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All Journal Media Ekonomi dan Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika Hasanuddin Economics and Business Review Jurnal Ilmiah Manajemen "E M O R" Dinamisia: Jurnal Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) PINISI Discretion Review AKMENIKA Journal of Applied Management and Accounting Science (JAMAS) Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Humanities Education and Social Sciences Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management and Digital Business Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business Jurnal Riset Rumpun Ilmu Tanaman Jurnal Pemantik Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Business Management and Economic Development (JIMBE) (JUMPER) Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat IIJSE Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of International Multidisciplinary Research Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan MAXIMAL Jurnal Medika: Medika JER Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) IJHABS Jurnal Cendekia Ilmiah META - JOURNAL Jurnal Ilmu Manajemen Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Aslam, Annisa Paramaswary
Department Of Management, Faculty Of Economics And Business, Universitas Negeri Makassar
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Improving the Regional Revenue: Analyzing the Potential of Tax Collection Idris, Muhammad Istiyansyah Ulman; Aslam, Annisa Paramaswary; Hanafi, Kartini
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 2, 2023
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i2.5178

Abstract

Goal of this study is to analyze the potential of restaurant tax and to determine the obstacles and efforts made by the regional government in exploring the potential of restaurant tax in Makassar. This study uses several variables to calculate the potential, effectiveness, and contribution of restaurant taxes. These are, the number of restaurants, average visitors, average food prices, number of days in a year, total regional revenue and restaurant tax rates. The research method used is descriptive qualitative and the results show the potential for restaurant tax is large, not comparable to the realization of tax revenue. This comparative measure is reflected in the effectiveness of restaurant taxes, which value no more than 100% annually. This study proof that the potential for restaurant tax in the city of Makassar has not been optimally used due to socialization and government regulations that have not been implemented properly. 
Cocoa Cultivation Development to Improve the Economy of Farmers in Sidrap, South Sulawesi Parawansa, Ayu Kartini; Kalla, Rastina; Aslam, Annisa Paramaswary
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to evaluate the impact of training and development programs on improving cocoa cultivation practices among farmers in Sidrap District, South Sulawesi, and to assess their knowledge and skills in disease control, productivity technology, and market strategies. This is a community-based intervention study using a mixed-methods approach, combining both qualitative and quantitative assessments to measure the impact of the training program. The study was conducted in the Betao Riawa Mampise farmer group in Sidrap District, South Sulawesi, from August 2024 to November 2024. The study involved 22 cocoa farmers from the Betao Riawa Mampise group. The participants were provided with extension sessions covering cocoa disease management, eco-friendly farming practices, and the use of technology for increased productivity. In addition, a digital marketing workshop was held to train farmers on utilizing platforms like Facebook and Tokopedia to sell cocoa products. Pre- and post-training assessments were conducted to measure improvements in knowledge and skills. A survey was also administered to evaluate the overall impact of the program. The training program effectively improved the farmers' knowledge of cocoa disease management, eco-friendly farming practices, and digital marketing strategies. This non-invasive approach could significantly enhance cocoa production and marketing, offering a sustainable way to increase income for cocoa farmers in Sidrap District. However, further support in technology access is necessary to ensure that all farmers benefit equally.
Impulse Buying Behaviour of Womankind: Triggered By Their Mood and Lifestyle Abadi, Rahmat Riwayat; Abadi, Ridfan Rifadly; Mustafa, Muhammad Yushar; Aslam, Annisa Paramaswary
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.66

Abstract

As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City Musa, Muhammad Ichwan; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Syahrul, Khaidir; Abadi, Rahmat Riwayat
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.91

Abstract

This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live Makassar City and have total wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.
Health Analysis of Bank Syariah Indonesia (BSI): Comparation Before and After The Merger Amin, Andi Mustika; Nurman; Hasbiah, Siti; Aslam, Annisa Paramaswary; Anugrah, Fira
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.97

Abstract

This study aims to determine differences in the soundness level of government owned Islamic banks before and after the merger using the Risk Profile, Good Corporate Governance, Earnings, and Capital methods. This study uses quantitative anda comparative methods with secondary data types in the form of quarterly financial reports obtained from the bank’s official website and www.ojk.co.id. The samples in this research are balance sheets and reports profit and loss of Bank Syariah Mandiri, BNI Syariah, BRI Syariah, and Bank Syariah Indonesia in the 2018-2022 period. Based on the results of research with bro using the RGEC method which consists of Risk Profle with a Non ratio Performing Financing (NPF), and Financing to Deposit Ratio (FDR), Good Corporate Governance with Net Open Position (PDN) ratio, Earnings with gan Return On Asset (ROA) and Capital ratio with the Capital Adequacy Ratio (CAR). The results of the NPF, PDN, ROA, and CAR ratio analysis provide result that there is a significant difference in this ratio before and after the merger. Meanwhile, the FDR ratio shows that there is no difference in the results significant before anda after the merger. Based on research has been carried out, it can be concluded tha Bank Syariah Indonesia is improving after the merger.
PENGARUH BRAND IMAGE TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA PENGGUNA TOKOPEDIA DI KOTA MAKASSAR Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Satriani, Irma
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 7 No. 1 (2023): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v7i1.2494

Abstract

Pada era globalisasi ini, hampir semua aktivitas dan kegiatan sehari-hari dapat dilakukan hanya dengan memanfaatkan kecanggihan teknologi seperti internet. Berdasarkan survei yang dilakukan oleh Data Indonesia, diketahui bahwa kebiasaan masyarakat Indonesia di dalam berinternet paling banyak salah satunya untuk melakukan aktivitas berbelanja online yang mencapai angka 42,2% persen dari total pengakses internet. Seperti yang telah dipaparkan mengenai data-data industri e-commerce di Indonesia, salah satu yang menjadi pemain besar di industri e-commerce tersebut adalah Tokopedia. Pendekatan penelitian saat ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data pada penelitian saat ini menggunakan teknik pengumpulan data kuantitatif dengan survei sebagai instrumennya. Populasi pengguna Tokopedia yang berjumlah 158,3 juta, teknik pengambilan sampel non-probability sampling dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linear sederhana melalui alat SPSS 23.0. Hasil penelitian ini menunjukkan (1) Terdapat pengaruh secara positif dan signgikan untuk variabel brand image yang dimiliki Tokopedia terhadap loyalitas konsumen oleh Pengguna Tokopedia di Makassar, (2) Terdapat pengaruh secara positif dan signifikan untuk variabel brand image yang dimiliki Tokopedia terhadap kepuasan konsumen oleh Pengguna Tokopedia di Makassar.
Pengembangan Literasi Keuangan Berbasis Website dalam Meningkatkan Inklusi Keuangan Menuju Indonesia Emas 2045 Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Abadi, Rahmat Riwayat
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3754

Abstract

This community service project aims to develop a financial literacy website designed to improve the financial understanding of the Indonesian population, focusing on the key elements necessary for user engagement. The study adopts a mixed-methods approach, combining quantitative data from online surveys and qualitative insights from in-depth interviews and group discussions. The findings reveal that variables such as age, gender, education level, and marital status significantly influence financial literacy and investment decisions. Younger individuals and those with higher levels of education demonstrate superior financial literacy, which in turn affects their investment choices. Additionally, individuals residing in urban areas and those who are married tend to exhibit higher financial literacy. Based on these findings, the project team identified essential user needs, including easy access to information, responsive functionality, and relevant content. The website was developed using technologies such as HTML, CSS, PHP, and CMS to ensure optimal accessibility. Prior to the official launch, comprehensive testing was conducted to verify the website's functionality and compatibility across various devices and browsers. This study contributes to the advancement of financial literacy in Indonesia, with the expectation that the website will support informed investment decisions and contribute to the improvement of economic well-being.
Sosialisasi Pemanfaatan Media Asesmen Online Berbasis Gamifikasi Bagi Kelompok Guru Komunitas Teacher Trendi Pratiwi, Andi Citra; Daud, Firdaus; Azis, Andi Asmawati; Hamid, Muliana Gunawan; Aslam, Annisa Paramaswary
Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Volume 02 Nomor 01 (April 2023)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jhp2m.v2i1.128

Abstract

The rapid development of digital technology today can provide broad opportunities for educators to carry out learning effectively and efficiently, including to improve students’ interest and to increase student engagement in learning. However, in the midst of the rapid development of digital technology, the use of digital technology for learning in various regions in Indonesia remain insignificant. There are various problems in the learning process that are often experienced by teachers, including students who are unmotivated, get bored easily, and less active during the learning process. The same thing is experienced by a group of teachers who are members of the Teacher Trendi Community. In this regard, one of the solutions is to utilize gamification-based assessment media for groups of teachers in the Teacher Trendi Community. The results of this activity show that prior to the activity, the majority of participants were already familiar with Quizizz. However, all participants remain unfamiliar with Blooket. After the implementation, there was an increase in the knowledge of teachers, teacher group in the Teacher Trendi Community regarding the use of Quizizz and Blooket as online Assessment and Gamification Tools.
Evaluation of Recovery Strategy and Digital Transformation on BNI's Financial Performance Post COVID-19 Pandemic Aslam, Annisa Paramaswary; Yasir, Muhammad; Rahim, Fitriani
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i1.82

Abstract

This study aims to evaluate the financial performance of PT Bank Negara Indonesia (Persero) Tbk. during the period from 2020 to 2024, considering the impact of the COVID-19 pandemic and the role of digital transformation in the recovery process. The analysis uses key financial ratios, including Return on Assets (ROA), Return on Equity (ROE), the Operating Expense to Operating Income ratio (BOPO), and Net Profit Margin (NPM). A descriptive quantitative method is employed, using documentary study from BNI's annual financial reports and secondary data from the Financial Services Authority (OJK). The analysis results show that 2020 was the most challenging year for BNI, with a sharp decline in profitability and efficiency indicators. However, from 2021 to 2024, there was significant recovery across almost all financial indicators, reflecting the success of cost-efficiency strategies, asset productivity improvements, and the implementation of digital services. This study underscores the importance of adapting banking strategies to face crises and foster long-term growth through digital transformation.
PENINGKATAN BRANDING DAN PACKAGING PRODUK UMKM UNTUK MENINGKATKAN DAYA SAING DI PASAR DIGITAL Aswar, Nurul Fadilah; Haeruddin, M Ikhwan Maulana; Haeruddin, Muhammad Ilham Wardhana; Aslam, Annisa Paramaswary; Abadi, Rahmat Riwayat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7735

