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All Journal Journal of Management and Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) PeTeKa Menara Ilmu JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ecogen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Kesehatan Tambusai JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi International Journal of Economics (IJEC) Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship International Journal of Advanced Science Computing and Engineering Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Global Education Journal Journal International Journal of Teaching and Learning (INJOTEL) West Science Social and Humanities Studies JER
Ainil Mardiah
Universitas Adzkia, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : ProBisnis : Jurnal Manajemen

 1 
Interactive Live Streaming: Analysis of Online Marketing Communication in Online Shopping Ainil Mardiah; Susi Evanita; Larisya Syawalki
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.246

Abstract

The purpose of this study is to determine and analyze how consumers perceive the added value when shopping through interactive live streaming, their interest in sales conducted via interactive live streaming, and their confidence in online stores that carry out interactive live sales promotions. Data collection techniques include interviews, observation, data sources (informants), and documentation. The data analysis technique used involves presenting data and drawing conclusions. In summary, this research provides valuable insights into the multifaceted effects of interactive live streaming within the context of online shopping. The findings underscore the importance of added value, consumer interactions, and seller trust in shaping consumers' online shopping experiences. These insights carry significant implications for businesses seeking to optimize their online presence and customer engagement strategies.
Co-Authors - Afrizal Afriyeni Sri Rahmi Ago, Gordius Agung Widarman Aldo Eko Syaputra Amalia Amalia Annisa, Sri Anwar, Amelia Arief, Ilham Aris, Nurlina Arisanti, Ivon Aslan Aslan Axelon S Renyaan Balla Wahyu Budiarto Budi Akhmad Tarigan Chevy Herli Sumerli Chevy Herly Sumerli A Dasa Rahardjo Soesanto Defni Defni Dodi Sukmayadi Donny Juliandri Prihadi Eko Fikriando Erwina Kartika Devi Ery Sugito Eva Desembrianita Eva Yuniarti Utami Fajri Fajri Farida Akbarina Fatchuroji, Acep Fisy Amalia Fithria, Rahmi Fitrianingrum, Rini Fitriyatul Bilgies, Ana Flori Puspa Humani Francisca, Yuniati Frans Sudirjo Hamdi Anugrah Helmy Syamsuri Hendra, Yomei Heni Widyaningsih, Heni Hibrida, Anas Romzy Himawan Sutanto, Himawan I Nengah Suarmanayasa Indra Wijaya Jenny Nancy Kaligis Johni Eka Putra Joko Ariawan Judijanto, Loso Juliandi, Yurizki Jumaedi, Jumaedi Junaldi Junaldi Jusatria karyono, Septin Maisharah Khotijah, Nur La Mema Parandy Lamsir, Seno Larisya Syawalki Lestari, Aster Happy LISTIANA SRI MULATSIH Listiana Sri Mulatsih Loso Judijanto Luthfi Nuraini M Toyib Mahmudin, Tono Maulina, Evaf Mayasari, Nanny Moh Gifari Sono Mubayyin, Muhammad Afief Muh. Aksa Muhamad Risal Tawil Muhammad Afief Mubayyin Muhammad Sabir Nanny Mayasari Nazriah, Ainun Nurhaliza, Ellys Oza syafriani Prilosadoso, Basnendar Herry Purwaka Hari Prihanto Putra , Johni Eka Putri Ekaresty Haes Ramadhi RAMADHI RAMADHI Relifra Rendro Laksmono Rika Susanti Rina Pratiwi Rini Fitrianingrum Santy Sriharyati Septin Maisharah K Sofia Edriati Sono, Moh Gifari Sono, Mohammad Gifari Sri Annisa Sulistyo Budi Utomo Sumerli A, Chevy Herly Sumerli A., Chevy Herli Susi Evanita Suwarna, A. Idun Tio Devilishanti Titin Ritmi Tri Apriyono Umar Sako, Umar Utami, Eva Yuniarti Utomo, Sulistyo Budi Whyosi Septrizola Widya, Astri Wijaya, Indra Winanto Nawarcono Yulia Novita