Article Per Year (5 Year)
p-Index From 2020 - 2025
11.972
P-Index
This Author published in this journals
All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 103 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 103 Documents
Search

 3   4   5   6   7 
Pengaruh Brand Image, Brand Trust, Brand Satisfaction terhadap Brand Loyalty Pada E-Wallet Gopay Selvia; Rusdi Hidayat Nugroho
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1586

Abstract

Brand Loyalty is a commitment that arises from consumers to a specific brand. Brand satisfaction, brand image, and brand trust are some of the variables that might impact brand loyalty. Non-cash payment via digital systems, which are an addition to e-commerce, refer to smart payment alternatives in several developing countries, one of which is indonesia. The emergence of digitalization through the Internet has accelerated the flow of globalization and payment systems from manual to online transactions. This research aims to determine the impact of brand image, brand trust, and brand satisfaction either concurrently or partially on the brand Loyalty of gopay e-wallet customers among UPN Veteran Jawa Timur. This kind of study employs quantitative associative research methodology. techniques and This study used 200 as the sample. respondents and used is a Google form. The collected data were analyzed using the Statistical Package for Social Sciences (SPSS). As a result, Brand Image, Brand Trust and Brand Satisfaction simultaneously influence the Gopay E-wallet Brand Loyalty. Based on the results of the t test, which are 111,361 > 2,65, the F test, it is known that brand loyalty is positively and significantly impacted by brand image (significantly significant effect = 0.000), positively and significantly impacted by brand trust (significant impact = 0.088), and positively and significantly impacted by brand satisfaction (significant impact = 0.004). the conclusion of this research is that Brand image, brand trust, brand satisfaction simultaneously influence the gopay e-wallet brand loyalty. Brand image has a positive and significant effect on brand loyalty. Brand trust has a positive and significant effect on brand loyalty
Pengaruh Inovasi Produk, Promosi dan Harga Terhadap Kepuasan Pelanggan Abqkebab Surabaya Loqman Ananta Azaria; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1970

Abstract

The main issue in this study is examining how product innovation, promotion, and pricing influence customer satisfaction at Abkebab Surabaya. The research sample consists of 131 participants who are Abkebab visitors. This study employs quantitative techniques and secondary data obtained from various sources such as books, journals, and other documents related to the subject matter, specifically the impact of product innovation, promotion, and pricing on customer satisfaction at Abkebab Surabaya. The data analysis methods include descriptive analysis, instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing, partial and simultaneous tests. The data processing tool used is SPSS version 26. The results of the study indicate a positive and significant partial influence of both product innovation and promotion, as well as pricing, on customer satisfaction. There is also a combined influence of product innovation, promotion, and pricing on customer satisfaction.
Pengaruh Green Marketing, Lifestyle, dan Environmental Awareness terhadap Brand Loyalty: Studi pada Pengguna Produk The Body Shop di Surabaya Dinar Pramadhani; Rusdi Hidayat Nugroho
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1869

Abstract

In recent years, global issues regarding environmental problems have increased significantly. Humans are indirectly forced to continue to adapt and improve the quality of life to remain in line with the changes that occur. The concept of green marketing emerged as a response to issues of environmental damage. Green marketing helps businesses adopt more sustainable business practices because it helps promote the benefits of environmentally friendly products and services. The aim of this research is to determine the influence of green marketing, lifestyle, and environmental awareness on brand loyalty among users of The Body Shop products in Surabaya. The type of research used is quantitative research. The population in this study is all users of The Body Shop products who live in Surabaya, aged 17 years and over and with a history of purchasing at least twice using a sample of 200 respondents. The sampling method used is non-probability sampling, and the sampling technique is purposive sampling. Multiple linear regression analysis was applied to analyze the data tested with SPSS version 25. The results of this research state that green marketing, lifestyle, and environmental awareness have a significant effect on brand loyalty. The green marketing, lifestyle and environmental awareness variables are valid and reliable variables. Simultaneously, the variables green marketing, lifestyle and environmental awareness have a positive and significant effect on brand loyalty. Partially, the variables green marketing, lifestyle, and environmental awareness have a positive and significant effect on brand loyalty.
Pengaruh Affiliate, Content Marketing Serta Brand Awareness di Social Commerce Terhadap Impulse Buying Masyarakat Surabaya Andika Yuda Prasetya; Rusdi Hidayat Nugroho
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1962

Abstract

Industrial resolution is occurring due to the impact of globalization which is getting bigger every year which results in technological developments. With the increasingly rapid development of technology, it will have an impact on all aspects, especially the economy, such as the emergence of new phenomena such as social commerce which emerged after the existence of e-commerce as a shopping medium but became one in social media. And another phenomenon caused by technological developments is the emergence of the affiliate marketing profession, which is currently being discussed and is also being used as a new marketing strategy by companies. Affiliate marketing is believed to be able to promote goods/services very well. In this research the author used an associative quantitative approach. The sample used was the entire population, namely 102 respondents. The data collection technique used in this research was a questionnaire. The data analysis techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, as well as F test and T test, using SPSS 26. The results of the research on the F Test show that there is a very significant influence jointly between affiliate marketing, content marketing and brand awareness on increasing impulse buying. The results of the T Test research show that affiliate marketing, content marketing and brand awareness have a positive and significant effect on increasing impulse buying.
Penerapan Sistem Informasi Bisnis dalam Proses Pengelolaan Arsip Secara Digital di PT Pelindo Terminal Petikemas Alsya Puteri Pradanti; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1434

Abstract

The development of technology and information in the business world has experienced rapid progress due to globalization. Technological developments are utilized in various sectors of life, one of which is the implementation of a business archive system. PT Pelindo Terminal Petikemas uses digital archive management in document/archive management to improve the quality of company administration. As an intern, the writer has an obligation to help with document management, inventory operations and reporting as well as the implementation of information technology. Apart from that, the MyInvent application is also used in the company's daily operations. The methods used in this research are direct observation, interviews, direct and active involvement and literature review. The results that the author got regarding the obstacles that occurred at PT Pelindo Terminal Petikemas were the lack of employee understanding of the new system which caused employees to have to adapt to the system and increase their skills
Optimasi Media Sosial dalam Digital Marketing untuk Meningkatkan Brand Awareness dan Interaksi Konsumen Cantika Aura Jahzy; Rusdi Hidayat Nugroho
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1480

Abstract

This research purpose is to investigate and analyze social media optimization strategies in the context of digital marketing to increase brand awareness and consumer interaction. The research method used is a qualitative approach with a case study approach to gain an in-depth understanding of effective practices in social media optimization. Data was collected through in-depth interviews with digital marketing practitioners, participatory observation, and social media content analysis.
Persepsi Wajib Pajak di KPP Pratama Gresik terhadap Penggunaan Nomor Induk Kependudukan (NIK) Sebagai Pengganti Nomor Pokok Wajib Pajak (NPWP) dalam Proses Pelayanan dan Administrasi Perpajakan Vania Adella Margaretta; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1528

Abstract

This research aims to explore the perceptions of Taxpayers registered at the Tax Service Office (KPP) Pratama Gresik regarding the use of the National Identification Number (NIK) as an alternative to the Taxpayer Identification Number (NPWP) in the tax administration process. With the new policy allowing the use of NIK as a substitute for NPWP in tax transactions, understanding the response and attitudes of taxpayers towards the implementation of this policy is crucial. This research employs a qualitative approach utilizing in-depth interview techniques with a diverse range of taxpayers representing various professions and income levels. The findings from this analysis reveal variations in taxpayers' perceptions concerning the practicality, security, and convenience of using NIK in tax transactions
Penggunaan Media Sosial Sebagai Peningkatan Brand Awareness pada Tim Digital Marketing PT. Otak Kanan Rusdi Hidayat Nugroho; Kinanti Sekar Kirana
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1549

Abstract

Social media has become a trend that is well known in various circles of society in various age groups, so it is very easy to take advantage of the popularity of social media for marketing, therefore the aim of this research is to find out, observe and provide solutions using methods by observing media use practices. social by team Digital Marketinng PT. Otak Kanan. As well as using qualitative methods by using actual data and by making in-depth observations, and using literature which also has the same preparation as other research methods. By using social media & the Digital Marketing Team to carry out marketing activities, a company can promote its brand and company image with creative, relevant and interesting content to show to the general public, so as to increase Brand Awareness to the public.
Perencanaan Strategi Bisnis Usaha Online: UMKM Fira Rosida; Indria Ikhtia Zahra; Meisha Farah Widyaningrum; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.6463

Abstract

The development of micro, small and medium enterprises (MSMEs) requires a joint role in the environment from both regulators and other companies. The Business Competition Supervisory Commission (KPPU) together with the Ministry of Cooperatives and SMEs signed a memorandum of understanding to form a task force to monitor partnerships established between SMEs and large industries. This article explores the programs organized by the Ministry of Cooperatives and Small and Medium Enterprises for the development of MSMEs. Through literature and online research about company programs, researchers can compare them with government policy programs to analyze the accuracy of expert programs. The research results show that the joint Business Competition Supervisory Commission (KPPU) program can fulfill the policies of the Ministry of Cooperatives and SMEs stipulated in the 2020-2024 Strategic Plan.
Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi Aghisyna Dwi Inayah Fikamalina; Dhea Fitri Puspitayani; Devira Elsa Mei Shella; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.6470

Abstract

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy. keywords : strategy UMKM, marketing, inovation
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Yuda Prasetya Andini, Bunga Putri Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Cindi Fatikah Dammandtyo Tegar Desi Anila Desi Anila Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Errina Eka Yahyaningtyas Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ilham Asta Pangestu Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Putra, Ahmad Dhani Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rafika Athiyah Kurniawan Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Tri Syah Putra Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul