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A FACTOR INFLUENCING THE REPURCHASE INTENTION ON TIKTOK FOR BABY BOTTLES Daniel Pungkas Prastia Wibowo; Daru Putri Kusumaningtyas; Osly Usman; Verry Febriansyah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.017.1.4

Abstract

This study aims to analyze the factors that influence repurchase intention of baby bottle products through TikTok Shop, focusing on the roles of short video content, customer experience, perceived value, and customer satisfaction. The research uses a quantitative method with purposive sampling, involving 118 respondents who have made at least two purchases via TikTok Shop. Data were collected through an online questionnaire using a six-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that customer satisfaction has the most significant and strong effect on repurchase intention, while short video content, customer experience, and perceived value influence repurchase intention indirectly through customer satisfaction. The model demonstrates high explanatory and predictive power, with R-square values of 0.642 for customer satisfaction and 0.781 for repurchase intention. This study concludes that building customer satisfaction is key to encouraging repeat purchases. Engaging short video content and positive customer experiences contribute significantly to perceived value and satisfaction. The findings highlight the importance of optimizing video-based digital marketing strategies in social commerce platforms like TikTok Shop. Marketers should focus on content that is informative, visually appealing, and relevant to enhance customer loyalty and purchasing decisions.
The Influence of Financial Literacy and Financial Behavior of FEB UNJ Students on Crypto Investment Decisions Nanda Melandri; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.01

Abstract

Objective: This study seeks to examine the effects of Financial Literacy and Financial Behavior on Crypto Investment Decisions in students UNJ Faculty of Economics and Business (FEB), with Investment Motivation as the mediator. Based on the quantitative method, a total of 102 received for this study and analyzed by using SEM-PLS. The results indicate that Financial Literacy and Financial Behavior have a positive and significant influence on Investment Motivation, in turn, it influences Investment Decisions. Crucially, mediation analysis demonstrates that Investment Motivation mediates the path from Financial Literacy to decisions but fails to mediate Financial Behavior. Instead, Financial Behavior exerts a strong direct influence on decisions. It is concluded that while knowledge requires a motivational bridge to translate into action, financial discipline acts as a direct enabler. These findings imply that financial education should integrate rational motivational strategies with practical habit formation to mitigate investment risks.
The Effect of Ease of Transaction and User Interface (UI) Design on User Interest in Using the Bank Jago Application with User Satisfaction as an Intermediary Variable Raniyah Kamilah; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.02

Abstract

This study seeks to examine the influence of transaction convenience and user interface design on users’ intention to use the Bank Jago application, with user satisfaction serving as a mediating variable. The study employs a quantitative methodology using the SmartPLS application and a partial Least Squares-based Structural Equation Modeling (SEM-PLS) technique. Data were gathered using questionnaires administered to Bank Jago users aged 18 years and above who had conducted transactions. The findings demonstrate that user interest in the application is positively impacted by transaction ease and interface design. Furthermore, it has been demonstrated that user happiness functions as a mediating factor in the relationship between transaction wase, interface design, and interest in utilizing the Bank Jago application. These findings emphasize the importance of ease and quality of application design in increasing satisfaction and interest in using digital banking service.
The Influence of Discount Vouchers and Free Shipping on the Frequency of Online Food Purchases among Students Using ShopeeFood at Universitas Negeri Jakarta Azzahrani Hafshah Valiandri; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.03

Abstract

The objective of this study is to analyze the impact of discount vouchers plus shipping free on the frequency of online food and beverage purchases on the ShopeeFood platform with respondents from the Economics Faculty and Business Jakarta State University (FEB UNJ). This work employs a quantitative methodology using structural equation modeling based on partial Least Squares-Based. (SEM-PLS) method processed using SmartPLS. Questionnaires were used to gather data to FEB UNJ students who actively use ShopeeFood. The results show that discount vouchers and free shipping have a favorable and substantial impact on purchase frequency, with the influence of free shipping being more dominant. These findings indicate that promotional strategies focused on reducing transaction costs are effective in encouraging increased repeat purchases in the student segment.
The Influence of TikTok Shop’s UI/UX on Fashion Purchase Intention Mediated by Student Trust Romanus Mando Fransius Silaen; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.04

Abstract

This study aims to investigate the influence of User Interface (UI) and User Experience (UX) on Fashion Purchase Intention among university students, with Student Trust serving as a mediating variable. Utilizing the Stimulus-Organism-Response (SOR) framework, this research employed a quantitative approach through an electronic survey distributed to 120 active university students in Indonesia who utilize TikTok Shop. Data analysis was executed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The empirical results demonstrate that both UI and UX exert a positive and significant influence on Student Trust and Purchase Intention (p<0.05). Notably, UX was found to be the most dominant driver of Purchase Intention (β=0.510), indicating that functional efficiency outweighs aesthetic design in finalizing buying decisions. Furthermore, Student Trust significantly validates Purchase Intention; however, the mediation analysis revealed that trust does not function as a significant mediator in this model, suggesting that technical stimuli drive purchase intent directly. These findings imply that social commerce platforms should prioritize operational fluidity and transactional security to sustain high conversion rates among digitally native consumers.
The Influence of Digital Money Usage and Trust in Digital System on the Ease of Life Activities of FEB UNJ Students Nazwa Jelita Soleha; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.05

Abstract

This study explores the impact of Digital Currency (X1) and Trust in Digital Systems (X2) on the Ease of Activities (Y) and overall convenience (Z) among FEB UNJ students. Using a quantitative survey with 155 respondents, the findings show that students perceive digital money as practical, fast, and efficient for campus transactions, while trust in digital systems enhances security and reliability. Both variables positively influence the ease of campus activities, improving productivity and overall student convenience. These results support the Technology Acceptance Model (TAM) and UTAUT, emphasizing the role of perceived usefulness and trust in promoting digital adoption. The study suggests that secure and user-friendly digital platforms are essential for enhancing academic and daily campus life.
The Influence of Financial Literacy and Risk Perception on Investment Intention with Trust as a Mediating Variable: A Study of Generation Z Students Using the Bibit Application Caecilia Sheryl Kusuma; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.01.1.06

Abstract

This study investigates The Influence of Financial Literacy and Risk Perception on Investment Intention, with Trust as a Mediating Variable, among Generation Z students using the Bibit application. The study uses a quantitative methodology with SmartPLS 4.0 analysis and structural equation modeling (SEM). 114 individuals provided information using a standardized questionnaire. The results show that financial literacy significantly and favorably affects investing intention as well as trust. Although risk perception has a beneficial impact on trust, it has no direct effect on investment intention. Interestingly, trust has a large negative impact on investment intention, suggesting a complicated mediating role. The behavioral dynamics of Generation Z in fintech-based investing platforms are highlighted in this study, which adds to the body of literature on digital investments
An Extended Technology Acceptance Model of QRIS Adoption: The Roles of Perceived Ease of Use and Financial Literacy Syadin Alivia Yusuf; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 1 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.1.01

Abstract

This study examines the factors that drive consumers’ intention to use QRIS by focusing on the effects of perceived ease of use and financial literacy on perceived usefulness. A quantitative survey was conducted using primary data collected through an online questionnaire from 110 QRIS users in Indonesia, selected through purposive sampling. Data analysis was carried out using IBM SPSS Statistics, covering respondent profiling, instrument validity and reliability assessment, classical assumption diagnostics, regression analysis, mediation testing, and hypothesis evaluation. The empirical findings indicate that perceived ease of use and financial literacy significantly and positively influence perceived usefulness. Moreover, perceived usefulness is proven to be a significant predictor of intention to use QRIS. The mediation results further highlight perceived usefulness as a key mechanism through which perceived ease of use and financial literacy contribute to intention to use indirectly. Overall, the study suggests that increasing QRIS adoption should be supported not only by improving system usability and convenience, but also by strengthening consumers’ financial literacy to enhance their perceived value of using QR-based payments. These findings offer practical implications for payment service providers and policymakers in encouraging sustainable and inclusive digital payment usage.
Adoption of PayLater among Digital Natives in Jakarta: The Role of TPB and Trust Hilsya Faiqotul Innayah; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 1 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.1.02

Abstract

This research uses a combination of the Theory of Planned Behavior (TPB) and the trust construct to investigate what variables impact consumers' intentions to utilize PayLater services. Partially Least Squares-Structural Equation Modeling (PLS-SEM) was used to undertake the quantitative cross-sectional design of the study. According to the results, users' intents to use PayLater are positively and significantly impacted by trust, but there is no significant association between attitude toward the action, subjective norms, and perceived behavioral control. These results indicate that users’ confidence in system security, data protection, and the reliability of service providers serves as the primary determinant of PayLater adoption. Therefore, this study concludes that trust plays a more decisive role than psychological and social factors in shaping users’ engagement with PayLater services. Consequently, PayLater providers should focus on enhancing transparency, strengthening security systems, and safeguarding user data to build trust and encourage sustainable service usage.
The Effect of Scarcity-Based Promotion on Impulse Buying in TikTok Shop Live Streaming: A Stimulus, Organism, Response Perspective Nazwa Ramadhani; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 1 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.1.03

Abstract

This research looks at how well scarcity promotions work in TikTok Shop live streams, using the Stimulus-Organism-Response (S-O-R) model. Limited-time and limited-quantity scarcity types are tested, with emotional excitement as the mediator, analyzed via SEM-PLS. The findings show that scarcity signals do not significantly impact emotional excitement or impulse buying, with no mediating effect despite positive path directions. The results suggest that promotional overload can weaken emotional and behavioral responses, serving as contextual limits for the S-O-R framework in mature live commerce platforms.
Co-Authors Achmad Baha’ur Rifqi Achmad Fauzi Adib Pradipta Adib, Sahal Afham Adnan Kasofi Adnan Kasofi Adnan Kasofi Afidah Nur Aslamah Afif Khairi Agta, Ghea Agung Pangestu Agung Priambodo, Ervin Agung Wahyu Handaru Agus Sulistyono Aisha Novira Akilah Keilani Alamsyah, Muhammad Fikri Alika Khairunisa Alimah Alda Fuadiyah Alwan Muhshi Adzam Ammar Shiddiq Yulianto Ananda Mochammad Rizky Anang Yugotian Andi Muh Fachry Andreas Satya Pratama Kurniawan Anggriawan Oktobisono Anisa Ratna Pradanti Annisa Lutfia Annisa Lutfia Ansar, Rudy Arga Pramesty, Desnita Aris Muhamad Syukur Ariyo Alinugroho Singgih Arsanti Raissa Kinanti Arum Nur Anggraini Atia Tiara Trisnawan Ayu Aprilia Azalia, Farah Cantika Aziz, Sumayyah Azzahrani Hafshah Valiandri Bambang Irawan Bianca Ayu Anindira Bicky Maulana Bintang Muhamad Harsya budiantoro, Anandha Budisutiono, Clara Immanuella Caecilia Sheryl Kusuma Christian Wiradendi Wolor Cici Arianti Corry Yohana Danang Brahmantyo S Daniel Pungkas Prastia Wibowo Darma Rika Swaramarinda, Darma Rika Daru Putri Kusumaningtyas Dea Permatasari Devina Angistya Maharani Dewi Agustin Pratama Sari Dewi Susita Dhafin Syah, Muhammad Dhany Asmara Hidayat Dian Sari Iriani Diena Noviarini Diena Novirini Dinar Agus Sara Diya Aldin Fadeyushka Dwi Alam Nugroho Dwi Pangestuti Dyah Ratu Dwihapsari Elen Lestari Elilia Nindy Prastika Elilia Elsha Melinda Evitasari, Kirayna Fadli, Ghifari Aminudin Fajar Kartika Syaiful Ulum Faozan Aditiya Pradana Farhan Taruna Farhan Taruna Farlian Oktora Pramudia Fathir Fairuzzi Fatimah Ambarwati Fatimah Azzahra Hidayat Fauzan Fadlullah Faza Hibatul Haqqi Febi Ferdian Farhan Fedro Diaz Camsal Fidhyallah, Nadya Fadillah Fikri Pirmansyah Firgiawan Akbar Fitri Astuti Francisco S. P. Silalahi G. Borlak Gandhi Cahyo Wicaksono Ghea Agita Ghifari Aminudin Fad’li Hajar Mareti A Harits Ikbar Hasna Azzahidah Henni Marito Siregar Henry Eryanto HENRY ERYANTO, HENRY Herdian Akbar Hery Irawan Hery Widijanto Hilsya Faiqotul Innayah Hindra Yani Husnul Khotimah Ika Febrilia Ikbar, Harits Ikhsan Mawardi Imam Argianto Imam Arifin Indriyana, Saoki Inkreswari Retno Hardini Iqbal Nur Fazarun Irfan Nurhadi Irham Maulana Jasmine Lamia Safira Jauza Aqhna Kamila Jihan Alya Rahma Putri Irmawan Johara Johara Jonathan Halomoan Simanjuntak Juan Wody Romansa Julianda Jahid Muttaqin Kasofi, Adnan Kayla Diandra Alisya Khalisa Azalia Khansa Puti Zharifah Muza Kikana Yusuf Kinanty Ajeng Sulistiawati Kirayna Evitasari Krissanya, Nofriska Kusumaningtyas, Daru Putri Lailatul Isti’anah Laily Musyrifah Latip, Nadia Salsabila Levi, Daud Liliany Putri Azizah Maeka, Lita Maharani, Melwanda Rieka Maharrizki, Alif Mahiga Suhita Kusuma Wardhani Mardiana Saharani Mardta, Rendy Marsofiyati Marsofiyati Maulana Amirul Adha Mellani Indriyani Meta Bara Berutu Mieke Atalia Mohammad Akeyla Zedidiah Monoarfa, Terrylina Arvinta Mufida Ahmad, Alfi Muhamad Samsul Jamaludin Muhammad Abiyyu Akmal Muhammad Akbar Wiguna Muhammad Amien Rais Rofik Muhammad Faisal Muhammad Fardiansyah Hendratama Muhammad Fathi Farhan Muhammad Fathurrahman Muhammad Fawaiq, Muhammad Muhammad Ferry Hidayat Muhammad Fikri Alamsyah Muhammad Iqbal Nurdwiratno Muhammad Rafli Muhammad Syukri Nasrul Muhammad Yusuf Mulya, Rika Noviana Munawar Asikin Munawaroh Musyaffi, Ayatulloh Michael Nabila Risty Rizkita Nabila Syafira Nada, Shafwatun Nana Supriatna Nanda Asifa Putri Nanda Melandri Naura Artanti Shafwan Wibowo Nayla Zannata Mugni Nazwa Eka Putri Nazwa Jelita Soleha Nazwa Ramadhani Nida Auliyah Ningsih, Rifa Silviaty Nirmala Fauziah Nisrina Raniah Nofriska Krissanya Nopridawati Norjanah, Nika Fitri Nurhana Kholifah Nurshinta Nurshinta Nurshinta, Nurshinta Nurul Anissa Oktobisono, Anggriawan Olivia Tiara Paquita, Shiva Silvia Ponco Dewi Karyaningsih Prihastomo, Galih Purwana E.S., Dedi Puspa Nuraini Putri Puspita Mekar Sari Putri Kusumaningtyas, Daru Putri Nabila Putri Wahyuningsih Putri Yasmin Putrianna R. Muh Deddy Hanif Sardjito Rachel Adzkia Zahra Radja Rafi Aryawira Raeesah Shalsabila Anjani Prameswary Rafi, Narendra Pakala Rahmadghani, Taufiq Rahmi Rahmi Raihan Kamilun Amin Raissa Diamantha Kalila Rangga Aksara, Frenda Ranisya Refanka Adhar Raniyah Kamilah Ranty Pratiwi Regina Humaningtyas Purba Reimond Napitupulu Resti Prima Reysa Almaira Anandita Rhi Muhammad Ibnu Hibban Riansyah, Raisan Agus Rida Prihatni Rika Vebina Tarigan Rina Cristiningsih Rio Alfian Rosid Risma Callista Athallah Riswandi Riswandi Riyadi, Salsabila Annisa Riza Azzahra Rizki Firdausi Rachma Dania Rizki Syaban Mulyasaputra Rizky, Ananda Mochammad Rizqi Amalliyah Robith Ali Zain Musyafa Romanus Mando Fransius Silaen Roni Faslah Roni Faslah Rukmana, Amelda Elsa Ruwayda Ruwayda Ryna Parlina Ryna Parlyna Ryna Parlyna S. Suryadi Safira Balqis Siahaan Samsul Jamaludin, Muhamad Sarah Permata Utami Sari, Rindi Nurlaila Seilatu, Novan Yonatan Septamasurya, Rafli Setyawan, Muhammad Dimas Arbi Shandy Aditya Shandy Aditya, Shandy Shuja Azmi Ismail Silvana Rizkiyah Siti Nurlaela Solly Aryza Stanny Dewanty Rehatta Stefanus Hendrik Lapian Suherman Suherman Sulastri, Tita Sumayyah Aziz Suparman, Ady Fahril Suparno Suparno Suryadi Suryadi Susan Febriantina SUSAN FEBRIANTINA, SUSAN Susetya Nugroho Syadin Alivia Yusuf Syaputri, Shyndy Syarifah Nadira Assegaf Syifa Amalia Ash Shufi Syukur, Aris Muhamad Tasha Dwi Oktora Tasya Aqilah Teja Supraba Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Teuku Rio Febrian Alfa Risky Tiara Giani Putri Tri Adi Santosa Tri Hesti Utaminingtyas Tri Nada Nisrina Tri Nada Nisrina Ulfah Zulkarnain, Nadia Umar Hasan Umar Hasan Umi Widyastuti Umi Widyastuti Usep Suhud Vania Utami Vannisa Fahrani Verry Febriansyah Victorianus Mario Isdianto Bimo Adi Vina Devi Yekti Irawan Vina Devi Yekti Irawan Vinia Auliya Viyonila Pratiwi Wahyu Eka Pratiwi, Sovia Wangi Lestari Wardani, Cintya Kusuma Wibowo, Daniel Pungkas Prastia Widya Parimita, Widya Witanti Putri Anggreani Yahya Abdurrahman Adib Yeni Hesti Verawati Manurung Zaahidah, Asmaa Zakky Chaidar Zillah, Isfanz Ainu Zulianto, Wahyu