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Journal : Scientium Management Review

ANALYSIS OF THE INFLUENCE OF WORK ENVIRONMENT AND LEADERSHIP STYLE ON EMPLOYEE LOYALTY WITH JOB SATISFACTION AS INTERVENING VARIABLES AT BONE ARASOE SUGAR FACTORY Wahyunur; Mursalim Nohong; Abdul. Razak Munir
Scientium Management Review Vol. 2 No. 2 (2023): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v2i2.390

Abstract

Study This aim For analyze influence Environment Work , and Leadership Style to loyalty employee through satisfaction Work as intervening variables at Bone Arasoe Sugar Factory . Data used in study This is the primary data obtained from questionnaire . Method taking sample use method … As for the amount sample used _ a total of 113 employees remained at the Arasoe Bone Sugar Factory . Method analysis used _ is method descriptive statistical analysis and analysis path (Path Analysis) with SPSS application Version 25 for windows. The results of research on pathways First show that Environment Work and Leadership Style influential positive and significant to satisfaction work at Bone Arasoe Sugar Factory . Whereas results research on pathways second show that Environment Work , Leadership Style , and Satisfaction Work influential positive and significant to Loyalty employees at Bone Arasoe Sugar Factory .
EFFECT OF BRAND AMBASSADOR AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE (CASE STUDY ON SCARLETT WHITENING PRODUCT USERS IN MAKASSAR CITY) Kala, Febriani; Sudirman, Indrianty; Razak Munir, Abdul
Scientium Management Review Vol. 1 No. 3 (2022): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v1i3.184

Abstract

This study aims to determine the effect of brand ambassadors and product quality on purchasing decisions with brand image as an intervening variable for users of Scarlett Whitening products in Makassar City. This research is a quantitative research, the data used is primary data obtained from distributing questionnaires to research objects. The population in this study are users of Scarlett Whitening products in Makassar City. The sampling technique used purposive sampling so that a sample of 385 respondents was obtained. The analytical method used in this study uses regression analysis through the PLS (Partial Least Square) method with the help of SmartPLS 3.0 Software. The results of the study show that (1) brand ambassadors have a positive and significant effect on Scarlett Whitening's brand image; (2) product quality has a positive and significant effect on Scarlett Whitening's brand image; (3) brand image has a positive and significant effect on purchasing decisions for users of Scarlett Whitening products in Makassar City; (4) brand ambassadors have a positive but not significant effect on purchasing decisions for users of Scarlett Whitening products in Makassar City; (5) product quality has a positive and significant effect on purchasing decisions for users of Scarlett Whitening products in Makassar City; (6) brand ambassadors have a positive and significant effect on purchasing decisions through brand image for users of Scarlett Whitening products in Makassar City
Co-Authors A. S. Parawansa, Dian Abd. Rasyid Syamsuri Abdillah Arif Nasution Abdul Latif Abdul Latif Abdul Malik Abdul Rahman Azis Abdul Rahman Kadir Abdul Rakhman Laba Adham M, Shaquille Agrina, Camelia Rizki Ahmad Fadhli Edar Ahmad Ramadhan Siregar Akmal Umar Akob, Ayub Arya Saputra Almaida, Asty Almaududi Ausat, Abu Muna Amelia Sahib, Raofa Anak Agung Istri Sri Wiadnyani Andi Aswan, Andi Andi Lukman Irwan Andi Nur Qalby Andi Tenri Nur Fatimah Andi, Fakhrul Annisa Mauliandini Ansar Ansar Ardiyanto Maksimilianus Gai Arisandi, Edi Ariyanto Ariyanto Asdin Juniardi Asri asri Auliyani, Reski Balele, Andi Bintang Basri Basri Camelia Rizki Agrina Dadang Suhardi Dewi Mariam Widiniarsih Dyah Rachma Wijayanti H.P Elly Warni Eva Fathussyaadah Farida Akbarina Farida Akbarina Fauziah Fauziah Febrianty, K. K. Fisy Amalia Gatti, Arlin MP Gunawan B I Gunawan B I, Gunawan Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas, Gunawan Hakim, Haeriah Hakim, Wardhani Hapsawati Hapsawati Haribowo, Rio Hartina Fattah Hasmin Tamsah Hasmin Tamsah Hasmin Tamsah Hasmin Tasmsah, Hasmin HASRIANA Sani, HASRIANA Heriyanti Mustafa Ibrahim, Rafiqa Nurcahyani Ida Ayu Putu Sri Widnyani Idayanti Nursyamsi Ikhsan Kadir Ikhsan, Fandy Frimansyah Ima Upuwala Were Indrabayu Indrabayu Intan Sari Areni Ira Ningrum Resmawa, Ira Ningrum Irfan Saputra Irwan Irwan Ismah Mutiah Ismail Ismail Ismail Iwan Harsono Jumhariani, Jumhariani Jusni Jusni Kadir, Nuraeni Kala, Febriani Kartina Kartina Khaerunnisa, A Kharisma Austin Makaba Maat Pono Maat Pono Mahlia Muis Makkira -, Makkira Maming, Jumidah Maming, Jumidah Mariani Alimuddin, Mariani Marina Diah Hapsari Marjuki Muh Ridewan Muh. Albany Ray, Andi Muhammad Asdar Muhammad Asdar Muhammad Hery Santosa Muhammad Ismail Muhammad Resha Satyawicaksana Muhammad Ridwan Muhammad Syaiful Muhammad Syaiful Muhammad Yusuf Alwi Muhammad Zakaria Mursalim Nohong Mursalim Nohong Musran Munizu Mustafa, Fahrina Mutmainnah, Nabilatul Nirwana Nirwana Nur Nubli Cakramalinda Nuraeni Kadir Nur’aeni, Nur’aeni Nurdin Nurdin Nurdin Nurdin Nurdjanah Hamid Nursamsi Nursamsi Osman Lewangka Parinduri, Rizka Elvira Pasryb, Andi Syahida Ulhaq Praja, Soemitro Emin Purnomo, Yudiyanto Joko Rabiyatul Adawiyah Algadri Rachmadi Setiawan Rahmah, Andi Muhlisa Rahmawati Resky Amaliah Romadhoni, Buyung Rudi Kurniawan Rudi Kurniawan Shabrina, Fildzah Shohib Muslim Siti Haerani Siti Haerani Siti Hardianti Darma Pertiwi Sri Rahmi Sudarmono Sudarmono Sudirman, Indrianty Suherlan Suherlan, Suherlan Sulfa Sulfa Sumardi Lasise Suratman Suratman Suratman Suratman Syahrial Sidik Syekh Al Azali, Muh. Fatur Syukriyyah, Alfiyah Zahra Tirsa Neyatri Bandrang Toaha, Muhammad Tyahya Whisnu Hendratni Wafa, Rikhul Wahab Wahab Wahda Wahda Wahda, Wahda Wahyunur Widia Nurdiani, Tanti William Sanjaya Wisnujatia, Nugrahini Susantinah Zul Haq Al Katsury