Articles
TUWO: MODEL SUSTAINABILITY DIGITAL MARKETING SEBAGAI JALAN PINTAS UMKM BERSAING DI ERA SOCIETY 5.0
Febrianur Ibnu Fitroh Sukono Putra;
Amron Amron;
Diana Aqmala;
Awanis Linati Haziroh
Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga
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DOI: 10.52353/senama.v1i1.288
Digital marketing is the answer to internationalization several obstacles of micro, small, and medium enterprises (MSMEs) in dealing with the society 5.0 era market dynamics. The virtual world has emerged as a promising platform for various marketing activities can significantly encourage MSMEs to improve business performance. The research aims to improve business performance by implementing a digital marketing sustainability model so it can be a solution for MSMEs to penetrate the international market in the society 5.0 era. The research method is an exploratory qualitative approach by collecting data based on in-depth interviews with related informants. The sampling technique is purposive sampling, in which the main criteria are MSMEs assisted by the Central Java Government. The research analysis flow is data collection, data reduction, data presentation, and concluding. The results show the "TUWO" solution model can be implemented in two ways, including (1) education and increasing digital marketing knowledge; (2) mentoring and business model development. This research implies a multiplier effect by improving MSME business performance at the international level through the government's role in facilitating online single submission programs to monitors in an integrated manner, so another government can adopt the successful implementation later of the "TUWO" model.
The Study of Mangrove Ecosystems’ Services Valuation in Semarang City
Tito Aditya Perdana;
Febrianur Ibnu Fitroh Sukono Putra;
Risanda Alirastra Budiantoro
Journal of Indonesian Economy and Business Vol 36 No 3 (2021): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada
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DOI: 10.22146/jieb.v36i3.1395
Introduction/Main Objectives: This study estimates how much economic value will be lost from contact activities within the coastal areas in the research location. Background Problems: The area of Semarang City has flood and tidal problems, the damage to the mangrove forests in Semarang City began with the boom in shrimp farming between 1980 and 1990. Hopefully, this valuation can provide an overview of the current health of the ecosystem and become the basis for a mangrove management strategy in the future. Novelty: The novelty of this study is that it uses a sharper satellite (Image Pleades Resolution 0.5 m) to calculate the mangrove area in the research location. Research Methods: This research uses a total economic valuation, an estimation of the mangrove’s carbon stock and heavy metals, the replacement cost to prevent tidal flooding, and the willingness to pay. Findings/Results: We find that the existing economic value in the study area is very large and should be preserved for conservation. Conclusion: The environment cannot produce something instantly, but it needs to be preserved as a balance to nature.
“Diasuh” Program Pelatihan Pembentukan Brand Image Toko Online Anak-anak Panti Asuhan Riyaadlul Jannah
Awanis Linati Haziroh;
Diana Aqmala;
Febrianur Ibnu Fitroh Sukono Putra;
Suhita Whini Setyahuni
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 3 (2022): September 2022
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO
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DOI: 10.33633/ja.v5i3.779
Permasalahan yang dihadapi oleh pengelola Panti Asuhan Riyaadlul Jannah Semarang terkait dengan kelangsungan usaha online anak-anak asuh yang cenderung stagnan akibat kurangnya pemahaman dalam perolehan engagement di pasar. Brand image merupakan salah satu elemen penting yang harus dimiliki oleh pengusaha era digital agar mampu terus eksis dipasar dan tidak mudah tergerus oleh pendatang baru ataupun pesaing lainnya. Solusi yang ditawarkan dalam pengabdian kepada masyarakat ini adalah pendidikan secara komprehensif tentang pembuatan konten digital menarik di media sosial dan pelatihan serta pendampingan yang dimulai dari pembuatan akun media sosial, penentuan jenis konten, hingga caption menarik yang mampu membentuk brand image dan menghasilkan engagement positif. Target luaran yang ingin dicapai adalah peningkatan kemampuan dan kreativitas anak asuh mengelola konten digital pada media sosial akan berdampak terhadap pembentukan brand image toko online dan meningkatnya engagement. Metode pengabdian kepada masyarakat ini adalah IbM (IPTEKS bagi Masyarakat) yang dilakukan melalui pendidikan dan arahan secara komunikasi dua arah (duplex), dilanjutkan dengan pelatihan keterampilan dan pendampingan pembentukan brand image melalui konten digital yang menarik dimedia sosial.
Initiation Model of Sustainable Human Resource Management Through Knowledge Sharing and Job Satisfaction
Mochammad Eric Suryakencana Wibowo;
Awanis Linati Haziroh;
Febrianur Ibnu Fitroh Sukono Putra;
Ririt Iriani Sri Setiawati
Journal of Economics, Business, and Government Challenges Vol. 5 No. 02 (2022): Journal of Economics, Business, and Government Challenges
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur
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DOI: 10.33005/ebgc.v5i02.218
Initiation Model of Sustainable Human Resource Management Through Knowledge Sharing and Job Satisfaction
Smart university implementation in higher education to improve the graduates’ competitiveness
Amron Amron;
Febrianur Ibnu Fitroh Sukono Putra;
Risanda Alirastra Budiantoro;
Masitha Fahmi Wardhani
Jurnal Kependidikan Penelitian Inovasi Pembelajaran Vol 6, No 2 (2022)
Publisher : Universitas Negeri Yogyakarta
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DOI: 10.21831/jk.v6i2.45706
This research aimed to implement a smart university to optimize the three higher education principles aka Tri Dharma Perguruan Tinggi (Education Dharma, Research Dharma, and Community Service Dharma). A strategic step that can be taken is to apply digitalization to increase the selling value of universities in the education industry and increase the usefulness of the satisfaction of lecturers and students. The research is exploratory qualitative using interviews, observations, and literature studies as data collection techniques. The sampling method used was non-probability sampling (purposive sampling). The findings show that several supporting factors that influence the optimization of the three principles of higher education are the flexibility of the workplace and time, as well as the use of information technology which is easier to use and has high accessibility. Facilities and infrastructure are supporting elements. The hardware and software infrastructure condition in universities is still inadequate to support a quality learning process. Universities need to improve the performance of educators and education staff.
GREEBO: Sustainability Eco-Friendly Marketing as Shortcuts for SMEs to Compete in The 5.0 Society Era
Diana Aqmala;
Febrianur Ibnu Fitroh Sukono Putra
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher
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DOI: 10.32535/jicp.v5i4.2034
Purpose: Improve business performance by implementing a eco-friendly marketing sustainability model to penetrate the international market in the 5.0 society era. Methodology: The research method is an exploratory qualitative approach by collecting data based on in-depth interviews with related informants. The sampling technique is purposive sampling, in which the main criteria are SMEs assisted by the Central Java Government. The research analysis flow is data collection, data reduction, data presentation, and concluding. Findings: The results show the "GREEBO" solution model can be implemented in two ways, including (1) education and increasing green marketing knowledge; (2) mentoring and business model development. Research Limitation: The research object only SMEs in several city, so it can’t generate the whole situation in province. Improving SMEs business performance through the government's online single submission programs, so another government can adopt the "GREEBO" model. Practical implications: Improving SMEs business performance through the government's online single submission programs, so another government can adopt the "GREEBO" model. Originality/value: Eco-friendly marketing is the answer to internationalization several obstacles of SMEs facing the 5.0 society era market dynamics.
Mengukur kinerja apbd kota surabaya analisis value for money
Tito Aditya Perdana;
Risanda A. Budiantoro;
Febrianur Ibnu Fitroh Sukono Putra
INOVASI Vol 16, No 2 (2020): November
Publisher : Faculty of Economics and Business Mulawarman University
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DOI: 10.30872/jinv.v16i2.7320
Tujuan dari penelitian ini untuk melakukan pengukuran kinerja keuangan dari Pemerintah Kota Surabaya berdasarkan Anggaran Pendapatan dan Belanja (APBD). Metode yang digunakan dalam penelitian ini yaitu analisis value for money dengan indikator rasio ekonomi, rasio efektifitas dan rasio efisiensi. Data yang digunakan merupakan data sekunder yang berasal dari dokumen alokasi dan realisasi Anggaran Pendapatan dan Belanja Pemerintah Kota Surabaya selama 2014-2018. Hasilnya menunjukkan bahwa (1) ketiga rasio yang diujikan menunjukkan performa yang baik.; (2) perhitungan rasio ekonomis menunjukkan performa keuangan dari Pemerintah Kota Surabaya pada kategori ekonomis, dimana hasilnya konsisten dan cenderung mengalami peningkatan pada rentang 80,71 persen – 88,21 persen; (3) perhitungan rasio efisiensi menunjukkan performa keuangan Pemerintah Kota Surabaya berada pada kategori sangat efisien, yang dibuktikan dengan rentang penilaian 110,24 persen – 119,19 persen; (4) perhitungan rasio efektivitas menunjukkan performa keuangan Pemerintah Kota Surabaya berada pada kategori efektif hingga sangat efektif, yang dibuktikan dengan rentang penilaian 89,82 persen hingga 103,51 persen
FAKTOR DETERMINASI NILAI PERUSAHAAN MANUFAKTUR SUBSEKTOR FOODS AND BEVERAGES YANG TERDAPAT DI BEI TAHUN 2019
Sisca Dian Rahmawati;
Febrianur Ibnu Fitroh Sukono Putra
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol 1, No 1 (2022): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro
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ABSTRACTThe study aims to analyze the effect of company size, retun on assets and leverage on a company's value. The size of the company is projected by total assets, number of employees and total sales. Return on asset is proxyed by ROA ratio. Leverage is projected with a Debt to total asset ratio. This type of research is quantitative. The population used in this study is all manufacturing companies of sub-sectors of foods and beverages listed on the Indonesia Stock Exchange (IDX) in 2019. The study's hypothesis testing used secondary data with purposive sampling techniques and companies that met the criteria of 16 companies. The analytical methods used are cross section data multiple regression test, classical assumption test, goodness of fit model accuracy test and hypothesis testing. The results of this study partially showed that the size of the company had a significant positive effect on the value of the company, return on asset had no significant effect on the value of the company and leverage negatively and significantly on the value of the company.Keywords: Company Value; Company Size; Leverage; Debt to Total Asset Ratio; ROAABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh ukuran perusahaan, retun on asset dan leverage terhadap nilai perusahaan. Ukuran perusahaan diproksikan dengan total aset, jumlah karyawan dan total penjualan. Return on asset di proksikan dengan rasio ROA. Leverage diproksikan dengan debt to total asset ratio. Jenis penelitian ini adalah penelitian kuantitatif. Populasi yang digunakan pada penelitian ini yaitu seluruh perusahaan manufaktur sub sektor foods and beverages yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2019. Pengujian hipotesis penelitian ini menggunakan data sekunder dengan teknik pengambilan sampel purposive sampling dan perusahaan yang memenuhi kriteria perusahaan sejumlah 16 perusahaan. Metode analisis yang digunakan yaitu uji regresi berganda data cross section, uji asumsi klasik, uji ketepatan model penduga (goodness of fit) dan pengujian hipotesis. Hasil penelitian ini secara parsial menunjukkan bahwa ukuran perusahaan berpengaruh positif signifikan terhadap nilai perusahaan, return on asset tidak berpengaruh signifikan terhadap nilai perusahaan dan leverage berpengaruh negatif dan signifikan terhadap nilai perusahaan.Kata Kunci: Nilai Perusahaan; Ukuran Perusahaan; Leverage; Debt to Total Asset Ratio; ROA
THE RESEARCH TREND OF INVENTORY MANAGEMENT
Sisca Dian Rahmawati;
Marellia Sasa Iswanti;
Febrianur Ibnu Fitroh Sukono Putra
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol 1, No 2 (2022): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro
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This study examines inventory management research. This study uses the package (biblioshiny) in the 'R' tool to perform inventory mapping and science analysis by extracting data from Scopus. A total of 4127 research documents were reviewed, including 3562 articles and 565 conference papers. The analysis results show that the development of articles on the theme of inventory management has ups and downs from year to year, so it is considered insignificant. The authors who published the most Inventory Management articles are Cardenas-Barron, LE, Shah, NH, and Taleizadeh, AA. The year with the most inventory management publications was 2007. The highest source is the Journal of Cleaner Production. With 17.6 percent of document publications in 2016, Decision Sciences was the most mentioned subject. The United States has the highest number of published articles. Inventory Control became the primary focus of this topic's research. The study's findings will help businesses gain a better understanding of inventory management. Meanwhile, academic researchers and students can find findings and recommendations for inventory research.Keywords: Inventory; Inventory Management; Bibliometrix Analysis; Inventory Control
IMBRASM: INISIASI MODEL PENINGKATAN BRAND IMAGE BERBASIS SOSIAL MARKETING PADA UMKM KELAPA PARUT KOTA SEMARANG
Ahmad Reza;
E Diana Aqmala;
Febrianur Ibnu Fitroh Sukono Putra
Jurnal Riset Entrepreneurship Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik
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DOI: 10.30587/jre.v6i1.5075
Social marketing is one way for a company to improve its brand image to be better known among the public. Social marketing activities can be based on activities such as caring for the environment such as minimal waste generated from the business activities of an MSME or company. The purpose of this study is to identify more deeply the basis of social marketing, whether it can improve the brand image of the business or not, and with social marketing, the business can also provide benefits that have a good impact on the social environment of the community. This research was carried out using qualitative methods by conducting in-depth interviews with grated coconut business owners, consumers, and residents around the running grated coconut business environment, which in this study were taken from several Grated Coconut SMEs in Semarang City. The results of this study are in the form of a new social marketing model, namely (IMBRASM) as a basis for initiating MSME brand image enhancement or an effort to increase MSME awareness of the importance of running a business by taking into account environmental conditions. The contribution of this research is that the existence of the IMBRASM model will make it easier for Grated Coconut MSMEs to implement social marketing and can also be the beginning of the awareness process of MSME business actors on the importance of protecting the environment in running business operations.