Article Per Year (5 Year)
p-Index From 2021 - 2026
18.261
P-Index
This Author published in this journals
All Journal MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Social Science and Business Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JOURNAL OF SCIENCE AND SOCIAL RESEARCH ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Administrasi Bisnis dan Inovasi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi Manajemen Sistem Informasi Performance : Jurnal Bisnis dan Akuntansi Belantika Pendidikan Jurnal Scientia Journal of Management - Small and Medium Enterprises (SME's) Journal of Applied Management and Accounting Science (JAMAS) Journal of Economics and Business UBS Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Manajemen dan Profesional Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Disruptive Learning Innovation (JODLI) Jurnal Locus Penelitian dan Pengabdian Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Applied Management Studies Journal of Trends Economics and Accounting Research Jurnal Bisnis dan Kewirausahaan Edukasia: Jurnal Pendidikan dan Pembelajaran Bursa : Jurnal Ekonomi dan Bisnis Publicness: Journal of Public Administration Studies Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Jurnal Ekonomi, Teknologi dan Bisnis Journal of Business on Hospitality and Tourism Ranah Research : Journal of Multidisciplinary Research and Development JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Riwayat: Educational Journal of History and Humanities Journal of Accounting Law Communication and Technology Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ilmiah Riset Aplikasi Manajemen Journal of Business Inflation Management and Accounting
Theresia Pradiani
Institut Teknologi Dan Bisnis Asia Malang
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

Published : 162 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 162 Documents
Search

 13   14   15   16   17 
ANALISIS PENGARUH MEDIA SOSIAL DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP REPURCHASE INTENTION MELALUI BRAND AWARENESS DI WAHANA HONDA GUNUNG SAHARI Daniel Yulius Wijaya; Theresia Pradiani; Widi Dewi Ruspitasari
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4841

Abstract

Abstract: The advancement of the digital world has impacted company activities across all sectors, especially in serving consumers. This study aims to analyze the influence of social media and Customer Relationship Management (CRM) on repurchase intention, with brand awareness as a mediating variable among consumers of Wahana Honda Gunung Sahari. Using a quantitative approach with a causal associative design, the study involved 100 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using the Partial Least Squares (SmartPLS) method. The results show that both social media and CRM significantly affect brand awareness and repurchase intention. Additionally, brand awareness is proven to be a significant partial mediator in these relationships. These findings underscore the strategic role of social media and CRM in building customer loyalty through increased brand awareness. The practical implication of this study is the importance of integrating more personalized social media and CRM strategies to encourage customer repurchase behavior. However, this study is limited by its single geographic context and quantitative approach, suggesting that future research should employ mixed methods and expand to a broader geographic scope. Keyword: Automotive, Brand Awareness, Customer Relationship Management (CRM), Repurchase Intention, Social Media Abstrak: Perkembangan dunia digital membawa dampak pada aktivitas perusahaan di segala bidang, khususnya dalam melayani konsumen, sehingga penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan Customer Relationship Management (CRM) terhadap niat pembelian ulang (repurchase intention) dengan kesadaran merek (brand awareness) sebagai variabel mediasi pada konsumen Wahana Honda Gunung Sahari. Menggunakan pendekatan kuantitatif dengan desain asosiatif kausal, penelitian melibatkan 100 responden yang dipilih melalui purposive sampling, dan data dikumpulkan melalui kuesioner, serta dianalisis menggunakan metode Partial Least Square (SmartPLS). Hasil menunjukkan bahwa media sosial dan CRM secara signifikan berpengaruh terhadap brand awareness dan repurchase intention. Selain itu, brand awareness terbukti menjadi mediator parsial yang signifikan dalam hubungan tersebut. Temuan ini menegaskan peran strategis media sosial dan CRM dalam membentuk loyalitas pelanggan melalui peningkatan brand awareness. Implikasi praktis dari penelitian ini adalah pentingnya integrasi strategi media sosial dan CRM yang lebih personal untuk mendorong pembelian ulang konsumen. Keterbatasan studi ini terletak pada konteks geografis tunggal dan pendekatan kuantitatif yang digunakan, sehingga penelitian lanjutan disarankan menggunakan metode campuran dan memperluas lokasi penelitian. Kata kunci: Brand Awareness, Customer Relationship Management (CRM), Media Sosial, Otomotif, Repurchase Intention.   
ANALISIS PENGARUH PROMOSI DAN CRM TERHADAP KEPUTUSAN KONSUMEN MELAKUKAN PERAWATAN BERKALA MELALUI MINAT SERVICE SEPEDA MOTOR HONDA PADA AHASS WAHANA RITEL HONDA JATAKE TANGERANG Benedictus Febriadi Maharanto1 Benedictus Febriadi Maharanto; Theresia Pradiani; Widi Dewi Ruspitasari
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4842

Abstract

Abstract: Indonesia’s motorcycle industry has experienced rapid growth, yet consumer participation in after-sales services such as periodic maintenance remains low. This study aims to analyze the influence of promotion and Customer Relationship Management (CRM) on consumer decisions to engage in periodic maintenance, with service interest as a mediating variable. The research was conducted using a quantitative approach with a sample of 100 consumers from AHASS Wahana Honda Jatake, Tangerang. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Results show that promotion and CRM have no significant direct effect on consumer decisions, but both have a significant positive effect on service interest. Service interest was found to fully mediate the relationship between promotion and CRM on consumer decisions. These findings highlight the importance of fostering service interest as a strategic link between marketing efforts and customer loyalty in official motorcycle service centers. Keyword: Consumer decision, Customer relationship management, Periodic maintenance, Promotion, Service interest Abstrak: Industri sepeda motor di Indonesia mengalami pertumbuhan pesat, namun tingkat partisipasi konsumen dalam layanan purna jual seperti perawatan berkala masih rendah. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan Customer Relationship Management (CRM) terhadap keputusan konsumen melakukan perawatan berkala, dengan minat service sebagai variabel mediasi. Penelitian dilakukan pada 100 responden pengguna layanan AHASS Wahana Honda Jatake, Tangerang, menggunakan pendekatan kuantitatif dan teknik analisis Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil menunjukkan bahwa promosi dan CRM tidak berpengaruh langsung secara signifikan terhadap keputusan konsumen, tetapi berpengaruh positif dan signifikan terhadap minat service. Minat service terbukti memediasi secara penuh hubungan antara promosi dan CRM terhadap keputusan konsumen. Temuan ini menekankan pentingnya membangun minat service sebagai jembatan strategi promosi dan CRM dalam meningkatkan loyalitas konsumen terhadap layanan perawatan berkala di bengkel resmi. Kata kunci: Customer Relationship Management, minat service, keputusan konsumen, perawatan berkala, promosi
Co-Authors ., Fathorrahman Abdul Gani Adi Saputra Aghata Chrisye Parapat Agus Alamsyah Agus Rahman Agus Rahman Agus Rahman Alamsyah Agustina K, Tin Agustina, Tin Akbar, Ardiansyah Akbar, Fandi Amrulloh, Imron Andre Martinus Andreas Kukuh Kristianto Andreas Setiawan Andrian F. A. Tarigan Angga Sambora Anggriadi Kasih Sihole Anton Anwar Thohiri Ardiyanto, Laurentius Dian Arianto, Hangga Aripuddin, Aripuddin Ayuningtyas, Oktarifany Citra Aziz Kusumawan, Sholihatta Benedictus Febriadi Maharanto Budi Mardjuki Budiyanto, Didik BUKHORI, MOHAMMAD Caecilia Supriyati Candra Adi Wijaya Christea Frisdiantara Christina Natalia Putri Subroto Daniel Yulius Wijaya Daniel, Desmon Dany M. Handarini Dany Moenindyah Handarini, Dany Moenindyah Darmawan*, Herry Dedi Damhudi Dian Sari DIESKA DAMARA Dinda Astuti Diputra, Andi Dony Buntoro DWI CITRA WAHYU NINGTYAS Ebta Taurusia effendi, Achmad Emilda Oktavia Enge Christina Farida Farida Fathorrahman Fathorrahman Fatmawaty Fransiska Br Munte Fatmawaty Fransiska Br Munte Fatthorahman, Fatthorahman Fatthorrahman, Fatthorrahman Faturohman Fedriani, Vinsca Fhery Catur Wibowo Fitria, Lailatul Fransiska Br Munte, Fatmawaty Furwanti, Duwi Hadrian Priangga Puti Hanif, Rifki Happy Hanjaya Haryono, Silvia Arista Hasan, Djubaidillah Ike Kusdyah Rachmawati Ike Rachmawati Ikrom, Moechammad Fadhli Dzil Indry Mey Purwani Intan Christiara Intan Kumala Iskandar, Nicoulas Iswanto Iswanto Jumadiono, Dhodik Justita Dura Katarina Dian Kusuma Wardhani Kelvin Liennt Kevin Khoe Khoe, Kevin Kosim Sutiono Kristianto, Andreas Kukuh Kustiari, Ninik Lidia Lamhisa Simatupang Lini Wijaya Sinarli Lolo, Damaris Lukman Nurhakim Maharanto, Benedictus Febriadi Mahmud, Ervan Ali Maky, Zainuddin Ahmad Mardiana Andarwati Mardjuki, Budi Maria Vianney Wahyu Puspitaningtyas Martugi, Prime Maskan, Moh. Masruhin, Ahmad Matu, Ivanry Melati, Ni Luh Putu Kurniayu Moc Buchori MOCH. BUCHORI Moh Maskan Mohammad Maskan Mohammad Maskan Mohammad Maskan, Mohammad Momou, Desrianto Muhammad Shoffin Dwiono Muktar, Irvan Afandi Mulyana, Suci Muzwati, Hani Nadeak, Hotta Parulian Nanang Saady Nawansyah, Fitria Afif Ni Luh Putu Kurniayu Melati Ni Made Ayu Natih Widhiarini Nico Chrisyana Nur Aisyiah Nur Barliani Santorini Pangestu, Dimas Parapat, Aghata Chrisye Philips Pangestu Praptiningsih, Eko Prasetyo, Reynaldy Purnomo Johan, Jimmy Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Rahman A, Agus Rahman Alamsyah, Agus Rahman, Agus Ramadhani, Dony Ahmad Ratu, Agnes Monica Ratu, Raymond Raymond Ratu Rifyanto Bakri Rimba, Anna Risca Trisnawati Ronald Suryaputra RR. Ella Evrita Hestiandari Ruspitasari , Widi Dewi Ruspitasari, Widi Dewi S, Putri Nadia Sabar Rismawati Sabathelia, Sabathelia Salman Alfarisi Sambhodo, Willy Sanjaya, Andreas Santo Santo Santorini, Nur Barliani Senjaya Gunawan Septianto, Yulius Setiani, Maria Magdalena Purwaningdyah Setiawan, Dwinanto Setya, Nutrika Setyawan, Nanda Shania Kwok, Catherine Sijabat, Jayasan Silvia Arista Haryono Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Susetyawati, Indira Syamsiar, Benus Syamsuddin, Iwan Tao Putri Tarigan, Pebrianto Putra Telah, Nola Christiane Theresia Laiyan, Macaria Tino Agus Salim Tirto Hadi Triatmojo, Wisnu Triyan Febriandika Vinsca Fedriani Wahyu Indriyani Wahyu Purnomo, Wahyu Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Ruspitasari Widyana Widyana Wijaya, Daniel Yulius WINDRA, WINDRA Yanto, Yandri Yanuar Yanuar, Yanuar Yovinta Permata Yudo Kurniawan YUDO KURNIAWAN Yuniar Fitriyani Yunus Handoko Zonnete Bryllian Dheo