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PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PERCEIVED SECURITY TERHADAP BEHAVIORAL INTENTION MELALUI SATISFACTION SEBAGAI VARIABEL MEDIASI: STUDI PADA PENGGUNA BCA MOBILE DI DAERAH KHUSUS IBUKOTA JAKARTA Rukmana, Amelda Elsa; Usman, Osly; Kusumaningtyas, Daru Putri
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1204

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use, perceived usefulness, dan perceived securityterhadap behavioral intention dalam penggunaan BCA Mobile, dengan satisfaction sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan Structural EquationModeling-Partial Least Square (SEM-PLS). Sebanyak 400 pengguna aktif BCA Mobile di Jakarta dijadikan responden melalui penyebaran kuesioner terstruktur. Hasil penelitian menunjukkan bahwa ketiga variabel eksogen berpengaruh signifikan terhadap behavioral intention, baik secara langsung maupun melalui mediasi satisfaction. Satisfactionterbukti memperkuat niat pengguna untuk terus menggunakan layanan mobile banking.
PENGARUH USER EXPERIENCE, ALGORITHMIC TRUST DAN SECURITY TERHADAP CUSTOMER LOYALTY MELALUI CONSUMER SATISFACTION PADA APLIKASI SPOTIFY Arga Pramesty, Desnita; Usman, Osly; Putri Kusumaningtyas, Daru
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 1 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i1.25500

Abstract

Penelitian ini bertujuan untuk menganalisis, menginterpretasi, dan mengkaji pengaruh loyalitas terhadap aplikasi Spotify pada masyarakat Daerah Khusus Jakarta. Penelitian ini menggunakan metode kuantitatif dengan media survei melalui Google Form. Teknik yang diadaptasi dalam penelitian ini menggunakan teknik non-probability sampling yaitu purposive sampling dengan sampel sebanyak 400 pengguna aplikasi Spotify di Daerah Khusus Jakarta, kriteria sampel terdiri dari: Pengguna aplikasi Spotify lebih dari tiga bulan dan berdomisili di Daerah Khusus Jakarta. Perangkat lunak yang digunakan untuk analisis data dalam penelitian ini menggunakan SmartPLS Versi 4.0 dengan teknik SEM-PLS (Structural Equation Modeling Partial Least Square). Hasil dalam penelitian ini menunjukkan bahwa semua hipotesis berpengaruh positif dan signifikan, kecuali hipotesis kepercayaan algoritmik terhadap loyalitas pelanggan yang menunjukkan bahwa hipotesis tidak berpengaruh positif dan signifikan.
THE EFFECT OF AI INTEGRATION IN HR PRACTICES ON EMPLOYEE PERFORMANCE: MEDIATING ROLES OF ENGAGEMENT AND PERCEIVED JOB SECURITY Usman, Osly; Suryadi, Suryadi; Sari, Rindi Nurlaila
Bina Bangsa International Journal of Business and Management Vol. 5 No. 2 (2025): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v5i2.161

Abstract

This study examines the effect of Artificial Intelligence (AI) implementation in Human Resource Management (HRM) on employee performance, with employee engagement and perceived job security as mediating variables. This research was conducted in a biopharmaceutical company in Jakarta with 100 respondents. The method used for data collection is a survey with data collection techniques through online questionnaires. The data processing technique used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that the application of AI in HR has a significant influence on employee engagement, perceived job security, and employee performance. In addition, perceived job security was found to mediate the relationship between AI implementation and employee performance, while employee engagement did not play a mediating role on employee performance. The practical implications of this study provide a reference for HR managers and policy makers to effectively implement AI technologies, support innovation, and maintain employee well-being.
Pengaruh Persepsi Ad Intrusiveness dan Content Quality terhadap Consumer Behavior dengan Variabel Mediasi Consumer Satisfaction (Studi Pada Konsumen Media Online Detikcom) Muhammad Fathi Farhan; Osly Usman; Adnan Kasofi
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/x0ked595

Abstract

The purpose of this study is to gain new insights and analyze the influence of perceptions of ad intrusiveness and content quality on consumer behavior through consumer satisfaction as a mediation with a study on detikcom online media consumers. This study uses a quantitative method through a survey distributed with an online questionnaire, which was conducted on 240 students domiciled in DKI Jakarta with a purposive sampling technique. Through the analysis test with the Structural Equation Model (SEM) using SmartPLS, it shows that ad intrusiveness has a positive and significant influence on consumer behavior through consumer satisfaction directly and indirectly. Then content quality also has a positive and significant influence on consumer behavior through consumer satisfaction directly and indirectly. In addition, consumer satisfaction also has a positive and significant impact on consumer behavior on detikcom online media. This study shows that there is a negative perception of annoying ads on their satisfaction and behavior when doing activities on the detikcom site. In addition, content quality is one of the positive impacts in obtaining consumer satisfaction and behavior when accessing the detikcom site. This is a consideration so that the display of advertisements as a means of digital marketing on the detikcom site can be managed properly, so as not to interfere with consumer activities that can cause negative perceptions. Then consistency to always maintain the quality of content from the information presented by the detikcom site, so that consumer trust in accessing the detikcom site continues to increase. This study will help advertising managers on online media related to consumer views, to strive for marketing effectiveness through advertising displays so that they can work optimally.
PENGARUH USER EXPERIENCE, ACCURACY OF RESPONSES, PERSONALIZATION USER ENGAGEMENT DAN RETENTION CHATGPT Ulfah Zulkarnain, Nadia; Osly Usman; Annisa Lutfia
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1213

Abstract

This study aims to analyze the influence of user experience, accuracy of responses, and personalization on user engagement and its impact on user retention in the context of ChatGPT usage. A quantitative approach was employed by distributing questionnaires to 200 active ChatGPT users and analyzing the data using path analysis with the help of SmartPLS software. The results show that all three main variables—user experience, accuracy of responses, and personalization—have a positive and significant effect on user engagement. Furthermore, user engagement significantly affects user retention. These findings highlight that a positive user experience, accurate responses, and relevant personalization features are crucial in building user engagement and loyalty toward artificial intelligence-based systems such as ChatGPT.
Analisis Pengaruh Model Utaut 2, Trust, dan Perceived Risk Terhadap Behavioral Intention pada Aplikasi Byond By BSI Nida Auliyah; Osly Usman; Annisa Lutfia
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2060

Abstract

This study aims to identify the factors that influence the interest of Bank Syariah Indonesia (BSI) customers in using the Byond by BSI application, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) approach. This application is one of the digital innovations developed by BSI to improve digital banking services. The data in this study were obtained from primary data collected directly through a Google Form questionnaire distributed to 290 respondents who are BSI customers and users of the Byond by BSI application. The study employed a non-probability sampling method with purposive sampling technique, where respondents were selected based on specific criteria relevant to the research objectives. Data analysis was conducted through several stages, including descriptive statistics, validity and reliability tests, normality tests, multicollinearity, heteroskedasticity, as well as multiple linear regression analysis and hypothesis testing. Data processing was conducted using SPSS software version 30. The results of the analysis indicate that all variables studied, performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, habit, trust, and perceived risk have a positive and significant influence on behavioral intention or users' interest in continuing to use the Byond by BSI app.
The Impact of Mentoring and Work Motivation on the Proactivity of Generation Z Employees in Jakarta with Leadership Style as a Moderating Variable Syukur, Aris Muhamad; Wibowo, Daniel Pungkas Prastia; Usman, Osly
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1466

Abstract

This study examines the impact of mentoring and work motivation on the proactivity of Generation Z employees in Jakarta, with leadership style as a moderating variable. Using a sample of 100 employees and analysis through Partial Least Squares–Structural Equation Modeling (PLS-SEM), the findings reveal that work motivation strongly and positively influences proactivity. Mentoring also demonstrates a positive effect. Interestingly, leadership style significantly strengthens the effect of mentoring, but does not moderate the relationship between work motivation and proactivity. These findings suggest that, to enhance the proactivity of Generation Z employees, organizations should focus on improving intrinsic motivation, optimizing mentoring programs, and implementing a supportive leadership style.
The Influence of Work Discipline On Employee Performance With Motivation And Job Satisfaction As Intervening Variables In Functional Position Group Zaahidah, Asmaa; Susita, Dewi; Usman, Osly
Devotion : Journal of Research and Community Service Vol. 3 No. 14 (2022): Special Issue
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i14.332

Abstract

This article discusses how the disparity in office types, which is of interest, affects the performance of First Expert PBC Functional Officers in Indonesia. the degree to which an employee's motivation and work ethic affect their performance. Please use the smart tool in the method that uses structural equation modeling. There were 7 hypotheses, all of which were accepted as significant, with a population of 180 people and a sample size of 124 people. Based on the descriptions in the theoretical framework above, the researcher want to know about work discipline affects employee motivation, Work discipline affects employee job satisfaction, Employee motivation influences employee performance Job satisfaction affects employee performance, Work discipline affects employee performance, Work discipline affects employee performance through motivation to employees, Work discipline influences employee performance through job satisfaction
The Effect of Workload, Work Stress and Work-Life Balance On Employee Performance (Case Study On Startup Employees In Jakarta) Mufida Ahmad, Alfi; Handaru, Agung Wahyu; Usman, Osly
Devotion : Journal of Research and Community Service Vol. 3 No. 14 (2022): Special Issue
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i14.336

Abstract

In order to ultimately boost business earnings, this study tries to ascertain the impact of workload, work stress, and work-life balance on employee performance. Descriptive quantitative research methodology is employed. This study used an unlimited number of startup employees in Jakarta as its population. The nonprobability sampling approach is employed in the sampling procedure. According to the research's findings, employee performance among startup workers in Jakarta is significantly improved by workload. Because of this, the company's performance expectations will not be met the more work the employees feel they are expected to do. Workload significantly influences how stressed out startup employees in Jakarta feel at work. Thus, employees experience more stress the more work they have to do. Work-life balance for startup employees in Jakarta is significantly impacted by workload. As a result, employees feel less of a work-life balance as their burden increases. Workplace stress significantly affects startup employees' productivity in Jakarta. Employee performance suffers as a result of increased work stress. Work-life balance significantly influences how well startup employees in Jakarta perform at work. Therefore, the greater the employee's success for the organization, the better the ability to manage work and personal life. Work-life balance is significantly impacted by work stress for startup employees in Jakarta. Therefore, the employee would experience less stress the better he can balance his life. work stress and workload have a significant effect on employee performance. this means that the amount of burden and stress felt by employees causes employee performance to decrease. workload, work stress have a significant effect on work-life balance. this means that workload and work stress will be reduced when employees can balance their lives. workload, work life balance has a significant effect on employee performance. This means that the demands of work will cause difficulties for employees to balance between personal life and work life. Work-life balance is significantly impacted by workload and workplace stress. Employees will perform better when they can balance their personal and professional life, which will lessen work-related stress. workload, work stress and work life balance affect performance. this means that workload and work stress will decrease when employees can balance their lives so that employees will improve their performance.
The Influence of Sustainable Raw Material Availability and Environmentally Friendly Image on Competitive Advantage: The Mediating Role of Product Innovation Hasan, Umar; Zulianto, Wahyu; Usman, Osly
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1386

Abstract

This research takes a look at how product innovation acts as a mediator between the availability of sustainable raw materials, green brand image, and competitive advantage. One of the top distributors of cosmetic raw materials with worldwide sustainability certification, PT. Redachem Indonesia was the site of this investigation. One hundred people working in the cosmetics sector in the Jabodetabek region were surveyed using a standardized questionnaire. In order to analyze the data, the research used Structural Equation Modeling with the Partial Least Square (SEM-PLS) method. Product innovation is positively impacted by the availability of sustainable raw materials and a green brand image, according to the research. While the availability of raw sustainable raw materials does not significantly affect competitive advantage, an green brand image can. Product innovation not only mediates the connection between the two factors but also has a substantial effect on competitive advantage. These findings highlight how the cosmetics sector may increase its competitive positioning via innovation and environmental responsibility.
Co-Authors Achmad Fauzi Adib, Sahal Afham Adnan Kasofi Adnan Kasofi Afif Khairi Agung Pangestu Agung Priambodo, Ervin Agung Wahyu Handaru Alamsyah, Muhammad Fikri Alika Khairunisa Ananda Mochammad Rizky Anggriawan Oktobisono Annisa Lutfia Annisa Lutfia Ansar, Rudy Arga Pramesty, Desnita Aris Muhamad Syukur Ayu Aprilia Azalia, Farah Cantika Aziz, Sumayyah Bicky Maulana budiantoro, Anandha Budisutiono, Clara Immanuella Christian Wiradendi Wolor Corry Yohana Darma Rika Swaramarinda, Darma Rika Devina Angistya Maharani Dewi Agustin Pratama Sari Dewi Susita Dhafin Syah, Muhammad Dhany Asmara Hidayat Diena Noviarini Diena Novirini Dinar Agus Sara Elilia Nindy Prastika Elilia Elsha Melinda Evitasari, Kirayna Fadli, Ghifari Aminudin Farhan Taruna Farhan Taruna Febi Ferdian Farhan Ghifari Aminudin Fad’li Hajar Mareti A Harits Ikbar Henry Eryanto HENRY ERYANTO, HENRY Herdian Akbar Hery Irawan Hery Widijanto Husnul Khotimah Ika Febrilia Ikbar, Harits Indriyana, Saoki Kasofi, Adnan Krissanya, Nofriska Kusumaningtyas, Daru Putri Latip, Nadia Salsabila Levi, Daud Maeka, Lita Maharani, Melwanda Rieka Maharrizki, Alif Mardta, Rendy Marsofiyati Marsofiyati . Maulana Amirul Adha Mawardi, Ikhsan Meta Bara Berutu Monoarfa, Terrylina Arvinta Mufida Ahmad, Alfi Muhammad Fathi Farhan Muhammad Fawaiq, Muhammad Muhammad Iqbal Nurdwiratno Mulya, Rika Noviana Munawaroh Musyaffi, Ayatulloh Michael Nada, Shafwatun Nida Auliyah Ningsih, Rifa Silviaty Nopridawati Norjanah, Nika Fitri Nurshinta, Nurshinta Oktobisono, Anggriawan Paquita, Shiva Silvia Ponco Dewi Karyaningsih Prihastomo, Galih Purwana E.S., Dedi Putri Kusumaningtyas, Daru Putri Nabila Putri Wahyuningsih Putrianna Rafi, Narendra Pakala Rahmadghani, Taufiq Rahmi Rahmi Rangga Aksara, Frenda Riansyah, Raisan Agus Rida Prihatni Riswandi Riswandi Riyadi, Salsabila Annisa Riza Azzahra Rizki Firdausi Rachma Dania Rizky, Ananda Mochammad Roni Faslah Roni Faslah Rukmana, Amelda Elsa Samsul Jamaludin, Muhamad Sari, Rindi Nurlaila Seilatu, Novan Yonatan Septamasurya, Rafli Setyawan, Muhammad Dimas Arbi Shandy Aditya Shandy Aditya, Shandy Solly Aryza Suherman Suherman Sulastri, Tita Suparman, Ady Fahril Suparno Suparno Suryadi Suryadi Susan Febriantina SUSAN FEBRIANTINA, SUSAN Syaputri, Shyndy Syukur, Aris Muhamad Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Teuku Rio Febrian Alfa Risky Tri Hesti Utaminingtyas Tri Nada Nisrina Tri Nada Nisrina Ulfah Zulkarnain, Nadia Umar Hasan Umi Widyastuti Umi Widyastuti Usep Suhud Vannisa Fahrani Vina Devi Yekti Irawan Vina Devi Yekti Irawan Vinia Auliya Wahyu Eka Pratiwi, Sovia Wardani, Cintya Kusuma Wibowo, Daniel Pungkas Prastia Widya Parimita, Widya Witanti Putri Anggreani Zaahidah, Asmaa Zillah, Isfanz Ainu Zulianto, Wahyu