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Pengaruh Trust, E-Service Quality, Dan E-Word Of Mouth Terhadap Purchase Decision Melalui Online Marketplace Pada Siswi Smk Negeri 6 Bekasi Wahyu Eka Pratiwi, Sovia; Usman, Osly; Aditya, Shandy
Journal of Comprehensive Science Vol. 2 No. 1 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i1.197

Abstract

Penelitian ini memiliki tujuan untuk 1) Untuk menganalisis pengaruh Trust terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi, 2) Untuk menganalisis pengaruh E-Service Quality terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi, 3) Untuk menganalisis pengaruh Electronic Word Of Mouth terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi, 4) Untuk menganalisis pengaruh Trust, E-Service Quality, dan Electronic Word Of Mouth terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi. Instrumen kuesioner menjadi alat yang digunakan saat survei sebagai metode pengumpulan data. Sampel penelitian ini sebanyak 140 responden. Data yang telah didapatkan dari kuesioner kemudian dianalisis dengan menggunakan program SPSS. Hasil pengujian hipotesis pada penelitian ini menunjukkan empat hipotesis memiliki pengaruh positif signifikan.
Pengaruh Price Dan E-Wom Terhadap Purchase intention Wuling Air Ev Yang Dimediasi Oleh Trust Riansyah, Raisan Agus; Usman, Osly; Febrilia, Ika
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 10 (2024): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v2i10.614

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari price dan ewom terhadap purchase intention mobil listrik Wuling Air EV yang dimediasi oleh trust. Metode penelitian yang digunakan adalah metode kuantitatif. Pengumpulan data melalui kuesioner terhadap masyarakat di DKI Jakarta, didapatkan sampel sebanyak 206 responden. Kemudian pengolahan data dilakukan dengan perangkat lunak SPSS 25 dan Lisrel 8.8 menggunakan metode structural equation modeling. Berdasarkan hasil penelitian dan pembahasan yang sudah dilakukan, diperoleh bahwa H1, H2, H3, H4, H6, dan H7 diterima, sedangkan H5 ditolak. Maka dapat ditarik kesimpulan bahwa price memiliki pengaruh positif dan signifikan terhadap trust. Ewom memiliki pengaruh positif dan signifikan terhadap trust. Trust memiliki pengaruh positif dan signifikan terhadap purchase intention. Price memiliki pengaruh positif dan signifikan terhadap purchase intention. Ewom memiliki pengaruh positif namun tidak signifikan terhadap purchase intention. Price memiliki pengaruh positif dan signifikan terhadap purchase intention melalui trust. Ewom memiliki pengaruh positif dan signifikan terhadap purchase intention melalui trust.
Analisis Penerapan Sistem Informasi Kearsipan Dinamis (SIKD) pada Divisi Teknologi Informasi Kantor Pusat Perum BULOG Witanti Putri Anggreani; Osly Usman; Rizki Firdausi Rachmadania
Perspektif Administrasi Publik dan hukum Vol. 2 No. 2 (2025): April : Perspektif Administrasi Publik dan hukum
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/perspektif.v2i2.237

Abstract

Along with the development of technology and the increasing need for speed and ease of access to information, electronic archives have developed into Dynamic Archiving Information Systems (SIKD). Not only functioning as a storage medium, SIKD is also used as an archive management tool that allows organizations to organize, access, and monitor documents more efficiently and in real-time, to support the creation of a more modern work process. This study was conducted at the Head Office of Perum BULOG with the aim of analyzing the effectiveness of SIKD in archive management, identifying obstacles to its implementation, and formulating efforts to increase personnel awareness of the use of SIKD. This study uses a qualitative method using a research method that focuses on direct observation of phenomena or events that occur in real life, and uses a data analysis model with the help of NVivo 12 Plus software. The units of analysis in this study are sub-division heads, managers, and employees who are active users of the Dynamic Archiving Information System (SIKD). Data were obtained directly from the original source using interview, observation, and documentation techniques, and supplemented with literature studies as additional sources of information. Based on the research results, it shows that the implementation of SIKD increases work efficiency, accelerates the flow of correspondence, and digitizes archives. However, the implementation of this system still faces challenges such as low employee awareness in using this system, technical constraints, and operational constraints.
The Influence Of Market Orientation, Product Innovation And Competitive Prices On Competitive Advantage And Marketing Performance Of Eco-Friendly Household Product Processing In The DKI Jakarta Area Ikbar, Harits; Rizky, Ananda Mochammad; Usman, Osly
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.401

Abstract

More and more people are turning to environmentally friendly products and services in Indonesia. DKI Jakarta has a large population and demand for eco-friendly household products is increasing. Katadata Insight Center survey shows food is the most purchased environmentally friendly item. Research method is an approach used to obtain scientific data with a specific purpose. In the context of this study, this research is included in the category of quantitative research. Quantitative research is a type of research that uses statistical procedures or other measurement methods to achieve research findings or results. By using quantitative methods, we can obtain the significance of group differences or relationships between the variables under study. Researchers are interested in the influence of market orientation, innovation and competitive prices on eco-Friendly household products. Firm Resources and Sustained Competitive Advantage.
The Influence of Content Marketing, Viral Marketing and Influencers on Repurchase Intention and Customer Satisfaction: (Case Study on Monsieur Spoon Bakery) Nopridawati; Usep Suhud; Osly Usman
International Journal of Educational and Life Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i7.2142

Abstract

This study aims to determine the effect content marketing, viral marketing, influencers on repurchase intention and customer satisfaction at Monsieur Spoon which is one of the first Bakery stores that sell Cromboloni in Indonesia, especially in Bali and Jakarta. The population of this study was 163 thousand, with a sample of 200 people. The data collection method uses a questionnaire distributed to 200 respondents from Monsieur Spoon's Instagram followers with the criteria of Monsieur Spoon's Instagram followers, who had bought Monsieur Spoon cromboloni. The analysis technique used in this study is the Structural Equation Model (SEM) with the help of the SmartPLS (Analysis Partial Least Square) program. The results of the study concluded that there is a positive and significant effect of content marketing, viral marketing,content marketing, viral marketing, infleuncers have a positive and significant effect on customer satisfaction. And there is a positive and significant influence of customer satisfaction on repurchase intention
The Influence of Transformational Leadership on Performance Through Motivation and Job Satisfaction for Teachers at Yayasan Pendidikan Al-Istiqomah Karya Guna Kebumen Samsul Jamaludin, Muhamad; Yohana, Corry; Usman, Osly
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 12 (2024): May
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i12.124

Abstract

In facing complex global dynamism, a dynamic organization must be able to overcome real challenges from all aspects to produce superior and competitive performance. This research aims to determine the influence of transformational leadership on the performance of teachers at Yayasan Pendidikan Al-Istiqomah Karya Guna Kebumen through motivation and job satisfaction as intervening variables. Data collection techniques using questionnaires, observation and literature study. This type of research is quantitative research and data analysis is carried out using Partial Least Square with SmartPLS 4.0 software. The results of this research show; 1. Transformational Leadership has a positive and significant effect on motivation directly, 2. Transformational Leadership has a positive and significant effect on job satisfaction directly, 3. Transformational leadership has a negative and insignificant effect on performance, 4. Motivation has a negative and insignificant effect on performance, 5. Job satisfaction has a positive and significant effect on performance directly, 6. Transformational leadership has a negative and insignificant effect on performance which is mediated through motivation, 7. Transformational leadership has a positive and significant effect on performance which is mediated through job satisfaction.
Optimalisasi Pelatihan Dan Pengembangan SDM di Dunia Pendidikan: Peran Strategis Dan Tantangan Nyata Hery Irawan; Aris Muhamad Syukur; Osly Usman
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6757

Abstract

Training and development of human resources (HR) in education has a very important role in improving the quality of education in the globalisation and digital era. This journal aims to thoroughly examine how the optimisation of training and human resource development can be done strategically, taking into account the existing challenges. Through a qualitative approach and literature review, this study identifies the importance of competency-based training planning, technology integration in HR development, and evaluation of the impact on education quality. The results of this study show that the implementation of innovative strategies such as blended learning, multi-stakeholder collaboration, and the establishment of a culture of continuous learning, can improve the effectiveness of training. This research is expected to make theoretical and practical contributions to education human resource management in Indonesia.
Co-Authors Achmad Fauzi Adib, Sahal Afham Adnan Kasofi Adnan Kasofi Afif Khairi Agung Pangestu Agung Priambodo, Ervin Agung Wahyu Handaru Alamsyah, Muhammad Fikri Alika Khairunisa Ananda Mochammad Rizky Anggriawan Oktobisono Annisa Lutfia Annisa Lutfia Ansar, Rudy Arga Pramesty, Desnita Aris Muhamad Syukur Ayu Aprilia Azalia, Farah Cantika Aziz, Sumayyah Bicky Maulana budiantoro, Anandha Budisutiono, Clara Immanuella Christian Wiradendi Wolor Corry Yohana Darma Rika Swaramarinda, Darma Rika Devina Angistya Maharani Dewi Agustin Pratama Sari Dewi Susita Dhafin Syah, Muhammad Dhany Asmara Hidayat Diena Noviarini Diena Novirini Dinar Agus Sara Elilia Nindy Prastika Elilia Elsha Melinda Evitasari, Kirayna Fadli, Ghifari Aminudin Farhan Taruna Farhan Taruna Febi Ferdian Farhan Ghifari Aminudin Fad’li Hajar Mareti A Harits Ikbar Henry Eryanto HENRY ERYANTO, HENRY Herdian Akbar Hery Irawan Hery Widijanto Husnul Khotimah Ika Febrilia Ikbar, Harits Indriyana, Saoki Kasofi, Adnan Krissanya, Nofriska Kusumaningtyas, Daru Putri Latip, Nadia Salsabila Levi, Daud Maeka, Lita Maharani, Melwanda Rieka Maharrizki, Alif Mardta, Rendy Marsofiyati Marsofiyati . Maulana Amirul Adha Mawardi, Ikhsan Meta Bara Berutu Monoarfa, Terrylina Arvinta Mufida Ahmad, Alfi Muhammad Fathi Farhan Muhammad Fawaiq, Muhammad Muhammad Iqbal Nurdwiratno Mulya, Rika Noviana Munawaroh Musyaffi, Ayatulloh Michael Nada, Shafwatun Nida Auliyah Ningsih, Rifa Silviaty Nopridawati Norjanah, Nika Fitri Nurshinta, Nurshinta Oktobisono, Anggriawan Paquita, Shiva Silvia Ponco Dewi Karyaningsih Prihastomo, Galih Purwana E.S., Dedi Putri Kusumaningtyas, Daru Putri Nabila Putri Wahyuningsih Putrianna Rafi, Narendra Pakala Rahmadghani, Taufiq Rahmi Rahmi Rangga Aksara, Frenda Riansyah, Raisan Agus Rida Prihatni Riswandi Riswandi Riyadi, Salsabila Annisa Riza Azzahra Rizki Firdausi Rachma Dania Rizky, Ananda Mochammad Roni Faslah Roni Faslah Rukmana, Amelda Elsa Samsul Jamaludin, Muhamad Sari, Rindi Nurlaila Seilatu, Novan Yonatan Septamasurya, Rafli Setyawan, Muhammad Dimas Arbi Shandy Aditya Shandy Aditya, Shandy Solly Aryza Suherman Suherman Sulastri, Tita Suparman, Ady Fahril Suparno Suparno Suryadi Suryadi Susan Febriantina SUSAN FEBRIANTINA, SUSAN Syaputri, Shyndy Syukur, Aris Muhamad Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Teuku Rio Febrian Alfa Risky Tri Hesti Utaminingtyas Tri Nada Nisrina Tri Nada Nisrina Ulfah Zulkarnain, Nadia Umar Hasan Umi Widyastuti Umi Widyastuti Usep Suhud Vannisa Fahrani Vina Devi Yekti Irawan Vina Devi Yekti Irawan Vinia Auliya Wahyu Eka Pratiwi, Sovia Wardani, Cintya Kusuma Wibowo, Daniel Pungkas Prastia Widya Parimita, Widya Witanti Putri Anggreani Zaahidah, Asmaa Zillah, Isfanz Ainu Zulianto, Wahyu