang