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All Journal Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Humano: Research Journal Equilibrium: Jurnal Pendidikan JOIV : International Journal on Informatics Visualization Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi Pinisi Business Administration Review Joong-Ki : Jurnal Pengabdian Masyarakat Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis INOVASI: Jurnal Hasil Pengabdian Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Joong-Ki Jurnal Lamellong: Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy
S, Muh. Rizal
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Peran Brand Awareness dalam Memediasi Review Beauty Influencer Terhadap Keputusan Pembelian Andika Saputra; Muh. Rizal S; Siti Nuridah; Syah Abadi Mendrofa; Farida Akbarina
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3118

Abstract

The purpose of this study was to analyze the effect of beauty influencer reviews on purchasing decisions mediated by brand awareness of Something products in Solo City. This research was conducted in Solo City, with a total of 110 respondents who had purchased Something products and were active users of social media, using a purposive sampling method. Data collection was carried out by filling out a questionnaire via the Google form. The data obtained were analyzed using path analysis techniques (path analysis). The results showed that beauty influencer reviews had a positive and significant effect on brand awareness of Something products in Solo City. Reviews of beauty influencers have a significant positive effect on purchasing decisions for Something products in Solo City. And brand awareness as a mediating variable is able to influence beauty influencer reviews on purchasing decisions for Somethinc products in Solo City. The implication of this research is the need for the Something brand effort to use other beauty influencers that have been widely trusted by the public to review newly released products, so as to be more able to convince consumers that Somethinc products have real quality.
PELATIHAN PUBLIC SPEAKING MEMBANGUN KEPERCAYAAN DIRI DAN BERBICARA PADA SISWA SEKOLAH MENENGAH PERTAMA (SMP) TELKOM MAKASSAR Maya Kasmita; Ririn Nurfaathirany Hery; Rohmah Rifani; Muh. Rizal S; Asmunandar Asmunandar; Muhammad Aswan; Firman Umar
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 2: Mei 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i2.1721

Abstract

Kemampuan berbicara didepan umum sangat bemanfaat bagi anak-anak, dalam masa perkembangan anak di usia Sekolah Menengah pertama (SMP). Secara keilmuan, public speaking merupakan bagian dari ilmu komunikasi, kemampuan berbicara didepan public sangat mutlak. Kemampuan berbicara adalah dasar kesuksesan setiap orang. Seorang public speaker dalam perannya memberikan pengaruh dan mafaat bagi orang lain. Tujuan dari pengabdian masyarakat ini adalagh untuk memberikan bekal keilmuan dengan membangun kepercayaan diri serta kemampuan dalam berkomunikasi dan memiliki penampilan yang menarik pada saat berbicara bagi sisa SMP Telkom Kota Makassar. Metode pelaksanaan pengabdian yang dilakuka pada program pengabdian kepada masyarakat ini betujuan agar terciptanya kreativitas dan kemampuan siswa melalui 3 tahapan yaitu : metode pelatihan, pendampingan dan evaluasi. Hasil dari penelitian terbukti pada peserta yang telah mencapai kemampuan public speakinh yang memadai; kepercayaan diri yang meningkat; mampu membawakan materi dengan baik, serta dapat mengaplikasikan teknik teknik public speaking.
The Influence Of The Marketing Mix On Consumer Purchase Decision Bagoster Trans Studio Mall Makassar Andi Dewa Mauraga; Aslinda; Muh. Rizal S; Andi Muhammad Rivai; Maya Kasmita
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.36

Abstract

This study aims to determine how much influence Marketing Mix has on Consumer Purchase Decisions at Bagoster Trans Studio Mall Makassar. This study uses a quantitative method of associative descriptive research type. Data collection techniques used are questionnaires, documentation and observation. The population in this study was 2375 people. The sampling method used was using the Slovin formula, which was narrowed by 96 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. Based on the results of the study, it shows that: (1) the influence of marketing mix is in the very high category, and the purchase decision is in the very high category. (2) The correlation coefficient is 0.890 which means that the relationship between Marketing Mix and Purchase Decision is very high. The coefficient of determination obtained is 0.792 or 79.2%, which means that the effect of the Marketing Mix on Purchase Decisions is 79.2% (assuming that other factors are constant)
The Effect of E-Commerce on Community Entrepreneurial Interests in Curio District, Enrekang Regency Erdi; Muh. Rizal S; Andi Muhammad Rivai; Risma Niswaty; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.37

Abstract

The Influence of E-commerce on Community Entrepreneurship Interest in Curio District, Enrekang Regency. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar State University. Guided by Muh. Rizal S and Andi Muhammad Rivai.This study aims to determine how the influence of e-commerce on entrepreneurial interest in the community in Curio District, Enrekang Regency. To achieve this goal, researchers use indicators to measure these variables. In the variables of e-commerce indikataor used, namely marketing, reputation, cost efficiency, expenses and ease of doing business online. As for the variables of entrepreneurial interest, the indicators used are feelings of pleasure, interest, attention and involvement. In this study, the research method used is a type of quantitative research, with data collection techniques carried out through observation, questionnaires and documentation. The sample used in this study was 100 respondents. Data was obtained from research results that were processed using data analysis and using the help of SPSS software program version 25 consisting of validity tests, reality tests, normality tests, simple linear regrrtion analysis, and coefficients of determination. The results showed that the indicators used on each of these variables showed that e-commerce variables had a significant influence on people's entrepreneurial interest in Curio District, Enrekang Regency. This is evidenced by a coefficient determination test using the data that has been obtained.
The Effect of Work Safety and Health (K3) on Production Departement Employee Performance at The Sugar Factory of PT. Nusantara Plantation XIV (Persero) in Takalar District Adelia Ramadani; Muh. Rizal S; Aris Baharuddin
Business Research and Administration Innovation Vol. 1 No. 1 (2024): BRAIN - April
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i1.3

Abstract

This study aims to determine how the influence of Work Safety and Health on the Performance of Production Section Employees either Simultaneously or Partially where the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero) became the object of his research. This research uses quantitative research. Data collection techniques used are primary data collection (observation, interviews and questionnaires) and secondary data collection (library review and documentation). The sample used is the sample formulated by Slovin as many as 70 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. The results showed that the indicators used for each variable indicated that the occupational safety and health variables had a significant effect on the Performance of Production Section Employees at the Takalar Sugar Factory PT. Nusantara Plantation XIV (Persero). This is evidenced by the Correlation Test and the t-test and F-test and the Coefficient of Determination Test on the data that has been obtained.
The Influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business at South Sulawesi Wahyuni Sulviana Oudina; Aris Baharuddin; Muh. Rizal S; Faizah Khaeruddin
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.15

Abstract

This study aims to find out how the influence of Market Orientation and Product Innovation on Marketing Performance in Micro Trade Business in South Sulawesi. The type of research is quantitative with data collection techniques were carried out by document and questionnaires. The population in this research are micro business actors in the trade who registered at Dinas Koperasi dan UKM Provinsi Sulawesi Selatan, amounting to 244.592. The sampling method used is Slovin with an error rate of 10%, which is obtained 100 respondents. The data obtained from the research results were processed using the SPSS version 25 application which consisted of validity and reliabilition tests to test the research instrumen as well as descriptive data analysis tests and inferential statistical analysis to test existing hypotheses. The results showed that market orientation was in the very good category, product innovation was in the good category, and marketing performance was in the very good category. The results of inferential analysis show that there is a significant influence between market orientation and product innovation on the marketing performance of micro trade business in South Sulawesi
The Use Of Social Media And Product Innovation On The Development Of Micro Enterprises In The Trade Sector In Luwu Regency Lusaima, Andi Lusaima; Haedar Akib; Muh. Rizal S; Henni Zainal
Business Research and Administration Innovation Vol. 1 No. 3 (2024): BRAIN - DESEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i3.22

