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All Journal Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Humano: Research Journal Equilibrium: Jurnal Pendidikan JOIV : International Journal on Informatics Visualization Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi Pinisi Business Administration Review Joong-Ki : Jurnal Pengabdian Masyarakat Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis INOVASI: Jurnal Hasil Pengabdian Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Joong-Ki Jurnal Lamellong: Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy
S, Muh. Rizal
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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The Influence Of Brand Ambassadors on Purchasing Decisions in E-Commerce in Students Majoring in Administrative Science, Makassar State University Insani, Aisyah Aulia; Jamaluddin; Muh. Rizal S
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.26

Abstract

This research examines the influence of brand ambassadors on purchasing decisions in e-commerce for students of the Department of Administrative Sciences, Makassar State University. The purpose of this study was to determine the level of brand ambassadoronto students of the Department of Administrative Sciences, Makassar State University, to determine the level of purchasing decisionsonto students of the Department of Administrative Sciences, Makassar State University, and to find out the influence of brand ambassadors on purchasing decisions in e-commerce for students of the Department of Administrative Sciences, Makassar State University. This research approach is quantitative. This research was carried outinDepartment of Administrative Sciences, Makassar State University. Sources of data in the study arestudent atDepartment of Administrative Sciences, Makassar State Universityin June to July 2022. Data collection techniques in the form of observation, questionnaires (questionnaires), interviews, and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the brand ambassador is in the very good category. The indicators on the purchasing decision variables are in the good category. Based on the correlation test, there is a very strong relationship between the two variables. It can be concluded that there are The Influence of Brand Ambassadors on Purchase Decisions in E-Commerce for Students in the Department of Administrative Sciences.
Implementation Of Good Corporate Governance Principles On Company Performance Of PT. Vale Indonesia Tbk. Sorowako Asha Aprilla, Asha Aprilla; Muhammad Darwis; Aslinda; Haedar Akib; Muh. Rizal S
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.41

Abstract

  This study aims to determine how much influence the Implementation of Good Corporate Governance (GCG) Principles has on the performance of PT. Vale Indonesia Tbk. Sorowako. This research uses a quantitative method with an associative descriptive research type to examine the relationship between the variables systematically. Data collection techniques used include questionnaires, documentation, and direct observation to obtain accurate and comprehensive information. The population in this study consisted of 2,964 employees, and the sampling method applied was the Slovin formula, which resulted in a sample of 97 respondents. The data obtained from the research were processed using the SPSS 25 application, which consisted of validity and reliability tests, descriptive data analysis, and inferential analysis to test the research hypotheses. Based on the results of the study, it was found that: (1) the implementation of Good Corporate Governance principles is categorized as very high, and company performance also falls into the very high category. (2) The correlation coefficient is 0.875, which indicates that the relationship between the implementation of GCG principles and company performance is very strong. Furthermore, the coefficient of determination is 0.766 or 76.6%, which means that the implementation of GCG principles contributes 76.6% to company performance, assuming other factors remain constant.
The Effect of Mudharabah Financing on Profitability at PT. Bank Sulselbar Syariah Makassar Branch Andi Muhammad Al-Ayyubi, Andi Muhammad Al-Ayyubi; Muh. Rizal S; Jamaluddin; Nurhasni Muis
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.43

Abstract

This research examines the effect of Mudharabah financing on profitability at PT. Bank Sulselbar Syariah Makassar Branch. The main purpose of this study is to determine how far Mudharabah financing contributes to increasing the bank’s profitability. This study uses a quantitative approach to measure the relationship between variables more objectively. The research was conducted at PT. Bank Sulselbar Syariah Makassar Branch from April to May 2023. The sample in this study consisted of 45 respondents who were selected based on the required criteria to represent the research population. The data collection techniques used were observation, questionnaires, and documentation to obtain both primary and secondary data. The analysis techniques applied include validity tests, reliability tests, normality tests, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The results of the study show that the indicators used for each variable demonstrate that the level of Mudharabah financing falls into the very good category, indicating effective financing management. Likewise, the profitability level of PT. Bank Sulselbar Syariah Makassar Branch is also in the very good category, reflecting optimal financial performance. Based on the coefficient of determination test, the influence between the two variables is categorized as strong or high. Therefore, it can be concluded that the influence of Mudharabah financing on profitability at PT. Bank Sulselbar Syariah Makassar Branch is very strong and significant.
Co-Authors - Ismail Adelia Ramadani Afwa Magfhirah Saleh Afzal Sayed Munna Agus Machfud Fauzi Ahmad Wahidiyat Haedar Amalia Putri Andi Aslinda Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Muh Rivai Andi Muhammad Al-Ayyubi, Andi Muhammad Al-Ayyubi Andi Tenri Fani Andika Saputra Aris Baharuddin Aris Baharuddin Aris Baharuddin Aris Baharuddin Asha Aprilla, Asha Aprilla Aslinda Aslinda Aslinda Aslinda Aslinda Asmunandar Asmunandar Asrianto Asrianto Asrianto Asrianto Asrul Safa Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Denok Sunarsi Deswita Maharani Dewi Fatmarani Surianto Dodi Ilham Duratul Ain Tholibon Edi Suhardi Rahman Erdi Faizah Khaeruddin Farida Akbarina Fatimah Aulia Rahma Firda Anas Tasiya FIRMAN UMAR Firman Umar Fitriani Dzulfadhilah Haedar Akib Haedar Akib Haedar Akib Hasnawi Haris Henni Zainal Henni Zainal Henni Zainal Herlina Sakawati Herman H Husnul Khaerati Ika Reskiyanti Indah Wahyuni Insani, Aisyah Aulia Ismu Widodo Ismu Widodo Jamaluddin Jamaluddin Jamaluddin Jonson Khaerul Saputrakarim Lukitoelkaodillah Lukitoelkaodillah Lusaima, Andi Lusaima M Riswandi Maya Kasmita Maya Kasmita Miftahul Rahmat Miftahul Rahmat Rauf Muh Lutfi Siraj Muh Luthfi Siraj Muh. Darwis Muh. Jihad Firman Muh. Nasrullah Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Naufal Nengsi Agustianti Nurhasni Muis Nurul Aulia Achmad Rahman, Nawir Ramlan Mahmud Resky Hidayat Rina Pati Ririn Nurfaathirany Hery Risma Niswaty Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Rizali Djaelangkara Rohmah Rifani S, Nurul Fadhillah Silvi Sri Wahyuni Sirajuddin Saleh Sirajuddin Saleh Siti Hartina Siti Nuridah Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Fatima Tolla SRI WULANDARI Sry Adityah Pradana St Istiqomah Syah Abadi Mendrofa Syahribulan Syahribulan Syamsu Alam Syarifuddin Syarifuddin Tadampali, Andi Caezar To Wahyudi Gani, Andika Wahyuni Sulviana Oudina Winalda Adelia Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa