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THE EDUCATIONAL MARKETING STRATEGY IS BASED ON THE COMPETITIVE ADVANTAGES OF PESANTREN Hefniy, Hefniy; Arifin, Syamsul
Managere: Indonesian Journal of Educational Management Vol. 5 No. 1 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v5i1.156

Abstract

This study describes the innovation of Islamic boarding school-based education marketing at MA Al Masduqiah. Marketing innovation is an important thing to do, considering the intense competition that is happening. This study used a qualitative approach to field research. Existing data obtained by means of observation, interviews and documentation. Informants in this study were obtained by purposive sampling technique, then get five informants. Among them are school principals, public relations department, teachers, guardians of new students, and guardians of old students. The analysis of the data uses Yin theory, that is, it does not require control over the events studied, it is enough just to observe and then explain. The research results obtained stated that Islamic boarding school-based education marketing innovation at MA Al Mashduqiah consisted of three things, namely analysis of market needs, school programs and the label of plus Islamic boarding school-based schools.
Hubungan Tingkat Pengetahuan Dengan Sikap Keluarga Penderita Demam Berdarah Dengue Tentang Pemberantasan Sarang Nyamuk (PSN) Di Wilayah Kerja Puskesmas Curahdam Susanti, Riska Dewi Dian; Hefniy, Hefniy; Agustin, Yuana Dwi; Nugroho, Setyo Adi
Jurnal Keperawatan Profesional Vol 9, No 1 (2021): Maternity Nursing
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jkp.v9i1.2035

Abstract

Dengue Hemorrhagic Fever (DHF) is also one of the infectious diseases that often cause extraordinary events. Low awareness to maintain environmental cleanliness and lack of public knowledge about eradicating mosquito nests to prevent Dengue Hemorrhagic Fever. This study aims to identify the relationship between the level of knowledge and the family attitudes of dengue hemorrhagic fever sufferers regarding the eradication of mosquito nests (PSN) in the work area of the Curahdami Health Center in Bondowoso Regency.Types of quantitative research designs. population and sample of 37 respondents by using total sampling. Data collection techniques used the Likert scale questionnaire to measure Knowledge Level and bivariate analysis was performed to determine the relationship between variables using Spearman's Rho. Statistical test results of Spearman's Rho. Obtained p-value 0.002 which means that Ho is rejected and H1 is accepted. There is a relationship between the level of knowledge with the family attitudes of dengue hemorrhagic fever sufferers about the eradication of mosquito nets in the work area of the bulk health center with a correlation coefficient of 0.487.From the results of this study, the level of knowledge of families suffering from dengue fever in eradicating mosquito nests in the Bondowoso district health center area is good.
Manajemen Risiko di Sekolah Pedesaan; Adaptasi Perubahan Melalui Peningkatan Kinerja Guru: Risk Management in Rural Schools; Adapting to Change Through Teacher Performance Improvement Khotimah, Husnul; Hefniy, Hefniy
Idarotuna : Journal of Administrative Science Vol. 5 No. 2 (2024): November
Publisher : Program Study Office Adminstrative of Akademi Komunitas Teknologi Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/idarotuna.v5i2.114

Abstract

This research aims to adapt to changes in educational institutions in rural areas through the improvement of teacher performance. This article is based on the unique challenges faced by rural schools that are not experienced by urban schools, such as limited access to educational resources, inadequate infrastructure, and diverse socio-economic conditions of students. This research uses a qualitative case study approach, with data collection techniques including field observations, interviews, and document analysis. The data analysis techniques consist of three stages: data reduction, data presentation, and conclusion drawing and verification. The research results indicate that changes in the curriculum and organizational structure are important aspects of modern education. The curriculum is not only a guide for learning but also reflects the vision and mission of the education system to prepare the younger generation to face a complex world. The organizational climate aims to enhance efficiency, flexibility, and a strong foundation for sustainable growth. Evaluation and changes to the supervision assessment system are also important for creating a fair and inclusive learning environment. Technological advancement has become the main driver of life transformation, with significant implications for society and the future of education. This research is expected to provide effective insights into educational institutions.
MADRASAH CURRICULUM MANAGEMENT Muzakki, Ahmad; Hefniy, Hefniy; Aisyah, Nur; Jazilurrahman, Jazilurrahman
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

The rapid development of technology causes a shift in morals, and children are very easily influenced by negative behavior. Religious education is an effort to protect children from being affected by behavior prohibited by religion. Implementing religious education is always linked to madrasas and Islamic boarding schools, which are the key to children's success in balancing the goals of this world and the hereafter. Madrasas and Islamic boarding schools should be integrated into an institution so that learning can be fully formed to form reasonable minds and morals. Therefore, this article describes the management of the Islamic boarding school-based madrasah curriculum, in which case MA Nurul Qur'an Patokan Kraksaan is the object of the research study. The focus of the study is the planning, implementation, organization, and evaluation of the madrasa curriculum. Through interview observations and documentation, it was found that MA Nurul Qur'an Patokan Kraksaan carries out madrasa curriculum management integrated with well-managed Islamic boarding schools.
MANAJEMEN PUBLIC RELATIONS STRATEGY PENDIDIKAN ISLAM DALAM MENGHADAPI TANTANGAN MULTIKULTURALISME DAN GLOBALISASI DI ERA DIGITAL Mujiburrohman, Mujiburrohman; Hefniy, Hefniy
LEADERIA: Jurnal Manajemen Pendidikan Islam Vol. 5 No. 2 (2024): LEADERIA: Jurnal Manajemen Pendidikan Islam
Publisher : Universitas Islam Kiai Haji Achmad Siddiq Jember

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi manajemen hubungan masyarakat yang diterapkan di Pondok Pesantren Baitul Hikmah, Sumba Barat, NTT, dalam menghadapi tantangan multikulturalisme dan globalisasi di era digital. Dengan menggunakan metode penelitian kualitatif deskriptif jenis studi kasus, penelitian ini mengkaji tahapan perencanaan, pelaksanaan, dan evaluasi strategi humas yang dirancang pesantren untuk menjembatani keragaman budaya masyarakat lokal yang mayoritas Kristen sekaligus merespons dinamika global. Hasil penelitian menunjukkan bahwa Pondok Pesantren Baitul Hikmah menerapkan pendekatan berbasis nilai-nilai Islam universal yang inklusif untuk membangun hubungan yang harmonis di lingkungan masyarakat multikultural dan mayoritas Kristen sebesar 90%. Pemanfaatkan media digital sederhana seperti WhatsApp untuk berkomunikasi dengan wali santri dan masyarakat berjalan efektif, meskipun infrastruktur teknologi yang terbatas menjadi tantangan signifikan. Penggunaan platform medsos lainnya, instagram, facebook dan Youtube digunakan sebagai media dakwah dalam menyiarkan nilai-nilai Islam yang toleran, damai dan harmonis. Penelitian ini menyimpulkan bahwa strategi humas berbasis kearifan lokal yang adaptif terhadap teknologi digital dapat menjadi solusi efektif dalam menjawab tantangan multikulturalisme dan globalisasi. Meskipun tidak menghasilkan peningkatan jumlah santri baru yang signifikan, namun pendekatan yang dijalankan berhasil mencapai tujuan yang lebih penting, yaitu membangun pemahaman yang lebih baik dan harmoni sosial di kalangan masyarakat mayoritas Kristen.
Optimization of Social Media Management in Enhancing the Brand Image of Islamic Boarding Schools Habsi, Malikul; Hefniy, Hefniy; Munawaroh, Madinatul
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1160

Abstract

This study investigates the role of social media optimization in enhancing the brand image of Islamic boarding schools (pesantren). With the rapid growth of digital communication, social media has become a critical tool for educational institutions to engage with their audience and improve their public perceptionSocial media plays a vital role in brand identity creation, with professional social media management, structured content strategies, and platform-specific engagement being key factors in achieving successful branding. Using a multi site approach, the study combined observational data and interviews with social media admins from two pesantren, PP. Al-Mashduqiah and PP. Asy-Syarify. The findings revealed that professional social media admins significantly contribute to maintaining a positive public image, that a structured content strategy is crucial for consistent engagement, and that different platforms are more effective for targeting specific audience segments. This research contributes to the understanding of how religious institutions can leverage social media for branding, particularly in a competitive educational landscape. Recommendations include investing in professional social media management, adopting structured content planning, and tailoring content to specific platforms for optimal reach.
MODERNIZING ISLAMIC RELIGIOUS EDUCATION: BRIDGING TRADITION AND 21ST-CENTURY SKILLS THROUGH CURRICULUM AND TECHNOLOGY INTEGRATION Latifah, Endah Nur; Zamroni, Zamroni; hefniy, hefniy; Tamam, Badrut
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

