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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia Kinestetik : Jurnal Ilmiah Pendidikan Jasmani JMM (Jurnal Masyarakat Mandiri) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial GEMA EKONOMI Sarwahita : Jurnal Pengabdian Kepada Masyarakat JURNAL PEMASARAN KOMPETITIF Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Journal of Applied Data Sciences Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) JELAJAH: Journal of Tourism and Hospitality Nautical: Jurnal Ilmiah Multidisiplin Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Bestari (JPMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal of Management, Economic and Accounting (JMEA) Jurnal Comparative : Ekonomi Dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Ika Febrilia
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALISIS KEPUASAN KONSUMEN PADA E-COMMERCE SHOPEE Widyanda Hendratno, Reyhan; Febrilia, Ika; Rahmi, Rahmi
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.1120-1128

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen pada layanan e-commerce Shopee. Pada penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampel purposive sampling. Sedangkan teknik analisis data yang digunakan ialah customer satisfaction index, importance performance analysis, dan GAP analysis. Dimensi pada penelitian ini menggunakan model Technology Acceptance Model dengan beberapa dimensi yaitu Perceived Usefulness, Perceived System Information and Arrangement dan Perceived Ease of Use. Serta Success Models dengan dimensi yaitu Information Quality, System Quality dan Service Quality. Pada hasil penelitian metode customer satisfaction index menunjukkan bahwa hasil Customer Satisfaction Index dari 18 atribut yang tersedia sebesar 83,48 %. Pada hasil metode importance performance analysis didapat bahwa 10 dari 18 pernyataan yang masing-masing terdapat pada atribut 9 atribut kenyamanan menggunakan aplikasi, kepuasan menggunakan aplikasi, efektivitas penggunaan aplikasi, kemudahan penggunaan aplikasi, kecepatan akses penggunaan, keandalan sistem pada aplikasi, relevansi informasi, jaminan pelayanan, dan dukungan pelanggan yang memiliki nilai Gap lebih besar dari total rata-rata.
The Influence Of Social Media Marketing And Celebrity Endorsement On Purchase Intention Griselda, Griselda; Siregar, M. Edo Suryawan; Febrilia, Ika
Journal of Management, Economic and Accounting (JMEA) Vol. 3 No. 3 (2024): Volume 3 Issue 3 August 2024
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/(jmea).v2i1.1226

Abstract

This study aims to determine the effect of social media marketing and celebrity endorsements on Tokopedia's purchase intention and the mediating role of brand image in this relationship. The method of data collection was done through a questionnaire to 240 respondents. Using a purposive sampling technique, the respondents are residents of DKI Jakarta who have seen one of the social media accounts and posted a Tokopedia advertisement. Data analysis was performed using SPSS version 26 software and SEM (Structural Equation Model) with LISREL software version 8.8. The results showed that social media marketing and celebrity endorsements significantly affected brand image. Therefore, brand image has a significant effect on purchase intention and has a fully mediating role in the relationship between social media marketing and celebrity endorsement of purchase intention.
Applied Data Science for Sustainability Marketing: Evidence from Structural Equation Modeling of Organic Product Consumers Wibowo, Setyo Ferry; Monoarfa, Terrylina Arvinta; Sholikhah, Sholikhah; Sumarwan, Ujang; Febrilia, Ika
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1047

Abstract

The global demand for organic products reflects increasing awareness of sustainability in consumer behavior, especially in emerging markets such as Indonesia. Despite this growing trend, limited studies have applied data science approaches to model behavioral relationships within sustainability marketing. This study aims to examine how Sustainable Marketing (SM) influences Prosumption Motivation (PM) and Consciousness for Sustainable Consumption (CSC) among Indonesian organic product consumers. Using a quantitative design, data were collected through purposive sampling, yielding 400 valid responses from participants across Java, Sumatra, Kalimantan, Sulawesi, and Bali. Structural Equation Modeling (SEM) with AMOS was employed as a data science tool to estimate latent constructs and test predictive relationships. The results show that SM has a significant positive effect on PM (β = 0.923, CR = 19.347, p 0.001) and CSC (β = 0.991, CR = 21.764, p 0.001), while PM also significantly influences CSC (β = 0.742, CR = 19.306, p 0.001) and SM indirectly enhances CSC through PM (β = 0.652, CR = 19.306, p 0.001). These findings confirm all hypotheses and reveal a reciprocal relationship between motivation and consciousness, emphasizing a behavioral feedback loop that strengthens sustainable consumption. The study contributes to sustainability marketing by integrating SM, PM, and CSC into a unified predictive framework. Methodologically, it demonstrates how SEM serves as an applied data science technique capable of transforming behavioral data into actionable insights. The novelty lies in bridging behavioral science and data science to provide decision-support evidence for marketers and policymakers promoting prosumption and responsible consumption in emerging economies.
Co-Authors -, Suneni A'am Ar Rosyad Ade, Anindya Dala Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad, Siti Noor Bayaah Akbar, Muhammad Luthfi Aldrian Alyssa Anindya Putri Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Anggraeni, Adjeng Laksmi Anisya Tiara Isnaini Annisa Lutfia Ardhiyanto, Wira Arianto Hanief Alfarisi Ati Sumiati Ati Sumiati ATI SUMIATI, ATI Ayu Siti Ayu Fauziah Azizi, Muhammad Abid Azzahrah Putri Haykal Basrah Saidani Basrah Saidani Berutu, Meta Bara Chusnanik Mufidah Cindy, Vera Deyana Dalimunthe, Sholatia Delina, Salsa Destria Kurnianti Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Nurmalasari, Dewi Dianta A, Karuniana Dwi Handarini Elena Puspita Candra Ervina Kusuma Wardani Fadhilah, Jihan Fahmy Fachrezzy FAHRIZAL Farah Fauziah* Fauziah*, Farah Fidhyallah, Nadya Fadillah Griselda, Griselda Hafizh, Nirwana Herlitah Hidayah, Nanda Sari I Gusti Ketut Agung Ulupui Indra Pahala Irianto Djatikusumo Kaffah, Wafa Silmy Khoirunnisa Miftahul Jannah Kiagus Azhar Ansori Krissanya, Nofriska M. Edo Suryawan Maharani, Diva Marleene Ratu Fiorentina Marsellisa Nindito, Marsellisa Mega Sri Wahyuningrum Melisa Lutfi Nur Andini1 Mita Oktaviani Mohamad Rizan Mohammad Rizan Monoarfa, Terrylina Arvinta Mufidah, Chusnanik Muhamad Akbar Fauzan Muhamad Fathurohman Muhamad Suharjo Muhammad Dimas Aditya Muhammad Zafiar Janety Mundiharno Nandika, Thania Sanique Nasution, Hafifah Nofriska Krissanya Nur Faizi Oktavian, Sandy Oman Uju Subandi Osly Usman Pratama Sari, Dewi Agustin Pratiwi Wulandari Puji Wahono Purwana E.S., Dedi Putri, Nadira Regita Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Raihanisa Dara Dhinanty Rani Wulandari Ratna Anggraini Ratna Anggraini Rd. Tuty Sariwulan Rian, Muhammad Rian Ardianto Riansyah, Raisan Agus Rida Prihatni Ridho Pratama Refdi Rismadhani, Nanda Talia Rivai P, Agung Kresnamurti Rizal Syarief Rizki Fajar, Mohammad Ryna Parlina Ryna Parlina Ryna Parlyna S. Siregar, M. Edo Sadat, Andi Muhammad Saidani, Basrah Sari, Dewi Agustin Pratama Seilatu, Novan Yonatan Septamasurya, Rafli Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya, Shandy Shela Puspita Pratiwi Sholikhah Sholikhah Sholikhah Sholikhah, Sholikhah Sholikhah, Sholikhah Sifra Oppin Paulima sifra Siregar, M. Edo Suryawan Siregar, Riyadi Hamzah Sofhia Nurul Azizah Sri Novalia Sri Zulaihati, Sri Suherdi Suherman SUSAN FEBRIANTINA, SUSAN Syalsabila, Anis Taufik, Muhamad Syamsul Terrylina Arvinta Monoarfa Ujang Sumarwan Usep Suhud Vira Kurniasih Vydiamanta, Vanya Wahono, Puji Wardani, Novia Ayu Widyanda Hendratno, Reyhan Zahida, Hana