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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Benefit: Jurnal Manajemen dan Bisnis MODUS-Jurnal Ekonomi dan Bisnis Ziswaf : Jurnal Zakat dan Wakaf Jurnal Maneksi (Management Ekonomi Dan Akuntansi) IJBE (Integrated Journal of Business and Economics) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ekonomi Manajemen Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry JBMR: Journal of Business and Management Review Journal of Economics and Business UBS Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Nusantara Asian Management and Business Review Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Terbuka Journal of Economics and Business Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Ardhi: Jurnal Pengabdian dalam Negri Serat Acitya International Journal of Economics, Management and Accounting Jurnal Padamu Negeri Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Manajemen Dayasaing Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial International Journal of Accounting, Management, and Economics Research : Ijamer Green Economics: International Journal of Islamic and Economic Education Jurnal Manajemen Maranatha Proceeding of The International Conference on Management, Entrepreneurship, and Business
Febrianur Ibnu Fitroh Sukono Putra
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Dampak Implementasi Sales Promotion Dalam Meningkatkan Repurchase Intention Pada Belikopi Kota Semarang Agustinus, Deo Viandra; Putra, Febrianur Ibnu Fitroh Sukono; Hariyadi, Guruh Taufan; Kusuma, Pradana Jati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2761

Abstract

The food and beverage industry that is growing very rapidly is the coffee shop. This business competition is very tight so companies need to create products that suit consumer tastes. The coffee shop in question is BeliKopi. This research aims to examine the influence of customer experience, brand trust on repurchase intentions with sales promotions as moderating variables at Belikopi in Semarang City (Central Semarang). The method used in this research is sampling purposes using 103 respondents using questionnaires distributed via Google from. In the data analysis process using SmartPLS version 4. The research results show that customer experience and brand trust have a significant positive effect on repurchase intention, while customer experience and brand trust do not have a significant positive effect on repurchase intention which is moderated by sales promotions at Belikopi in Semarang City (Central Semarang).
NOWADAYS CORPORATE STRATEGY: BUSINESS MODEL CANVAS AND SWOT AS A FOUNDATION Rahmawati, Sisca Dian; Lamidi, Lamidi; Putra, Febrianur Ibnu Fitroh Sukono; Panjaitan, Roymon; Budiantoro, Risanda Alirastra
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v3i2.11671

Abstract

The purpose of this study is to determine the development of business strategy with a business model canvas approach and to determine SWOT analysis at company X. This study uses a qualitative research method using the Business Model Canvas (BMC) as a guide to identify business models and then uses SWOT for each metrics. Based on the SWOT analysis that has been produced, there are several business strategies that need to be carried out by PT. X, including producing high enough products, developing target markets, carrying out product development, selling outlet products, e-commerce, and various social media, conducting development of new innovations for products and many more.
Gegara Promo Malah Ketagihan! Perilaku Repurchase Intenton Pelanggan Belikopi Kota Semarang Deo Viandra Agustinus; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Manajemen Dayasaing Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i2.6996

Abstract

Industri food and beverage yang bertumbuh sangat pesat adalah coffee shop. Persaingan bisnis ini sangat ketat sehingga perusahaan perlu menciptakan produk-produk  yang mengikuti selera konsumen. Coffee Shop yang dimaksud adalah BeliKopi. Penelitian ini memikiki tujuan guna menguji pengaruh customer experiences, brand trust terhadap repurchase intention melalui sales promotions sebagai variabel moderasi pada Belikopi di Kota Semarang (Semarang Tengah). Metode yang digunakan pada penelitian ini yakni purpose sampling menggunakan 103 responden memakai penyebaran kuesioner dengan google from. Dengan proses analisis data menggunakan SmartPLS versi 4. Hasil temuan mengungkapkan yakni customer experiences dan brand trust berpengaruh secara positif signifikan pada repurchase intention, sedangkan customer experience dan brand trust tidak berpengaruh secara positif signifikan pada repurchase intention dimoderasi oleh sales promotion pada Belikopi di Kota Semarang (Semarang Tengah).
Pemberdayaan Pelaku UMKM Oleh-Oleh Solo Raya Melalui Pelatihan Digital Marketing Febrianur I. F. S. Putra; Awanis L. Haziroh; Diana Aqmala; Farrikh Al Zami; Ifan Rizqa; Abu Salam; Erin Kristina
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.904

Abstract

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.
Technopreneur sebagai Jembatan Masa Depan bagi Anak Panti Asuhan Riyaadlul Jannah Semarang Almira Santi Samasta; Febrianur Ibnu Fitroh Sukono Putra; Diana Aqmala; Dandy Aprilya
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1186

Abstract

The children of the Riyaadlul Jannah Orphanage are assets that need to be directed to be able to adapt to living conditions in order to become independent and responsible individuals. One solution to increase independence that can be done for children in orphanages is to become an entrepreneur, this is because business activities are flexible and are an alternative source of sustenance provided by Allah SWT. Limited ideas, mental readiness and capital are obstacles for children in orphanages to start their businesses, so that they are less able to achieve economic independence. E-commerce is an alternative solution for starting an entrepreneur while utilizing technology to achieve economic independence more effectively and efficiently. Ease of access, use and relatively affordable costs mean that children in orphanages can start businesses more quickly, thus making it easier for orphanages to ensure their livelihoods. This service program aims to develop community groups at the Riyaadlul Jannah Orphanage to become economically independent, help create peace, comfort in social life, and improve skills in digital entrepreneurship. The approach method used includes the FGD (Focus Group Discussion) approach including sharing sessions. The activity stages consist of preparation, investigation, implementation and evaluation stages. The results of this activity, among other things, show that the orphanage children have an understanding of e-commerce, have business ideas, marketplaces as stalls, and are interested in starting a business immediately.
Eksplorasi Strategi Pemasaran Honda Vario Dalam Meningkatkan Keputusan Pembelian Warga Kota Semarang Kurniawan, Diky; Putra, Febrianur Ibnu Fitroh Sukono; Nuryanto, Imam; Setiawan, Aries
Serat Acitya Vol. 14 No. 1 (2025): April:Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/41frg049

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis data, digunakan uji statistik, uji asumsi klasik, dan uji regresi linear. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor Honda Vario di Semarang. Hasil penelitian menunjukkan bahwa brand image, kepercayaan merek, dan kualitas produk memberikan pengaruh positif yang signifikan terhadap keputusan pembelian. Ketiga variabel bebas  brand image, kepercayaan merek, dan kualitas produk secara nyata bersamaan mempengaruhi Keputusan pembelian Honda Vario oleh warga kota Semarang.
CONSUMER SATISFACTION BEHAVIOR WHOM PURCHASE CHINESE SMARTPHONE IN SOLORAYA Putra, Febrianur Ibnu Fitroh Sukono; Budiantoro, Risanda Alirastra; Luxfiati, Bilkis Aulia; Widawati, Mega Wahyu
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.19

Abstract

Customer satisfaction behavior that buys Chinese smartphone products is the purpose of this research. This research population is all customers who bought Chinese smartphones in seven cities included Surakarta, Boyolali, Sukoharjo, Wonogiri, Sragen, Klaten, and Karanganyar in Central Java. The sampling technique used purposive sampling with a total of 400 respondents who bought Chinese smartphones in the official store and black market. A personal questionnaire obtained by a field study is a data collection research method. Multiple linear regression and comparison tests used as an analysis tool in this research. The findings in this research resulted that the three independent variables such as price perception, product quality, and marketplace have a positive and significant effect on customer satisfaction. In this study, it was also found that there were differences in consumer satisfaction who bought the Chinese smartphones in official stores and the black market.
Pemberdayaan Kelompok Nelayan Pesisir Pantai Tamperan Pacitan Melalui Pengembangan Teknologi Informasi Esti Rahayuningtyas, Tri; Umam, Choerul; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika; Ibnu Fitroh Sukono Putra, Febrianur; Rachmawansyah, M. Sandia; Rifqi Ardiansyah, M. Jihatur; Anjasari, Triska
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 1 (2024): Februari-Juli 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i1.2941

Abstract

The lives of communities on the coast are mostly active in port areas with extraordinary natural resources and the potential to be empowered through programs to improve the quality of life of fishing communities on the coast. Of the many ports for empowering fishing communities is the Tamperan Pacitan coastal fishing port. The area used for fishermen's activities has an infrastructure capable of anchoring small, medium-sized, and large-scale fishing boats. Pacitan's Tamperan Port, although at a traditional level, can maximize its existing potential and will have a significant impact on fishermen to improve their economic standard of living. One of the problems faced by fishermen groups on Pacitan's Tamperan coast is the lack of promotion or information about the fishermen's catches in the form of fish species that are known to the wider community. It is hoped that this service will increase knowledge for fishermen groups so that their activities and activities are known to the public through the development of information technology in the form of websites.  This community service activity includes website application development activities for fishermen and ship owners. It is hoped that in the future this website will be able to provide changes to the economic growth of the fishermen themselves. However, attention needs to be paid to the field of human resources so that it can keep pace with technological developments that are necessary and beneficial for fishermen. In this way, port management and fishermen can run optimally. Support from various parties must of course be supported, including from the local government, to create a port that has great benefits based on information technology.
Blue-Marketing Strategy: The Opportunities and Challenges of Big Data Integration in Coastal MSMEs Tito Wira Eka Suryawijaya; Muhammad Tata Rizky Setyo Utomo; Peter S. Fader; Febrianur Ibnu Fitroh Sukono Putra; Azna Abrory Wardana; Mochammad Eric Suryakencana Wibowo
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.27

Abstract

Changing times leading to digitalization have brought about profound changes in a number of industrial sectors, including maritime and fisheries. Micro, small and medium enterprises (MSMEs) in this sector face significant sales challenges, especially amidst post-pandemic market turmoil. This research objective understands how big data systems work in order to increase marketing efficiency in the marine and fisheries business sector. By detailing the digitization process and application of big data in this context, this research will provide a clearer picture of how marine and fisheries MSMEs can utilize technology to improve their marketing performance. This research was conducted using a quantitative approach. Aims to understand the influence of the application of big data on the marketing efficiency of marine and fisheries MSMEs. The research population involved more than 5000 MSME players, with a sample of 210 respondents selected using the purposive sampling method. The main research instrument is a questionnaire. These findings show that the implementation of the Blue-Marketing Strategy in marine and fisheries MSMEs has proven to have a positive impact on sales growth, brand awareness and customer retention, with an emphasis on sustainability as the main factor for increasing marketing effectiveness through empowering consumers in making sustainable choices. The research proposes a new concept regarding responsiveness to market dynamics, especially through implementationBlue-Marketing Strategy, as an innovative approach to dealing with changes in the post-pandemic market. Meanwhile, the integration of Marketing Strategy into the Blue Economy is considered a significant step that not only creates new marketing opportunities but also supports the sustainability of the marine ecosystem and the growth of the Blue Economy sector as a whole.
Pengaruh Manajemen Talenta, Work Life Balance, dan Stress Kerja Terhadap Kinerja Karyawan Millenial Di Point Coffee Se- Kota Semarang Dimas Prasetyo; Febrianur Ibnu Fitroh Sukono
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.354

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh manajemen talenta terhadap kinerja karyawan, pengaruh work life balance terhadap kinerja karyawan dan pengaruh stress kerja terhadap karyawan. Penelitian ini dilakukan terhadap 58 orang karyawan generasi milenial di Point Coffee Kota Semarang. Pengujian intrument dalam penelitian dilakukan dengan uji validitas dan uji reliabilitas. Metode yang digunakan dalam penelitian adalah analisis regresi linear berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa manajemen talenta, work life balance, dan stres kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil penelitian ini diharapkan dapat memberikan informasi dan kontribusi dalam pengembangan ilmu pengetahuan terkait dengan pengaruh manajemen talenta, work life balance, dan stres kerja terhadap kinerja karyawan. Hasil penelitian ini juga diharapkan dapat membantu dalam proses belajar mengajar dan melakukan penerapan ilmu pengetahuan khususnya manajemen sumber daya manusia yang berkaitan dengan manajemen talenta, work life balance, stres kerja dan kinerja karyawan.
Co-Authors A. A. R. P. Sari, Raden Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmada, Rikza Alby Aini, Nining Nurul Almira Santi Samasta Al’Fara Arum Suci Witjaksono Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Arsanda, Tiara Daffa Aryanto, Vincent Didiek Wiet Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bilkis Aulia Luxfiati Bobur Sobirov Cahya, Handy Nur Chasanah, Amalia Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dimas Prasetyo Dwi Nuraini, Kurnia Elia Resha Fatmawati Erin Kristina Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haziroh, Awanis L. Ifan Rizqa Imam Nuryanto Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Mahadika Pradipta Himawan Maharani, Dian Ayu Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mega Wahyu Widawati Mochammad Eric Suryakencana Wibowo Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Murningsih, Setia Nadiya Fikriyatus Zakiyah Negara, Wana Pramudyawardana Kusuma Nugroho, Yohanes Vianney Ario Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Robby Maulana Saputra Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Sobirov, Bobur Suhita W. Setyahuni Suhita W. Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Syaifuddin, Mukhammad Tito Wira Eka Suryawijaya Tri Esti Rahayuningtyas Ulfa, Adiila Kustya Umam, Choerul Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus