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All Journal Media Ekonomi dan Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika Hasanuddin Economics and Business Review Jurnal Ilmiah Manajemen "E M O R" Dinamisia: Jurnal Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) PINISI Discretion Review Journal of Applied Management and Accounting Science (JAMAS) Jurnal Arastirma Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Humanities Education and Social Sciences Journal of Management and Digital Business Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business Jurnal Pemantik Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Indonesian Journal Of Business And Entrepreneurship Research Vokatek : Jurnal Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Business Management and Economic Development (JIMBE) (JUMPER) Pinisi Journal of Entrepreneurship Review Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of International Multidisciplinary Research Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan MAXIMAL Jurnal Medika: Medika JER Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) IJHABS J-CEKI Jurnal Ilmu Manajemen
Aslam, Annisa Paramaswary
Department Of Management, Faculty Of Economics And Business, Universitas Negeri Makassar
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Health Analysis of Bank Syariah Indonesia (BSI): Comparation Before and After The Merger Amin, Andi Mustika; Nurman; Hasbiah, Siti; Aslam, Annisa Paramaswary; Anugrah, Fira
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.97

Abstract

This study aims to determine differences in the soundness level of government owned Islamic banks before and after the merger using the Risk Profile, Good Corporate Governance, Earnings, and Capital methods. This study uses quantitative anda comparative methods with secondary data types in the form of quarterly financial reports obtained from the bank’s official website and www.ojk.co.id. The samples in this research are balance sheets and reports profit and loss of Bank Syariah Mandiri, BNI Syariah, BRI Syariah, and Bank Syariah Indonesia in the 2018-2022 period. Based on the results of research with bro using the RGEC method which consists of Risk Profle with a Non ratio Performing Financing (NPF), and Financing to Deposit Ratio (FDR), Good Corporate Governance with Net Open Position (PDN) ratio, Earnings with gan Return On Asset (ROA) and Capital ratio with the Capital Adequacy Ratio (CAR). The results of the NPF, PDN, ROA, and CAR ratio analysis provide result that there is a significant difference in this ratio before and after the merger. Meanwhile, the FDR ratio shows that there is no difference in the results significant before anda after the merger. Based on research has been carried out, it can be concluded tha Bank Syariah Indonesia is improving after the merger.
PENGARUH BRAND IMAGE TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA PENGGUNA TOKOPEDIA DI KOTA MAKASSAR Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Satriani, Irma
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 7 No. 1 (2023): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v7i1.2494

Abstract

Pada era globalisasi ini, hampir semua aktivitas dan kegiatan sehari-hari dapat dilakukan hanya dengan memanfaatkan kecanggihan teknologi seperti internet. Berdasarkan survei yang dilakukan oleh Data Indonesia, diketahui bahwa kebiasaan masyarakat Indonesia di dalam berinternet paling banyak salah satunya untuk melakukan aktivitas berbelanja online yang mencapai angka 42,2% persen dari total pengakses internet. Seperti yang telah dipaparkan mengenai data-data industri e-commerce di Indonesia, salah satu yang menjadi pemain besar di industri e-commerce tersebut adalah Tokopedia. Pendekatan penelitian saat ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data pada penelitian saat ini menggunakan teknik pengumpulan data kuantitatif dengan survei sebagai instrumennya. Populasi pengguna Tokopedia yang berjumlah 158,3 juta, teknik pengambilan sampel non-probability sampling dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linear sederhana melalui alat SPSS 23.0. Hasil penelitian ini menunjukkan (1) Terdapat pengaruh secara positif dan signgikan untuk variabel brand image yang dimiliki Tokopedia terhadap loyalitas konsumen oleh Pengguna Tokopedia di Makassar, (2) Terdapat pengaruh secara positif dan signifikan untuk variabel brand image yang dimiliki Tokopedia terhadap kepuasan konsumen oleh Pengguna Tokopedia di Makassar.
Pengembangan Literasi Keuangan Berbasis Website dalam Meningkatkan Inklusi Keuangan Menuju Indonesia Emas 2045 Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Abadi, Rahmat Riwayat
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3754

