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All Journal Jurnal Siasat Bisnis Ilmu Administrasi Publik JURNAL KOLABORASI Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Ilmiah Manajemen "E M O R" Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business International Journal of Social Science and Business YUME : Journal of Management J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Hasanuddin Journal of Animal Science (HAJAS) Accounting Profession Journal (APAJI) Jurnal Inovasi dan Pelayanan Publik Makassar HASANUDDIN JOURNAL OF BUSINESS STRATEGY AMAR (Andalas Management Review) International Journal of Social Service and Research Jurnal Ekonomi Jurnal Minfo Polgan (JMP) JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Economics and Business Scientium Management Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies
Abdul Razak Munir
Hasanuddin University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Kepuasan Nasabah dan Citra Perusahaan Terhadap Loyalitas Nasabah Pada PT. Bank Central Asia KCU Makassar Ahmad Fadhli Edar; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 4 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i4.269

Abstract

This study aims to determine to determine the effect of service quality, customer satisfaction and corporate image of customer loyalty at PT. Bank Central Asia KCU Makassar. The type of data used in this study is quantitative data in the form of answers given by respondents to the statement in the questionnaire. Source of data used in this research is primary data, that is data of respondent's answer to question in questionnaire. The results showed that partially the quality of service, customer satisfaction, and corporate image have a positive and significant impact on customer loyalty. As for the simultaneous quality of service, customer satisfaction and corporate image have a positive and significant impact on customer loyalty at PT. Bank Central Asia KCU Makassar.
THE INFLUENCE OF LIFESTYLE, MOTIVATION, PERCEPTION AND ATTITUDE TOWARD THE PURCHASE DECISION OF ECO FRIENDLY ENVIRONMENT STRAW (CASE STUDY ON THE MANAGEMENT STUDENTS OF HASANUDDIN UNIVERSITY) Rahmawati Resky Amaliah; Jusni Jusni; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.326

Abstract

This research aims to determine the effect of lifestyle, motivation, perception, and attitude on the decision to purchase environmentally friendly straw products among the postgraduate students of management at the faculty of Economic and Business, Hasanuddin University. The samples as the object of this study consisted of 150 students. The data are analyzed using path analysis with the help of SPSS 25.use in this research is path analysis with the help of SPSS 25. The results of the research indicate that the lifestyle, motivation, perception, and attitude variables positively affect the purchasing decision mediated by purchasing interest, but there are only three variables that do not significantly have an effect on purchasing decisions, i.e. motivation and attitude as well as perception on purchasing interest.
THE INFLUENCE OF USEFUL, EASE, TRUST, AND CONVENIENCE INTEREST IN CUSTOMER BEHAVIOR AND DECISION USING INTERNET BANKING IN THE UNIT OF PT. BANK RAKYAT INDONESIA TBK. BRANCH AHMAD YANI MAKASSAR Andi Tenri Nur Fatimah; Dian AS Parawansa; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 3 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i3.347

Abstract

The banking world is a business that greatly influences the economic base, with the condition of increasing internet users from year to year, the business world, including the banking sector, also utilizes internet media in conducting business activities. The research that will be conducted at this time focuses on the use of Internet Banking for BRI Butung Unit customers. The process of distributing questionnaires takes 2 weeks. The method of data collection uses the method of data collection through the distribution of questionnaires to respondents. In this study the independent variables (exogenous) are usability (X1), Ease (X2), trust (X3), and Convenience (X4) while the dependent variable (endogenous) studied is interest in using (Y1) and decided to use (Y2). The results of the study indicate that there is an influence of usability on interest in using internet banking. The higher the perception of the usefulness of customers, the higher the interest in using Internet banking because customers believe that the use of Internet banking can have a positive influence and can improve business transactions. The results of the study indicate that there is no effect of ease on interest in using internet banking. It is expected to always update the internet banking system used, both in terms of the type of transaction and the appearance of the system and innovate new facilities so that it can provide direct benefits, reduce the level of difficulty and complexity of transactions and simplify the operation of the system so that customers can more easily transact using Internet banking.
THE EFFECT OF TRUST AND PRICE ON PURCHASE DECISIONS THROUGH BRAND IMAGE AS INTERVENING VARIABLES (CASE STUDY OF SHOPEE USERS IN MAKASSAR CITY) Abdul Rahman Azis; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.421

Abstract

This study aims to explain the effect of trust and price on purchasing decisions through brand image as an intervening variable (a chase study of Shopee users in Makassar). The research sample of 100 Shopee users. The analytical method used is path analysis with the help of SPSS ver 25 application. The results showed that the trust and price variables had a positive effect on purchasing decisions through brand image.
THE INFLUENCE OF SOCIAL MEDIA AND ENTREPRENEURSHIP KNOWLEDGE ON INTEREST IN ENTREPRENEURSHIP THROUGH BUSINESS MOTIVATION OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS HASANUDDIN UNIVERSITY MAKASSAR Nirwana Nirwana; Muhammad Ismail; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 4 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i4.483

Abstract

This study aims to determine the effect of social media and entrepreneurial knowledge on interest in entrepreneurship through business motivation in students of the Faculty of Economics and Business at Hasanuddin University. This research was conducted at the Faculty of Economics and Business at Hasanuuddin University by taking information from students in 2018 using a questionnaire, with a total sample of 200 students. The data were analyzed using a quantitative approach and processed using the SPSS version 22 application. The results of this study indicate that social media has a significant effect on business motivation for economic and business faculty students, in contrast to entrepreneurial knowledge which has no significant effect on economic and business faculty students. Then the influence of social media, entrepreneurial knowledge and business motivation have a positive effect on business interest in economics and business faculty students. Then based on the results of the intervening the influence of social media and business knowledge has a significant effect on business interest through business motivation. This shows that students of the Faculty of Economics and Business at the Indonesian Muslim University have a high enthusiasm for entrepreneurship.
The Effects of Tourism Product , Service Quality, and Health Protocol to Satisfaction and Revisit Intention of Tourist in Three Gilis West Nusa Tenggara Muhammad Yusuf Alwi; Abdul Rahman Kadir; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 5 No 1 (2022)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v5i1.502

Abstract

This study aims to analyze the influence of tourism product, service quality, and health protocol on tourist satisfaction and revisit intention, this research was done in three gilis west Nusa Tenggara which are gili trawangan, gili air, and gili meno and there were 388 respondents have been set in this research. the analysis technique used was structural equation modeling (SEM). the result of this research showed that tourism product has a positive and significant influence on tourists’ satisfaction and revisit intention, service quality has a positive and significant influence on tourists’ satisfaction and revisit intention, on the other health protocol has positive but no significant influence on tourists’ satisfaction and revisit intention. tourists’ satisfaction has a positive and significant influence on tourists’ visits.
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY THROUGH POSTPAID CUSTOMER SATISFACTION PT. TELKOMSEL INDONESIA Muhammad Rais; Mursalim Nohong; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 5 No 1 (2022)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v5i1.507

Abstract

This study aims to determine the effect of Customer Relationship Management (CRM) on customer loyalty through postpaid customer satisfaction of PT Telkomsel Indonesia. The method used in this research is the descriptive method and the quantitative method. The descriptive method is used to find out how consumers respond to the service quality of PT Telkomsel in applying the CRM method to customer loyalty through customer satisfaction. While quantitative methods are used to examine certain populations or samples, collect data, and use research instruments. The research data were processed and analyzed using the path analysis method (path analysis). The results of the path I analysis test show a coefficient correlation (R2) of 0.990 and the results of the second path analysis test show a coefficient correlation (R2) of 0.993 which indicates that the relationship between the independent and dependent variables is very strong because it has a positive R-value and is close to one. The indirect effect of the CRM variable on customer loyalty through customer satisfaction using the Sobel test. The results of this test show the value of the t count > t table, which is 2.870 > 2.776. So it can be concluded that there is a significant influence of CRM on Customer Loyalty through Customer Satisfaction.
Pengaruh Digital Marketing dan Merchandise Mix Terhadap Kepuasan Konsumen Melalui Kualitas Pelayanan pada Departement Store Kharisma Austin Makaba; Nuraeni Kadir; Abdul Razak Munir
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i2.1122

