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All Journal Jurnal Siasat Bisnis Ilmu Administrasi Publik JURNAL KOLABORASI Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Ilmiah Manajemen "E M O R" Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business International Journal of Social Science and Business YUME : Journal of Management J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Hasanuddin Journal of Animal Science (HAJAS) Accounting Profession Journal (APAJI) Jurnal Inovasi dan Pelayanan Publik Makassar HASANUDDIN JOURNAL OF BUSINESS STRATEGY AMAR (Andalas Management Review) International Journal of Social Service and Research Jurnal Ekonomi Jurnal Minfo Polgan (JMP) JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Economics and Business Scientium Management Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies
Abdul Razak Munir
Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Business Strategy Analysis of Cocoa Agribusiness Commodity Export Company at Agro Tama Marina Diah Hapsari; Musran Munizu; Abdul Razak Munir
International Journal of Social Service and Research Vol. 2 No. 6 (2022): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v2i6.114

Abstract

Cocoa, which is known as one of the people's plantations, is one of the commodities that has a positive contribution during the Covid-19 pandemic. The positive results of macro data related to the contribution of agriculture, especially cocoa to Indonesia's income during the pandemic, in fact experienced problems in raw materials which experienced a gradual decline in productivity in recent years, and also affected the productivity of several domestic cocoa companies. The decline in raw materials and the COVID-19 pandemic that has occurred since the end of 2019 also added to other problems faced by agricultural commodity export companies, including Agro Tama. Agro Tama is a domestic export company located in Makassar City which has been established for more than 20 years and contributes to the Indonesian economy through the export of cocoa beans. This study aims to analyze the company's internal and external factors, namely Strength, Weakness, Opportunity and Threat to produce an alternative strategy that is right for the company's condition. The results of the SWOT analysis show that the company's condition is in quadrant III strategy, namely WO (Weakness Opportunity) and produces 4 alternative strategies which are then analyzed again using the Analytical Hierarchy Process model. The results of the AHP analysis resulted in a proposed priority strategy, namely optimizing the company's export commodity diversification, with the main objective of the analysis model being the company's business development during the pandemic with a weight of 0.303.
KAJIAN EKONOMI PROGRAM LONGGAR DI MAKASSAR (Study on Economic Benefit of Longgar Program in Makassar) Abdul Razak Munir; Maat Pono; Sudarmono Sudarmono
Jurnal Inovasi dan Pelayanan Publik Makassar Vol 1 No 1 (2017): Jurnal Inovasi dan Pelayanan Publik Makassar
Publisher : Badan Penelitian dan Pengembangan Daerah Kota Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.438 KB)

Abstract

The purpose of this research are; (1) To identify the community's response to the Lorong Garden (Longgar) program in Makassar; (2) Analyze the economic benefits of the Longgar program in Makassar, especially in improving the welfare of the community; (3) Formulate development strategy of Longgar program in Makassar City. Location of this study will be conducted in Makassar City. The population of this research is all groups of Kelompok Wanita Tani in Makassar City. The activity of this study in the data collection using observation approach and questionnaire. The collected data is then edited, tabulated, and verified first. The data analysis methods used in this study consist of: (1) Descriptive analysis and, (2) T-statistical analysis of paired t tests. The result of the research shows that the perception of society on the garden garden program is positive and high. From the results of questionnaires distributed to the respondents it can be seen that the level of knowledge, objectives, benefits and community support for the Lorong Garden program is high. The community accessed information about Lorong Garden from the socialization activities by the Penyuluh from Badan Ketahanan Pangan and was very supportive for the competition between Lorong Garden with comprehensive criteria. The results also show the economic benefits of the Lorong Garden Program which increases with time. The paired-sample t test results show significant difference in KWT revenues between 2014-2015 and 2016-2017 and that income tends to increase with time.
Pengaruh Budaya Organisasi, Motivasi, dan Komitmen Organisasi Terhadap Kinerja Pegawai Ariyanto Ariyanto; Maat Pono; Abdul Razak Munir
Hasanuddin Journal of Business Strategy Vol 1 No 3 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i3.255

Abstract

The big challenges faced by the government today is to perform effectively and efficiently. The purpose of the study was to analyze the influence of organizational culture, motivation, and organizational commitment on employee performance in the case of education office province in South Sulawesi. The sample used was 138 respondents. Data obtained through questionnaire distribution to the government employees assigned in the education office of the South Sulawesi Province. The method used is path analysis that is run with the SPSS 25 for Windows program. The results showed that organizational culture had a positive and significant effect on employee performance, motivation had a positive and significant effect on employee performance, and organizational commitment had a positive and significant effect on employee performance.
The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City Irfan Saputra; Osman Lewangka; Abdul Razak Munir
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.338

Abstract

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques. The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.
The Effect of Brand Image, Brand Experience and Brand Loyalty towards Purchase Intention On Apple Smartphone in Makassar William Sanjaya; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.350

Abstract

This research aims to analyze the effect of brand image, brand experience, and brand loyalty towards purchase intention on Apple smartphones in Makassar. The method used in this research is a quantitative method using multiple regression. The population in this research was Apple Smartphone users in Makassar; the sample in this research was 100 people. Data collected using questionnaires. This study uses multiple regression analysis statistical tools; the hypothesis tested using the F test (simultaneous) and t-test (partial). The results of this research showed that brand image has a positive and significant effect on purchase intention, brand experience has a positive and significant effect on purchase intention, brand loyalty has a positive and significant effect on purchase intention. Brand image, brand experience, and brand loyalty simultaneously have a positive and significant effect on purchase intention.
PENGARUH KOMUNIKASI, PROSEDUR MELALUI KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN BPJS DI RSUD LABUANG BAJI MAKASSAR Ismail Ismail; Abdul Razak Munir; Ikhsan Kadir
YUME : Journal of Management Vol 2, No 2 (2019)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.595 KB) | DOI: 10.37531/yum.v2i2.425

Abstract

ABSTRAKPenelitian ini bertujuan (1) Untuk mengetahui dan menganalisis pengaruh komunikasi terhadap kualitas pelayanan pada pasien BPJS Kesehatan di ruang rawat inap. (2) Mengetahui dan menganalisis pengaruh prosedur terhadap kualitas pelayanan pada pasien BPJS kesehatan di ruang rawat inap. (3) Mengetahui dan menganalisis pengaruh kualitas pelayanan terhadap kepuasan pasien BPJS. (4) Mengetahui dan menganalisis pengaruh komunikasi terhadap kepuasan pasien BPJS. (5) Menganalisis pengaruh prosedur terhadap kepuasan pasien BPJS. (6) Menganalisis pengaruh komunikasi terhadap kepuasan pasien BPJS melalui kualitas pelayanan. (7) menganalisis pengaruh prosedur terhadap kepuasan pasien BPJS melalui kualitas pelayanan. Penelitian ini menggunakan metode analisi kuantitaif dengan pendekatan cross sectional study untuk mengetahui prosedur, komunikasi dan kualitas pelayanan terhadap kepuasan pasien BPJS. penelitian ini dilakukan selama ± 2 bulan dari tanggal 04 Januari - 04 Maret 2019 dan didapatkan sampel sebanyak 105 orang yang memenuhi kriteria inklusi. Data pada penelitian ini diperoleh dari hasil pengisian kuisioner oleh responden. setelah data dikumpulkan, maka data-data tersebut diolah, mulai dari editing, koding dan tabulasi. Data di Analisa dengan menggunakan program SPSS 24.Hasil Uji hipotesis komunikasi (X1), terhadap kualitas pelayanan (Y1) diperoleh nilai signifikan X1 terhadap Y1 sebesar 0,137>0,05 sehingga dapat disimpulkan bahwa secara langsung berpengaruh posistif tapi tidak signifikan X1 terhadap Y1. Prosedur (X2), terhadap kualitas pelayanan (Y1) diperoleh nilai signifikan X2 terhadap Y1 sebesar 0,000<0,05 sehingga dapat disimpulkan bahwa secara langsung terdapat pengaruh postif dan signifikan X2 terhadap Y1. Kualitas Pelayanan (Y1) terhadap Kepuasan Pasien (Y2) diperoleh nilai signifikan Y1 terhadap Y2 sebesar 0,000<0,05 sehingga dapat disimpulkan bahwa secara langsung terdapat pengaruh positif dan signifikan Y1 terhadap Y2. Komunikasi (X1) terhadap Kepuasan Pasien (Y2) diperoleh nilai signifikan X1 terhadap Y2 sebesar 0,418>0,05 sehingga dapat disimpulkan bahwa secara langsung berpengaruh positif tapi tidak signifikan X1 terhadap Y2. Prosedur (X2) terhadap Kepuasan Pasien (Y2) diperoleh nilai signifikan X2 terhadap Y2 sebesar 0,000<0,05 sehingga dapat disimpulkan bahwa secara langsung terdapat pengaruh positif dan signifikan X2 terhadap Y2.
The Effect of Using Social Media Marketing and Market Orientation on the Performance of Culinary MSMEs in Makassar Mukhtar Galib; Siti Haerani; Jumidah Maming; Abdul Razak Munir
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.227

Abstract

The goal of this study was to ascertain the impact of market orientation and social media marketing on the efficiency of the culinary MSMEs in Makassar. 40 respondents make up the entire sample in this causal study design. The non-probability sampling approach is used in the sampling procedure. Using the Smart PLS 3.0 application, data is processed. The findings of this study suggest that the performance of culinary MSMEs in Makassar is significantly influenced by the usage of social media marketing and market orientation.
ANALYSIS OF BUSINESS DEVELOPMENT STRATEGIES IN THE DIGITAL ERA: STUDY OF START-UP COMPANIES Kartina Kartina; Abdul Razak Munir; Mursalim Nohong
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has drastically changed the business landscape and provided new challenges and opportunities for companies, especially for start-up companies. This study aims to analyze business development strategies in the digital era with a focus on start-up companies. The research method used includes literature study and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). In this study, it was identified that the strengths of start-up companies include flexibility, innovation, and the ability to adapt quickly to market changes. Opportunities that exist in the digital era include the growth of e-commerce, the adoption of new technologies, and extensive online connectivity. However, the company also faces internal weaknesses such as limited resources, lack of experience, and limited infrastructure. Threats faced include intense competition, regulatory changes, and data security risks. Based on the SWOT analysis, several alternative business development strategies in the digital era were identified. Strategies based on strengths and opportunities include adopting new technologies quickly, correcting product or service innovation weaknesses, expanding connectivity through online networks and social media, and expanding the reach of products or services to new market segments or different industries.In addition, strategies based on weaknesses and opportunities include leveraging technological capabilities, investing in human resource development, and collaborating with third parties. Furthermore, strategies based on weaknesses and threats include improving data security, strengthening risk management, and increasing operational efficiency. The advice given in this research includes improving digital expertise, using data for decision making, focusing on customer experience, building, strengthening online presence, building partnership strategies, following market trends and developments, as well as maintaining sustainability and long-term development. This research contributes to start-ups in understanding the challenges and opportunities for business development in the digital era and provides strategic guidance to deal with them. Companies can adopt strategies that are relevant to their business characteristics and needs, so as to increase competitiveness, achieve sustainable growth, and achieve success in the digital era
The Influence of Promotion Intensity on Brand Image Commercial Commodity Products Perum Bulog Divre Sulselbar In Makassar City Dyah Rachma Wijayanti H.P; Abdul Razak Munir; Muhammad Ismail
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4892

Abstract

The Influence of Promotion Intensity on the Brand Image of Commercial Commodity Products of Perum BULOG Divre SulSelBar in Makassar City. This study aims to determine the Effect of Promotion Intensity on the Brand Image of Commercial Commodity Products of Perum BULOG Divre SulSelBar in Makassar City. The population is all partners / members of Perum BULOG assisted outlets who are actively listed as members of Sahabat Rumah Pangan KITA (RPK) located in the Makassar city area. The sample number is 150 members using Slovin's sample theory. Data analysis of this study used SPSS V.20, a data collection technique with questionnaire techniques, observation, documentation and literature review. The analysis techniques used are validity tests, reliability tests, inferential statistical tests and analysis. The results of this study are that the promotion intensityvariable (X) has a very strong relationship with the brand image variable (Y) and has a significant influence between the intensity variable s promosi (X) and brand image (Y) evidenced in the results of the correlation coefficient analysis with a significant value of 0.000 < 0.05 and the value of the coefficient of determination (R2) 0.645 or 64.5 percent which shows a very strong good. Keywords: Promotion Intensity and Brand Image
State asset utilization strategy through strategic asset leasing services: a case study of the Makassar office of information and communication technology management and state property Muhammad Ridwan; Abdul Razak Munir; Wahda Wahda
Jurnal Ilmiah Ilmu Administrasi Publik Vol 13, No 1 (2023)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v13i1.48679

Abstract

Optimizing the utilization of state assets through strategic asset leasing services is important in the context of effective public resource management. However, to achieve this goal, a systematic and integrated approach is required. Therefore, this study aims to combine the TOWS (threats, opportunities, weaknesses, strengths) method with SWOT (strengths, weaknesses, opportunities, threats) analysis to develop an optimal strategy for state asset utilization. This study aims to analyze internal and external factors affecting the utilization of state assets and identify suitable strategies using the TOWS approach. This study used a qualitative approach with SWOT analysis and TOWS matrix. Data were collected through a literature review and interviews with experts in the field of state asset management. Internal and external factors were analyzed to identify relevant strengths, weaknesses, opportunities, and threats in the context of state asset utilization. Based on SWOT analysis, several internal strengths and weaknesses of solar power development companies in South Sulawesi were identified. In addition, external opportunities and threats affecting the company were also identified. Then, using the TOWS matrix, suitable strategies were developed to optimize the utilization of state assets through strategic asset leasing services in the region. Combining the TOWS method with SWOT analysis provides a comprehensive approach in the development of state asset utilization strategies. This research produced a strategy that can be used as a guide in optimizing the utilization of state assets through strategic asset leasing services in South Sulawesi. This strategy considers internal strengths, weaknesses, opportunities, and external threats, so as to increase effectiveness and efficiency in the management of state assets.
Co-Authors A. S. Parawansa, Dian Abd. Rasyid Syamsuri Abdillah Arif Nasution Abdul Latif Abdul Latif Abdul Malik Abdul Rahman Azis Abdul Rahman Kadir Abdul Rakhman Laba Adham M, Shaquille Agrina, Camelia Rizki Ahmad Fadhli Edar Ahmad Ramadhan Siregar Akmal Umar Akob, Ayub Arya Saputra Almaida, Asty Almaududi Ausat, Abu Muna Amelia Sahib, Raofa Anak Agung Istri Sri Wiadnyani Andi Aswan, Andi Andi Lukman Irwan Andi Nur Qalby Andi Tenri Nur Fatimah Andi, Fakhrul Annisa Mauliandini Ansar Ansar Ardiyanto Maksimilianus Gai Ariyanto Ariyanto Asdin Juniardi Asri asri Balele, Andi Bintang Basri Basri Camelia Rizki Agrina Dadang Suhardi Dewi Mariam Widiniarsih Dyah Rachma Wijayanti H.P Elly Warni Eva Fathussyaadah Farida Akbarina Farida Akbarina Febrianty, K. K. Gunawan B I Gunawan B I, Gunawan Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas, Gunawan Hakim, Haeriah Hakim, Wardhani Hapsawati Hapsawati Haribowo, Rio Hartina Fattah Hasmin Tamsah Hasmin Tamsah Hasmin Tamsah Hasmin Tasmsah, Hasmin HASRIANA Sani, HASRIANA Heriyanti Mustafa Ibrahim, Rafiqa Nurcahyani Ida Ayu Putu Sri Widnyani Idayanti Nursyamsi Ikhsan Kadir Ikhsan, Fandy Frimansyah Ima Upuwala Were Indrabayu Indrabayu Intan Sari Areni Ira Ningrum Resmawa, Ira Ningrum Irfan Saputra Irwan Irwan Ismah Mutiah Ismail Ismail Ismail Iwan Harsono Jumhariani, Jumhariani Jusni Jusni Kadir, Nuraeni Kala, Febriani Kartina Kartina Khaerunnisa, A Kharisma Austin Makaba Maat Pono Maat Pono Mahlia Muis Makkira -, Makkira Maming, Jumidah Mariani Alimuddin, Mariani Marina Diah Hapsari Marjuki Muh Ridewan Muh. Albany Ray, Andi Muhammad Asdar Muhammad Asdar Muhammad Hery Santosa Muhammad Ismail Muhammad Resha Satyawicaksana Muhammad Ridwan Muhammad Syaiful Muhammad Yusuf Alwi Muhammad Zakaria Mursalim Nohong Mursalim Nohong Musran Munizu Mustafa, Fahrina Nirwana Nirwana Nur Nubli Cakramalinda Nuraeni Kadir Nur’aeni, Nur’aeni Nurdin Nurdin Nurdin Nurdin Nurdjanah Hamid Nursamsi Nursamsi Osman Lewangka Pasryb, Andi Syahida Ulhaq Purnomo, Yudiyanto Joko Rabiyatul Adawiyah Algadri Rahmawati Resky Amaliah Romadhoni, Buyung Rudi Kurniawan Rudi Kurniawan Shabrina, Fildzah Shohib Muslim Siti Haerani Siti Haerani Siti Hardianti Darma Pertiwi Soemitro Emin Praja Sri Rahmi Sudarmono Sudarmono Sudirman, Indrianty Suherlan Suherlan, Suherlan Sulfa Sulfa Sumardi Lasise Suratman Suratman Suratman Suratman Syahrial Sidik Syekh Al Azali, Muh. Fatur Tirsa Neyatri Bandrang Toaha, Muhammad Tyahya Whisnu Hendratni Wafa, Rikhul Wahab Wahab Wahda Wahda Wahda, Wahda Wahyunur Widia Nurdiani, Tanti William Sanjaya Wisnujatia, Nugrahini Susantinah Zul Haq Al Katsury