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All Journal AL ISHLAH Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Journal EVALUASI AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM EduReligia : Jurnal Pendidikan Agama Islam SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme MANAGERE : Indonesian Journal of Educational Management GUYUB: Journal of Community Engagement Idarotuna : Jurnal of Administrative Science Jurnal Islam Nusantara el-Buhuth: Borneo Journal of Islamic Studies Managere: Indonesian Journal of Educational Management Communautaire: Journal of Community Service Journal of Educational Management Research Journal of Research in Educational Management Indonesian Journal of Education and Social Studies Mapendis JUMPA : Jurnal Manajemen Pendidikan Afkarina : Jurnal Pendidikan Agama Islam Jurnal Keperawatan Profesional Proceeding Of International Conference On Education, Society And Humanity LEADERIA : Jurnal Manajemen Pendidikan Islam
Hefniy, Hefniy
Universitas Nurul Jadid
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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MANAJEMEN PUBLIC RELATIONS STRATEGY PENDIDIKAN ISLAM DALAM MENGHADAPI TANTANGAN MULTIKULTURALISME DAN GLOBALISASI DI ERA DIGITAL Mujiburrohman, Mujiburrohman; Hefniy, Hefniy
LEADERIA: Jurnal Manajemen Pendidikan Islam Vol. 5 No. 2 (2024): LEADERIA: Jurnal Manajemen Pendidikan Islam
Publisher : Universitas Islam Kiai Haji Achmad Siddiq Jember

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi manajemen hubungan masyarakat yang diterapkan di Pondok Pesantren Baitul Hikmah, Sumba Barat, NTT, dalam menghadapi tantangan multikulturalisme dan globalisasi di era digital. Dengan menggunakan metode penelitian kualitatif deskriptif jenis studi kasus, penelitian ini mengkaji tahapan perencanaan, pelaksanaan, dan evaluasi strategi humas yang dirancang pesantren untuk menjembatani keragaman budaya masyarakat lokal yang mayoritas Kristen sekaligus merespons dinamika global. Hasil penelitian menunjukkan bahwa Pondok Pesantren Baitul Hikmah menerapkan pendekatan berbasis nilai-nilai Islam universal yang inklusif untuk membangun hubungan yang harmonis di lingkungan masyarakat multikultural dan mayoritas Kristen sebesar 90%. Pemanfaatkan media digital sederhana seperti WhatsApp untuk berkomunikasi dengan wali santri dan masyarakat berjalan efektif, meskipun infrastruktur teknologi yang terbatas menjadi tantangan signifikan. Penggunaan platform medsos lainnya, instagram, facebook dan Youtube digunakan sebagai media dakwah dalam menyiarkan nilai-nilai Islam yang toleran, damai dan harmonis. Penelitian ini menyimpulkan bahwa strategi humas berbasis kearifan lokal yang adaptif terhadap teknologi digital dapat menjadi solusi efektif dalam menjawab tantangan multikulturalisme dan globalisasi. Meskipun tidak menghasilkan peningkatan jumlah santri baru yang signifikan, namun pendekatan yang dijalankan berhasil mencapai tujuan yang lebih penting, yaitu membangun pemahaman yang lebih baik dan harmoni sosial di kalangan masyarakat mayoritas Kristen.
Optimization of Social Media Management in Enhancing the Brand Image of Islamic Boarding Schools Habsi, Malikul; Hefniy, Hefniy; Munawaroh, Madinatul
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.1160

Abstract

This study investigates the role of social media optimization in enhancing the brand image of Islamic boarding schools (pesantren). With the rapid growth of digital communication, social media has become a critical tool for educational institutions to engage with their audience and improve their public perceptionSocial media plays a vital role in brand identity creation, with professional social media management, structured content strategies, and platform-specific engagement being key factors in achieving successful branding. Using a multi site approach, the study combined observational data and interviews with social media admins from two pesantren, PP. Al-Mashduqiah and PP. Asy-Syarify. The findings revealed that professional social media admins significantly contribute to maintaining a positive public image, that a structured content strategy is crucial for consistent engagement, and that different platforms are more effective for targeting specific audience segments. This research contributes to the understanding of how religious institutions can leverage social media for branding, particularly in a competitive educational landscape. Recommendations include investing in professional social media management, adopting structured content planning, and tailoring content to specific platforms for optimal reach.
MODERNIZING ISLAMIC RELIGIOUS EDUCATION: BRIDGING TRADITION AND 21ST-CENTURY SKILLS THROUGH CURRICULUM AND TECHNOLOGY INTEGRATION Latifah, Endah Nur; Zamroni, Zamroni; hefniy, hefniy; Tamam, Badrut
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

In the modern era, education plays a vital role in preparing students to navigate an interconnected and technologically advanced world. Islamic Religious Education (PAI) is crucial for fostering moral and spiritual development among Muslim students. However, the current curriculum often fails to address 21st-century competencies such as critical thinking, digital literacy, and global citizenship. This study examines the alignment of the PAI curriculum with future generational needs, the integration of technology in Islamic education, and the gaps between traditional content and modern educational demands. Using interviews, classroom observations, surveys, and focus group discussions, the research highlights both the strengths and limitations of the curriculum. This study proposes a comprehensive reform approach that balances traditional Islamic principles with modern pedagogical practices. Key recommendations include curriculum updates to incorporate 21st-century skills, professional development for educators, and investments in digital infrastructure. By adopting these measures, Islamic Religious Education can evolve to empower students as morally grounded, critical thinkers, and global citizens, ensuring its relevance in the 21st century.
CHARACTER EDUCATION IN ELEMENTARY SCHOOLS: THE ROLE OF SCHOOL MANAGEMENT IN RESPONDING TO CHILDREN'S SOCIAL AND MORAL ISSUES IN THE MODERN ERA Sudirman, Sudirman; Hefniy, Hefniy; Yaqin, Ainol
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This study aims to analyse the integration of character education in teaching activities, managerial responses to social and moral changes in children in the modern era, and the synergy between school management and character education in rural areas. The research was conducted at SD Negeri Kedawung II, in Kuripan District, Probolinggo Regency, in Krajan Hamlet, Kedawung Village. The research method used is qualitative with a descriptive approach, aiming to describe the phenomena that occur and analyse the challenges faced by the school in managing character education amidst existing social dynamics. Data were collected through direct observation and in-depth interviews with the school principal, teachers, and several parents. The results show that the integration of character education into teaching activities at SD Negeri Kedawung II has been successfully implemented by reinforcing moral and ethical values in every aspect of school life. Managerial responses to social and moral changes in children in the modern era are reflected in the school's efforts to adapt to the negative influences of technological development and globalisation on students' character. The synergy between school management and character education has proven effective despite significant challenges, particularly regarding limited resources and external cultural influences. The impact of social dynamics in rural environments also affects the formation of children's character, where local values play a crucial role in the educational process. This study underscores the importance of the role of school management in creating an environment that supports the formation of children's character in the modern era.Keywords: Character Education, Role, Management
STRATEGY OF MADRASAH PRINCIPALS IN IMPROVING STUDENTS' DISCIPLINE (Case study of Nurul Jadid Islamic Senior High School) Kurniyawan, Hendi; Sain, Zohaib Hassan; hefniy, hefniy
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This article discusses the strategies implemented by the principal to improve student discipline at Madrasah Aliyah Nurul Jadid (MANJ), Probolinggo Regency, East Java Province. Using a qualitative approach, this study explores various strategies based on the leadership principles of the Prophet Muhammad SAW, personal approach, socialization of rules, appreciation for disciplined students, and parental involvement. The research findings indicate that these strategies, such as attendance before learning, monitoring student attendance, and consistent application of sanctions, have succeeded in creating a strong and sustainable culture of discipline in schools. However, challenges that arise related to parental intervention require a more proactive approach, such as through open communication and discussion forums. Although there is no quantitative data to support the claim of a decrease in student violations, this provides a positive indication of the effectiveness of the strategies implemented. Therefore, ongoing efforts to improve student discipline need to be carried out through periodic evaluation and adjustment of strategies according to future needs, in order to create an educational environment that is disciplined, productive, and supports the holistic development of students.  
Religious Culture-Based Management in the Focus of Education Hefniy, Hefniy; Ardiyansyah, Alif Rahman
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 6 No. 1 (2024): Geographical Coverage: Indonesia, Malaysia, Turkey, Iraq, and Nigeria
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v6i1.4098

Abstract

The objective of this research is to enhance the standard of education by employing a religious-cultural approach, specifically a prescriptive approach. This approach entails individuals submitting to, imitating, adhering to, and adopting cultural scenarios dictated by authorities. Additionally, it involves a programmed approach through a learning process where culture develops internally within individuals based on religious beliefs and values. The research employed a qualitative-descriptive methodology. The research findings indicate that the implementation of Religious Cultural Based Management has been effectively executed. Teachers demonstrate strong enthusiasm for implementing religious and cultural norms, while the school principal plays a crucial role in overseeing management methods based on religious culture. The teacher's degree of professionalism is commendable in both the teaching and evaluation domains. The influence of religious culture on management practices impacts work discipline, motivation, and the achievement of optimal work results. Key factors facilitating the integration of Islam culture in schools encompass the proactive involvement of teachers in offering assistance and encouragement, alongside students' recognition of the significance of these endeavors. Nevertheless, there are also constraining elements, such as pupils' lack of awareness, that might result in an uneven distribution of time spent on schooling. In general, the integration of religious culture is executed proficiently and smoothly, with robust facilitating elements and few constraining elements. Implementing religious culture-based management in schools has the capacity to enhance educational standards.
PUBLIC RELATIONS STRATEGY IN SCHOOL IMAGE EFFORTS AT INTEGRATED ELEMENTARY SCHOOL Sholihah, Ika Maziyyatus; Sapuding, Baiyinah; Hefniy, Hefniy
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Improving the school's image must be connected to the participation of the community, which is an essential factor in supporting the achievement of programs held in educational institutions. In addition, implementing Public Relations management in educational institutions becomes a communication link or an extension of information that will be conveyed to the public. This study describes the Public Relations strategy in building the school's image to become a superior school. This research was conducted at An-Nadwa Integrated Elementary School. This study uses a descriptive qualitative approach, and in collecting data, researchers use interview techniques, observation and documentation studies. The main subjects in this study are Public Relations, school principals, teachers and students. Researcher results show; the Public Relations Strategy of communication and cooperation between parents of students or the community and educational institutions. Furthermore, Build a School Image to become a preeminent educational institution
PR MANAGEMENT IN INCREASING ALUMNI PARTICIPATION IN THE AL-QUR’AN SCIENCE EDUCATION CENTER Amin, Muhammad Fathul; Manshur, Umar; Agus R, Abu Hasan; Hefniy, Hefniy; Jazilurrahman, Jazilurrahman
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Public Relations Management in Increasing Alumni Participation is one way to foster and develop harmonious relations between institutions and alumni in establishing close relationships with alumni. Because the success of an educational institution organization in achieving its mission and objectives is determined by the role of alumni both internally and externally. Based on this, there are three issues that are the main study in this research, namely: first, How is Public Relations Management Planning to Increase Alumni Participation at the Al-Qur’an Science Education Center Nurul Jadid Paiton; second, How is the Implementation of Public Relations Management in Increasing the Participation of Alumni at the Al-Qur’an Science Education Center Nurul Jadid Paiton; third, How to Evaluate Public Relations Management in Increasing Alumni Participation at the Al-Qur’an Science Education Center Nurul Jadid Paiton. This research uses a qualitative approach with a type of field study. Data collection is done by observation, interviews and documentation. While data analysis using triangulation techniques. The results of this study indicate that: First, Public Relations Management Planning in Increasing Alumni Participation at the Nurul Jadid Paiton Al-Qur’an Education Center is carried out based on a public relations work meeting. Namely a. Introducing the importance of madrasas to Alumni b. Get moral and financial assistance c. Provide information to Alumni of program implementation. d. Know the needs of alumni. Second, the implementation of public relations in increasing the participation of alumni at the Nurul Jadid Paiton Al-Qur’an Education Center through several methods/tools, such as distributing brochures, installing banners, promoting institutions through the media etc. Third, a public relations evaluation conducted at the Nurul Jadid Paiton Al-Qur’an Education Center in increasing alumni participation is in two ways, namely, direct and quarterly evaluations (before the odd semester, after the odd semester before the class increase). The evaluation includes: active participation and passive participation.
PLANNING TO ACCOUNTABILITY: INTEGRATION OF STRATEGIC PLAN, BALANCED SCORECARD AND GOOD GOVERNANCE IN THE GOVERNANCE OF THE NURUL QUR'AN FOUNDATION Al Wahedi, Mohammad Abdul Aziz; Hefniy, Hefniy
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 3, No 1 (2025): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

In the era of globalization and increasingly stringent demands for transparency, Islamic educational institutions such as the Nurul Qur'an Foundation face challenges in realizing effective, accountable governance that is oriented towards improving the quality of education. These challenges include the integration of long-term strategic planning, performance measurement systems, and the application of good governance principles. This study aims to analyze in depth how the integration of the Strategic Plan (Renstra), the Balanced Scorecard (BSC), and Good Governance principles is applied in the governance of the Nurul Qur'an Foundation. The research approach used is a qualitative case study method. Data were collected through in-depth interviews with foundation administrators, participatory observation of managerial processes, and a review of the 2021–2025 Renstra document. Data analysis was conducted thematically by highlighting the relationship between strategic vision, performance indicators, and accountability mechanisms. The results show that the integration of Renstra, BSC, and Good Governance creates a more adaptive and transparent governance system, and is able to improve the effectiveness of planning and institutional accountability. This integrative model also has the potential to be applied in other Islamic educational foundations to strengthen institutional competitiveness and organizational sustainability.
PUBLIC RELATIONS MANAGEMENT IN BUILDING A BRANDING IMAGE OF BOARDING SCHOOLS Maula, Rofikatul; Hefniy, Hefniy; Baharun, Hasan
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Public relations management is essential in building an educational institution's image. The image of an excellent educational institution can increase the attractiveness and trust of the community, parents of students, and prospective students. In this article, the author discusses how public relations management can help build the image of educational institutions. Some recommended strategies and tips have a strategic plan, using social media well, having an extensive network, and being responsive to requests and issues. The research method in this article uses a qualitative case study type method. By implementing excellent and integrated public relations management, educational institutions can build a good image and increase public trust in educational institutions. This can help educational institutions to attract the interest of prospective students and parents and improve the quality of education provided.
Co-Authors AA Sudharmawan, AA Abdul Wahid Abdul Wahid Zaini Abdullah Haq Reshufle Ach Rizquha Ach. Qusairi Adi Wibowo Afifah Tunnaja Agus R, Abu Hasan Agus, Abu Hasan Ahmad Fauzi Ahmad Muktashim Billah Ahmad Muzakki Ahmad Nuvi Ainol Yaqin, Ainol Al Wahedi, Mohammad Abdul Aziz Aldri Frinaldi Alip Al Mahdi Alwahedi, Mohammad Abdul Aziz Amin, Muhammad Fathul Amir Amir Anggie Nadia Dinihari Ardiyansyah, Alif Rahman Badrut Tamam Baharun, Hasan Bali, Muhammad Mushfi El Iq Dakir, Dakir Dewi, Annisa Tri Ananda Dina Mardiana Enggal, Dwi Fachri, Moh Fachri, Moh. Faiqotul Himmah Fairus, Refi Najma Faizatul Widat Fathor Rosi, Fathor Fathor Rozi Fatiatol Indanis Fatimatus Zahro, Fatimatus Harmonis, Mistria Hasan Agus R., Abu Hasanah Faiqoh Maulidah Hasanah, Istianatul Hasanah, Kusmiyatun Hikmatul Hidayah Hina, Shahzadi Hoirul Anwar Maulana Islam, Washifah Jannaty Saiful Jazilurrahman, Jazilurrahman Khodijatul Qodriyah Khoir, Muhammad Ilzam Khoirul Umam Kurniyawan, Hendi Lailatul Yakini Latifah, Endah Nur M. Nurul Al Zaman Mabrur, Ali Madinatul Munawaroh Malikul Habsi Manshur, umar Maula, Rofikatul Mawadatur Rohmah Mistria Harmonis Moh. Hasyim Moh. Hidayatullah Mohammad Halili Mohammad Wali Muali, Chusnul Mudarris, Badrul Muhammad Amiruddin Muhammad Anas Ma`arif Muhammad Fadali Amar Muhammad Wahyu Fajry Mujiburrohman Mujiburrohman Munaamma, Siti Munawwaroh, Izzatul Nadya Najiburohman, Najiburohman Nur Aini Nur Aisyah Nur Azizah Nur Hidayati Nurmalasari, Ita Qodriyah, Khodijatul Qushwa, Febriyanti Ghayatul R, Abu Hasan Agus Raudatul Jannah Sain, Zohaib Hassan Sapuding, Baiyinah Setiyo Adi Nugroho Sholihah, Ika Maziyyatus Silviani Silviani Siti Aisyah Siti Masruroh Siti Safiah Sodikin Sodikin Subki, Imam Sudirman Sudirman Sugiono Sugiono Susanti, Riska Dewi Dian syaifuddin syaifuddin syaifuddin Syamsul Arifin Tariman Tariman Tohet, Moh Wahid, Abd Hamid Wisudaningsih, Endah Tri Yakini, Lailatul Yuana Dwi Agustin, Yuana Dwi Yudik Al Farisi Zamroni Zamroni Zubaidi Zubaidi