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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Tingkat Inflasi, Nilai Tukar Rupiah, Jumlah Uang Beredar dan Produk Domestik Bruto terhadap Indeks Harga Saham Gabungan di Bursa Efek Indonesia Fujiono Fujiono; Rusdi Hidayat Nugroho
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.197 KB) | DOI: 10.47467/alkharaj.v5i2.1311

Abstract

In carrying out a life cycle, we need to make an investment so that the funds we currently have can be used for the next few years. This study aims to determine the simultaneous and partial influence of inflation, interest rates, rupiah exchange rate, the money supply and gross domestic product on the composite stock price index. The sampel in this study amounted to 40 data with quarterly data that was limited to the 2011:Q3 to 2021:Q2 observation period and was obtanied through complete sampling. The data was analyzed using multiple linear regression analysis techniques. Hypothesis tested using F test and t test. The results showed that simultaneously (Test F) variable inflation, interest rates, rupiah exchange rate, the money supply and gross domestic product have a positive and significant effect on the composite stock price index (IHSG). Partially (Test t) rupiah exchange rate have a positive and significant effect on the composite stock price index (IHSG). the money supply have a have a positive and no significant effect on the composite stock price index (IHSG). Mean while inflation and gross domestic product have a negatif and no significant effect on the composite stock price index (IHSG). Keywords: Inflation, Rupiah Exchange Rate, The Money Supply, Gross Domestic Product Composite Stock Price Index
Analisis Strategi Pengembangan Usaha dengan Metode Analisis SWOT pada PT. Nusantara Logistic Sejahtera Ihza Aditama Samudra; Rusdi Hidayat Nugroho
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.452

Abstract

This study aims to determine the internal and external factors that affect the company, confirm the company's position and design alternative strategies for the company. This research uses the object of PT. Nusantara Logistics Sejahtera which is engaged in container expeditions. The sample was conducted using the method of observation and in-depth interviews with the company. To answer the existing problems, PESTEL analysis is carried out, identification of internal and external factors with SWOT analysis and formulating alternative business development strategies and the IE Matrix (Internal-External) to determine the company's position and obtain alternative strategy themes in making the SWOT matrix.
Pengaruh Celebrity Endorser, Citra Merek, dan Promosi Penjualan terhadap Keputusan Pembelian pada Produk Scarlett Whitening (Studi Kasus Konsumen Scarlett Whitening di Kota Surabaya) Uchtisyah Alifyanti; Lia Nirawati; Sonja Andarini; Rusdi Hidayat Nugroho
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.449

Abstract

The purpose of this research is to find out and analyze the influence of Celebrity Endorser, Brand Image, and Sales Promotion on Purchase Decisions on Scarlett Whitening products in Surabaya. The approach used in this research is descriptive quantitative approach. The technique used in determining the sample uses a non-probability sampling technique with a purposive sampling method, namely the determination of the sample based on the criteria of Surabaya residents who have used Scarlett Whitening. The method used in collecting data is using a questionnaire in Google Form. The measurement scale used is the Likert scale. Respondents in this study amounted to 101 Scarlett Whitening consumers in Surabaya. The results of the study there is a partial effect of each independent variable on the dependent variable. This study also shows that the variables Celebrity Endorser, Brand Image, and Sales Promotion Simultaneously have a positive and significant effect on purchasing decisions..
Pengaruh Sales Promotion dan E-Service Quality terhadap Impulse Buying pada E-Commerce Shopee Maghfirotika At-Tamama Zidan; Rusdi Hidayat Nugroho
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.264 KB) | DOI: 10.47467/reslaj.v5i3.1817

Abstract

This study aims to examine and analyze the effect of sale promotion and e-service quality on impulse buying on e-commerce Shopee. The population in this study is the people of Surabaya City who have shopped at Shopee e-commerce. The number of samples used in this study were 100 respondents. The sampling technique used is purposive sampling technique. This type of research uses quantitative. The results of this study indicate that sales promotion partially has no significant positive effect on impulse buying. E-Service Quality partially has a significant positive effect on Impulse Buying. Sales Promotion and E-service quality simultaneously have a significant positive effect on impulse buying. Keywords: Sales Promotion; E-Service Quality; Impulse Buying; Shopee
Analisis Pengaruh Citra Merek, Desain Kemasan, dan Harga terhadap Loyalitas Pelangan Melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Minuman Bersoda Sprite Fikia Siti Meisaroh; Rusdi Hidayat Nugroho; Sonja Andarini; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.488 KB) | DOI: 10.47467/reslaj.v5i3.1822

Abstract

This study aims to examine and analyze the effect of brand image, packaging design, and price on customer loyalty through customer satisfaction as an intervening variable on sprite soda products. The population in this study was the people of Surabaya City who had bought and drank Srite products in the city of Surabaya. The number of samples used in this study were 100 respondents. The sampling technique used is a non-probability sampling technique. This type of research uses descriptive quantitative. The results of this study indicate that brand image has a significant effect on customer satisfaction. Packaging design has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction, brand image has a significant effect on customer loyalty. Price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has no significant effect on customer loyalty through customer satisfaction. Satisfaction design has no significant effect on customer loyalty through customer satisfaction. Price has a significant effect on customer loyalty through customer satisfaction. Keywords: Brand Image; Packaging Design; Price; Customer loyalty; Customer satisfaction
PENGARUH PRODUCT PLACEMENT KOPIKO TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS SEBAGAI VARIABEL MEDIASI Vindha Fajar Ethika; Sonja Andarini; Rusdi Hidayat Nugroho; Budi Prabowo
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i2.1749

Abstract

The increasing number of viewers for Korean dramas is an opportunity for companies to collaborate and promote and advertise their products. South Korean companies take advantage of the popularity of Korean dramas to advertise their products by including products in dramas. This study aims to analyze and examine the effect of placing Kopiko candy products in Korean dramas on buying interest with brand awareness as a mediating variable. This research is included in the type of quantitative research through a descriptive approach. The population that is the target of this research is the people of Surabaya who have watched or been exposed to the Korean drama “Vincenzo” and or “Hometown Cha-cha-cha”, from that population, 100 samples of respondents were taken. For the sampling technique, the researcher uses a purposive sampling technique which is included in the non-probability sampling method. Meanwhile, in the data analysis technique, the researcher used path analysis techniques, Sobel hypothesis testing techniques and t-test. The research that has been done has concluded that there is a positive and significant influence between Product Placement on Kopiko's Purchase Intention in Surabaya through the Brand Awareness variable.
Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin Yeni Khoirotul Janah; Rusdi Hidayat Nugroho
Jurnal Ekonomi Akuntansi dan Manajemen Vol 22 No 1 (2023)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v22i1.37002

Abstract

As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle in carrying out their firm activities. One of them is a marketing firm that uses a green marketing strategy. This will almost probably alter purchasers' motivation to consume a product repeatedly. The goal of this study is to learn about and investigate the concurrent and partial effects of green marketing, which comprises green product, green price, green promotion, and green location, on repurchasing items from the Avoskin brand in Surabaya. 100 respondents were sampled. Multiple linear regression analysis was utilized to process this data, which was supported by the SPSS 25.0 software. The study's findings indicate that green marketing has a favorable and significant impact on the simultaneous repurchase of Avoskin products in Surabaya. Keywords: Marketing, Green Marketing, Repurchase
Marketing mix strategy through SWOT analysis method at PT. Toyo Maitsu Surabaya Anisa Larasati; Rusdi Hidayat Nugroho
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1254

Abstract

The company must act effectively and efficiently so that the business is able to survive and compete in any condition. In this case, the company needs to plan carefully, all long-term plans must focus on the survival of the company. A good and correct strategy is also required to ensure continuity and can help the company achieve its goals. The purpose of this study was to determine and analyze the marketing mix strategy using the SWOT analysis method in increasing sales volume implemented by PT Toyo Maitsu Surabaya. This study uses a descriptive qualitative research method. Data collection techniques in this study were carried out by means of in-depth interviews, distribution of questionnaires, and observation. The informants in this study were the owners, employees and consumers of PT Toyo Maitsu Surabaya. The data that has been collected, then analyzed using descriptive analysis methods and SWOT analysis. The results showed that PT Toyo Maitsu used the 7P marketing mix consisting of product, price, promotion, place, process, people and physical evidence. Based on the calculation results of the IFAS matrix table and EFAS matrix table, it is known that the IFAS value is 2.79 and the EFAS result value is 2.77, with the results of the analysis showing that PT Toyo Maitsu is in quadrant 1. It can be concluded that the main strategy of PT Toyo Maitsu is a strategy that supports policy aggressive growth (growth oriented strategy).
Pengaruh Experiential Marketing Dan Kualitas Layanan Terhadap Minat Pembelian Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pengguna Aplikasi Lazada Di Surabaya) Titit Mauladdawil; Rusdi Hidayat Nugroho
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1553

Abstract

Tujuan pada riset ini yaitu menganalisis adanya pengaruh experiental marketing dan kualitas layanan terhadap minat pembelian ulang dengan kepuasan pelanggan sebagai variabel intervening. Pengguna aplikasi Lazada di Surabaya yang telah melakukan transaksi jual/beli lebih dari 2 kalisebagai populasi penelitian ini. Jenis penelitian ini kuantitatif dengan sample sejumlah 100 responden. Metode non probability sampling dan purposive sampling yakni metode serta teknik pengambilan sample yang digunakan dan Partial Least Square sebagai teknik dalam menganalisis data.Hasil pada penelitian menunjukkan jika experiental marketing mempunyai pengaruh positif serta signifikan pada kepuasan pelanggan. Experiental marketing mempunyai pengaruh positif serta signifikan pada minat pembelian ulang. Kualitas layanan mempunyai pengaruh positif serta signifikan pada kepuasan pelanggan. Kualitas layanan mempunyai pengaruh positif tetapi tidak signifikan pada minat pembelian ulang. Kepuasan pelangganmempunyai pengaruh positif serta signifikan pada minat pembelian ulang. Experiental marketing mempunyai pengaruh positif serta signifikan pada minat pembelian ulang melalui kepuasan pelanggan. Kualitas layanan mempunyai pengaruh yang positif serta signifikan pada minat pembelian ulang melalui kepuasan pelanggan.
Pengaruh Brand Image dan Celebrity Endorser Terhadap Minat Beli Melalui Brand Trust Sebagai Variabel Intervening (Studi Pada Konsumen Scarlett Whitening di Surabaya) Prithvi Angginy Kusdayanti; Rusdi Hidayat Nugroho
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1570

Abstract

Tujuan dari riset ini adalah untuk mengatahui pengaruh Brand image dan celebrity endorse terhadap minat beli melalui brand trustsebagai variabel intervening. Pengumpulan data dilakukan dengan menggunakan kuesioner dengan skala likert. Sebanyak 100 responden berpartisipasi dalam penelitian. Dengan Purposive sampling sebagai teknik penarikan sampel dan SPSS 26 for windows untuk teknik analisis data. Hasil penelitian menunujukkan bahwa variabel brand image dan variabel celebrity endorser berpengaruh positif dan signifikan terhadap variabel brand trust produk Scarlett Whitening, variabel brand image berpengaruh positif dan signifikan terhadap variabel minat beli produk Scarlett Whitening, variabel Celebrity Endorse berpengaruh tidak signifikan terhadap variabel minat beli produk Scarlett Whitening, dan variabel brand trust berpengaruh positif dan signifikan terhadap variabel minat beli produk Scarlett Whitening pada konsumen di wilayah Surabaya.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Yuda Prasetya Andini, Bunga Putri Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Cindi Fatikah Dammandtyo Tegar Desi Anila Desi Anila Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Errina Eka Yahyaningtyas Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ilham Asta Pangestu Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Putra, Ahmad Dhani Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rafika Athiyah Kurniawan Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Tri Syah Putra Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul