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All Journal Media Ekonomi dan Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika Hasanuddin Economics and Business Review Jurnal Ilmiah Manajemen "E M O R" Dinamisia: Jurnal Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) PINISI Discretion Review Journal of Applied Management and Accounting Science (JAMAS) Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Humanities Education and Social Sciences Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management and Digital Business Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business Jurnal Riset Rumpun Ilmu Tanaman Jurnal Pemantik Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Business Management and Economic Development (JIMBE) (JUMPER) Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of International Multidisciplinary Research Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan MAXIMAL Jurnal Medika: Medika JER Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) IJHABS Jurnal Cendekia Ilmiah META - JOURNAL Jurnal Ilmu Manajemen Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Aslam, Annisa Paramaswary
Department Of Management, Faculty Of Economics And Business, Universitas Negeri Makassar
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Upaya Peningkatan Penjualan Pada Kelompok Usaha Batu Bata Di Kelurahan Limbung, Kecamatan Bajeng, Kabupaten Gowa Haeruddin, M. Ikhwan Maulana Haeruddin; Haeruddin, Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Mustafa, Muh. Yushar
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.612

Abstract

This activity aims to provide counseling and training on entrepreneurship and marketing related to the sale of brick products. The target participants of this activity were brick-producing residents in Limbung Village, Gowa Regency. In general, participants can be expected to be very enthusiastic about following the provision of material as shown by their diligence and discipline in following each stage in the activity. Each participant was able to produce good quality brick products and was also able to market these products through both offline and online sales mechanisms. Through this activity, each participant feels the benefits of this activity and hopes that activities like this can be provided regularly and also bring new treasures to their knowledge and skills so that it will improve the standard of living of residents economically.
Bimbingan Teknis Tanaman Buah Sehat Sebagai Alternatif Sumber Pendapatan Petani Parawansa, Ayu Kartini; Fudjaja, Letty; Ridwan, Muhammad; Putri, Ariella Ramadhani; Aslam, Annisa Paramaswary
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 2: Issue 1 (January 2024)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v2i1.1353

Abstract

Sektor pertanian merupakan salah satu penopang dalam struktur pembangunan ekonomi nasional di Indonesia. Sektor ini memiliki potensi besar dan berperan penting dalam menyediakan lapangan kerja, menyumbang devisa negara, serta menyumbang PDB. Pertumbuhan PDB sektor pertanian di triwulan III tahun 2022 mencapai 1,65%, dengan kontribusi PDB sektor pertanian sebesar 12,91 persen. Masyarakat pedesaan di Indonesia sangat bergantung pada pertanian sebagai sumber pendapatan, baik dari pertanian on farm maupun off farm. Kegiatan pertanian on farm dan off farm mendorong petani untuk lebih berdaya dengan memberikan nilai tambah melalui pengolahan produk dan pengembangan usaha berbasis pertanian. Diversifikasi pendapatan dilakukan dalam pertanian untuk meningkatkan ketahanan ekonomi petani dan mengurangi risiko produksi. Namun, pengembangan pertanian ini perlu didukung oleh pendampingan yang berkelanjutan dari pemerintah, lembaga pendidikan, dan pemangku kepentingan terkait. Oleh karena itu, tim pengabdi melakukan kegiatan pengabdian di Pelatihan Pertanian dan Pedesaan Swadaya (P4S), Bulubalea, Sulawesi Selatan, dengan tahapan perencanaan, pelaksanaan, dan evaluasi. Kegiatan ini melibatkan sosialisasi bimbingan teknis tanaman buah kepada petani, dengan memberikan bibit serta penyuluhan teknologi pertanian. Hasil evaluasi menunjukkan peningkatan pengetahuan peserta dan respons positif terhadap kegiatan pengabdian ini.
Socialization of Financial Literacy For Millennial and Z Generations Aslam, Annisa Paramaswary; Pratiwi, Andi Citra; Idris, Muhammad Istiyansyah Ulman; Abadi, Rahmat Riwayat; Syahrul, Khaidir
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 2: Issue 1 (January 2024)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v2i1.1356

Abstract

Socialization were carried out on 2 November 2023 by Zoom platform. This event was organized by Seine Indonesia in collaboration with The FLASH Initiative. The activity was attended by 32 participants from 4 cities in Indonesia, namely Makassar, Jakarta, Surabaya, and Bandung. The first stage of this activity analysed the needs of PKM partners. After discussions and establishing a mission and vision, it was found that there was a need to provide financial literacy materials to the communities in several cities in Indonesia. Consequently, a session on financial literacy socialization was held, covering the importance of financial literacy, the benefits of financial planning, how to plan finances, and investment instruments in Indonesia. This socialization also aimed to protect the public from fraudulent investments. The results of this activity show that the level of financial literacy among Millennial and Z Generations is quite high. This is based on the investment activities they carry out and also financial behaviour such as recording expenses and income. From this financial literacy activity, it can be concluded that education about finance is very important to improve understanding and management of individual finances. Some suggestions that can be given include increasing awareness, giving financial literacy in elementary school, training for the societies, involvement of the private sector, and increasing government support in financial literacy.
Improving the Regional Revenue: Analyzing the Potential of Tax Collection Idris, Muhammad Istiyansyah Ulman; Aslam, Annisa Paramaswary; Hanafi, Kartini
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 2, 2023
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i2.5178

Abstract

Goal of this study is to analyze the potential of restaurant tax and to determine the obstacles and efforts made by the regional government in exploring the potential of restaurant tax in Makassar. This study uses several variables to calculate the potential, effectiveness, and contribution of restaurant taxes. These are, the number of restaurants, average visitors, average food prices, number of days in a year, total regional revenue and restaurant tax rates. The research method used is descriptive qualitative and the results show the potential for restaurant tax is large, not comparable to the realization of tax revenue. This comparative measure is reflected in the effectiveness of restaurant taxes, which value no more than 100% annually. This study proof that the potential for restaurant tax in the city of Makassar has not been optimally used due to socialization and government regulations that have not been implemented properly. 
Cocoa Cultivation Development to Improve the Economy of Farmers in Sidrap, South Sulawesi Parawansa, Ayu Kartini; Kalla, Rastina; Aslam, Annisa Paramaswary
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to evaluate the impact of training and development programs on improving cocoa cultivation practices among farmers in Sidrap District, South Sulawesi, and to assess their knowledge and skills in disease control, productivity technology, and market strategies. This is a community-based intervention study using a mixed-methods approach, combining both qualitative and quantitative assessments to measure the impact of the training program. The study was conducted in the Betao Riawa Mampise farmer group in Sidrap District, South Sulawesi, from August 2024 to November 2024. The study involved 22 cocoa farmers from the Betao Riawa Mampise group. The participants were provided with extension sessions covering cocoa disease management, eco-friendly farming practices, and the use of technology for increased productivity. In addition, a digital marketing workshop was held to train farmers on utilizing platforms like Facebook and Tokopedia to sell cocoa products. Pre- and post-training assessments were conducted to measure improvements in knowledge and skills. A survey was also administered to evaluate the overall impact of the program. The training program effectively improved the farmers' knowledge of cocoa disease management, eco-friendly farming practices, and digital marketing strategies. This non-invasive approach could significantly enhance cocoa production and marketing, offering a sustainable way to increase income for cocoa farmers in Sidrap District. However, further support in technology access is necessary to ensure that all farmers benefit equally.
Impulse Buying Behaviour of Womankind: Triggered By Their Mood and Lifestyle Abadi, Rahmat Riwayat; Abadi, Ridfan Rifadly; Mustafa, Muhammad Yushar; Aslam, Annisa Paramaswary
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.66

Abstract

As it expands, modern retailing must always be able to adapt to the lifestyle trends in society and understand the aspects that influence consumers' shopping behavior by implementing a unique store concept. Shopping has become a habit for some people, including women, who are becoming more numerous and financially empowered. This research was conducted to test and analyze the effect of shopping lifestyle and in-store displays on impulse buying among female consumers who use and buy branded fashion products at the UNIQLO store in Makassar City. The research sample consisted of 100 respondents using a non-probability sampling technique with a purposive method. The data collection method used was a questionnaire with a Likert scale. The data analysis method used was multiple linear regression analysis, which was processed using SPSS version 25. The results showed that shopping lifestyle had a significant effect on impulse buying and in-store displays had a significant effect on impulse buying.
How Do Millennial and Z Generations Make Investment Decisions? A Case Study From Makassar City Musa, Muhammad Ichwan; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Syahrul, Khaidir; Abadi, Rahmat Riwayat
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.91

Abstract

This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live Makassar City and have total wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.
Health Analysis of Bank Syariah Indonesia (BSI): Comparation Before and After The Merger Amin, Andi Mustika; Nurman; Hasbiah, Siti; Aslam, Annisa Paramaswary; Anugrah, Fira
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.97

Abstract

This study aims to determine differences in the soundness level of government owned Islamic banks before and after the merger using the Risk Profile, Good Corporate Governance, Earnings, and Capital methods. This study uses quantitative anda comparative methods with secondary data types in the form of quarterly financial reports obtained from the bank’s official website and www.ojk.co.id. The samples in this research are balance sheets and reports profit and loss of Bank Syariah Mandiri, BNI Syariah, BRI Syariah, and Bank Syariah Indonesia in the 2018-2022 period. Based on the results of research with bro using the RGEC method which consists of Risk Profle with a Non ratio Performing Financing (NPF), and Financing to Deposit Ratio (FDR), Good Corporate Governance with Net Open Position (PDN) ratio, Earnings with gan Return On Asset (ROA) and Capital ratio with the Capital Adequacy Ratio (CAR). The results of the NPF, PDN, ROA, and CAR ratio analysis provide result that there is a significant difference in this ratio before and after the merger. Meanwhile, the FDR ratio shows that there is no difference in the results significant before anda after the merger. Based on research has been carried out, it can be concluded tha Bank Syariah Indonesia is improving after the merger.
PENGARUH BRAND IMAGE TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA PENGGUNA TOKOPEDIA DI KOTA MAKASSAR Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Satriani, Irma
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 7 No. 1 (2023): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v7i1.2494

Abstract

Pada era globalisasi ini, hampir semua aktivitas dan kegiatan sehari-hari dapat dilakukan hanya dengan memanfaatkan kecanggihan teknologi seperti internet. Berdasarkan survei yang dilakukan oleh Data Indonesia, diketahui bahwa kebiasaan masyarakat Indonesia di dalam berinternet paling banyak salah satunya untuk melakukan aktivitas berbelanja online yang mencapai angka 42,2% persen dari total pengakses internet. Seperti yang telah dipaparkan mengenai data-data industri e-commerce di Indonesia, salah satu yang menjadi pemain besar di industri e-commerce tersebut adalah Tokopedia. Pendekatan penelitian saat ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data pada penelitian saat ini menggunakan teknik pengumpulan data kuantitatif dengan survei sebagai instrumennya. Populasi pengguna Tokopedia yang berjumlah 158,3 juta, teknik pengambilan sampel non-probability sampling dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linear sederhana melalui alat SPSS 23.0. Hasil penelitian ini menunjukkan (1) Terdapat pengaruh secara positif dan signgikan untuk variabel brand image yang dimiliki Tokopedia terhadap loyalitas konsumen oleh Pengguna Tokopedia di Makassar, (2) Terdapat pengaruh secara positif dan signifikan untuk variabel brand image yang dimiliki Tokopedia terhadap kepuasan konsumen oleh Pengguna Tokopedia di Makassar.
Pengembangan Literasi Keuangan Berbasis Website dalam Meningkatkan Inklusi Keuangan Menuju Indonesia Emas 2045 Muhammad Ichwan Musa; Muhammad Ilham Wardhana Haeruddin; Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Abadi, Rahmat Riwayat
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.3754

Abstract

This community service project aims to develop a financial literacy website designed to improve the financial understanding of the Indonesian population, focusing on the key elements necessary for user engagement. The study adopts a mixed-methods approach, combining quantitative data from online surveys and qualitative insights from in-depth interviews and group discussions. The findings reveal that variables such as age, gender, education level, and marital status significantly influence financial literacy and investment decisions. Younger individuals and those with higher levels of education demonstrate superior financial literacy, which in turn affects their investment choices. Additionally, individuals residing in urban areas and those who are married tend to exhibit higher financial literacy. Based on these findings, the project team identified essential user needs, including easy access to information, responsive functionality, and relevant content. The website was developed using technologies such as HTML, CSS, PHP, and CMS to ensure optimal accessibility. Prior to the official launch, comprehensive testing was conducted to verify the website's functionality and compatibility across various devices and browsers. This study contributes to the advancement of financial literacy in Indonesia, with the expectation that the website will support informed investment decisions and contribute to the improvement of economic well-being.
Co-Authors Abadi, Rahmat Riwayat Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Amalia, Regina Amin , Andi Mustika Andi Asmawati Azis Andi Citra Pratiwi Andi Dewi Angreyani Andi Mustika Amin Andika Isma Angraeni, Erni Angreyani, Andi Dewi Anugrah, Fira Anwar Anwar Anwar Anwar Anwar Ramli Anwar, Indah Lestari Arissoma, Muhammad Anggit Gagat Arnes Yuli Vandika Aslam, Achmad Yassin Zidan Akram Asri Awal Ayu Kartini Parawansa Ayu Kartini Parawansa Ayu, Dian Fajar Ayu, Reski Burhanuddin Burhanuddin Burhanuddin Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S.P Dipoatmodjo, Tenri SP Dwi Anugerah Lestari Musa Farid, A Muhammad Firdaus Daud Fitriani Rahim Fudjaja, Letty Haeruddin , Muhammad Ilham Wardhana Haeruddin, Muhammad Ilham Wardhana Haeruddin Haliza, Nur Hamid, Muliana Gunawan Hanafi, Anhar Ahmad Syah Hanafi, Kartini Hannan Fadlurahman Hardiyanti, Andi Aryani Hasbiah, Siti Hety Budiyanti, Hety Idris, Abdi Akbar Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Indri Iswardhani Ipoatmodjo, Tenri S. P. D Irma Satriani Irma Satriani, Irma Isma Azis Riu Juliani Khairul, Nila Kalla, Rastina Kesuma, Sulfadli Adi Jaya Khadija, Sitti Kristina W. Parinsi Kusuma, Sulfadli Adijaya M Taslim Dangnga M. Ikhwan Maulana Haeruddin Maghfirah Sultan, Nurul Malika, Safinah Aisya Mansyur, Muthmainnah McMahon, Peter J. Muh Al Fatah Arief Putra Muh Arnesta Arnanda Muh Reza Abdillah Muh. Yushar Mustafa Muhammad Ardiansyah Muhammad Ridwan Muhammad Yasir Mukarram, Hadratul Musa , Muhammad Ichwan Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Mushawwir , Shaleh Afief A Mushawwir, Shaleh Afief A Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nugraha , Rahmat Nurul Prima Nur, Sulistiwati Nurgraha SD, Widhi Nurhidayanti, Helmi Nurman Nurman Nurman Nurman Nurman Nurul Aulia Nisa Nurul Fadilah Aswar Palangkey, Nurul Rahmi Parawansa, Dian Anggraece Sigit Parawansa, Jalaluddin Mannagalli Patigana, A Gita Namira Pole, Yogi Adnal Fathirullah Pratiwi, Andi Citra Primawalda, Az-zahra Rizqi Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri, Ariella Ramadhani Qhalby, Zakira Rahayu, Widuri Rahmadani, Dwi RAHMAT SETIAWAN Rahmat, Muhammad Rijal Alim Ramadhani, Gina Ramadhani, Khusnul Khatimah Putri Ramli , Anwar Rauf, Deddy Ibrahim Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rifda Rahmah Bamatraf Romansyah Sahabuddin Sapira, Amani Sahra Saputra, Aria Sari, Risa Arsita Sitti Hasbiah Sombeng, Andi Rini Hastuti Syafikah, Nurul Syahrul, Khaidir Syam, Muh. Lutfi Syardiansyah Syarif Saddam Rivanie Taufik, Anisya Devinta Taufik, Finta Anindhita Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Upriani, Upriani Wahyudin Wahyudin Widhi Kurniawan, Agung Widuri Rahayu Wilda Wilda Wulansary, Ilma