Article Per Year (5 Year)
p-Index From 2021 - 2026
9.166
P-Index
This Author published in this journals
All Journal Jurnal Psikologi Tabularasa JPsd ( Jurnal Pendidikan Sekolah Dasar ) EMPATI Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia JP-BSI (Jurnal Pendidikan Bahasa dan Sastra Indonesia) GERAM (GERAKAN AKTIF MENULIS) JURNAL PEMASARAN KOMPETITIF Jurnal Sastra Indonesia Psikologi Prima Jurnal Ilmiah Pendidikan Citra Bakti Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia Al-Ittizaan : Jurnal Bimbingan Konseling Islam Nathiqiyyah : Jurnal Psikologi Islam Prophetic : Professional, Empathy, Islamic Counseling Journal BEMAS: Jurnal Bermasyarakat Jurnal Ilmiah Wahana Pendidikan PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi International Journal Education and Computer Studies COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kajian Ilmu Pendidikan (JKIP) JURNAL ILMU MANAJEMEN SABURAI (JIMS) PREVENIRE: Journal of Multidisciplinary Science Jurnal Basicedu Investama : Jurnal Ekonomi dan Bisnis Student Scientific Creativity Journal Experimental Student Experiences Innovative: Journal Of Social Science Research Jurnal Ilmiah Dan Karya Mahasiswa JIP: Jurnal Ilmu Pendidikan Jurnal Mahasiswa Kreatif Student Research Journal Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Observasi: Jurnal Publikasi Ilmu Psikologi Jurnal Ilmiah Pendidikan Citra Bakti
Zulfa Fahmy
Universitas Islam Negeri Walisongo Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 84 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 84 Documents
Search

 1   2   3   4   5 
The Influence of Perceived Ease of Use of Features on User Satisfaction of the KAI Access Application for Overseas Students in Semarang Dimas Wahyu Pratama; Eva Miftakhul Janah; Fitriana Zamrotul Ulya; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.250

Abstract

This research was made to see how the perceptions of overseas students as users of the KAI Access application regarding the ease of use of the KAI Access application features. This study aims to determine the effect of perceived ease of use of features on user satisfaction of the KAI Access application for overseas students in Semarang. The method in this research is a quantitative research method with descriptive analysis. The selected population is overseas students who use the KAI Access application in Semarang. The selected sampling technique is purposive sampling with a sample of 105. Data was collected using the google form to be distributed to overseas students in Semarang who used the KAI Access application. The data analysis technique uses multiple linearity tests with the help of SPSS software. The results of this study prove that perceived ease of use of features has a significant influence on user satisfaction of the KAI Access application for overseas students in Semarang.
The Effect of Brand Equity and Service Quality on Purchase Decisions on the Blibli.Com Online Shopping Platform Rahma Mustafida Husna; Nabilah Auradifa Aditya Putritami; Ana Nur Khasanah; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.251

Abstract

The purpose of this research is to find out the contribution and relevance of brand equity and service quality on the Blibli platform to the purchasing decisions of Blibli users. This research uses a quantitative approach. In this study, data was collected by distributing questionnaires. Data is assessed using a Likert scale with four alternative answers. Data analysis techniques used in this study include validity and reliability tests, hypothesis testing, partial tests, and simultaneous tests. With a calculated t value of 6.639 > 1.984 from t table and a p value of 0.001 <0.05, the multiple linear regression analysis test shows that brand equity has a significant influence on purchasing decisions. With a calculated t value of 6.011 > 1.984 from t table and a p value of 0.001 <0.05, service quality makes a significant contribution to purchasing decisions by 84.3%. The results of the Anova test show that brand equity and service quality variables contribute to purchasing decisions on the Blibli platform. This explains how important brand equity and service quality are for a company or product. Frequent evaluations, especially on factors such as brand equity and service quality, can help business development.
The Effect of Fear of Missing Out (FoMO) and Peer Conformity on Impulsive Buying in Semarang City Students (Study on TikTok Shop Consumers) Gaiska Meindieta Muharam; Dewi Sulistiya; Novita Sari; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.277

Abstract

The purpose of this study was to find out how much influence 1) Fear Missing Out (FoMO) has on Impulsive Buying Shopping at the TikTok Shop 2) Peer Conformity towards Impulsive Buying Shopping at the TikTok Shop 3) Fear of Missing Out and Peer Conformity towards Impulsive Buying Shop at the TikTok Shop. Sampling in this study used an accidental technique. The number of samples taken using the Google Form was 114 participants. Collecting data in this study using a statement scale questionnaire. The results of the (partial) T test show that Fear of Missing Out has an effect on Impulsive Buying as indicated by a significance value of 0.001 <0.05. Likewise, the results of Peer Conformity analysis show that Impulsive Buying has a significance value of 0.000 <0.05. There are also results of the F test study showing a significance value of 0.000 <0.05 which means Fear of Missing Out and Peer Conformity simultaneously affect Impulsive Buying in Shopping at the TikTok Shop. Therefore, research proves that FoMo and Peer Conformity are very influential on impulsive buying in Semarang City students, indicated by an influence value of 52%.
Pengaruh Kecerdasan Emosional terhadap Perilaku Konsumtif pada Pengguna Aplikasi TikTok Shop Vina Agustin; Ritno Andriyanto; Sinta Rizqiana; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.747

Abstract

The purpose of this study was to determine the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application. One psychological factor, namely emotional, also influences financial decisions and financial markets. Someone who has not been able to maximize and control himself is less able to be wise in spending money. The method used in this study is a quantitative method using a non-experimental design. The data collection technique was by distributing questionnaires, namely the emotional intelligence scale consisting of 14 items and the consumer behavior scale consisting of 27 items. The scale is presented using a Likert scale in intervals of 1-5. In this research data analysis technique uses simple regression analysis with the help of SPSS software. The subjects in this study were users of the TikTok Shop application with an age range of 17-40 years. The data obtained from the results of distributing questionnaires to the subjects is that there is no significant influence between the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application with a sig value. 0.147<0.05. So the results of this study show that there is no influence between emotional intelligence on the consumptive behavior of users of the TikTok Shop application.
Pengaruh Brand Ambassador dan Persepsi Kualitas Produk terhadap Minat Pembelian Mahasiswa Pengguna Aplikasi Shopee Arrum Amalia; Salma Fathiyya Nuha; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.748

Abstract

Shopee is an e-commerce which is known for frequently changing brand ambassadors with the aim of attracting consumers from all classes and ages. Furthermore, another effort which is made by Shopee is that improve the quality of its products in order to attract more consumers. The aim of this study is that to analyze the influence of brand ambassadors and perceptions of product quality on purchase intention with the subject of student of the Shopee application users. This study used quantitative methods. Moreover, the samples in this study were 107 students who used Shopee application who were selected by using a purposive sampling technique. Meanwhile, the results of the hypothesis were analyzed by using multiple linear regressions. The results of the analysis show that there is no influence of brand ambassadors on purchase intention with a sig value. 0.301 (p>0.05). However, there is an effect of perceived product quality on purchase intention of students who use Shopee application with a Sig. 0.00 (p<0.05). Both of them can simultaneously influence the purchase intention of students who use Shopee application with a large influence seen from the R square coefficient of 36.6% so that the other 63.4% is influenced by other variables.
Pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image Terhadap Keputusan Pembelian pada Pengguna Tokopedia Dhea Eka Vitaloka Khoirunnisa; Sintya Dini Wilanda; Shinta Nurliana; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.749

Abstract

This study aims to determine the effect of electronic word of mouth (E-WOM) and brand image on purchasing decisions among Tokopedia e-commerce users. This study uses a quantitative research design with data collection techniques in the form of purposive sampling. The subjects in the study totaled 174 respondents who were users of the e-commerce application Tokopedia who had made at least one purchase aged 17-60. The results showed that the electronic word of mouth (E-WOM) variable had a significant effect on purchasing decisions on Tokopedia e-commerce. This is evidenced by the results of the tests that have been carried out obtained t count of 3.126 > 1.973 t table. Brand image variable also has a significant influence on purchasing decisions. This is evidenced by the results of the tests that have been carried out obtained t count of 18.362 > 1.973 t table
Analisis Minat Konsumen Terhadap Produk yang Dipromosikan Melalui Media Sosial Facebook pada Remaja dan Dewasa di Wilayah Pedesaan Brebes Selatan, Rembang, dan Kudus Jawa Tengah Rizki Nur Anisa; Sibthi Alfiatuni’ma; Raihan Al May Sany; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.751

Abstract

The digitalization of the economy gave rise to a variety of e-commerce that rivaled and detracted from youth and adult consumers on Facebook. The purpose of this study was to analyze the interest of adolescent and adult consumers in products promoted through Facebook social media in the rural areas of South Brebes, Rembang and Kudus. 10 people were represented in each region consisting of 5 teenagers and 5 adults using a purposive sampling technique. Methods of data collection using observation and interviews with researchers as the main research instruments. The research was carried out in each of the designated rural areas. The data from this study were analyzed using inductive analysis techniques and data triangulation was carried out to ensure the validity of the data. The results of this study showed that the interest of rural adolescents and adults in products promoted through social media Facebook had differences in terms of objectives, types of products they were interested in, and types of interest. Teenagers are interested in beauty and fashion products with exploratory interest types, while adults are interested in products from daily necessities, household goods, to hobbies, with interest types including transactional, preferential, referential, explorative, and selling interests. Interest in selling is something that is interesting and different from other interests
Keputusan Pembelian: Pengaruh Persepsi Kualitas Produk dan Kepercayaan Reyza Banowati; Lailati Nisrokha; Sawsan Arif Sya’bani; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.404

Abstract

This research aims to see whether or not there is an influence of product quality on consumer decisions in buying clothes on the Shopee App, to see how trust affects consumer decisions in buying clothes in the Shopee App, and to see the influence between product quality and trust in clothing purchasing decisions in the Shopee App. The sample used was 150 respondents with the purposive sampling method. The data obtained was obtained by filling out a questionnaire by the respondent. The results showed that simultaneous or partial 1) product quality had an influence on the purchase decision as evidenced by the value of t counted 7.717 > t table 1.976, 2) confidence affects the purchase decision with a value of t count 4.335 > t table 1.976, while the results of the test F showed F count 73.398 > F table 3.0 This means that product quality and trust simultaneously affect purchasing decisions through the Shopee App. Through the calculation of the determination coefficient, it is proven that R Square is 50% which is in the sufficient category, the conclusion obtained 3) product quality and trust simultaneously there is an influence 50% on the purchase decision through the Shopee Application while the remaining 50% is the influence of other variables that are not included in this study.
Persepsi Harga dan Electronic Word of Mouth: Apakah Berpengaruh Terhadap Keputusan Pembelian Barang Elektronik di Tokopedia? Devanty Kamila Maulidiya; Septiyani Dwi Anggreani; Yuni Zulfiana; Nidzam Zahra Viandifa; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.405

Abstract

Electronic goods are secondary needs for the community (Investor Daily in the Ministry of Industry of the Republic of Indonesia, 2019) which are easily found in the online marketplace. However, purchasing electronic goods online requires higher accuracy, especially the variety of electronic goods that continue to grow makes it increasingly difficult for consumers to evaluate the product to be purchased. So to facilitate the evaluation process, consumers often make purchases based on price as a determinant of product quality (Tobing & Sihombing, 2016). The purpose of this study is to determine the influence of price perception and electronic word of mouth on electronic goods purchasing decisions on Tokopedia. The sampling technique used in this study is to use probability sampling techniques, namely simple random sampling. The sample in this study was 85 respondents and the data collected were analyzed using multiple linear regression through SPSS. The results of this study show that price perception and electronic word of mouth have a significant effect with a probability of significance of (0.013 < 0.05) on the purchase decision of electronic goods on Tokopedia.
Harga dan Kenyamanan Pelayanan : Apakah Berpengaruh Terhadap Minat Beli Pengguna KAI Access? Laila Fitri Nur Zahrani; Yasinta Ayu Dewantari; Faiqotul Ilmiyah; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.406

Abstract

Purchase intention is an important factor for users in using the KAI Access transportation service because user buying interest will automatically appear when the user is sure and trusts and feels interested in the goods (services) being offered. The purpose of this study was to determine the effect of price and service convenience on the buying interest of KAI Access users. This study uses KAI Access users as a population, and KAI Access users who are domiciled in Semarang as a sample. This research is a quantitative research using a non-experimental research design. Purposive sampling is sampling according to what is desired as a sampling method in this study. The data collection technique by distributing price questionnaires and the questionnaire used is the service convenience scale consisting of 13 items and the buying interest scale consisting of 13 items. The scale is presented using a Likert scale in intervals of 1-5 and questionnaires in intervals of 0-1 with a sample of 107. In this study, multiple linear regression analysis was used for the data analysis technique. In addition, hypothesis testing uses hypothesis testing (t-test), feasibility test (f-test), validity, reliability and normality, using the SPSS software. This study resulted in a statement that the price hypothesis has no significant effect on the purchase intention of KAI Access users. Meanwhile, service convenience has been empirically proven to have a significant effect on the purchase intention of KAI Access users. An important finding in this study is that there is no effect of price on the buying interest of KAI Access users.
Co-Authors Abadi, Auliya Rahma Abdul Malik Karim Amrullah Aden Paiq Muntaz Adhavia, Febrina Beta Afif Abdul Afifah, Afifah Afifah, Siti Afin Mursida, Muhammad Agus Nuryatin Agus Wismanto Ahyauddin, M. Mawahib Aisyah Raihan Faradila Aldila Dyas Nurfitri Alfa Zulia Dwi Karina Alfatah, Bellin Nabiilah Alfatimi, Nailul Akhla Alfiyah, Rohmi Alifia Shafara Amalia Zulfa AMBARWATI, SEPTIANA Ana Nur Khasanah Ananta, Dita Maria Anindita Retya Putri Anindita, Diana Anita Nurmaida Putri Anjani, Nafadhilla Refie Annisa, Salsabilla Kirana Ariyani, Rina Arrum Amalia Arrum Amalia Asep Purwo Yudi Utomo Astriana Khikmawati Astutik, Eka Wulan Atikasari, Fitriya Auliya, Hilda Rahma Aurra Amalia Dwiputri Azizah Tri Utami Azizah, Rahma Luthfiani BAHAR, JIHAN MAILA NURIL Bilqis, Qonita Devanty Kamila Maulidiya Dewi Fitriana, Eka Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dian Nugraheni Dimas Wahyu Pratama Elsa Sabina Putri Latifah Emiliawati, Ima Erfiyanti Eva Miftakhul Janah Fadilah, Indy Rahma Fahriza, Talita Faiqotul Ilmiyah Fajar Kamil Pasya Falah Amelia, Risqi Fathudin Fathudin Fathudin, Fathudin Fathur Rohman, Fathur Fa`idah, Pramatika Nurul Febby Fariska Febriani Nur Islami Febriati, Tuti Firdaus, Thami Alya Fitria, Ana Fitriana Zamrotul Ulya Fitriani, Dela Ayu FITRIANI, NOVA Fitroh, Wanda Aulia Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni H, Evika Nur Asyifa Hanifah, Nabilla Nur Haqimah Shafa Salsabilla Haque, Alya Dita Mazaya Haryadi - Hasanah, Yuli Putri Hibban Irma Masfia Imeldylia Rahmah Indah Nihayatur Romadhoniah Indramayu, Ayom Intan Nurul Azizah Inviolita, Andriana Irgi M. Aqil Daeng Masiga Irma Masfia Ishma Annisa Islami, Elvina Rachel Putri Ismi Alvia Damayanti Izza Hafida Milla , Ghifarina Karadita, Sabrina Khairani Zikrina KHAIRANI ZIKRINAWATI Khoiriyah, Wahyu Puji Kurniawan, Ladya Ghaisani Kusuma Wardani, Devi Lafiah , Lafiah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Lestari , Flony Syera Lestari, Citra Rizky Lestari, Rimba A. Lestari, Sri Ayu Liana, Novi Izmi Listiyawaty, Ardyaningtyas Dwi Lutfi Nur Afifah M.Krisna Bagus Virgiana MADAFI, HASNA LAILA DHIAULHAQ AL Madita, Rach Maharani, Annisa Tetty Maryam Farah Nur Fadhilah Masfia, Irma Masifa, Irma Mawaddatunnisa, Eva Melia, Dea Milladyah Laila Sari Mita Agustia Mita Widya Pratama Mochammad Imron Awalludin Muchammad Fariz Muhammad Akmal Rafli Muhammad Dzaki Athallah Hanan Muhammad Riyan Pradana Muhammad Yasin Muhammad Zacky Muhda Zahroh Vania Mulyani Oktaviana, Sri Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutmainnah, Ummu' Abidah Dzakiyyah Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya, Najma Nafiah, Muhimatun Nanda Zakiyatul A Natalia, Nia Navika Apri Alifia Neno Sri Wahyuningsih Nida Rufaida Nidzam Zahra Viandifa Ningrum, Nadya Aditya Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Hidayah Nurfadilah, Risma Intan Oktavia, Dilla Maghdalena OSTIAN, RAI NANDANA Pangesti, Dita Octa Pratiwi, Alya Hardianti Putra, Hery Tiyas Pramana Putri Asmara Dirgantari Putri Dzakiyyatul Khotimah Putri, Khoirina Ayudia Putri, Nisrina Nurviani Qonita Sanal Barqiy Rahayu Pristiwati Rahma Mustafida Husna Rahma, Elfia Rahmania, Afifah Raihan Al May Sany Raihan Al May Sany Ramadhani, Okfanisa Riskia Rania Rivalda Reyza Banowati Risqi Falah Amelia Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Robaiyani, Siti Rohmah, Aprilita Dwi Rossi Galih Kesuma, Rossi Galih S, Nanda Ridwan Sa'adah, Salsabila Nur Sahna, Aufa Rizqia Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Besta Kirana Salsabila Hasna Kamilah Salwa Tadzkirotul Aula Sanal Barqiy, Qonita Sania Qotrun Nada Sari, Novi Widya Sawsan Arif Sya’bani Septianingtyas Septiyani Dwi Anggreani Setiawan, Mohamad Dwiki Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Siti Azizah Sri Mulyani Oktaviana Subyantoro Sudiyati Sudiyati Sultonah, Nur Surahmat Surahmat Syaharani, Nabila Dhita Teguh Supriyanto Titi Wuryani Tiyas Apriliani, Awaliyah Tsaniyah, Aninda Ma'rufatus Uki Hares Yulianti Ulfi Akhyatussyifa USBAH, ALIKA MAEZALATI Vianni Nifattien Vrisna Putri Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wagiran Wagiran Wati, Maulida Laily Kusuma Wicaksono, Andien W. Wuryani, Titi Yasinta Ayu Dewantari Yogi Rahmadani Yuni Zulfiana Yusro Edy Nugroho Zaharo , Diana Nur Zahra, Dhafiyah Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zikrinawati , Khairani ZIKRINAWATI, KHAIRANI Zikrinawati, Khariani Zulfa Dwi Muflikhah Zulfan, Abiyyu Fadhil Zurika Estiyarika