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All Journal Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Humano: Research Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Equilibrium: Jurnal Pendidikan JOIV : International Journal on Informatics Visualization Jurnal Office PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi Pinisi Business Administration Review Joong-Ki : Jurnal Pengabdian Masyarakat Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Administrasi Publik Jurnal Administrasi Bisnis INOVASI: Jurnal Hasil Pengabdian Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Joong-Ki Jurnal Lamellong: Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy Public Resource Innovation Management and Excellence (PRIME) Journal of Innovation and Sustainable Services
S, Muh. Rizal
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Transformasi Pembelajaran Digital: Pelatihan Ai Coding Untuk Meningkatkan Literasi Teknologi Guru SMP di Kabupaten Bone Syarifiuddin Syarifiuddin; Muh Rizal S; Maya Kasmita; Haerul Haerul; Zarni Adi Purna
INNOVA-S: Journal of Innovation and Sustainable Services Volume 2, Issue 1, 2026
Publisher : LPPM-INSTITUT TEKNOLOGI DAN BISNIS DAN MARITIM BALIK DIWA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63249/innova-s.v2i1.118

Abstract

Program Kemitraan Masyarakat (PKM) ini bertujuan untuk meningkatkan kompetensi guru Sekolah Menengah Pertama (SMP) di Kabupaten Bone dalam pemanfaatan Artificial Intelligence (AI) sebagai media pendukung pembelajaran di era transformasi digital. Kegiatan dilaksanakan melalui pelatihan berbasis praktik (hands-on training) yang mencakup pengenalan konsep dasar AI, pemanfaatan aplikasi berbasis AI untuk pembelajaran, penyusunan perangkat ajar, pengembangan media pembelajaran digital, serta praktik implementasi AI dalam aktivitas pedagogik. Peserta kegiatan terdiri dari guru SMP yang menunjukkan keterbatasan awal dalam literasi digital tingkat lanjut, khususnya pada pemanfaatan teknologi AI. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada aspek pengetahuan, keterampilan, dan sikap peserta terhadap teknologi. Peningkatan pemahaman guru diperkirakan mencapai ±60–75% berdasarkan perbandingan hasil pre-test dan post-test, sedangkan sekitar ±80% peserta mampu melakukan praktik penggunaan AI secara mandiri setelah pendampingan instruktur. Selain itu, terjadi perubahan sikap yang lebih positif terhadap teknologi digital, ditandai dengan meningkatnya kepercayaan diri guru dalam mengintegrasikan AI dalam proses pembelajaran. Pelatihan ini juga memberikan dampak pada peningkatan efisiensi kerja guru serta mendorong terbentuknya budaya digital di lingkungan sekolah melalui penyebaran pengetahuan kepada rekan sejawat. Secara keseluruhan, kegiatan PKM ini terbukti efektif dalam meningkatkan literasi digital guru dan mendukung transformasi pembelajaran berbasis teknologi di sekolah.
Pemanfaatan Aplikasi Digital Career Kit dalam Sosialisasi Kesiapan Karier Mahasiswa Tingkat Akhir Program Studi Adminstrasi Bisnis Universitas Negeri Makassar Zulfahmi Zulfahmi; Muh. Rizal S; Maya Kasmita; Aryan Agus Pratama; Eureka Try Zarazwanty R. Laega
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nvv9z254

Abstract

Persaingan dunia kerja saat ini menuntut mahasiswa tingkat akhir untuk memiliki kesiapan karier (career readiness) yang matang sejak berada dibangku perkuliahan. Karena itu, pengabdian kepada masyakarat (PKM) ini bertujuan untuk mengoptimalkan kesiapan karier mahasiswa tingkat akhir Program Studi Administrasi Bisnis Universitas Negeri Makassar melalui pemanfaatan aplikasi yang inovatif berbasis web/platform yang Bernama “Digital Career Kit”. Aplikasi ini diintegrasikan sebagai meida intervensi digital yang nantinya memuat enam fitur utama didalam platform tersebut diantaranya, Peta Karier lulusan, Panduan CV, Tips Wawancara Kerja, Informasi Lowongan kerja & Magang, Asesemen Kesiapan Karier, serta Layanan Konsultasi terkait kesiapan karier. Adapun metode pelaksanaan pengabdian ini dilakukan dengan tiga tahapan yaitu tahap perisapan (analisis kebutuhan), tahap pelaksanaan (sosialisasi interaktif da demosntrasi langsung), serta tahap evaluasi kualitatif yang berbasi deskriptif berdasarkan dnamika kelompok dan umpan balik dari peserta dalam pengabdian ini. Hasil pelaksanaan pengabdian ini menunjukkan bahwa pemanfaatan Digital Career Kit ini mampu membuka pola pikir mahasiswa yang tadinya pasif terhadap kesiapan karier dan mengalami kecemasan karier (job hunting anxiety) menjadi lebih terarah, terstruktur, dan memiliki efikasi diri yang tinggi terhadap kariernya (career self efficacy). Dalam hal ini, dokumen dan instrumen yang terhubung atau terintegrasi dalam satu akses digital ini berhasil memudahkan mahasiswa dalam memetakan potensi dirinya dan merencanakan Langkah kariernya secara mandiri setelah lulus dari Porgram studi administrasi Bisnis Universitas Negeri Makassar.
The Effect Of Product Innovation On Purchasing Decisions For Afour Pinky Beauty In Barru District Arizkha Ainun Islamay Arizkha Ainun Islamay; Muh. Rizal S; Novayanti Sopia Rukmana; Risma Niswaty; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.55

Abstract

This study aims to find out how the influence of product innovation on product purchasing decisions at afour pinky beauty in Barru district. This research uses quantitative research methods. Data collection techniques carried out are through observation, questionnaires, and documentation. The sample used in this study was 89 consumers of Afour Pinky Beauty in Barru District. The data obtained from the research results were processed using data analysis and using the SPSS 25 application which consisted of validity tests, reliability tests and descriptive statistical analysis and inferential analysis of the data obtained. The results showed that product innovation and purchasing decisions for afour pinky beauty variables in Barru district had a significant influence. This was proven based on the results of a simple linear regression test and a correlation coefficient test of 0.736, which means that the relationship between product innovation and purchasing decisions is strong. And the determinant coefficient test ????2 was obtained at 0.542, which means that the effect of product innovation on purchasing decisions for Afour Pinky Beauty products in Barru Regency obtained a value of 54.2% while the remaining 45.8% was influenced by other factors.
Servicescape and Customer Satisfaction at The Bulog Makassar Branch Office Inka Inka; Muh Rizal S; Muh Nur Yamin
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81260

Abstract

Servicescape and Customer Satisfaction at Perum Bulog Makassar Branch Office. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar public university. Supervised by Nur Yamin and Maya Kasmita.This study aims to determine how the influence of Servicescape and Customer Satisfaction at Perum Bulog Makassar Branch Office. To achieve this goal, researchers use indicators to measure these variables. In the Servicescape variable, the indicators used are environmental cleanliness, facility temperature, proper lighting, attractive architecture, interior, physical facilities, a good place to rest, work together, and be friendly. As for the Customer Satisfaction variable, the indicators used are suitability of expectations, interest in revisiting, Willingness to recommend. In this study the research methods used were observation, questionnaires, and documentation. The sample used in this study was 80 respondents. The data were obtained from the results of the research which were processed using data analysis and using the help of the SPSS version 25 software program which consisted of validity tests, reliability tests, normality tests, simple linear regression analysis, and the coefficient of determination.The results of the study show that the indicators used for each of these variables indicate that the Servicescape variable has a significant influence on customer satisfaction at the Perum Bulog Makassar Branch Office. This is evidenced by the test of the coefficient of determination using the data that has been obtained.
Service innovation Integrated Public NTPD 112 In Supporting Sombere ' Smart City' in Makassar City Muh. Rizal Suyuti; A. Rismawinardi Nur
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.82773

Abstract

This study aims to evaluate the effectiveness of NTPD 112 public services in supporting the implementation of Sombere' Smart City in Makassar City, using the theory of service responsiveness. NTPD 112 is an emergency service provided to respond to public reports quickly and effectively. In this study, various indicators of service responsiveness were analyzed, including response time, speed of resolution, quality of interaction, level of problem solving, service accessibility, and customer satisfaction. Qualitative research methods were used through a library research approach and literature studies combined with field data analysis through interviews and surveys of respondents who use the NTPD 112 service. The results showed that NTPD 112 performed quite well in responding to emergency reports with an average response time of 7 minutes. However, there were several obstacles in handling non-emergency reports, especially in terms of coordination between agencies and service accessibility in certain areas. Public satisfaction with NTPD 112 services reached 75%, reflecting a positive response even though there were several areas of improvement, such as improving officer communication skills and developing a more accessible reporting system. Recommendations are provided to optimize response time and quality of interaction through the use of information technology and officer training. Overall,
Transformasi Digital Dan Partisipasi Masyarakat: Mewujudkan Keterlibatan Publik Yang Lebih Aktif Jumalia Mannayong; Muh. Rizal S, Herling; Muhammad Faisal
Jurnal Administrasi Publik Vol 20 No 1 (2024): Jurnal Administrasi Publik
Publisher : Pusat Pembelajaran dan Strategi Kebijakan Manajemen Pemerintahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52316/jap.v20i1.260

Abstract

Artikel ini mengeksplorasi hubungan dinamis antara transformasi digital dan partisipasi masyarakat dalam konteks keterlibatan publik. Dengan semakin terintegrasinya teknologi digital di berbagai sektor, terdapat kebutuhan yang semakin besar untuk memahami bagaimana kemajuan teknologi ini dapat meningkatkan keterlibatan masyarakat. Tujuan utama dari penelitian ini adalah untuk menyelidiki bagaimana inisiatif transformasi digital dapat menghasilkan keterlibatan publik yang lebih aktif dan praktik partisipatif di Indonesia. Studi ini menggunakan pendekatan penelitian kualitatif melalui studi kasus dari berbagai organisasi publik dan survei yang mengukur pemanfaatan alat digital dan tingkat keterlibatan masyarakat. Temuan penelitian ini menyoroti peran penting platform digital, seperti media sosial, forum online, dan aplikasi seluler, dalam mendorong interaksi langsung antara badan pemerintah dan masyarakat. Selain itu, penelitian ini mengungkapkan bahwa transformasi digital yang efektif tidak hanya memperluas jangkauan inisiatif publik namun juga memberdayakan masyarakat untuk menyuarakan pendapatnya, menyumbangkan ide, dan berkolaborasi secara lebih aktif dalam proses pengambilan kebijakan. Penelitian ini berkontribusi pada pemahaman yang lebih mendalam mengenai potensi transformasi digital untuk membentuk kembali lanskap keterlibatan publik, yang pada akhirnya mendorong masyarakat demokratis yang lebih partisipatif dan inklusif.
Analysis of Policy and Business Competition As An Industrial Development Strategy in Indonesia: A Bibliometric Study Using Vosviewer Muh Rizal S; Zulfikar Zulfikar; Fakhrian Arsyam Gultom
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.9832

Abstract

Using bibliometric methods, this study aims to evaluate the role of competition policy as a strategic tool in the development of the industry in Indonesia. This study maps 50 scientific articles from the Scopus and Google Scholar databases (period 2015–2025) based on three modes of analysis: network visualization, visualization density, and visualization overlay. The network visualization results show that four main interconnected clusters have formed, with the financial cluster (loans, banks, and credit) as the strongest network center. The density map shows a significant lack of research on effectiveness, renewable energy, and governance. The visualization overlay shows a shift in trends from conventional market structure issues to policy implementation, policy interaction, and the role of policymakers. This study found that industrial development strategies in Indonesia require synergy between competition policy and industrial policy. This is known as the competition-industry policy relationship. One of the main recommendations is the importance of creating a formal coordination mechanism between the KPPU and the technical departments, as well as prioritizing the quantitative measurement of government impact in important sectors such as renewable energy.
Business Development Strategy Analysis at Kaku Food Makassar City Inayah Wulandari Khaeruddin; Muh Rizal S; Andika Wahyudi Gadi
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37558

Abstract

 This study aims to determine the business development carried out by employees and owners of Kaku Food, a business development strategy that Kaku Food uses through a marketing mix. The type of research used is qualitative descriptive, which is an analysis used by the SWOT analysis method. To achieve the research objectives, data collection techniques were used, namely observation, interviews, and documentation with six people as informants from the owners, employees, and customers of Kaku Food. The validity checking of data is carried out using source triangulation techniques.  Data analysis techniques use data collection, data condensation, data presentation and conclusions. The results showed that the business development strategy that can be applied by Kaku Food is a diversification strategy. By carrying out a diversification strategy, Kaku Food can improve product quality or add new variants by using other raw materials so that they are not tied to just one raw material. The supporting factors of kaku food are having varied products, easily accessible store locations, maximum promotion through interesting content on social media, many branches, and the availability of raw materials that are easily accessible. While the inhibiting factor of rigid food is that there are no branches outside the city of Makassar, the price is classified as expensive when compared to similar products, product packaging that is easily torn, and parking space that is less spacious makes 4-wheeled vehicles forced to park on the shoulder of the road. 
Inovasi Diversifikasi Dodol Kopi sebagai Produk Unggulan Ekonomi Kreatif Desa Arabika Andi Tenriulan; Aditya Wardhana; Arief Ramadhan; Muh Rizal S
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 2, Nomor 2, Agustus 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/yk032n68

Abstract

Kopi merupakan salah satu komoditas unggulan di Desa Arabika, Kecamatan Sinjai Barat, Sulawesi Selatan. Namun, pemanfaatannya selama ini masih terbatas pada biji dan bubuk kopi sehingga nilai tambah yang diperoleh masyarakat relatif kecil. Program pengabdian ini bertujuan untuk memberdayakan pemuda lokal melalui pelatihan diversifikasi produk kopi, khususnya inovasi dodol kopi sebagai produk ekonomi kreatif. Metode yang digunakan adalah Participatory Action Research (PAR) dengan tahapan sosialisasi, pelatihan, pendampingan, dan evaluasi. Resep dodol kopi terdiri atas tepung ketan, tepung beras, gula merah, gula pasir, santan, bubuk kopi (Robusta, Arabika, Liberika) dan margarin yang dimasak dengan teknik pengadukan konstan hingga mengilap. Pelatihan diikuti oleh 30 pemuda/i, menghasilkan produk yang diuji organoleptik dengan penerimaan baik pada aspek rasa (84%), aroma (80%), dan tekstur (78%). Produk dodol kopi juga telah memiliki sertifikasi PIRT, sehingga layak dipasarkan lebih luas. Inovasi ini meningkatkan keterampilan pemuda, menghasilkan oleh-oleh khas desa, serta memperkuat ekonomi kreatif Desa Arabika.   
Co-Authors - Ismail ., Haerul A. Muhammad Rivai A. Rismawinardi Nur Adelia Ramadani Aditya Wardhana Afwa Magfhirah Saleh Afzal Sayed Munna Agus Machfud Fauzi Ahmad Wahidiyat Haedar Alifia Ainun Rizky Amalia Putri Andi Aslinda Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Mahdiana Mardatillah Andi Muh Rivai Andi Muhammad Al-Ayyubi, Andi Muhammad Al-Ayyubi Andi Tenri Fani Andi Tenriulan Andika Saputra Andika Wahyudi Gadi Arief Ramadhan Aris Baharuddin Aris Baharuddin Aris Baharuddin Aris Baharuddin Arizkha Ainun Islamay Arizkha Ainun Islamay Aryan Agus Pratama Asha Aprilla, Asha Aprilla Aslinda Aslinda Aslinda Aslinda Aslinda Asmunandar Asmunandar Asrianto Asrianto Asrianto Asrianto Asrul Safa Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Bakhtiar Denok Sunarsi Deswita Maharani Dewi Fatmarani Surianto Dodi Ilham Duratul Ain Tholibon Edi Suhardi Rahman Elsa Sartika Endang Asmawati Erdi Eureka Try Zarazwanty R. Laega Faizah Khaeruddin Fakhrian Arsyam Gultom Farida Akbarina Fatimah Aulia Rahma Firda Anas Tasiya FIRMAN UMAR Firman Umar Fitriani Dzulfadhilah Haedar Akib Haedar Akib Haedar Akib Hasnawi Haris Henni Zainal Henni Zainal Henni Zainal Herlina Sakawati Herman H Husnul Khaerati Ika Reskiyanti Inayah Wulandari Khaeruddin Indah Wahyuni Inka Inka Insani, Aisyah Aulia Ismu Widodo Ismu Widodo Jamaluddin Jamaluddin Jamaluddin Jonson Jumalia Mannayong Khaerul Saputrakarim Lukitoelkaodillah Lukitoelkaodillah Lusaima, Andi Lusaima M Riswandi Maya Kasmita Maya Kasmita Miftahul Rahmat Miftahul Rahmat Rauf Muh Lutfi Siraj Muh Luthfi Siraj Muh Nur Yamin Muh. Darwis Muh. Jihad Firman Muh. Nasrullah Muh. Nur Yamin Muhammad Aswan Muhammad Faisal Muhammad Guntur Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Naufal Murniady Muchran Nawir Rahman Nengsi Agustianti Novayanti Sopia Rukmana Nurhasni Muis Nurhasni Muis Nurtanti Nurtanti Nurul Aulia Achmad Ramlan Mahmud Resky Hidayat Rina Pati Ririn Nurfaathirany Hery Risma Niswaty Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Riyanti Rizali Djaelangkara Rohmah Rifani S, Nurul Fadhillah Shafira Ramadhani H Silvi Sri Wahyuni Sirajuddin Saleh Sirajuddin Saleh Siti Annisa Nur Rahmah Siti Hartina Siti Nuridah Siti Syarifah Wafiqah Wardah Sitti Fatima Tolla SRI WULANDARI Sry Adityah Pradana St Istiqomah Syah Abadi Mendrofa Syahribulan Syahribulan Syamsu Alam Syarifiuddin Syarifiuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Ummi Ditami yunas Wahyudi Gani, Andika Wahyuni Sulviana Oudina Winalda Adelia Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa Yuyun Aisah Zarni Adi Purna Zulfahmi Zulfahmi Zulfikar Zulfikar