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PUBLIC RELATIONS STRATEGY IN SCHOOL IMAGE EFFORTS AT INTEGRATED ELEMENTARY SCHOOL Sholihah, Ika Maziyyatus; Sapuding, Baiyinah; Hefniy, Hefniy
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Improving the school's image must be connected to the participation of the community, which is an essential factor in supporting the achievement of programs held in educational institutions. In addition, implementing Public Relations management in educational institutions becomes a communication link or an extension of information that will be conveyed to the public. This study describes the Public Relations strategy in building the school's image to become a superior school. This research was conducted at An-Nadwa Integrated Elementary School. This study uses a descriptive qualitative approach, and in collecting data, researchers use interview techniques, observation and documentation studies. The main subjects in this study are Public Relations, school principals, teachers and students. Researcher results show; the Public Relations Strategy of communication and cooperation between parents of students or the community and educational institutions. Furthermore, Build a School Image to become a preeminent educational institution
PR MANAGEMENT IN INCREASING ALUMNI PARTICIPATION IN THE AL-QUR’AN SCIENCE EDUCATION CENTER Amin, Muhammad Fathul; Manshur, Umar; Agus R, Abu Hasan; Hefniy, Hefniy; Jazilurrahman, Jazilurrahman
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Public Relations Management in Increasing Alumni Participation is one way to foster and develop harmonious relations between institutions and alumni in establishing close relationships with alumni. Because the success of an educational institution organization in achieving its mission and objectives is determined by the role of alumni both internally and externally. Based on this, there are three issues that are the main study in this research, namely: first, How is Public Relations Management Planning to Increase Alumni Participation at the Al-Qur’an Science Education Center Nurul Jadid Paiton; second, How is the Implementation of Public Relations Management in Increasing the Participation of Alumni at the Al-Qur’an Science Education Center Nurul Jadid Paiton; third, How to Evaluate Public Relations Management in Increasing Alumni Participation at the Al-Qur’an Science Education Center Nurul Jadid Paiton. This research uses a qualitative approach with a type of field study. Data collection is done by observation, interviews and documentation. While data analysis using triangulation techniques. The results of this study indicate that: First, Public Relations Management Planning in Increasing Alumni Participation at the Nurul Jadid Paiton Al-Qur’an Education Center is carried out based on a public relations work meeting. Namely a. Introducing the importance of madrasas to Alumni b. Get moral and financial assistance c. Provide information to Alumni of program implementation. d. Know the needs of alumni. Second, the implementation of public relations in increasing the participation of alumni at the Nurul Jadid Paiton Al-Qur’an Education Center through several methods/tools, such as distributing brochures, installing banners, promoting institutions through the media etc. Third, a public relations evaluation conducted at the Nurul Jadid Paiton Al-Qur’an Education Center in increasing alumni participation is in two ways, namely, direct and quarterly evaluations (before the odd semester, after the odd semester before the class increase). The evaluation includes: active participation and passive participation.
PUBLIC RELATIONS MANAGEMENT IN BUILDING A BRANDING IMAGE OF BOARDING SCHOOLS Maula, Rofikatul; Hefniy, Hefniy; Baharun, Hasan
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Public relations management is essential in building an educational institution's image. The image of an excellent educational institution can increase the attractiveness and trust of the community, parents of students, and prospective students. In this article, the author discusses how public relations management can help build the image of educational institutions. Some recommended strategies and tips have a strategic plan, using social media well, having an extensive network, and being responsive to requests and issues. The research method in this article uses a qualitative case study type method. By implementing excellent and integrated public relations management, educational institutions can build a good image and increase public trust in educational institutions. This can help educational institutions to attract the interest of prospective students and parents and improve the quality of education provided.
Leader Member Exchange dalam Membangun Komunikasi Efektif di Pondok Pesantren Zamroni, Zamroni; Baharun, Hasan; Hefniy, Hefniy; Bali, Muhammad Mushfi El Iq; Hasanah, Kusmiyatun
el Buhuth: Borneo Journal of Islamic Studies el Buhuth: Borneo Journal of Islamic Studies, 3(1), 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (Center for Research and Community Services), Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.75 KB) | DOI: 10.21093/el-buhuth.v3i1.2850

Abstract

This study aims to analyze and understand the leader-member exchange in building effective communication at Nurul Jadid Islamic Boarding School, Paiton, Probolinggo, by focusing its study on the Fathimatuzzahro area '. This study uses a qualitative approach to the type of phenomenology, in which the researcher tries to understand the phenomena that occur in the institution, through interviews, observation, and documentation. The results of his research show that the leader-member exchange in creating effective communication in the Fahtimatuzzahro area 'is carried out through three strategies, namely; Affect, where communication between leaders and subordinates shows more intimacy, does not look at social status but is consistent in carrying out their duties and responsibilities. Contribution, where each individual, both the leader and the leader, is expected to be able to contribute to the achievement of mutually determined goals. Professional Respect, as a form of respect and mutual respect for what has been done by each individual, both leaders, administrators, and students
MANAJEMEN STRATEGI DALAM MENINGKATKAN MUTU PELAYANAN KEPEGAWAIAN Hefniy, Hefniy; Fairus, Refi Najma
JURNAL AL-TANZIM Vol 3, No 1 (2019)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.362 KB) | DOI: 10.33650/al-tanzim.v3i1.517

Abstract

Strategy Management in improving the quality of staffing services in the Probolinggo District Education Office. The purpose of this article was to study the management of strategies carried out by the Education Office of Probolinggo District specifically service personnel and the quality of staffing services from the implementation of the management strategies in the Probolinggo District Education Office. This study uses qualitative methods with a type of case study research. The data analysis used is the Interactive analysis model of Miles and Huberman. The results is showed that the management strategy carried out by the Probolinggo District Education Office was also applied to staffing services guided by the Provincial RPJP and Probolinggo District RPJMD using a strategic planning process, implementing strategies and evaluation strategies. And the quality of the Probolinggo District Education Office staffing services after the strategy management has been fairly good with reference to the fulfillment of five service standards.
Teaching Load and Project-Based Learning: Unveiling the Effects on Teacher Performance and Compensation amir, Amir; Wisudaningsih, Endah Tri; Zaini, Abdul Wahid; Hefniy, Hefniy
JURNAL AL-TANZIM Vol 9, No 1 (2025)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v9i1.10342

Abstract

This study investigates how teaching load and implementing project-based learning (PBL) models influence teacher performance, specifically focusing on the mediating role of work compensation. Despite the increasing adoption of PBL in classrooms, limited research has examined its direct and indirect effects on educators themselves. Using a quantitative survey approach, data were collected from 300 teachers across several schools in Probolinggo Regency. The research employed Structural Equation Modeling (SEM) through SmartPLS to analyze direct and mediated relationships between the variables. Findings reveal that teaching load has a significant positive effect on both work compensation and teacher performance, whereas the direct impact of PBL on performance is statistically insignificant. However, PBL positively influences compensation, significantly contributing to performance improvement. These results suggest that compensation mechanisms are crucial in translating instructional innovations and workload demands into tangible improvements in teacher outcomes. The study underscores the importance of aligning institutional compensation policies with workload realities and pedagogical strategies to foster a more effective and motivated teaching workforce. The findings offer practical implications for educational stakeholders seeking to improve teacher performance through a balanced consideration of workload, compensation, and teaching methodology.
Quality Service as A Strategy for Improving School Competitive Advantage Rosi, Fathor; Hefniy, Hefniy; Widat, Faizatul; Aisyah, Siti; Munaamma, Siti
JURNAL AL-TANZIM Vol 6, No 2 (2022)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.621 KB) | DOI: 10.33650/al-tanzim.v6i2.3300

Abstract

This paper aims to find out about increasing the competitive advantage of schools through optimizing service quality at RA Perwanida 2 Probolinggo. A qualitative method with a case study approach is used to understand the research objectives. Data collection techniques used are interviews, observation, and documentation. The data analysis used is theme analysis, which focuses on essential issues in understanding the case's complexity. The results of the study show that increasing the competitive advantage of schools through optimizing service quality is carried out through; transformative principal leadership, analyzing student service needs, building a quality culture consisting of several stages; 1) formulate standards of attitude and behavior of school residents; 2) formulate service standards; and 3) motivating school members, conducting regular in-service training, and providing rewards and punishments. This research has implications for the importance of service quality for schools to build public trust so that people will believe in the quality provided by schools.
Prophetic Leadership in Creating Superior Educational Institutions: Phenomenological Study of Private Islamic Universities Hefniy, Hefniy; Mardiana, Dina; Enggal, Dwi; Baharun, Hasan
JURNAL AL-TANZIM Vol 7, No 4 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i4.6251

Abstract

This research focuses on the prophetic leadership style practised in two higher education institutions, namely Nurul Jadid University Probolinggo and Muhammadiyah University Malang. This prophetic leadership style is a leadership style that can develop, encourage and create superior (Islamic) educational institutional units that have other prestigious educational qualities. This research uses a qualitative approach with a case study type of research to understand the leadership phenomenon in these two sites. Data were collected through interviews, participant observation, and documentaries. Next, the data was analyzed using Miles, Hubermann and Saldana interactive analysis. This research concludes that the leaders of the FAI UNUJA and FAI UMM institutions have a prophetic leadership style, which is demonstrated through their roles as quality control, political power, and political will (goodwill). From this leadership style, prophetic nuances emerge in institutional governance, which refers to 4 (four) pillars: theological-monotheistic, empirical-demonstrative, rational-philosophical, and theoretical stakes. The four pillars of prophetic management in the two research sites ultimately gave birth to a prophetic leadership style, which is essentially based on the three epistemological frameworks of Burhani, Bayani, and Irfani.
Virtual School Tours: Boosting Community Interest and Attracting Prospective Students Dewi, Annisa Tri Ananda; Alwahedi, Mohammad Abdul Aziz; Najiburohman, Najiburohman; Hefniy, Hefniy; Hasan Agus R., Abu
Evaluasi: Jurnal Manajemen Pendidikan Islam Vol. 9 No. 2 (2025): Evaluasi-Edisi September
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/3gtzvf72

Abstract

This study aims to understand the role of Virtual School Tours (VSTs) in helping schools expand their information reach, present their facilities more persuasively, increase data transparency, and strengthen relationships with prospective students. The study employed a qualitative approach. Data were obtained through in-depth conversations with school officials, direct observation of various digital platforms used for publication, and document searches related to the dissemination of school information. The research findings indicate that VSTs enable the public to gain an overview of the school without having to physically attend, thus making access to information easier and more inclusive. The presentation of facilities through videos and digital tours provides a more vivid picture of the school's strengths. Information transparency increased because the data displayed on official channels was more organized and easily accessible. Furthermore, interaction with prospective students increased along with the increase in responses.
Utilization of Artificial Intelligence for Recruitment of the Best Educational Talent Unzilah Khomairotusshiyama; Hefniy Hefniy; Eka Diana
Indonesian Journal of Progressive Pedagogy Vol. 1 No. 1 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/ijpp.v1i1.653

Abstract

This research explores using artificial intelligence (AI) to support the recruitment process of the best talent in the education sector. Using a quantitative descriptive approach, data was collected through surveys of educational institutions and analysis of documents related to AI implementation. Data analysis techniques include descriptive statistical analysis to measure the acceptance of AI technology and its impact on selection efficiency, global search of candidates, and recruitment diversity. The results show that talent intelligence, including academic ability, creativity, problem-solving skills, and emotional intelligence, is an important factor in selecting prospective teachers. In addition, applying application tracking systems (ATS) and AI in recruitment management facilitates acquiring the right talent. These findings imply the importance of integrating AI technology in recruitment strategies to improve recruitment results quality and strengthen educational institutions' competitiveness in the digital era.
Co-Authors AA Sudharmawan, AA Abdul Wahid Abdul Wahid Zaini Abdullah Haq Reshufle Abu Hasan Agus Ach Rizquha Ach. Qusairi Adi Wibowo Afifah Tunnaja Agus R, Abu Hasan Agus Sulton Imami Agus, Abu Hasan Ahmad Fauzi Ahmad Muktashim Billah Ahmad Muzakki Ahmad Nuvi Aldri Frinaldi Alip Al Mahdi Alwahedi, Mohammad Abdul Aziz Amin, Muhammad Fathul Amir Amir Anggie Nadia Dinihari Annisa Tri Ananda Dewi Ardiyansyah, Alif Rahman Badrut Tamam Baharun, Hasan Bali, Muhammad Mushfi El Iq Dakir, Dakir Dewi, Annisa Tri Ananda Dina Mardiana Eka Diana Enggal, Dwi Fachri, Moh Fachri, Moh. Faiqotul Himmah Fairus, Refi Najma Faizatul Widat Fathor Rosi, Fathor Fathor Rozi Fatiatol Indanis Fatimatus Zahro Febriyanti Ghayatul Qushwa Harmonis, Mistria Hasan Agus R., Abu Hasanah Faiqoh Maulidah Hasanah, Kusmiyatun Hikmatul Hidayah Hina, Shahzadi Hoirul Anwar Maulana Ida Kusumawati Islam, Washifah Jannaty Saiful Istianatul Hasanah Ittaqillah Haisuma Kunta Izzatul Munawwaroh Jazilurrahman Khodijatul Qodriyah Khoir, Muhammad Ilzam Khoirul Umam Kurniyawan, Hendi Lailatul Yakini Latifah, Endah Nur M. Nurul Al Zaman Madinatul Munawaroh Malikul Habsi Manshur, umar Maula, Rofikatul Mawadatur Rohmah Mistria Harmonis Moh Kamil Moh. Hasyim Moh. Hidayatullah Mohammad Halili Mohammad Wali Muali, Chusnul Mudarris, Badrul Muhammad Amiruddin Muhammad Anas Ma`arif Muhammad Fadali Amar Muhammad Kholilurrohman Muhammad Thoiful Abrar Muhammad Wahyu Fajry Mujiburrohman Mujiburrohman Munaamma, Siti Muthi’ah Rahman Nadya Najiburohman, Najiburohman Nur Aini Nur Azizah Nur Hidayati Nur Hidayati Nurmalasari, Ita Qodriyah, Khodijatul R, Abu Hasan Agus Raudatul Jannah Rifka Jannatul Firdausiyah Sain, Zohaib Hassan Sapuding, Baiyinah Setiyo Adi Nugroho Sholihah, Ika Maziyyatus Silviani Silviani Siti Aisyah Siti Masruroh Siti Safiah Sodikin Sodikin Subki, Imam Sudirman Sudirman Sugiono Sugiono Susanti, Riska Dewi Dian syaifuddin syaifuddin syaifuddin Syamsul Arifin Tariman Tariman Unzilah Khomairotusshiyama Uryatul Hikmah Wahid, Abd Hamid Wisudaningsih, Endah Tri Yakini, Lailatul Yuana Dwi Agustin, Yuana Dwi Yudik Al Farisi Yusril Ihza Saputra Zamroni Zamroni Zubaidi Zubaidi