Abstract

Abstrak Pandemi Covid-19 membatasi Mobilitas dan Aktivitas kita sebagai masyarakat tak terkecuali berbagai bisnis. Saat ini berbagai sector ekonomi sedang mengalami kelesuan, satu diantaranya dari sector perdagangan seperti bisnis ritel yaitu Departement Store yang sekarang sedang berjuang menghadapi penurunan penjualan. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan Merchandise Mix terhadap Kepuasan Konsumen melalui Kualitas Pelayanan pada Ramayana Departement Store. Sampel dalam penelitian ini sebanyak 384 responden yang merupakan konsumen yang pernah melakukan transaksi baik elektronik maupun konvensional minimal 2 kali serta mengetahui dan sering melihat informasi mengenai ramayana department store di berbagai media. Analisis data dalam penelitian ini menggunakan Path Analysis, Uji T dan Sobel Test. Hasil penelitian menunjukkan bahwa Digital Marketing tidak berpengaruh signifikan secara langsung terhadap kepuasan konsumen sedangkan Variabel Merchandise Mix berpengaruh secara langsung namun kurang signifikan terhadap kepuasan konsumen begitupun juga secara parsial kedua variabel tersebut tidak berpengaruh terhadap Kepuasan konsumen. Hasil penelitian ini juga menunjukkan bahwa Variabel Digital marketing dan Merchandise Mix berpengaruh signifikan secara tidak langsung terhadap kepuasan konsumen melalui kualitas pelayanan. Kata Kunci: Digital Marketing, Merchandise Mix, Kualitas Pelayanan, Kepuasan Konsumen Abstract The COVID-19 pandemic limits our mobility and activities as a society, including various businesses. Nowadays, various economic sectors are experiencing declines, including the trade sector. Retail business, such as the Department Store is currently struggling with declining sales. The objective of this study was to analyze the effect of Digital Marketing and Merchandise Mix on Customer Satisfaction through Service Quality at Ramayana Department Store. The samples in this study were 384 respondents. They were customers who had made electronic and conventional transactions at least 2 times. They also knew and often saw information about Ramayana Department Store in various media. Data analysis used Path Analysis, T-Test, and Sobel Test. The results found that Digital Marketing has an insignificant direct effect on customer satisfaction. Meanwhile, the Merchandise Mix variable has a direct but less significant effect on customer satisfaction. Partially, the two variables do not affect customer satisfaction. The results of this study also found that the Digital marketing and Merchandise Mix variables have a significant indirect effect on customer satisfaction through service quality. Keywords: Digital Marketing, Merchandise Mix, Service Quality, Customer Satisfaction
The Effect of Marketing Mix and Retail Mix on Consumer Loyalty of Gelael Supermarket in Makassar City Annisa Mauliandini; Abdul Razak Munir; Abdul Rakhman Laba
SEIKO : Journal of Management & Business Vol 2, No 2 (2019): January-Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v2i2.793

Abstract

This research aims to determine the effect of marketing mix and retail mix on consumer loyalty. This research conducted in the company of PT. Gelael Indotim Makassar. The data used in this study were obtained from a questionnaire (primary). The sampling method uses purposive sampling method. The number of samples used was 160 customers from different gender, age and occupation. The analytical method used is Structural Equation Modeling (SEM) using Smart-PLS 2.0 for Windows. The research findings show that the variables of Marketing Mix has a positive yet not a significant effect on Consumer Loyalty of Gelael Supermarket, meanwhile Retail Mix has positive and significant effect or indirect effect. Keywords: Marketing Mix, Retail Mix, Consumer Loyalty, Gelael Supermarket.
Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency Nursamsi; Ahmad Ramadhan Siregar; Abdul Razak Munir
Hasanuddin Journal of Animal Science (HAJAS) Vol. 4 No. 1 (2022)
Publisher : Faculty of Animal Science, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/hajas.v4i1.20472

Abstract

Jeneponto Regency is one of the largest horse sales centers in South Sulawesi. Horse has considerable potential as a source of meat for food. Horse meat can be obtained from traders in traditional markets at a price of around IDR 150.000/kg. The preference of horse meat consumers is a person's choice of likes or dislikes towards the choice of horse meat products consumed. Consumers pay attention on various kinds of attributes attached to horse meat that are used as considerations in making purchasing decision. This study aimed to analyze consumer preferences for horse meat and the effect of consumer preferences for horse meat at Traditional Markets in Jeneponto Regency on consumer decisions. This research was carried out at traditional markets in Jeneponto Regency, namely Tolo Market and Karisa Market in December 2021. The method used in this research is a quantitative approach. The focus of this study was to reveal household consumer preferences based on horse meat attributes with a sample of 168 household consumer respondents, consisting of 100 respondents analyzed by using Cochran Q-Test analysis and 68 respondents analyzed by using regression analysis. The results indicated that there were five attributes that were most preferred by consumers, namely X1 (red liver, high fat content, lower part, cheap), X2 (brownish red, low fat content, upper part, standard), X3 (brownish red, high fat content, upper part, cheap), X4 (brownish red, no fat, lower part, standard), and X5 (liver red, no fat, lower part, standard) and the influence of consumer preferences in this case the 5 attributes that have been combined on the purchasing decisions had a significant and positive effect of 73.8%, the value of Sig. F is 0.000 so that it is less than alpha 0.05, and the t-count value of X1 (8.446), X2 (4.865), X3 (5.468), X4 (7.774), X5 (8.741) is greater than the t table value of 1.667. Keywords: Horse meat, consumer preferences, attributes.
Co-Authors A. S. Parawansa, Dian Abd. Rasyid Syamsuri Abdillah Arif Nasution Abdul Latif Abdul Latif Abdul Malik Abdul Rahman Azis Abdul Rahman Kadir Abdul Rakhman Laba Adham M, Shaquille Agrina, Camelia Rizki Ahmad Fadhli Edar Ahmad Ramadhan Siregar Akmal Umar Akob, Ayub Arya Saputra Almaida, Asty Almaududi Ausat, Abu Muna Amelia Sahib, Raofa Anak Agung Istri Sri Wiadnyani Andi Aswan, Andi Andi Lukman Irwan Andi Nur Qalby Andi Tenri Nur Fatimah Andi, Fakhrul Annisa Mauliandini Ansar Ansar Ardiyanto Maksimilianus Gai Ariyanto Ariyanto Asdin Juniardi Asri asri Balele, Andi Bintang Basri Basri Camelia Rizki Agrina Dadang Suhardi Dewi Mariam Widiniarsih Dyah Rachma Wijayanti H.P Elly Warni Eva Fathussyaadah Farida Akbarina Farida Akbarina Febrianty, K. K. Gunawan B I Gunawan B I, Gunawan Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas, Gunawan Hakim, Haeriah Hakim, Wardhani Hapsawati Hapsawati Haribowo, Rio Hartina Fattah Hasmin Tamsah Hasmin Tamsah Hasmin Tamsah Hasmin Tasmsah, Hasmin HASRIANA Sani, HASRIANA Heriyanti Mustafa Ibrahim, Rafiqa Nurcahyani Ida Ayu Putu Sri Widnyani Idayanti Nursyamsi Ikhsan Kadir Ikhsan, Fandy Frimansyah Ima Upuwala Were Indrabayu Indrabayu Intan Sari Areni Ira Ningrum Resmawa, Ira Ningrum Irfan Saputra Irwan Irwan Ismah Mutiah Ismail Ismail Ismail Iwan Harsono Jumhariani, Jumhariani Jusni Jusni Kadir, Nuraeni Kala, Febriani Kartina Kartina Khaerunnisa, A Kharisma Austin Makaba Maat Pono Maat Pono Mahlia Muis Makkira -, Makkira Maming, Jumidah Mariani Alimuddin, Mariani Marina Diah Hapsari Marjuki Muh Ridewan Muh. Albany Ray, Andi Muhammad Asdar Muhammad Asdar Muhammad Hery Santosa Muhammad Ismail Muhammad Resha Satyawicaksana Muhammad Ridwan Muhammad Syaiful Muhammad Syaiful Muhammad Yusuf Alwi Muhammad Zakaria Mursalim Nohong Mursalim Nohong Musran Munizu Mustafa, Fahrina Nirwana Nirwana Nur Nubli Cakramalinda Nuraeni Kadir Nur’aeni, Nur’aeni Nurdin Nurdin Nurdin Nurdin Nurdjanah Hamid Nursamsi Nursamsi Osman Lewangka Pasryb, Andi Syahida Ulhaq Praja, Soemitro Emin Purnomo, Yudiyanto Joko Rabiyatul Adawiyah Algadri Rahmawati Resky Amaliah Romadhoni, Buyung Rudi Kurniawan Rudi Kurniawan Shabrina, Fildzah Shohib Muslim Siti Haerani Siti Haerani Siti Hardianti Darma Pertiwi Sri Rahmi Sudarmono Sudarmono Sudirman, Indrianty Suherlan Suherlan, Suherlan Sulfa Sulfa Sumardi Lasise Suratman Suratman Suratman Suratman Syahrial Sidik Syekh Al Azali, Muh. Fatur Tirsa Neyatri Bandrang Toaha, Muhammad Tyahya Whisnu Hendratni Wafa, Rikhul Wahab Wahab Wahda Wahda Wahda, Wahda Wahyunur Widia Nurdiani, Tanti William Sanjaya Wisnujatia, Nugrahini Susantinah Zul Haq Al Katsury