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Mitigasi Risiko Berbasis Marketing Di Lingkungan Panti Asuhan Riyadlul Jannah Kota Semarang Amron Amron; Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra; Almira Santi Samasta; Kusni Ingsih
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 2 (2021): Mei 2021
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.225

Abstract

Risiko dapat terjadi setiap saat, demikian juga risiko yang selalu dihadapi oleh pengelola Panti Asuhan Riyadlul Jannah dirasakan sedemikian komplek. Risiko sehari-hari atau bersifat rutin yang dihadapinya adalah; ketersediaan sembako untuk kebutuhan makan anak asuh, ketersediaan alat cuci, alat mandi, kebutuhan bahan belajar mengajar dan sejenisnya. Selain itu risiko yang bersifat risiko murni adalah; pantai asuhan bocor, kebanjiran, kejatuhan pohon roboh, terbakar dan sejenisnya. Selanjutnya adalah risiko untuk survive yaitu kelangsungan dari penyelenggaraan usaha sosial pantai asuhan, keberlangsungan anak asuh setelah terjun ke masyarakat, serta kemampuan untuk melihat setiap kesempatan bisnis dan pemasaran untuk survive. Metode yang dipergunakan adalah metode mitigasi risiko menggunakan konsep marketing dengan tahapan; identifikasi risiko, tabulasi risiko, prioritas risiko, dan unsur alternatif strategi yang akan dilaksanakan agar Panti Asuhan Riyadlul Jannah tetap survive dan bertahan serta diterima oleh masyarakat luas. Untuk memaksimalkan hasil pengabdian masyarakat maka sarana yang dipergunakan yaitu mitigasi risiko berbasis marketing menggunakan alat bantu berupa web. Mitigasiresiko.com, yang diakses peserta pelatihan untuk mendapatkan pengalaman dalam melakukan mitigasi risiko dengan memanfaatkan unsur-unsur yang ada pada Panti Asuhan Riyadlul Jannah. Tulisan ini mengevaluasi efektifitas dan daya manfaat dari alat bantu web. Mitigasiresiko.com. dalam menunjang pelaksanaan pengabdian masyarakat di Panti Asuhan Riyadlul Jannah.
Parsimonious: Initiation of Integrated Financial Health Assessment Model in Preventing Company Bankruptcy (Case Study: PT Pos Indonesia (Persero) Period 2018-2020) Pradana Jati Kusuma; Febrianur Ibnu Fitroh Sukono Putra; Tito Aditya Perdana
TIJAB (The International Journal of Applied Business) Vol. 6 No. 1 (2022): APRIL 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I1.2022.33694

Abstract

This study aims to analyze the development of health assessment indicators and the financial health condition of PT Pos Indonesia (Persero). This research used a quantitative approach. The analysis technique used for evaluating the level of financial health referred to the Decree of The Minister of State-Owned Enterprises No. Kep- 100/MBU/2002. The data collection technique used was documentation studies sourced from the annual report of PT Pos Indonesia (Persero) from 2018 through 2020. The results showed that the development of the indicator value of return on equity, return on investment, and cash ratio decreased, while the value of collection periods, the ratio of equity to total assets, and inventory turn over increased. This study also found the fluctuated value of the current ratio and total asset turnover. The financial health assessment in 2018 and 2019 had a healthy predicate. However, in 2020, it had an unhealthy financial health assessment predicate. Therefore, the company needs to have better financial performance to achieve good financial health conditions that will finally affect all stakeholders.
The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra; Dian Yustika Rini
Journal of Management and Entrepreneurship Research Vol. 1 No. 2 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2020.12.01.2-12

Abstract

Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian Nuswantoro. The sample collecting technique is purposive sampling through questionnaires distributed personally using Likert scale. The technique of Analysis used is structural equation model. Findings:The finding results showed that 1) Electronic Word of mouth has a significant direct effect on purchasing, 2) price perception has a direct effect on purchasing decisions, 3) product quality has a direct effect on purchasing decisions, 4) brand awareness is able to mediate the influence of electronic word of mouth, price perception, and product quality on purchasing decisions.Implications & Recommendations:This research has managerial implications for the marketing policies implemented by the Pegipegi application in order to increase customer awareness, thereby increasing the desire to immediately make purchasing decisions when they need appropriate service products.Contribution & Value Added:This study provides a positive contribution to decision making on marketing policies in order to increase market share and company competitiveness in the industry.
Analysis of the Customer Satisfaction of Black Market’s Chinese Smartphone Liana Mangifera; Febrianur Ibnu Fitroh Sukono Putra
Journal of Management and Entrepreneurship Research Vol. 2 No. 1 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.6.02.1-16

Abstract

Objective: This research aims to analyse the factors that influence customer satisfaction of black market’s Chinese smartphone. Research Design & Methods: The research uses quantitative approach to analyse the sample of 250 buyers of black market’s Chinese smartphone across Solo Raya. The sampling technique is purposive sampling through questionnaires with a Likert scale. The analytical technique is multiple regression. Findings: The findings showed that 1) black market has a significant direct effect on customer satisfaction, 2) price has a significant direct effect on customer satisfaction, 3) product quality has a significant direct effect on customer satisfaction. Implications & Recommendations: This research has practical implications for the marketing policies implemented by Chinese smartphone companies to increase customer awareness and product distribution policies to support increased sales at official stores and fight illegal trade in Chinese smartphone products. The social impact of the research is to contribute to changes in people's behavior in buying Chinese smartphones where there needs to be aware that the black market is an illegal store to buy products if people want to buy Chinese smartphones, then the right thing is at official stores or outlets that are already working—same with the company. Contribution & Value Added: This research provides added value to evaluating distribution policies implemented by Chinese smartphone companies, which are considered less able to compete with the black market. So to increase market share at official stores, Chinese smartphone companies must be more severe in managing the distribution of product sales so that industrial competition can run properly.
Rayu : A Competitive Strategy Model of Wood Craft Business in Soloraya Post Covid-19 Pandemic Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-19

Abstract

Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on marketing performance mediated by competitive strategy. Research Design & Methods: This study uses a quantitative method surveying 120 woodcraft businesses in Soloraya. The sample was obtained using a purposive sampling method with the business's criteria for more than 5 years and was analyzed using the Structural Equation Model (SEM) using PLS to obtain comprehensive results. Findings: The results show that market orientation and product innovation positively and significantly affect competitive strategy and business performance. Competitive strategy can also mediate the effect of market orientation and product innovation on marketing performance. Implications & Recommendations: Market orientation implements a marketing concept that can provide superior value to consumers. The competitive strategy is intended to maintain a level of gain and a sustainable position when facing competition. When increasing the competitive strategy, it needs to analyze the strengths and weaknesses of the business, so when determining the price, form, and quality as a competitive advantage, the competitors cannot be imitated perfectly. Contribution & Value Added: This competitive strategy model provides the enterprise with more significant opportunities to expand market share and rise from adversity due to the Covid-19 pandemic to continue to exist in the industry. In addition, this model can be applied to other areas so that this type of business does not experience a shortage of supplies.
Parsimonious: Initiation of Integrated Financial Health Assessment Model in Preventing Company Bankruptcy Pradana Kusuma; Febrianur I. F. S. Putra; Tito Aditya Perdana
Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr34.3712022

Abstract

This study aims to analyze the development of health assessment indicators and the financial health condition of PT Pos Indonesia (Persero). This research used a quantitative approach. The analysis technique used for evaluating the level of financial health referred to the Decree of The Minister of State-Owned Enterprises No. Kep- 100/MBU/2002. The data collection technique used was documentation studies sourced from the annual report of PT Pos Indonesia (Persero) from 2018 through 2020. The results showed that the development of the indicator value of return on equity, return on investment, and cash ratio decreased, while the value of collection periods, the ratio of equity to total assets, and inventory turn over increased. This study also found the fluctuated value of the current ratio and total asset turnover. The financial health assessment in 2018 and 2019 had a healthy predicate. However, in 2020, it had an unhealthy financial health assessment predicate. Therefore, the company needs to have better financial performance to achieve good financial health conditions that will finally affect all stakeholders.
Blockchain zakat: An integrated financial inclusion strategy to manage Indonesia’s potential zakat funds Afifah Nur Millatina; Risanda A. Budiantoro; Rahmad Hakim; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Ekonomi dan Bisnis Vol 25 No 1 (2022)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v25i1.4111

Abstract

Penelitian ini bertujuan menganalisis strategi inklusi keuangan terintegrasi dana zakat potensial di Indonesia melalui blockchain. Metode pendekatan yang digunakan adalah penelitian kualitatif dengan alat analisis berupa business model canvas. Teknik pengumpulan data menggunakan studi pustaka. Inti dalam pengelolaan dana zakat menunjukkan agar harta zakat tidak mengendap tanpa ada hasilnya. Semakin banyak dana zakat yang dikumpulkan, dikelola dan didistribusikan maka semakin besar juga kebermanfaatannya bagi mauquf alayh. Selain itu, semakin besar pula pahala kebaikan yang akan mengalir kepada pihak wakif dan semakin besar dana yang diterima nazhir. Hasil penelitian mengindikasikan bahwa program zakat blockchai membantu agar target atau sasaran dari pengelolaan zakat dapat tercapai, yaitu meningkatkan kebermanfaatan dari harta zakat; melakukan integrasi antarlembaga sehingga tidak saling tumpang tindih dalam mengembangkan zakat secara sistemik; menjalankan peran sebagai pengawas dalam perencanaan, pengorganisasian, pelaksanaan hingga evaluasi nazhir zakat; dan berkontribusi dalam pencapaian tujuan sosio-ekonomi pembangunan nasional baik dalam jangka pendek, menengah hingga panjang. Hal ini karena blockchain memfasilitasi transaksi yang lebih terdesentralisasi dan tanpa batas. Secara garis besar, penelitian ini menyimpulkan bahwa sifat desentraliasi dan borderless dari blockchain semakin meningkatkan potensi pengumpulan dan pemanfaatan zakat di Indonesia.
Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri Frendy Wibowo; Aulia Uswatun Khasanah; Febrianur Ibnu Fitroh Sukono Putra
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16057

Abstract

This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.
Digital-Based Economic Recovery Program For MSMEs in Indonesia Febrianur Ibnu Fitroh Sukono Putra; Herry Subagyo; Risanda A. Budiantoro; Awanis L. Haziroh
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.1763.2022

Abstract

Purpose - The recent Covid-19 pandemic has stagnated the majority of economic sectors, especially Micro-enterprises. This is observed in the inability of most Micro-enterprises to develop during the period, thereby, leading to bankruptcy and a change in sales strategy through a digitalization scheme to obtain more comprehensive marketing access. Therefore, this research was conducted to initiate the ideal e-marketing adoption model for small micro-enterprises. Methodology - This research uses qualitative exploration approach. The samples were selected using snowball sampling technique by moving gradually from one individual to another. Moreover, the analyzed through data collection, reduction, presentation, and conclusion. Findings - The results showed that there are two categories of digital business programs which include startup training and development as well as scale-up training and development. The main contribution of the implementation of the Digital-Based Economic Recovery Program is facilitating the micro-enterprises in Indonesia accessibility to become participants in sustainable empowerment, increasing the micro-enterprises in Indonesia business performance capacity, and encouraging the micro-enterprises competitiveness increased to penetrate the suitable international market standards. Originality - The program is expected to serve as a role model based on mutual relations to ensure optimal empowerment of Micro-enterprises supported by the use of appropriate technology.
Pemberdayaan Ekonomi Masyarakat Industri Rumah Tangga Melalui Batik Bakau Tito Aditya Perdana; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro
Surya Abdimas Vol. 5 No. 4 (2021)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v5i4.1328

Abstract

Batik sudah lama dikenal sebagai karya bangsa Indonesia. Ditinjau dari sumber diperolehnya zat warna tekstil dibedakan menjadi dua yaitu zat warna sintetis dan zat warna alam. Batik Mangrove merupakan batik yang menggunakan pewarna alam dikarenakan bagian mangrove yang dimanfaatkan sebagai pewarna adalah limbah atau bagian tanaman yang sudah tidak terpakai. Persoalan utama yang dihadapi oleh Batik Bakau sebagai industri rumah tangga mitra sasaran kami adalah belum adanya awareness produk yang diproduksi oleh produsen kepada konsumennya. Permasalahan berikutnya adalah kurang optimalnya penggunaan platform market place yang sudah dimiliki untuk memasarkan produk yang sudah dibuat oleh industri rumah tangga Batik Bakau. Diperlukan juga pembuatan desain media sosial yang baik dan menarik bagi konsumen agar bisa membuat usaha rumah tangga ini lebih berdaya. Atas permasalahan mitra sasaran kami, maka kegiatan yang akan dilakukan antara lain: Penyuluhan dan sosialisasi program kemitraan masyarakat, Pelatihan pembentukan mindset potensi pemanfaatan pemasaran digital, Penguatan platform digital guna memfasilitasi pelaku usaha batik bakau memasarkan produknya, Pelatihan branding dan packaging guna meningkatkan kualitas SDM pelaku usaha industri rumah tangga batik bakau, Pelatihan pemasaran digital melalui platfom digital yang telah disediakan guna meningkatkan awareness, minat, dan penjualan batik bakau.
Co-Authors A. A. R. P. Sari, Raden Abdul Syukur Abdullah Arif Nurhikmah Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Afifah Nur Millatina Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmad Reza Ahmad Rudi Yulianto Ahmada, Rikza Alby Aini, Nining Nurul Aji, Mario R.W. Alfina Yuniar Prastika Almira Santi Samasta Al’Fara Arum Suci Witjaksono Amalia Nur Chasanah Amron Amron Anis Susanti Anis Susanti Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arsanda, Tiara Daffa Artha Febriana Athifah Utami Aufa Marzuq Alwi Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bara Zaretta Bilkis Aulia Luxfiati Bilqis Nisrina Ubaydella Binta Zulfa Nafisa Bobur Sobirov Bobur Sobirov Budiantoro, Risanda Cahya, Handy Nur Cesaria Laily Benita Citra Augustina Sumarsa Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Danny Arya Kusuma Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Ayu Maharani Dian Indriana Hapsari Dian Prawitasari Dian Yustika Rini Diana Aqmala Diana Aqmala Diana Aqmala Dimas Prasetyo Dimas Rizky Sutikno Dina N. Himmatina Dwi Nuraini, Kurnia E. Artha Febriana Elia Resha Fatmawati Elia Resha Fatmawati Elia Resha Fatmawati Enggarningtyas Retno Pinasti Erin Kristina Estefania Azzura Faela R. Latifah Fajar Tri Afrilianto Faradita, Tiana Farrikh Al Zami Fatmawati, Elia Resha Febriana, Artha Fery Riyanto Foza Hadyu Hasanatina Frendy Wibowo Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Handy Nur Cahya Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haunan Damar Heri Saputra, Ian Febryan Herry Subagyo Hertiana Ikasari Ida Farida Ida Farida Ifan Rizqa Imam Nuryanto Imam Nuryanto Indah A. Cahyani Indrayana, David Shandika Inggrit Faza Saputra Iwan Koerniawan Izzudien Izzudien, Muhammad Kamila, Vera Rindiani Khilmiah, Anisatul Kikan Nurhaliza Raniku Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Liana Mangifera Lutfillahi Latief Luthfi G. Ali Luthfi Gosan Ali Mahadika Pradipta Himawan Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Marellia Sasa Iswanti Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mauren A. Zahra Mega Wahyu Widawati Merliana, Ira Miftakhul JN Kholifah Mila Sartika Mila Sartika, Mila Mochammad Eric Suryakencana Wibowo Mochammad Sulthan Ariq Ramadhan Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadia Faiza Az Zahra Nadira Rohadatul Aisy Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nico Alexander Vizano Nita Findias Novi Hidayat Nugroho, Yohanes Vianney Ario Nyimas Ayu Rara Santang Oktoriza, Linda Ayu Perdana, Tito A. Peter S. Fader Piji Pakarti Pradana Jati Kusuma Pramadanti, Amanda D. Prastiana, Nilam Pratama, Yuko Kurnia Priono, Samuel Adi Puji Purwatiningsih, Aris Purwatiningsih Aris Puji Puspita Sari, Rizki Putra, Faizal Rizky Handayani Qonita Maharani Rachman, M. Aulia Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahayu, Hilda Sri Rahmad Hakim Rahmadani, Luthfia Ramadhan, Ryan Ratna Herawati Reza, Ahmad Rian Adi Suseno Rifal Richard Pangemanan Rifqi Ardiansyah, M. Jihatur Rika Wijayani Rina Wulandari Ririt Iriani Sri Setiawati Risanda A. Budiantoro Risanda A. Budiantoro Risanda Alirastra Budiantoro Risanda Budiantoro Risandra Alirastra Budiantoro Riyana Sukma Sari Robby Maulana Saputra Roymon Panjaitan Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Sasti Ayu Anggraeni Seline Widi Rumanti Seline Widi Rumanti Selvia Puji Lestari Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Sulastri Sulastri Sulastri Suryawijaya, Tito Wira Eka Suseno, Rian Adi Syaifuddin, Mukhammad Syamsul Arifin Tasyarani Putri Wigdyaningsih Tiana Faradita Tiara Daffa Arsanda Tito Aditya Perdana Tito Wira Eka Suryawijaya Tiya Dwi Rachmanti Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Ummi Nur Laila Sulistyani Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Vincent Didiek Wiet Aryanto Wardani, Nizia Kusuma Wati, Dwi Kharisma Widarahma Agestha Khairunnisa Widyatmoko Widyatmoko Yanuari Dewi Anugrah Yohan Wismantoro Yohannes Vianney Ario Nugroho Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus Ziyadi Ali Ikromi