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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Benefit: Jurnal Manajemen dan Bisnis MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) IJBE (Integrated Journal of Business and Economics) Distribusi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ekonomi Manajemen Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry JBMR: Journal of Business and Management Review Journal of Economics and Business UBS Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Nusantara Asian Management and Business Review Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Terbuka Journal of Economics and Business Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Ardhi: Jurnal Pengabdian dalam Negri Serat Acitya Jurnal Ekonomi dan Bisnis Jurnal Padamu Negeri Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Manajemen Dayasaing Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial International Journal of Accounting, Management, and Economics Research : Ijamer Green Economics: International Journal of Islamic and Economic Education Jurnal Manajemen Maranatha Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Pengabdian Kepada Masyarakat Indonesia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Febrianur Ibnu Fitroh Sukono Putra
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Gegara Promo Malah Ketagihan! Perilaku Repurchase Intenton Pelanggan Belikopi Kota Semarang Deo Viandra Agustinus; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Manajemen Dayasaing Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i2.6996

Abstract

Industri food and beverage yang bertumbuh sangat pesat adalah coffee shop. Persaingan bisnis ini sangat ketat sehingga perusahaan perlu menciptakan produk-produk  yang mengikuti selera konsumen. Coffee Shop yang dimaksud adalah BeliKopi. Penelitian ini memikiki tujuan guna menguji pengaruh customer experiences, brand trust terhadap repurchase intention melalui sales promotions sebagai variabel moderasi pada Belikopi di Kota Semarang (Semarang Tengah). Metode yang digunakan pada penelitian ini yakni purpose sampling menggunakan 103 responden memakai penyebaran kuesioner dengan google from. Dengan proses analisis data menggunakan SmartPLS versi 4. Hasil temuan mengungkapkan yakni customer experiences dan brand trust berpengaruh secara positif signifikan pada repurchase intention, sedangkan customer experience dan brand trust tidak berpengaruh secara positif signifikan pada repurchase intention dimoderasi oleh sales promotion pada Belikopi di Kota Semarang (Semarang Tengah).
Pemberdayaan Pelaku UMKM Oleh-Oleh Solo Raya Melalui Pelatihan Digital Marketing Febrianur I. F. S. Putra; Awanis L. Haziroh; Diana Aqmala; Farrikh Al Zami; Ifan Rizqa; Abu Salam; Erin Kristina
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Desember: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.904

Abstract

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.
Technopreneur sebagai Jembatan Masa Depan bagi Anak Panti Asuhan Riyaadlul Jannah Semarang Almira Santi Samasta; Febrianur Ibnu Fitroh Sukono Putra; Diana Aqmala; Dandy Aprilya
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1186

Abstract

The children of the Riyaadlul Jannah Orphanage are assets that need to be directed to be able to adapt to living conditions in order to become independent and responsible individuals. One solution to increase independence that can be done for children in orphanages is to become an entrepreneur, this is because business activities are flexible and are an alternative source of sustenance provided by Allah SWT. Limited ideas, mental readiness and capital are obstacles for children in orphanages to start their businesses, so that they are less able to achieve economic independence. E-commerce is an alternative solution for starting an entrepreneur while utilizing technology to achieve economic independence more effectively and efficiently. Ease of access, use and relatively affordable costs mean that children in orphanages can start businesses more quickly, thus making it easier for orphanages to ensure their livelihoods. This service program aims to develop community groups at the Riyaadlul Jannah Orphanage to become economically independent, help create peace, comfort in social life, and improve skills in digital entrepreneurship. The approach method used includes the FGD (Focus Group Discussion) approach including sharing sessions. The activity stages consist of preparation, investigation, implementation and evaluation stages. The results of this activity, among other things, show that the orphanage children have an understanding of e-commerce, have business ideas, marketplaces as stalls, and are interested in starting a business immediately.
Eksplorasi Strategi Pemasaran Honda Vario Dalam Meningkatkan Keputusan Pembelian Warga Kota Semarang Kurniawan, Diky; Putra, Febrianur Ibnu Fitroh Sukono; Nuryanto, Imam; Setiawan, Aries
Serat Acitya Vol. 14 No. 1 (2025): April:Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/41frg049

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis data, digunakan uji statistik, uji asumsi klasik, dan uji regresi linear. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor Honda Vario di Semarang. Hasil penelitian menunjukkan bahwa brand image, kepercayaan merek, dan kualitas produk memberikan pengaruh positif yang signifikan terhadap keputusan pembelian. Ketiga variabel bebas  brand image, kepercayaan merek, dan kualitas produk secara nyata bersamaan mempengaruhi Keputusan pembelian Honda Vario oleh warga kota Semarang.
CONSUMER SATISFACTION BEHAVIOR WHOM PURCHASE CHINESE SMARTPHONE IN SOLORAYA Putra, Febrianur Ibnu Fitroh Sukono; Budiantoro, Risanda Alirastra; Luxfiati, Bilkis Aulia; Widawati, Mega Wahyu
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.19

Abstract

Customer satisfaction behavior that buys Chinese smartphone products is the purpose of this research. This research population is all customers who bought Chinese smartphones in seven cities included Surakarta, Boyolali, Sukoharjo, Wonogiri, Sragen, Klaten, and Karanganyar in Central Java. The sampling technique used purposive sampling with a total of 400 respondents who bought Chinese smartphones in the official store and black market. A personal questionnaire obtained by a field study is a data collection research method. Multiple linear regression and comparison tests used as an analysis tool in this research. The findings in this research resulted that the three independent variables such as price perception, product quality, and marketplace have a positive and significant effect on customer satisfaction. In this study, it was also found that there were differences in consumer satisfaction who bought the Chinese smartphones in official stores and the black market.
Pemberdayaan Kelompok Nelayan Pesisir Pantai Tamperan Pacitan Melalui Pengembangan Teknologi Informasi Esti Rahayuningtyas, Tri; Umam, Choerul; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika; Ibnu Fitroh Sukono Putra, Febrianur; Rachmawansyah, M. Sandia; Rifqi Ardiansyah, M. Jihatur; Anjasari, Triska
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 1 (2024): Februari-Juli 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i1.2941

Abstract

The lives of communities on the coast are mostly active in port areas with extraordinary natural resources and the potential to be empowered through programs to improve the quality of life of fishing communities on the coast. Of the many ports for empowering fishing communities is the Tamperan Pacitan coastal fishing port. The area used for fishermen's activities has an infrastructure capable of anchoring small, medium-sized, and large-scale fishing boats. Pacitan's Tamperan Port, although at a traditional level, can maximize its existing potential and will have a significant impact on fishermen to improve their economic standard of living. One of the problems faced by fishermen groups on Pacitan's Tamperan coast is the lack of promotion or information about the fishermen's catches in the form of fish species that are known to the wider community. It is hoped that this service will increase knowledge for fishermen groups so that their activities and activities are known to the public through the development of information technology in the form of websites.  This community service activity includes website application development activities for fishermen and ship owners. It is hoped that in the future this website will be able to provide changes to the economic growth of the fishermen themselves. However, attention needs to be paid to the field of human resources so that it can keep pace with technological developments that are necessary and beneficial for fishermen. In this way, port management and fishermen can run optimally. Support from various parties must of course be supported, including from the local government, to create a port that has great benefits based on information technology.
Blue-Marketing Strategy: The Opportunities and Challenges of Big Data Integration in Coastal MSMEs Tito Wira Eka Suryawijaya; Muhammad Tata Rizky Setyo Utomo; Peter S. Fader; Febrianur Ibnu Fitroh Sukono Putra; Azna Abrory Wardana; Mochammad Eric Suryakencana Wibowo
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.27

Abstract

Changing times leading to digitalization have brought about profound changes in a number of industrial sectors, including maritime and fisheries. Micro, small and medium enterprises (MSMEs) in this sector face significant sales challenges, especially amidst post-pandemic market turmoil. This research objective understands how big data systems work in order to increase marketing efficiency in the marine and fisheries business sector. By detailing the digitization process and application of big data in this context, this research will provide a clearer picture of how marine and fisheries MSMEs can utilize technology to improve their marketing performance. This research was conducted using a quantitative approach. Aims to understand the influence of the application of big data on the marketing efficiency of marine and fisheries MSMEs. The research population involved more than 5000 MSME players, with a sample of 210 respondents selected using the purposive sampling method. The main research instrument is a questionnaire. These findings show that the implementation of the Blue-Marketing Strategy in marine and fisheries MSMEs has proven to have a positive impact on sales growth, brand awareness and customer retention, with an emphasis on sustainability as the main factor for increasing marketing effectiveness through empowering consumers in making sustainable choices. The research proposes a new concept regarding responsiveness to market dynamics, especially through implementationBlue-Marketing Strategy, as an innovative approach to dealing with changes in the post-pandemic market. Meanwhile, the integration of Marketing Strategy into the Blue Economy is considered a significant step that not only creates new marketing opportunities but also supports the sustainability of the marine ecosystem and the growth of the Blue Economy sector as a whole.
Pengaruh Manajemen Talenta, Work Life Balance, dan Stress Kerja Terhadap Kinerja Karyawan Millenial Di Point Coffee Se- Kota Semarang Dimas Prasetyo; Febrianur Ibnu Fitroh Sukono
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.354

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh manajemen talenta terhadap kinerja karyawan, pengaruh work life balance terhadap kinerja karyawan dan pengaruh stress kerja terhadap karyawan. Penelitian ini dilakukan terhadap 58 orang karyawan generasi milenial di Point Coffee Kota Semarang. Pengujian intrument dalam penelitian dilakukan dengan uji validitas dan uji reliabilitas. Metode yang digunakan dalam penelitian adalah analisis regresi linear berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa manajemen talenta, work life balance, dan stres kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil penelitian ini diharapkan dapat memberikan informasi dan kontribusi dalam pengembangan ilmu pengetahuan terkait dengan pengaruh manajemen talenta, work life balance, dan stres kerja terhadap kinerja karyawan. Hasil penelitian ini juga diharapkan dapat membantu dalam proses belajar mengajar dan melakukan penerapan ilmu pengetahuan khususnya manajemen sumber daya manusia yang berkaitan dengan manajemen talenta, work life balance, stres kerja dan kinerja karyawan.
Rekonstruksi pemulihan kinerja pemasaran berbasis pemberdayaan pada pelaku usaha mikro kecil di Indonesia Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro; Awanis Linati Haziroh
Jurnal Manajemen Maranatha Vol 21 No 1 (2021): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i1.4017

Abstract

The Covid-19 pandemic has made most economic sectors, especially micro and small enterprises, stagnant and even bankrupt. This situation is what makes micro and small business enterprises change their sales strategy through digitalization schemes. The Covid-19 pandemic has indirectly prompted new changes in Indonesia's business style. Social media and marketplaces can become a new concept to make it easier for micro and small business actors to get more comprehensive marketing access. This study aims to initiate an ideal digital marketing adoption model for micro and small enterprise to restore economic conditions to their original state. The research method is an exploratory qualitative approach using primary data obtained from observations and interviews. The sampling technique used purposive sampling with the criteria of the sources being micro and small business actors assisted by the Department of Cooperatives and SMEs of Semarang, Surakarta, Grobogan, Pemalang, Purworejo. The flow of research analysis is data collection, data reduction, data presentation, and concluding. The results of this study indicate two alternative solution models, including (1) training and startup development; (2) training and scaleup development. The urgency of this research allows the government to carry out single submission online program management to minimize errors and monitor program progress. This solution model is expected to be a role model based on ta'awun (mutual relations) for other provincial governments in empowering micro and small business actors to become more optimal based on appropriate technology.
Cute-Bri: Exploring Cultural Authenticity Resource Role in Driving Competitive Advantage Putra, Febrianur Ibnu Fitroh Sukono; Panjaitan, Roymon; Fatmawati, Elia Resha; Rumanti, Seline Widi
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-68

Abstract

Objective: This study investigates the mediating role of cultural heritage authenticity in enhancing competitive advantage through cultural innovation capital among SMEs producing traditional products. Research Design & Methods: Data were collected from 372 SMEs in Central Java using a structured questionnaire with a 5-point Likert scale, and analyzed using Structural Equation Modeling―Partial Least Squares (SEM-PLS) with SmartPLS 3.0. Findings: The results indicate that cultural heritage authenticity significantly influences both cultural innovation capital and competitive advantage, with cultural innovation capital acting as a key mediator that enables SMEs to maintain cultural authenticity while adapting to modern market demands. Additionally, cultural innovation capital enhances SMEs’ ability to strategically innovate while preserving cultural values, thus providing a competitive edge. Implications and Recommendations: The findings suggest that SMEs should incorporate culture-based innovation strategies, leveraging cultural innovation capital to navigate the balance between tradition and modernization. Policymakers should support such efforts through specialized training programs and resource allocation to facilitate innovation without compromising cultural integrity. Contribution & Value Added: This study makes several important scientific contributions. First, this research advances customer culture theory by exploring the dynamic relationship between cultural authenticity, innovation, and competitive advantage in the context of SMEs producing traditional products. Second, this research provides practical implications for SMEs and policymakers in balancing cultural preservation with market-driven innovation. This research enriches the literature on cultural entrepreneurship and contributes to the growing body of knowledge on the intersection of culture and business strategy, particularly in emerging economies.
Co-Authors A. A. R. P. Sari, Raden Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmada, Rikza Alby Aini, Nining Nurul Almira Santi Samasta Al’Fara Arum Suci Witjaksono Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Arsanda, Tiara Daffa Artha Febriana Aryanto, Vincent Didiek Wiet Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bilkis Aulia Luxfiati Bobur Sobirov Cahya, Handy Nur Chasanah, Amalia Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dimas Prasetyo Dwi Nuraini, Kurnia Elia Resha Fatmawati Erin Kristina Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haziroh, Awanis L. Ida Farida Ifan Rizqa Imam Nuryanto Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Mahadika Pradipta Himawan Maharani, Dian Ayu Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mega Wahyu Widawati Merliana, Ira Mochammad Eric Suryakencana Wibowo Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nugroho, Yohanes Vianney Ario Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Robby Maulana Saputra Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Santang, Nyimas Ayu Rara Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Sobirov, Bobur Suhita W. Setyahuni Suhita W. Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Syaifuddin, Mukhammad Tito Wira Eka Suryawijaya Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus