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All Journal Jurnal Siasat Bisnis Ilmu Administrasi Publik JURNAL KOLABORASI Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Mirai Management International Journal of Artificial Intelligence Research Hasanuddin Economics and Business Review Jurnal Ilmiah Manajemen "E M O R" Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business International Journal of Social Science and Business YUME : Journal of Management J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Agriculture JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Hasanuddin Journal of Animal Science (HAJAS) Accounting Profession Journal (APAJI) Jurnal Inovasi dan Pelayanan Publik Makassar HASANUDDIN JOURNAL OF BUSINESS STRATEGY AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Service and Research Jurnal Ekonomi Jurnal Minfo Polgan (JMP) JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Economics and Business Scientium Management Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies
Abdul Razak Munir
Hasanuddin University
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Peran Ekonomi Digital Terhadap Ketahanan dan Pertumbuhan Ekonomi di Indonesia Abdillah Arif Nasution; Tirsa Neyatri Bandrang; Dewi Mariam Widiniarsih; Muhammad Syaiful; Abdul Razak Munir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4861

Abstract

This study aims to determine the role of the digital economy in economic resilience and growth in Indonesia. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are. The potential of the digital economy greatly influences the resilience and growth of the Indonesian economy, this is able to make Indonesia the largest digital economy market share. The existence of the digital economy is greatly felt by the community, forcing related parties to design new strategies by adopting digitalization, which is dominated by innovation in technology, information, communication, and the increasing development of internet networks. The digital economy has a very important role in economic resilience and growth in Indonesia. Some of these roles include increasing efficiency and productivity, expanding markets, creating new jobs, and increasing innovation.
The Perspectives on Consumer Attitudes and Actions: The Impact of Political and Social Factors on the Pro-Israel Products Boycott Movement (Case Study in Indonesia): Perspektif Sikap dan Tindakan Konsumen: Dampak Faktor Politik dan Sosial terhadap Gerakan Boikot Produk Pro-Israel (Studi Kasus di Indonesia) Pasryb, Andi Syahida Ulhaq; Munir, Abdul Razak; Aswan, Andi; Balele, Andi Bintang
AMAR (Andalas Management Review) Vol. 8 No. 2 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.2.35-43.2024

Abstract

This study explores the extent to which political and social factors drive consumer participation in the boycott movement against Pro-Israel products in Indonesia, using a qualitative research approach. Data were collected through an online survey involving 65 respondents, focusing on their awareness, motivations, actions, and perceptions regarding the boycott. The results indicate a high level of awareness and active participation, with 100% of respondents engaging in the boycott movement. Ethical considerations, particularly concerns over human rights (60%) and personal values (40%), were identified as the primary motivators. While half of the participants believed that boycotting is an effective way to influence political decisions, a significant portion remained neutral, highlighting some uncertainty about the impact of such actions. The study also reveals that a company's stance on political issues significantly affects consumer perceptions, with 60% of respondents viewing brands that support the boycott more positively. Additionally, 50% of participants expressed a willingness to pay a premium for products not associated with Israel. These findings suggest a growing trend toward value-based consumerism, where political and social factors heavily influence purchasing decisions. The research concludes that businesses must adapt to this shift by aligning with ethical and socially responsible practices to maintain positive brand perception and consumer loyalty. This study contributes to a deeper understanding of how political and social factors shape consumer behavior and the implications for corporate strategies in a global context.
Peran Ekonomi Digital Terhadap Ketahanan dan Pertumbuhan Ekonomi di Indonesia Abdillah Arif Nasution; Tirsa Neyatri Bandrang; Dewi Mariam Widiniarsih; Muhammad Syaiful; Abdul Razak Munir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4861

Abstract

This study aims to determine the role of the digital economy in economic resilience and growth in Indonesia. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are. The potential of the digital economy greatly influences the resilience and growth of the Indonesian economy, this is able to make Indonesia the largest digital economy market share. The existence of the digital economy is greatly felt by the community, forcing related parties to design new strategies by adopting digitalization, which is dominated by innovation in technology, information, communication, and the increasing development of internet networks. The digital economy has a very important role in economic resilience and growth in Indonesia. Some of these roles include increasing efficiency and productivity, expanding markets, creating new jobs, and increasing innovation.
Sosial Media Marketing Sebagai Moderasi Pengaruh Content dan Event Terhadap Customer Engagement Farida Akbarina; Eva Fathussyaadah; Shohib Muslim; Muhammad Hery Santosa; Abdul Razak Munir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6425

Abstract

Social media has become an important platform in building and maintaining customer engagement. So social media is the most effective way to increase customer engagement towards products or services. In this study, this study uses quantitative research. This study aims to determine social media marketing as a moderation of the influence of content and events on customer engagement. This study focuses on e-commerce customers, by applying the Non-Probability Sampling technique to determine the sample. And the population obtained in this study was 200 respondents. The analysis technique in this study used Smart PLS. The results of this study found that content and events have an effect on customer engagement. Social media as a moderating variable is able to moderate the influence of content and events on customer engagement.
THE INFLUENCE OF CELEBRITY CONGRUENCE ON PURCHASING DECISIONS WITH BRAND QUALITY AS A MODERATING VARIABLE Sidik, Syahrial; Sjioen, Alya Elita; Kurniawan, Rudi; Latif, Abdul; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13217

Abstract

This research is quantitative research with an exploratory approach, namely using a number of studies related to Celebrity Congruence, Pruchase Decision, and Brand Quality as the main reference and basic material to create novelty in the research carried out. This research uses primary data obtained from sellers of kebuli rice as many as 150 MSMEs and 150 consumers who have purchased kebuli rice. This data can be categorized as primary data because it was obtained directly. The instrument for obtaining this data uses an online questionnaire which contains 5 statements, namely strongly agree, agree, normal/so-so statement, disagree and strongly disagree which are used as validity test material. The data in this study was analyzed using the smart PLS 4.0 analysis tool. The result in this research show that the researcher's first hypothesis regarding the Celebrity Conguruence variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be proven and accepted because the P-Values value is below the 0.05 significance level, namely 0.011. This is due to the promotional influence of Sleebriti which has the main tasks of knowledge, skills, markets and so on which are in line with the products being marketed which can significantly influence purchasing decisions However, this research shows more significant results than previous research. Apart from that, in the second row of the third table the path coefficients show similar results if the Brand Quality variable can strengthen the influence of the Celebrity Congurence variable on Purchasing Decisions because the P-Values value is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.001. This is because Brand Quality is the most important thing to maintain and become the attention of buyers after seeing promotions from Celebrity Congruence. Based on this, the first and second hypotheses in this study are correct and can be proven. Keywords: Celebrity Congruence, Purchasing Decisions, Brand Quality
THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE Resmawa, Ira Ningrum; Agrina, Camelia Rizki; Akbarina, Farida; Suratman, Suratman; Nurdin, Nurdin; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14899

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM BERBASIS ONLINE Arisandi, Edi; Setiawan, Rachmadi; Amalia, Fisy; Parinduri, Rizka Elvira; Munir, Abdul Razak
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2044

Abstract

This study aims to determine the effectiveness of digital marketing strategies in increasing sales in online-based MSMEs. This research approach collects data through a literature study, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that digital marketing strategies are proven effective in increasing sales in online-based MSMEs. Some key strategies that can be implemented include utilizing social media as a promotional channel, optimizing marketplaces and websites, implementing content marketing, using paid digital advertising and search engine optimization (SEO), collaborating with influencers and affiliate marketing, customer relationship management (CRM), and data analysis and evaluation of digital marketing performance. The implementation of these strategies allows MSMEs to reach a wider range of consumers, build trust and loyalty, and increase sales sustainably with cost efficiency and appropriate data utilization.
Pelatihan Digital Marketing dengan Metode Search Engine Optimizer (SEO) dan Search Engine Marketing (SEM) pada Kelompok UMKM Desa Mangkoso, Kecamatan Soppeng Riaja, Kabupaten Barru Maming, Jumidah; Munir, Abdul Razak; Fauziah, Fauziah; Syukriyyah, Alfiyah Zahra; Rahmah, Andi Muhlisa; Mutmainnah, Nabilatul; Auliyani, Reski; Gatti, Arlin MP
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7803

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Mangkoso, Kabupaten Barru masih didominasi oleh praktik pemasaran konvensional yang membatasi jangkauan pasar dan daya saing produk. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan digital marketing pelaku UMKM melalui pelatihan berbasis Search Engine Optimization (SEO) dan Search Engine Marketing (SEM). Mitra kegiatan adalah Dinas Koperasi, UKM, dan Perdagangan Kabupaten Barru dengan sasaran 30 pelaku UMKM binaan. Metode pelaksanaan meliputi ceramah interaktif, studi kasus, dan praktik langsung pembuatan akun Google Business Profile serta simulasi penggunaan Google Ads. Materi pelatihan mencakup pengenalan SEO berbasis kata kunci, optimalisasi Google Maps untuk visibilitas lokal, dan penerapan SEM melalui iklan berbayar. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang pemasaran digital, terciptanya akun bisnis online aktif, dan meningkatnya visibilitas produk UMKM pada platform digital. Luaran kegiatan berupa publikasi ilmiah, publikasi media online, video dokumentasi, dan poster edukasi. Program ini memberikan kontribusi signifikan dalam memperluas akses pasar UMKM dan meningkatkan daya saing komoditas daerah di era digital. Pendampingan pasca-pelatihan diperlukan untuk memastikan keberlanjutan penerapan strategi digital marketing oleh pelaku UMKM.
Analisis Pengaruh Trust, Kualitas Produk Dan Customer Digital Relation Terhadap Customer Loyalty Platform Pembayaran Digital di Wilayah Perkotaan di Indonesia Fildzah Shabrina; Rio Haribowo; Tyahya Whisnu Hendratni; Dadang Suhardi; Abdul Malik; Abdul Razak Munir
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2576

Abstract

Penelitian ini ditujukan guna menganalisis pengaruh trust, kualitas produk, dan customer digital relation terhadap loyalitas pelanggan pada platform pembayaran digital. Metode yang diterapkan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 300 responden yang dipilih dengan metode purposive sampling, dengan kriteria: pengguna aktif platform pembayaran digital minimal enam bulan terakhir, berusia 18–45 tahun, dan melakukan transaksi minimal lima kali per bulan. Analisis data dilaksanakan dengan regresi linear berganda, didukung dengan uji reliabilitas, validitas, serta uji asumsi klasik yang mencakup heteroskedastisitas, normalitas, dan multikolinearitas. Perolehan penelitian menampilkan bahwa trust, kualitas produk, dan customer digital relation berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa loyalitas pelanggan tidak hanya ditentukan oleh aspek keamanan dan keandalan layanan, tetapi juga oleh kualitas produk yang unggul serta hubungan digital yang interaktif dan personal. Penelitian ini memberikan kontribusi teoretis dalam memperkaya literatur pemasaran digital sekaligus memberikan implikasi praktis bagi pengelola platform pembayaran digital dalam merancang strategi untuk meningkatkan loyalitas pelanggan.
The influence of social media marketing on Generation Z’s buying behavior of livestock products BURHANUDDIN, AISYAH NUR MAHARANI; HASTANG, HASTANG; MUNIR, ABDUL RAZAK
Asian Journal of Agriculture Vol. 9 No. 2 (2025)
Publisher : Smujo International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/asianjagric/g090256

Abstract

Abstract. Burhanuddin ANM, Hastang, Munir AR. 2025. The influence of social media marketing on Generation Z’s buying behavior of livestock products. Asian J Agric 9: 898-905. This study aims to analyze the effect of social media marketing on the purchasing decisions of Generation Z in Makassar City, South Sulawesi, Indonesia. The background of this study lies in the increasing use of social media as a primary source of information, interaction, and product evaluation among Generation Z, particularly in the context of e-commerce for processed broiler-based livestock products. The research was conducted in November 2024 using purposive sampling, targeting respondents aged 18-27 years who actively use social media and have purchased processed livestock products through online platforms. The questionnaire consisted of eight measurement items—four indicators of social media marketing and four indicators of purchase decision—evaluated using a five-point Likert scale. A descriptive and quantitative research approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and processed with SmartPLS version 4 software. The measurement model demonstrated good reliability and validity, as reflected by Average Variance Extracted (AVE) values above 0.50, Composite Reliability exceeding 0.70, and a Standardized Root Mean Square Residual (SRMR) value within the acceptable threshold. The findings indicate that social media marketing has a positive and significant effect on purchase decisions, supported by the statistical results: an original sample (path coefficient) of 0.651, a t-statistic of 10.712—which exceeds the critical value of 1.96—and a p-value of 0.000. These results suggest that the more effective and engaging social media marketing activities are—such as informative content, consistent brand presentation, interactive communication, and accessible product information—the higher the likelihood that Generation Z consumers will purchase processed livestock products through e-commerce platforms. The study emphasizes the importance of strengthening digital marketing strategies for livestock-based SMEs and agribusiness actors seeking to compete in online food markets.
Co-Authors A. S. Parawansa, Dian Abd. Rasyid Syamsuri Abdillah Arif Nasution Abdul Latif Abdul Latif Abdul Malik Abdul Rahman Azis Abdul Rahman Kadir Abdul Rakhman Laba Adham M, Shaquille Agrina, Camelia Rizki Ahmad Fadhli Edar Ahmad Ramadhan Siregar Akmal Umar Akob, Ayub Arya Saputra Almaida, Asty Almaududi Ausat, Abu Muna Amelia Sahib, Raofa Anak Agung Istri Sri Wiadnyani Andi Aswan, Andi Andi Lukman Irwan Andi Nur Qalby Andi Tenri Nur Fatimah Andi, Fakhrul Annisa Mauliandini Ansar Ansar Ardiyanto Maksimilianus Gai Arisandi, Edi Ariyanto Ariyanto Asdin Juniardi Asri asri Auliyani, Reski Balele, Andi Bintang Basri Basri BURHANUDDIN, AISYAH NUR MAHARANI Camelia Rizki Agrina Dadang Suhardi Dewi Mariam Widiniarsih Dyah Rachma Wijayanti H.P Elly Warni Eva Fathussyaadah Farida Akbarina Farida Akbarina Fauziah Fauziah Febrianty, K. K. Fildzah Shabrina Fisy Amalia Gatti, Arlin MP Gunawan B I Gunawan B I, Gunawan Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas, Gunawan Hakim, Haeriah Hakim, Wardhani Hapsawati Hapsawati Haribowo, Rio Hartina Fattah Hasmin Tamsah Hasmin Tamsah Hasmin Tamsah Hasmin Tasmsah, Hasmin HASRIANA Sani, HASRIANA Hastang, Hastang Heriyanti Mustafa Ibrahim, Rafiqa Nurcahyani Ida Ayu Putu Sri Widnyani Idayanti Nursyamsi Ikhsan Kadir Ikhsan, Fandy Frimansyah Ima Upuwala Were Indrabayu Indrabayu Intan Sari Areni Ira Ningrum Resmawa, Ira Ningrum Irfan Saputra Irwan Irwan Ismah Mutiah Ismail Ismail Ismail Iwan Harsono Jumhariani, Jumhariani Jusni Jusni Kadir, Nuraeni Kala, Febriani Kartina Kartina Khaerunnisa, A Kharisma Austin Makaba Maat Pono Maat Pono Mahlia Muis Makkira -, Makkira Maming, Jumidah Maming, Jumidah Mariani Alimuddin, Mariani Marina Diah Hapsari Marjuki Marjuki Muh Ridewan Muh. Albany Ray, Andi Muhammad Asdar Muhammad Asdar Muhammad Hery Santosa Muhammad Ismail Muhammad Resha Satyawicaksana Muhammad Ridwan Muhammad Syaiful Muhammad Syaiful Muhammad Yusuf Alwi Muhammad Zakaria Mursalim Nohong Mursalim Nohong Musran Munizu Mustafa, Fahrina Mutmainnah, Nabilatul Nirwana Nirwana Nur Nubli Cakramalinda Nuraeni Kadir Nur’aeni, Nur’aeni Nurdin Nurdin Nurdin Nurdin Nurdjanah Hamid Nursamsi Nursamsi Osman Lewangka Pandurengan, Thenmozly Parinduri, Rizka Elvira Pasryb, Andi Syahida Ulhaq Praja, Soemitro Emin Purnomo, Yudiyanto Joko Rabiyatul Adawiyah Algadri Rachmadi Setiawan Rahmah, Andi Muhlisa Rahmawati Resky Amaliah Rianda Ridho Hafizh Thaha, Rianda Ridho Hafizh Romadhoni, Buyung Rudi Kurniawan Rudi Kurniawan Shohib Muslim Siti Haerani Siti Haerani Siti Hardianti Darma Pertiwi Sri Rahmi Sudarmono Sudarmono Sudirman, Indrianty Suherlan Suherlan, Suherlan Sulfa Sulfa Sumardi Lasise Suratman Suratman Suratman Suratman Syahrial Sidik Syekh Al Azali, Muh. Fatur Syukriyyah, Alfiyah Zahra Tirsa Neyatri Bandrang Toaha, Muhammad Tyahya Whisnu Hendratni Wafa, Rikhul Wahab Wahab Wahda Wahda Wahda, Wahda Wahyunur Widia Nurdiani, Tanti William Sanjaya Wisnujatia, Nugrahini Susantinah Zul Haq Al Katsury