Abstract

This community service project aims to develop a financial literacy website designed to improve the financial understanding of the Indonesian population, focusing on the key elements necessary for user engagement. The study adopts a mixed-methods approach, combining quantitative data from online surveys and qualitative insights from in-depth interviews and group discussions. The findings reveal that variables such as age, gender, education level, and marital status significantly influence financial literacy and investment decisions. Younger individuals and those with higher levels of education demonstrate superior financial literacy, which in turn affects their investment choices. Additionally, individuals residing in urban areas and those who are married tend to exhibit higher financial literacy. Based on these findings, the project team identified essential user needs, including easy access to information, responsive functionality, and relevant content. The website was developed using technologies such as HTML, CSS, PHP, and CMS to ensure optimal accessibility. Prior to the official launch, comprehensive testing was conducted to verify the website's functionality and compatibility across various devices and browsers. This study contributes to the advancement of financial literacy in Indonesia, with the expectation that the website will support informed investment decisions and contribute to the improvement of economic well-being.
Sosialisasi Pemanfaatan Media Asesmen Online Berbasis Gamifikasi Bagi Kelompok Guru Komunitas Teacher Trendi Pratiwi, Andi Citra; Daud, Firdaus; Azis, Andi Asmawati; Hamid, Muliana Gunawan; Aslam, Annisa Paramaswary
Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Volume 02 Nomor 01 (April 2023)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jhp2m.v2i1.128

Abstract

The rapid development of digital technology today can provide broad opportunities for educators to carry out learning effectively and efficiently, including to improve students’ interest and to increase student engagement in learning. However, in the midst of the rapid development of digital technology, the use of digital technology for learning in various regions in Indonesia remain insignificant. There are various problems in the learning process that are often experienced by teachers, including students who are unmotivated, get bored easily, and less active during the learning process. The same thing is experienced by a group of teachers who are members of the Teacher Trendi Community. In this regard, one of the solutions is to utilize gamification-based assessment media for groups of teachers in the Teacher Trendi Community. The results of this activity show that prior to the activity, the majority of participants were already familiar with Quizizz. However, all participants remain unfamiliar with Blooket. After the implementation, there was an increase in the knowledge of teachers, teacher group in the Teacher Trendi Community regarding the use of Quizizz and Blooket as online Assessment and Gamification Tools.
Evaluation of Recovery Strategy and Digital Transformation on BNI's Financial Performance Post COVID-19 Pandemic Aslam, Annisa Paramaswary; Yasir, Muhammad; Rahim, Fitriani
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i1.82

Abstract

This study aims to evaluate the financial performance of PT Bank Negara Indonesia (Persero) Tbk. during the period from 2020 to 2024, considering the impact of the COVID-19 pandemic and the role of digital transformation in the recovery process. The analysis uses key financial ratios, including Return on Assets (ROA), Return on Equity (ROE), the Operating Expense to Operating Income ratio (BOPO), and Net Profit Margin (NPM). A descriptive quantitative method is employed, using documentary study from BNI's annual financial reports and secondary data from the Financial Services Authority (OJK). The analysis results show that 2020 was the most challenging year for BNI, with a sharp decline in profitability and efficiency indicators. However, from 2021 to 2024, there was significant recovery across almost all financial indicators, reflecting the success of cost-efficiency strategies, asset productivity improvements, and the implementation of digital services. This study underscores the importance of adapting banking strategies to face crises and foster long-term growth through digital transformation.
PENINGKATAN BRANDING DAN PACKAGING PRODUK UMKM UNTUK MENINGKATKAN DAYA SAING DI PASAR DIGITAL Aswar, Nurul Fadilah; Haeruddin, M Ikhwan Maulana; Haeruddin, Muhammad Ilham Wardhana; Aslam, Annisa Paramaswary; Abadi, Rahmat Riwayat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7735

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian Indonesia, namun banyak di antaranya masih menghadapi tantangan dalam membangun daya saing di pasar digital, khususnya dalam aspek branding dan packaging produk. Berdasarkan data Kementerian Koperasi dan UKM (2023), UMKM menyumbang lebih dari 61% terhadap PDB nasional, namun laporan Katadata (2023) menunjukkan bahwa 73,5% UMKM kesulitan bersaing di platform digital, dengan branding dan kemasan produk sebagai hambatan utama. Melihat realitas ini, program pelatihan "Peningkatan Branding dan Packaging Produk UMKM untuk Meningkatkan Daya Saing di Pasar Digital" dilaksanakan di Desa Kassi, Kecamatan Rumbia, Kabupaten Jeneponto. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif, praktik desain kemasan, serta simulasi pemotretan produk. Hasil pelatihan menunjukkan peningkatan signifikan: peserta kini memiliki identitas merek yang konsisten, dan beberapa peserta melaporkan peningkatan penjualan online pasca pelatihan. Pelatihan ini membuktikan bahwa peningkatan branding dan packaging mampu mendorong UMKM menjadi lebih kompetitif di pasar digital. Ke depan, keberlanjutan program serupa serta dukungan dari berbagai pihak diharapkan dapat memperkuat transformasi digital UMKM secara lebih luas.
Do Economic Literacy and Digital Literacy among Business Actors registered in the Grab Application Contribute to Entrepreneurial Behavior? Aslam, Annisa Paramaswary
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review (July 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i2.285

Abstract

This study aims to examine whether economic literacy and digital literacy among business people registered in the grab application contribute to entrepreneurial behavior. The type of approach used is a quantitative approach, the data source used is primary data with 97 respondents. The analysis method used is descriptive analysis and statistical analysis consisting of classical assumption test, multiple linear regression analysis, hypothesis testing, correlation analysis, coefficient of determination, validity test and reliability test. The results showed that there is a positive and significant relationship between economic literacy and digital literacy variables on entrepreneurial behavior. This means that economic literacy and digital literacy contribute to shaping entrepreneurial behavior in business actors registered in the Grab Application in Makassar City. These findings provide important implications for business actors in the culinary sector in Makassar city. In improving entrepreneurial behavior, they need to improve their understanding of economic concepts and make better use of digital technology. Participating in training and economic literacy programs can help business actors develop knowledge and skills relevant to the business world.
Upaya Pencegahan Investasi Bodong Pada Generasi Muda Di Kota Makassar Aslam, Annisa Paramaswary; Arissoma, Muhammad Anggit Gagat; Putra, Muh Al Fatah Arief; Kusuma, Sulfadli Adijaya; Saputra, Aria
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 1 (January 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i1.6829

Abstract

Investasi bodong atau investasi ilegal menjadi masalah yang semakin meresahkan, terutama di kalangan generasi muda yang belum memiliki pemahaman yang cukup mengenai cara berinvestasi secara aman. Penelitian ini bertujuan untuk mengevaluasi efektivitas kegiatan sosialisasi mengenai pencegahan investasi bodong yang dilakukan di Universitas Negeri Makassar pada tanggal 4-8 November 2025. Sosialisasi ini diikuti oleh 100 peserta yang terdiri dari mahasiswa dengan jumlah 20 peserta setiap harinya. Metode yang digunakan adalah sosialisasi melalui ceramah, diskusi interaktif, dan pembagian materi edukatif mengenai ciri-ciri investasi bodong, cara melaporkan investasi ilegal, serta pentingnya berinvestasi di instrumen yang terdaftar di OJK. Hasil dari kegiatan ini menunjukkan bahwa sekitar 75% peserta mengaku memiliki pemahaman yang lebih baik tentang investasi bodong setelah mengikuti sosialisasi. Sebagian besar peserta memberikan respon positif dan aktif dalam diskusi, serta menunjukkan kesadaran kritis terhadap tawaran investasi yang mencurigakan. Meskipun demikian, tantangan masih ada dalam menjangkau seluruh kalangan, terutama mereka yang tidak memiliki akses ke media sosial atau tidak dapat menghadiri kegiatan secara langsung. Kolaborasi lebih lanjut dengan pihak berwenang, seperti OJK dan kepolisian, serta penyuluhan berkelanjutan diharapkan dapat lebih memperluas jangkauan dan efektivitas sosialisasi ini. Penelitian ini menyimpulkan bahwa edukasi dan penyuluhan mengenai investasi bodong sangat penting untuk mencegah generasi muda menjadi korban penipuan investasi dan untuk mendorong mereka berinvestasi secara aman dan bijak.
Implementasi Strategi Keuangan dan Dampaknya terhadap Profitabilitas: Studi Kasus PT Fast Food Indonesia Tbk Aslam, Annisa Paramaswary; Anwar; Syardiansyah; Taufik, Anisya Devinta; Amalia, Regina; Ayu, Dian Fajar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 5 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i5.424

Abstract

This study aims to analyze the financial performance and adaptive strategies of PT Fast Food Indonesia Tbk (KFC Indonesia) in facing significant business pressures and economic challenges during the 2023–2024 period. The decline in sales, boycotts of U.S. products, rising operational costs, and intense competition from SMEs are key external factors that have worsened the company’s financial performance. Nevertheless, the company still demonstrates efficiency in inventory turnover and holds a strong brand presence. The short-term and long-term strategies implemented include operational efficiency, product innovation tailored to local tastes, digital transformation through the development of the KFCku app, as well as optimizing communication and customer experience. The study concludes that the company's success in overcoming the crisis depends on strengthening its financial structure, accelerating digitalization, consumer-based innovation, and adaptive strategies to navigate a competitive market dynamic.
PELATIHAN PENYUSUNAN BUSINESS PLAN DAN ANALISIS PASAR BAGI PELAKU UMKM Aswar, Nurul Fadilah; Muhammad Ardiansyah; Agung Widhi Kurniawan; Aslam, Annisa Paramaswary; Asri Awal
Paramacitra Jurnal Pengabdian Masyarakat Vol. 2 No. 02 (2025): Volume 02 Nomor 02 (Mei 2025)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran vital dalam perekonomian Indonesia, namun banyak pelaku usaha masih menghadapi tantangan dalam menyusun business plan dan melakukan analisis pasar yang efektif. Kegiatan pelatihan ini bertujuan untuk meningkatkan keterampilan pelaku UMKM di Desa Kassi, Kecamatan Rumbia, Kabupaten Jeneponto dalam menyusun business plan yang terstruktur dan melakukan analisis pasar yang komprehensif. Metode pelaksanaan meliputi pengumpulan data kebutuhan peserta, penyusunan materi, sesi interaktif, praktik langsung penyusunan business plan, serta analisis pasar berbasis data sederhana. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pentingnya perencanaan bisnis dan analisis pasar, dengan peserta mampu menyusun rencana bisnis yang lebih sistematis serta mengidentifikasi target pasar dan strategi pemasaran yang lebih tepat. Pelatihan ini juga mendorong peserta untuk mulai mengintegrasikan data pasar dalam pengembangan usaha mereka. Untuk keberlanjutan hasil pelatihan, disarankan adanya pendampingan pasca pelatihan dan perluasan program ke lebih banyak pelaku UMKM di daerah lain.
Co-Authors Abadi, Rahmat Riwayat Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Amalia, Regina Amin , Andi Mustika Andi Asmawati Azis Andi Citra Pratiwi Andi Dewi Angreyani Andi Mustika Amin Andika Isma Angraeni, Erni Angreyani, Andi Dewi Anugrah, Fira Anwar Anwar Anwar Anwar Anwar Ramli Anwar, Indah Lestari Arissoma, Muhammad Anggit Gagat Arnes Yuli Vandika Aslam, Achmad Yassin Zidan Akram Asri Awal Ayu Kartini Parawansa Ayu, Dian Fajar Ayu, Reski Burhanuddin Burhanuddin Burhanuddin Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S.P Dipoatmodjo, Tenri SP Dwi Anugerah Lestari Musa Farid, A Muhammad Firdaus Daud Fitriani Rahim Fudjaja, Letty Haeruddin , Muhammad Ilham Wardhana Haeruddin, Muhammad Ilham Wardhana Haeruddin Haliza, Nur Hamid, Muliana Gunawan Hanafi, Anhar Ahmad Syah Hanafi, Kartini Hannan Fadlurahman Hardiyanti, Andi Aryani Hasbiah, Siti Hety Budiyanti, Hety Idris, Abdi Akbar Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Indri Iswardhani Ipoatmodjo, Tenri S. P. D Irma Satriani Irma Satriani, Irma Isma Azis Riu Juliani Khairul, Nila Kalla, Rastina Kesuma, Sulfadli Adi Jaya Khadija, Sitti Kristina W. Parinsi Kusuma, Sulfadli Adijaya M Taslim Dangnga M. Ikhwan Maulana Haeruddin Maghfirah Sultan, Nurul Malika, Safinah Aisya Mansyur, Muthmainnah McMahon, Peter J. Muh Al Fatah Arief Putra Muh Arnesta Arnanda Muh Reza Abdillah Muh. Yushar Mustafa Muhammad Ardiansyah Muhammad Ridwan Muhammad Yasir Mukarram, Hadratul Musa , Muhammad Ichwan Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Mushawwir , Shaleh Afief A Mushawwir, Shaleh Afief A Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nugraha , Rahmat Nurul Prima Nur, Sulistiwati Nurgraha SD, Widhi Nurhidayanti, Helmi Nurman Nurman Nurman Nurman Nurman Nurul Aulia Nisa Nurul Fadilah Aswar Palangkey, Nurul Rahmi Parawansa, Dian Anggraece Sigit Parawansa, Jalaluddin Mannagalli Patigana, A Gita Namira Pole, Yogi Adnal Fathirullah Pratiwi, Andi Citra Primawalda, Az-zahra Rizqi Putra , Muh Al Fatah Arief Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri, Ariella Ramadhani Qhalby, Zakira Rahayu, Widuri RAHMAT SETIAWAN Rahmat, Muhammad Rijal Alim Ramadhani, Gina Ramadhani, Khusnul Khatimah Putri Ramli , Anwar Rauf, Deddy Ibrahim Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rifda Rahmah Bamatraf Romansyah Sahabuddin Sapira, Amani Sahra Saputra, Aria Sari, Risa Arsita Sitti Hasbiah Sombeng, Andi Rini Hastuti Syafikah, Nurul Syahrul, Khaidir Syam, Muh. Lutfi Syardiansyah Syarif Saddam Rivanie Taufik, Anisya Devinta Taufik, Finta Anindhita Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Upriani, Upriani Wahyudin Wahyudin Widhi Kurniawan, Agung Widuri Rahayu Wilda Wilda Wulansary, Ilma