In the modern era, education plays a vital role in preparing students to navigate an interconnected and technologically advanced world. Islamic Religious Education (PAI) is crucial for fostering moral and spiritual development among Muslim students. However, the current curriculum often fails to address 21st-century competencies such as critical thinking, digital literacy, and global citizenship. This study examines the alignment of the PAI curriculum with future generational needs, the integration of technology in Islamic education, and the gaps between traditional content and modern educational demands. Using interviews, classroom observations, surveys, and focus group discussions, the research highlights both the strengths and limitations of the curriculum. This study proposes a comprehensive reform approach that balances traditional Islamic principles with modern pedagogical practices. Key recommendations include curriculum updates to incorporate 21st-century skills, professional development for educators, and investments in digital infrastructure. By adopting these measures, Islamic Religious Education can evolve to empower students as morally grounded, critical thinkers, and global citizens, ensuring its relevance in the 21st century.
CHARACTER EDUCATION IN ELEMENTARY SCHOOLS: THE ROLE OF SCHOOL MANAGEMENT IN RESPONDING TO CHILDREN'S SOCIAL AND MORAL ISSUES IN THE MODERN ERA Sudirman, Sudirman; Hefniy, Hefniy; Yaqin, Ainol
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This study aims to analyse the integration of character education in teaching activities, managerial responses to social and moral changes in children in the modern era, and the synergy between school management and character education in rural areas. The research was conducted at SD Negeri Kedawung II, in Kuripan District, Probolinggo Regency, in Krajan Hamlet, Kedawung Village. The research method used is qualitative with a descriptive approach, aiming to describe the phenomena that occur and analyse the challenges faced by the school in managing character education amidst existing social dynamics. Data were collected through direct observation and in-depth interviews with the school principal, teachers, and several parents. The results show that the integration of character education into teaching activities at SD Negeri Kedawung II has been successfully implemented by reinforcing moral and ethical values in every aspect of school life. Managerial responses to social and moral changes in children in the modern era are reflected in the school's efforts to adapt to the negative influences of technological development and globalisation on students' character. The synergy between school management and character education has proven effective despite significant challenges, particularly regarding limited resources and external cultural influences. The impact of social dynamics in rural environments also affects the formation of children's character, where local values play a crucial role in the educational process. This study underscores the importance of the role of school management in creating an environment that supports the formation of children's character in the modern era.Keywords: Character Education, Role, Management
STRATEGY OF MADRASAH PRINCIPALS IN IMPROVING STUDENTS' DISCIPLINE (Case study of Nurul Jadid Islamic Senior High School) Kurniyawan, Hendi; Sain, Zohaib Hassan; hefniy, hefniy
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This article discusses the strategies implemented by the principal to improve student discipline at Madrasah Aliyah Nurul Jadid (MANJ), Probolinggo Regency, East Java Province. Using a qualitative approach, this study explores various strategies based on the leadership principles of the Prophet Muhammad SAW, personal approach, socialization of rules, appreciation for disciplined students, and parental involvement. The research findings indicate that these strategies, such as attendance before learning, monitoring student attendance, and consistent application of sanctions, have succeeded in creating a strong and sustainable culture of discipline in schools. However, challenges that arise related to parental intervention require a more proactive approach, such as through open communication and discussion forums. Although there is no quantitative data to support the claim of a decrease in student violations, this provides a positive indication of the effectiveness of the strategies implemented. Therefore, ongoing efforts to improve student discipline need to be carried out through periodic evaluation and adjustment of strategies according to future needs, in order to create an educational environment that is disciplined, productive, and supports the holistic development of students.  
Religious Culture-Based Management in the Focus of Education Hefniy, Hefniy; Ardiyansyah, Alif Rahman
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 6 No. 1 (2024): Geographical Coverage: Indonesia, Malaysia, Turkey, Iraq, and Nigeria
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v6i1.4098

Abstract

The objective of this research is to enhance the standard of education by employing a religious-cultural approach, specifically a prescriptive approach. This approach entails individuals submitting to, imitating, adhering to, and adopting cultural scenarios dictated by authorities. Additionally, it involves a programmed approach through a learning process where culture develops internally within individuals based on religious beliefs and values. The research employed a qualitative-descriptive methodology. The research findings indicate that the implementation of Religious Cultural Based Management has been effectively executed. Teachers demonstrate strong enthusiasm for implementing religious and cultural norms, while the school principal plays a crucial role in overseeing management methods based on religious culture. The teacher's degree of professionalism is commendable in both the teaching and evaluation domains. The influence of religious culture on management practices impacts work discipline, motivation, and the achievement of optimal work results. Key factors facilitating the integration of Islam culture in schools encompass the proactive involvement of teachers in offering assistance and encouragement, alongside students' recognition of the significance of these endeavors. Nevertheless, there are also constraining elements, such as pupils' lack of awareness, that might result in an uneven distribution of time spent on schooling. In general, the integration of religious culture is executed proficiently and smoothly, with robust facilitating elements and few constraining elements. Implementing religious culture-based management in schools has the capacity to enhance educational standards.
Co-Authors AA Sudharmawan, AA Abdul Wahid Abdul Wahid Zaini Abdullah Haq Reshufle Abu Hasan Agus Ach Rizquha Ach. Qusairi Adi Wibowo Afifah Tunnaja Agus R, Abu Hasan Agus Sulton Imami Agus, Abu Hasan Ahmad Fauzi Ahmad Muktashim Billah Ahmad Muzakki Ahmad Nuvi Aldri Frinaldi Alip Al Mahdi Alwahedi, Mohammad Abdul Aziz Amin, Muhammad Fathul Amir Amir Anggie Nadia Dinihari Annisa Tri Ananda Dewi Ardiyansyah, Alif Rahman Badrut Tamam Baharun, Hasan Bali, Muhammad Mushfi El Iq Dakir, Dakir Dewi, Annisa Tri Ananda Dina Mardiana Eka Diana Enggal, Dwi Fachri, Moh Fachri, Moh. Faiqotul Himmah Fairus, Refi Najma Faizatul Widat Fathor Rosi, Fathor Fathor Rozi Fatiatol Indanis Fatimatus Zahro Febriyanti Ghayatul Qushwa Harmonis, Mistria Hasan Agus R., Abu Hasanah Faiqoh Maulidah Hasanah, Kusmiyatun Hikmatul Hidayah Hina, Shahzadi Hoirul Anwar Maulana Ida Kusumawati Islam, Washifah Jannaty Saiful Istianatul Hasanah Ittaqillah Haisuma Kunta Izzatul Munawwaroh Jazilurrahman Khodijatul Qodriyah Khoir, Muhammad Ilzam Khoirul Umam Kurniyawan, Hendi Lailatul Yakini Latifah, Endah Nur M. Nurul Al Zaman Madinatul Munawaroh Malikul Habsi Manshur, umar Maula, Rofikatul Mawadatur Rohmah Mistria Harmonis Moh Kamil Moh. Hasyim Moh. Hidayatullah Mohammad Halili Mohammad Wali Muali, Chusnul Mudarris, Badrul Muhammad Amiruddin Muhammad Anas Ma`arif Muhammad Fadali Amar Muhammad Kholilurrohman Muhammad Thoiful Abrar Muhammad Wahyu Fajry Mujiburrohman Mujiburrohman Munaamma, Siti Muthi’ah Rahman Nadya Najiburohman, Najiburohman Nur Aini Nur Azizah Nur Hidayati Nur Hidayati Nurmalasari, Ita Qodriyah, Khodijatul R, Abu Hasan Agus Raudatul Jannah Rifka Jannatul Firdausiyah Sain, Zohaib Hassan Sapuding, Baiyinah Setiyo Adi Nugroho Sholihah, Ika Maziyyatus Silviani Silviani Siti Aisyah Siti Masruroh Siti Safiah Sodikin Sodikin Subki, Imam Sudirman Sudirman Sugiono Sugiono Susanti, Riska Dewi Dian syaifuddin syaifuddin syaifuddin Syamsul Arifin Tariman Tariman Unzilah Khomairotusshiyama Uryatul Hikmah Wahid, Abd Hamid Wisudaningsih, Endah Tri Yakini, Lailatul Yuana Dwi Agustin, Yuana Dwi Yudik Al Farisi Yusril Ihza Saputra Zamroni Zamroni Zubaidi Zubaidi