Abstract

The use of social media and product innovation on the development of micro enterprises in the trade sector in Luwu Regency. Thesis. Business Administration Study Program. Department of Administrative Sciences. Faculty of Social Sciences and Law. Makassar public university. (supervised by Haedar Akib and Aris Baharuddin).This study aims to determine the description and influence of the use of social media and product innovation either partially or simultaneously on the development of micro-enterprises in the trade sector in Luwu Regency. The population of this research is the micro business actors in the trading sector in Luwu Regency. Determination The sample used is the sample formulated by Slovin with an error rate of ten percent, the number of samples obtained is as many as one hundred respondents, with data collection techniques namely questionnaires that are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version twenty five which consisted of classical assumption test, multiple linear regression analysis, t test, F test and determinant coefficient. The results showed that the use of social media in the very good category, product innovation in the good category, and business development in the very good category. The results of the reference analysis show that there is a significant influence between the use of social media and product innovation on the development of micro enterprises in the trade sector in Luwu Regency.
Evaluating the Implementation of the School Zoning Policy in Primary School Admissions: A Case Study of Mamasa Regency Jonson; Risma Niswaty; Herman H; Muh. Rizal S; Andi Muhammad Rivai
International Journal Of Public Policy and Bureaucracy Vol. 2 No. 2 (2025): Internation Journal of Public Policy and Bureaucracy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the implementation of the zoning system policy for elementary school student admissions in Mamasa Regency. Employing a qualitative approach with a descriptive-evaluative method, data were collected through in-depth interviews, direct observations, and document analysis. Informants included education office officials, school principals, teachers, parents, and community leaders. The data were analyzed using techniques of data reduction, data presentation, and conclusion drawing. The findings reveal that the zoning policy contributes positively to equitable access to education, reduces dropout rates, and improves the efficiency of educational resource allocation. The system has helped achieve a more even distribution of students across schools, particularly in densely populated areas. However, the implementation still faces several challenges. These include unequal infrastructure development between regions, limited school capacities in certain zones, resistance from parents who prefer non-zoned schools, and instances of address falsification to bypass the policy. A situational analysis further indicates that while the zoning system enhances fairness in student placement, it also exposes disparities in school quality across different zones. The study suggests that to optimize the policy’s impact, improvements should focus on upgrading educational infrastructure, ensuring equitable teacher distribution, increasing public awareness, and conducting periodic policy evaluations. Overall, the zoning policy holds potential as a strategy to promote inclusive and fair education, but its effectiveness depends on addressing systemic inequalities and enhancing local implementation capacity in Mamasa Regency.
The Influence Of Brand Ambassadors on Purchasing Decisions in E-Commerce in Students Majoring in Administrative Science, Makassar State University Insani, Aisyah Aulia; Jamaluddin; Muh. Rizal S
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.26

Abstract

This research examines the influence of brand ambassadors on purchasing decisions in e-commerce for students of the Department of Administrative Sciences, Makassar State University. The purpose of this study was to determine the level of brand ambassadoronto students of the Department of Administrative Sciences, Makassar State University, to determine the level of purchasing decisionsonto students of the Department of Administrative Sciences, Makassar State University, and to find out the influence of brand ambassadors on purchasing decisions in e-commerce for students of the Department of Administrative Sciences, Makassar State University. This research approach is quantitative. This research was carried outinDepartment of Administrative Sciences, Makassar State University. Sources of data in the study arestudent atDepartment of Administrative Sciences, Makassar State Universityin June to July 2022. Data collection techniques in the form of observation, questionnaires (questionnaires), interviews, and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the brand ambassador is in the very good category. The indicators on the purchasing decision variables are in the good category. Based on the correlation test, there is a very strong relationship between the two variables. It can be concluded that there are The Influence of Brand Ambassadors on Purchase Decisions in E-Commerce for Students in the Department of Administrative Sciences.
Implementation Of Good Corporate Governance Principles On Company Performance Of PT. Vale Indonesia Tbk. Sorowako Asha Aprilla, Asha Aprilla; Muhammad Darwis; Aslinda; Haedar Akib; Muh. Rizal S
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.41