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian Indonesia, namun banyak di antaranya masih menghadapi tantangan dalam membangun daya saing di pasar digital, khususnya dalam aspek branding dan packaging produk. Berdasarkan data Kementerian Koperasi dan UKM (2023), UMKM menyumbang lebih dari 61% terhadap PDB nasional, namun laporan Katadata (2023) menunjukkan bahwa 73,5% UMKM kesulitan bersaing di platform digital, dengan branding dan kemasan produk sebagai hambatan utama. Melihat realitas ini, program pelatihan "Peningkatan Branding dan Packaging Produk UMKM untuk Meningkatkan Daya Saing di Pasar Digital" dilaksanakan di Desa Kassi, Kecamatan Rumbia, Kabupaten Jeneponto. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif, praktik desain kemasan, serta simulasi pemotretan produk. Hasil pelatihan menunjukkan peningkatan signifikan: peserta kini memiliki identitas merek yang konsisten, dan beberapa peserta melaporkan peningkatan penjualan online pasca pelatihan. Pelatihan ini membuktikan bahwa peningkatan branding dan packaging mampu mendorong UMKM menjadi lebih kompetitif di pasar digital. Ke depan, keberlanjutan program serupa serta dukungan dari berbagai pihak diharapkan dapat memperkuat transformasi digital UMKM secara lebih luas.
Co-Authors Abadi, Rahmat Riwayat Abadi, Ridfan Rifaldy Abdi Akbar Idris Abdul Rahman Achmad Yassin Zidan Akram Aslam Agung Widhi Kurniawan Amalia, Regina Andi Asmawati Azis Andi Citra Pratiwi Andi Citra Pratiwi Andi Dewi Angreyani Andi Mustika Amin Andika Isma Angraeni, Erni Angreyani, Andi Dewi Anugrah, Fira Anwar Anwar Anwar Anwar Anwar Ramli Anwar, Indah Lestari Arissoma, Muhammad Anggit Gagat Arnes Yuli Vandika Aslam, Achmad Yassin Zidan Akram Asri Awal Athaillah Hasyim Ayu Kartini Parawansa Ayu Kartini Parawansa Ayu, Dian Fajar Ayu, Reski Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S.P Dipoatmodjo, Tenri SP Dwi Anugerah Lestari Musa Farid, A Muhammad Firdaus Daud Fitriani Rahim Fudjaja, Letty Haeruddin , Muhammad Ilham Wardhana Haeruddin, Muhammad Ilham Wardhana Haeruddin Haliza, Nur Hamid, Muliana Gunawan Hanafi, Anhar Ahmad Syah Hanafi, Kartini Hannan Fadlurahman Hardiyanti, Andi Aryani Hasbiah, Siti Hety Budiyanti, Hety Idris, Abdi Akbar Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Indri Iswardhani Ipoatmodjo, Tenri S. P. D Irma Satriani Irma Satriani, Irma Isma Azis Riu Juliani Khairul, Nila Kalla, Rastina Kesuma, Sulfadli Adi Jaya Khadija, Sitti Khaidir Syahrul Kristina W. Parinsi Kusuma, Sulfadli Adijaya M Taslim Dangnga M. Ikhwan Maulana Haeruddin Maghfirah Sultan, Nurul Malika, Safinah Aisya Mansyur, Muthmainnah Marwah, Nur Aliyah McMahon, Peter J. Muh Al Fatah Arief Putra Muh Arnesta Arnanda Muh Ichwan Musa Muh Reza Abdillah Muh. Yushar Mustafa Muhammad Ardiansyah Muhammad Ridwan Muhammad Yasir Muhammad Yushar Mustafa Mukarram, Hadratul Musa , Muhammad Ichwan Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Mushawwir , Shaleh Afief A Mushawwir, Shaleh Afief A Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nugraha , Rahmat Nurul Prima Nur, Sulistiwati Nurgraha SD, Widhi Nurhidayanti, Helmi Nurman Nurman Nurman Nurman Nurman Nurul Aulia Nisa Nurul Fadilah Aswar Palangkey, Nurul Rahmi Parawansa, Dian Anggraece Sigit Parawansa, Jalaluddin Mannagalli Patigana, A Gita Namira Pole, Yogi Adnal Fathirullah Pratiwi, Andi Citra Primawalda, Az-zahra Rizqi Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri, Ariella Ramadhani Qhalby, Zakira Rahayu, Widuri Rahmadani, Dwi RAHMAT SETIAWAN Rahmat, Muhammad Rijal Alim Ramadhani, Gina Ramadhani, Khusnul Khatimah Putri Ramli , Anwar Rauf, Deddy Ibrahim Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rifda Rahmah Bamatraf Romansyah Sahabuddin Sapira, Amani Sahra Saputra, Aria Sari, Risa Arsita Sitti Hasbiah Sitti Nuralifah Rahmayani Sombeng, Andi Rini Hastuti Suci Nengsia Syafikah, Nurul Syahrul, Khaidir Syam, Muh. Lutfi Syardiansyah Syarif Saddam Rivanie Taufik, Anisya Devinta Taufik, Finta Anindhita Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Upriani, Upriani Wahyudin Wahyudin Widhi Kurniawan, Agung Widuri Rahayu Wilda Wilda Wulansary, Ilma