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All Journal JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Dimensi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management Educational Guidance and Counseling Development Journal EKONOMIS : Journal of Economics and Business Edukasi Islami: Jurnal Pendidikan Islam J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Minda Baharu Majalah Ilmiah UNIKOM Procuratio : Jurnal Ilmiah Manajemen AGROVITAL : Jurnal Ilmu Pertanian SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik Agrotechnology Research Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL ILMIAH ADVOKASI BENING CIVITAS (JURNAL PEMBELAJARAN DAN ILMU CIVIC) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal EK dan BI Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi Informasi dan Komunikasi Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Journal of Trends Economics and Accounting Research JOEL: Journal of Educational and Language Research Amkop Management Accounting Review (AMAR) IIJSE Social Sciences Insights Journal Advance Sustainable Science, Engineering and Technology (ASSET) AJCD JIMEK
Ade Parlaungan Nasution, Ade Parlaungan
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The Impact of Lifestyle, Brand Image, Customer Review, COD Feature, And Flash Sale on Skincare Product Purchases Among General Z Consumers Through Shopee In Belongkut Village Ritonga, Nur Asia; Nasution, Ade Parlaungan; Pohan, Muhammad Yasir Arafat
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3667

Abstract

This study aims to examine the influence of lifestyle, brand image, customer reviews, cash on delivery, and flash sale features on skincare product purchasing decisions among Gen Z customers through Shopee in Belongkut village. This study used a quantitative methodology with a purposive sampling technique involving 96 participants. Data were collected through a Likert scale questionnaire, and the analysis included validity assessment, reliability evaluation, verification of classical assumptions, multiple linear regression analysis, evaluation of the coefficient of determination (R²), and partial (t-test) and simultaneous (F-test) hypothesis testing. The results showed that lifestyle factors, brand image, customer reviews, cash on delivery (COD) features, and flash sale significantly influenced purchasing decisions. The five independent variables significantly influenced purchasing decisions, evidenced by an F value of 83.130 and a significance level of 0.000. The coefficient of determination (R²) score of 0.822 indicated that 82.2% of the variance in purchasing decisions was explained by this research model. These findings have implications for e-commerce entities in formulating effective marketing strategies targeting Gen Z customers in rural areas.
Ecotourism: Examining the Driving Factors of Revisit Intention in Nature-Based Tourism in Labuhanbatu Nasution, Ade Parlaungan; Pohan, Muhammad Yasir Arafat; Asnora, Fadzil Hanafi
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 2 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4638

Abstract

This research aims to analyze the factors influencing tourists' revisit intention to nature-based tourism destinations in Labuhanbatu Regency, which has great potential for ecotourism development but faces challenges in fostering tourist loyalty. Using a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method, this study examines the influence of tourist satisfaction, perceived destination sustainability, and destination image on revisit intention. The results show that all three variables have a positive and significant effect on revisit intention, with destination image as the strongest predictor, followed by tourist satisfaction, and perceived destination sustainability. The findings indicate that to increase revisit intention, destination managers need to focus on three main aspects: improving the quality of the tourism experience to create satisfaction, building and strengthening destination image through effective branding strategies and marketing communication, and implementing and communicating tangible sustainable tourism practices. This research provides theoretical contributions by integrating various theoretical perspectives (expectancy-disconfirmation theory, image formation theory, and theory of planned behavior) in the context of Indonesian ecotourism, and provides practical implications for Labuhanbatu tourism stakeholders in designing sustainable and competitive nature-based tourism.
Perilaku Ekonomi Dan Transformasi Sosio-Struktural Masyarakat Agraris Sumatera Utara: Analisis Komparatif Sektor Perkebunan Kelapa Sawit, Tanaman Palawija, Dan Hasil Hutan Bukan Kayu Nasution, Ade Parlaungan; Ramadhan, Denny Ammari
JURNAL DIMENSI Vol 15, No 1 (2026): Jurnal Dimensi (March 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v15i1.9011

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku ekonomi dan transformasi sosio-struktural masyarakat agraris di Provinsi Sumatera Utara melalui pendekatan komparatif pada tiga sektor utama, yaitu perkebunan kelapa sawit, tanaman palawija, dan hasil hutan bukan kayu (kemenyan). Latar belakang penelitian ini didasarkan pada adanya perbedaan karakteristik produksi, struktur pasar, serta akses terhadap sumber daya ekonomi yang memengaruhi pola adaptasi masyarakat dalam menghadapi dinamika ekonomi. Penelitian ini menggunakan pendekatan kualitatif dengan desain komparatif, berbasis data sekunder yang diperoleh melalui studi literatur, laporan institusi, serta hasil penelitian terdahulu yang relevan. Hasil penelitian menunjukkan bahwa terdapat perbedaan signifikan dalam perilaku ekonomi antar sektor. Masyarakat pada sektor kelapa sawit memiliki tingkat integrasi yang tinggi terhadap pasar global dan lembaga keuangan formal, yang memungkinkan terciptanya pendapatan yang relatif stabil dalam jangka pendek. Namun, kondisi ini juga meningkatkan kerentanan terhadap fluktuasi harga internasional serta menimbulkan ketergantungan terhadap pasar dalam pemenuhan kebutuhan pangan. Sebaliknya, petani palawija berperan penting dalam menjaga ketahanan pangan domestik, tetapi menghadapi berbagai kendala struktural seperti rendahnya produktivitas, keterbatasan akses teknologi, serta dominasi tengkulak dalam sistem distribusi. Sementara itu, masyarakat pengelola hasil hutan bukan kayu menunjukkan tingkat ketahanan ekonomi yang lebih tinggi melalui diversifikasi sumber pendapatan, pengelolaan sumber daya jangka panjang, serta dukungan kuat dari modal sosial dan nilai budaya lokal. Secara keseluruhan, penelitian ini menemukan bahwa transformasi agraris di Sumatera Utara bersifat diferensiatif dan tidak berlangsung secara linear. Integrasi dengan pasar modern tidak selalu menjamin peningkatan kesejahteraan yang berkelanjutan, sementara sistem ekonomi berbasis lokal justru menunjukkan tingkat resiliensi yang lebih tinggi. Oleh karena itu, diperlukan kebijakan pembangunan yang lebih inklusif dan holistik, yang tidak hanya berfokus pada peningkatan produksi, tetapi juga pada penguatan kelembagaan ekonomi lokal, peningkatan akses terhadap pembiayaan yang adil, pembangunan infrastruktur pedesaan, serta pengembangan strategi diversifikasi ekonomi untuk meningkatkan ketahanan masyarakat agraris dalam menghadapi dinamika ekonomi global.
Co-Authors A Halim Abdul Rauf Ade Indah Sari Harahap Ahmad Yanizon Ajeng Handayani Purwaningrum Al Ihsan, Muhammad Ali Alwi Nasution Amalinda, Rica Amanda Dwi Putri Amin, Mhd Amin, Mhd. Ananda, Chantika Febriyani Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Anjali, Putri Arvandi, Fery Asiah Marpaung Asnora, Fazhil Hanafi Ayu Soraya Siregar Aziddin Harahap AZIDDIN HARAHAP Azidin Harahap Badrul Ainy Dalimunthe Bayu Efendi Bhakti Helvi Rambe Budiman, Syahrul Burmansyah, Edy Chantika Febriyani Ananda Dahrul Aman Harahap Dalimunthe, Ummi Nurzannah Dani, Ayu Rama Daslan Simanjuntak Denny Ammari Ramadhan Denny Ammari Ramadhan DIAN LESTARI Dinda Inggit Garnasih Doni Sahputra Dony Darma Sagita Edwin Agung Wibowo Edy Burmansyah Efendi, Julham Efendy, Risman Elida Florentina Sinaga Simanjorang Elviana Sagala Fani Pramaswari Fauziah Hanum Fauziah Hanum Ferry Setiawan Firdaus Hamta, Firdaus Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Hanif, Khairil Hansyah, Praida Hapipuddin Hapipuddin Harahap, Aziddin Harahap, Junaidi Mustapa Harahap, Sulaiman Juhdi Hasibuan, Muhammad Irwansyah Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Irba’ Muhlas Sambodo Joni Kopter Julham Efendi Jumanto Jumanto, Jumanto Kusno Kusno Lahmuddin Lahmuddin Lubis, Junita Marihot, Marihot Martin Purba Masrizal Mayanti, Riska Meisa Fitri Nasution Mira Handayani Siregar Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ikhlash Muhammad Raja Siregar Muhammad Syahrul Ramadhan Muhammad Syaifullah, Muhammad Muhammad Yasir Arafat Pohan Mulya Rafika Muti’ah, Rahma Niki Amanda Deswita Novita Laila Adetia Ritonga Nur Aini Nurhamidah Nurhamidah Nurintan Asyiah Siregar Nurintan Asyiah Siregar Nurmiah Harahap Octaviani, Yesi Panjaitan, Bernat Peni Ramanda Ponco Bambang Mahargiono, Ponco Bambang Praida Hansyah Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono, Pristiyono Purwaningrum, Ajeng Handayani Raden Mohamad Herdian Bhakti Rafika, Mulya Rahmaniah Rahmaniah Ramadhan, Denny Ammari Ramdani Ramdani Ritonga, Mulkan Ritonga, Nur Asia Robert Pangihutan Siregar Ronal Watrianthos Rosmidah Hasibuan Rosmidah Hasibuan Rosnaini Nasution Roswita Oesman Safri, Hayanuddin Safri, Hayanuddin Siahaan, Nimrot Sianturi, Aprial Sihombing, Widya Fransiska Simon Haholongan Sidabukke Siregar, Robert Pangihutan Siti Lam’ah Nasution Siti Lam’ah Nasution Sri Akhirun Nisa Suci Yulianingsih Sumitro Sarkum Sumitro Sumitro Sumitro Sumitro Syahputra, Rizki Syahputra, Rizki Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syaiful Zuhri Harahap Syarifuddin Nasution Ummi Batubara, Nur Syamsu Wahyu Azhar Ritonga Wizni Fadhillah Yona Melia Yoyok Soesatyo Yudi Prayoga Yudi Prayoga Yudi Triyanto Yuniman Zebua Yunita, Ade Zulkarnain Nasution Zulkifli Musannip Efendi Siregar Zulkifli Musannip Efendi Siregar Zulpadli Zulpadli