Abstract

  This study aims to determine how much influence the Implementation of Good Corporate Governance (GCG) Principles has on the performance of PT. Vale Indonesia Tbk. Sorowako. This research uses a quantitative method with an associative descriptive research type to examine the relationship between the variables systematically. Data collection techniques used include questionnaires, documentation, and direct observation to obtain accurate and comprehensive information. The population in this study consisted of 2,964 employees, and the sampling method applied was the Slovin formula, which resulted in a sample of 97 respondents. The data obtained from the research were processed using the SPSS 25 application, which consisted of validity and reliability tests, descriptive data analysis, and inferential analysis to test the research hypotheses. Based on the results of the study, it was found that: (1) the implementation of Good Corporate Governance principles is categorized as very high, and company performance also falls into the very high category. (2) The correlation coefficient is 0.875, which indicates that the relationship between the implementation of GCG principles and company performance is very strong. Furthermore, the coefficient of determination is 0.766 or 76.6%, which means that the implementation of GCG principles contributes 76.6% to company performance, assuming other factors remain constant.
Co-Authors - Ismail Adelia Ramadani Afwa Magfhirah Saleh Afzal Sayed Munna Agus Machfud Fauzi Ahmad Wahidiyat Haedar Amalia Putri Andi Aslinda Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Muh Rivai Andi Muhammad Al-Ayyubi, Andi Muhammad Al-Ayyubi Andi Tenri Fani Andika Saputra Aris Baharuddin Aris Baharuddin Aris Baharuddin Aris Baharuddin Asha Aprilla, Asha Aprilla Aslinda Aslinda Aslinda Aslinda Aslinda Asmunandar Asmunandar Asrianto Asrianto Asrianto Asrianto Asrul Safa Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Denok Sunarsi Deswita Maharani Dewi Fatmarani Surianto Dodi Ilham Duratul Ain Tholibon Edi Suhardi Rahman Erdi Faizah Khaeruddin Farida Akbarina Fatimah Aulia Rahma Firda Anas Tasiya FIRMAN UMAR Firman Umar Fitriani Dzulfadhilah Haedar Akib Haedar Akib Haedar Akib Hasnawi Haris Henni Zainal Henni Zainal Henni Zainal Herlina Sakawati Herman H Husnul Khaerati Ika Reskiyanti Indah Wahyuni Insani, Aisyah Aulia Ismu Widodo Ismu Widodo Jamaluddin Jamaluddin Jamaluddin Jonson Khaerul Saputrakarim Lukitoelkaodillah Lukitoelkaodillah Lusaima, Andi Lusaima M Riswandi Maya Kasmita Maya Kasmita Miftahul Rahmat Miftahul Rahmat Rauf Muh Lutfi Siraj Muh Luthfi Siraj Muh. Darwis Muh. Jihad Firman Muh. Nasrullah Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Naufal Nengsi Agustianti Nurhasni Muis Nurul Aulia Achmad Rahman, Nawir Ramlan Mahmud Resky Hidayat Rina Pati Ririn Nurfaathirany Hery Risma Niswaty Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Rizali Djaelangkara Rohmah Rifani S, Nurul Fadhillah Silvi Sri Wahyuni Sirajuddin Saleh Sirajuddin Saleh Siti Hartina Siti Nuridah Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Fatima Tolla SRI WULANDARI Sry Adityah Pradana St Istiqomah Syah Abadi Mendrofa Syahribulan Syahribulan Syamsu Alam Syarifuddin Syarifuddin Tadampali, Andi Caezar To Wahyudi Gani, Andika Wahyuni Sulviana Oudina Winalda Adelia Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa