Article Per Year (5 Year)
p-Index From 2020 - 2025
9.076
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia Kinestetik : Jurnal Ilmiah Pendidikan Jasmani JMM (Jurnal Masyarakat Mandiri) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial GEMA EKONOMI Sarwahita : Jurnal Pengabdian Kepada Masyarakat JURNAL PEMASARAN KOMPETITIF Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) JELAJAH: Journal of Tourism and Hospitality Nautical: Jurnal Ilmiah Multidisiplin Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Bestari (JPMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal of Management, Economic and Accounting (JMEA) Jurnal Comparative : Ekonomi Dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Ika Febrilia
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 70 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 70 Documents
Search

 3   4   5   6   7 
Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening: (Studi Kasus pada Konsumen Kopi di Jabodetabek) Mita Oktaviani; Ika Febrilia; Rahmi Rahmi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3985

Abstract

The purpose of this research is to determine the influence of social media marketing on purchase intention with brand image as an intervening variable. The data collection method used in this study was a survey conducted by distributing questionnaires created through Google Form. The research sample consisted of 203 respondents from Jabodetabek area, aged 17 years or older, and familiar with Tuku Coffee Shop. The data analysis used to process and analyze the research results was Structural Equation Modeling (SEM) with AMOS to analyze. The results of this study indicate that social media marketing has an effect on brand image, brand image has an effect on purchase intention, social media marketing has an effect on purchase intention, and social media marketing has an effect on purchase intention through brand image.
Analysis of Online Customer Loyalty Travel Agents in Jakarta: How do Social Media Marketing, Customer Relationship Management, and Customer Value Play a Role? Wulandari, Pratiwi; Suhud, Usep; Febrilia, Ika
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.674

Abstract

This study aims to analyze how social media marketing, customer relationship management, and customer value contribute to customer loyalty and their impact on customer satisfaction. Using a quantitative approach, data was collected through questionnaires from 226 respondents who are users of online travel agent services Traveloka in Jakarta. The data analysis technique employed is Structural Equation Modeling (SEM) with the assistance of AMOS and SPSS software. The study results reveal that social media marketing strategies and customer relationship management play a significant role in enhancing customer loyalty as well as their satisfaction. Additionally, customer value is also proven to be a crucial factor in strengthening customer loyalty, which ultimately contributes to increased customer satisfaction. These findings emphasize that effective digital marketing, strong customer engagement, and providing added value can foster customer loyalty, which in turn positively impacts their satisfaction in using online travel agent services.
Analisis Variabel-Variabel Yang Memengaruhi Keputusan Pembelian Konsumen Di Pameran Sepatu Jakarta Sneakers Day Rizki Fajar, Mohammad; Suhud, Usep; Febrilia, Ika
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 5 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i5.602

Abstract

This study aims to analyze the influence of digital marketing, viral marketing, brand prestige, brand loyalty, and lifestyle variables on purchasing decisions for local brand sneakers at Jakarta Sneakers Day. The method of data collection is using the survey method with likert type purposive sampling. The object of this research is 227 respondents who were visitors to Jakarta Sneakers Day in Jabodetabek. This research used SPSS software version 25 and SEM (Structural Equation Modelling) AMOS version 25 for data analysis. The result of this study suggest: 1) digital marketing has a positive and significant effect on purchasing decisions, (2) viral marketing has a positive and significant effect on purchasing decisions, (3) brand prestige has a negative and insignificant effect on purchasing decisions. (4) brand loyalty has a positive and significant effect on purchasing decisions. (5) lifestyle has a positive and significant.
Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan terhadap Loyalitas Konsumen yang dimediasi oleh Kepuasan Konsumen dalam Berbelanja Online Azzahrah Putri Haykal; Ika Febrilia; Terrylina Arvinta Monoarfa
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.02

Abstract

ABSTRACT The purpose of this research is to find out whether there is an influence of system quality, information quality, service quality on customer satisfaction and customer loyalty. This study uses a quantitative approach with SEM analysis using PLS Program. The results of this study are that there is a significant effect of system quality, information quality, and service quality on consumer satisfaction. Then the results of this study also show that there is a significant effect of system quality and service quality on consumer loyalty, while information quality has no significant effect on customer loyalty. Then the results of the study also show that there is a significant effect of information quality on consumer loyalty mediated by customer satisfaction, whereas there is no significant effect of system quality on consumer loyalty mediated by customer satisfaction and service quality on customer loyalty mediated by customer satisfaction. ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh kualitas sistem, kualitas informasi, kualitas layanan terhadap kepuasan konsumen serta loyalitas konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis SEM menggunakan program PLS. Hasil dari penelitian ini adalah terdapat pengaruh yang signifikan kualitas sistem, kualitas informasi, dan kualitas layanan terhadap Kepuasan Konsumen. Kemudian hasil dari penelitian ini juga terdapat pengaruh yang signifikan kualitas sistem, dan kualitas layanan terhadap loyalitas Konsumen, sedangkan kualitas informasi tidak terdapat pengaruhtang signifikan terhadap loyalitas konsumen. Lalu hasil penelitian juga menunjukkan adanya pengaruh yang signifikan kualitas informasi terhadap loyalitas konsumen yang dimediasi oleh kepuasan konsumen, sedangkan tidak terdapat pengaruh yang signifikan kualitas sistem terhadap loyalitas konsumen yang dimediasi oleh kepuasan konsumen dan kualitas layanan terhadap loyalitas konsumen yang dimediasi oleh kepuasan konsumen.
Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan dalam Menggunakan Layanan Pesan Antar Makanan di Jakarta Anggraeni, Adjeng Laksmi; Febrilia, Ika; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.15

Abstract

ABSTRACT This study aims to determine the effect of promotion and service quality on customer satisfaction in using food delivery services in Jakarta. The sampling method used is purposive sampling with 100 samples of students using Layanan pesan antar makanan. The analysis tool uses SPSS. The results showed that there was a positive and significant effect between promotions on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. The second result is that there is a positive and significant influence between service quality and customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. Then the third result, there is a positive and significant effect between promotion and service quality on customer satisfaction in using the Layanan pesan antar makanan food delivery service in Jakarta. ABSTRAK Pada penelitian ini, memiliki tujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Metode pengambilan sampel yang digunakan yaitu purposive sampling dengan 100 sampel mahasiswa pengguna layanan pesan antar makanan. Metode analisis menggunakan dengan Regresi berganda yang diolah dengan SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara promosi terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Hasil kedua yaitu terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap kepuasan pelanggan dalam menggunakan layanan pesan antar makanan di Jakarta. Kemudian hasil ketiga, terdapat pengaruh yang positif dan signifikan antara promosi dan kualitas pelayanan terhadap kepuasaan pelanggan dalam menggunakan layanan pesan antar makanan Layanan pesan antar makanan di Jakarta.
Pengaruh Digital Marketing, E-WOM, Destination Branding dan Green Marketing Terhadap Visit Intention Desa Wisata Nandika, Thania Sanique; Sadat, Andi Muhammad; Febrilia, Ika
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.14

Abstract

ABSTRACT This study aims to determine the effect of Digital Marketing on Visit Intention, the effect of e-WOM on Visit Intention, the effect of Destination Branding on Visit Intention, and the effect of Green Marketing on Visit Intention to the Tourist Village, of Bogor. The data collection method used is a survey method with an instrument in the form of a questionnaire. The research sample collected amounted to 238 respondents. The software used in data analysis is SPSS Version 25.0. and SEM (Structural Equation Model) from LISREL. Based on the research results, it can be concluded that the first hypothesis "digital marketing has a positive and significant effect on visit intention" is accepted, and the second hypothesis "e-WOM has a positive and significant effect on visit intention" is accepted, the third hypothesis is "destination branding has a positive effect and significant to visit intention" is accepted, and the fourth hypothesis namely "green marketing has a positive and significant effect on visit intention" is accepted. ABSTRAK Tujuan dari penelitian ini adalah untuk menguji pengaruh Digital Marketing terhadap Visit Intention, pengaruh e-WOM terhadap Visit Intention, pengaruh Destination Branding terhadap Visit Intention, dan pengaruh Green Marketing terhadap Visit Intention Desa Wisata. Pengumpulan data pada penelitian ini menggunakan metode survei dengan menyebarkan instrumen berupa kuesioner. Jumlah responden pada penelitian ini adalah sebanyak 238 orang. Teknik analisis data pada penelitian ini menggunakan aplikasi SPSS Versi 25.0 dan SEM (Structural Equation Model) dari LISREL Dari empat hipotesis yang diajukan dalam penelitian ini semuanya menunjukan hasil yang signifikan. Berdasarkan hasil penelitian, dapat diambil kesimpulan bahwa hipotesis pertama yaitu "digital marketing berpengaruh positif dan signifikan terhadap visit intention" diterima, hipotesis kedua yaitu "e-WOM berpengaruh positif dan signifikan terhadap visit intention" diterima, hipotesis ketiga yaitu "destination branding berpengaruh positif dan signifikan terhadap visit intention" diterima, dan hipotesis keempat yaitu "green marketing berpengaruh positif dan signifikan terhadap visit intention" diterima.
Pengaruh Service Quality, Brand Trust dan Customer Satisfaction terhadap Loyalty pada Pengguna Jasa Pembayaran Online Oktavian, Sandy; Suhud, Usep; Febrilia, Ika
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.02

Abstract

ABSTRACT The purpose of this study is to test whether brand reputation and transaction safety have a positive effect on brand trust. And to test service quality, brand trust, and customer satisfaction have a positive effect on customer loyalty for users of Lazada online shop pay later services. The data collection method used a survey method with the instrument in the form of a questionnaire. The object of this research is 240 respondents who have used the Lazada application service. Technical data analysis using SEM to process and analyse research data. The results of the study show that: 1) service quality has a positive effect on customer loyalty; 2) customer satisfaction has a positive effect on customer loyalty. 3) brand reputation has a positive effect on brand trust; 4) transaction safety has a positive effect on brand trust; 5) brand trust has a positive effect on customer loyalty. Keywords: Brand Reputation, Transaction Safety, Service Quality, Brand Trust, Customer Satisfaction, Customer Loyalty. ABSTRAK Tujuan dari penelitian ini adalah untuk menguji apakah brand reputation dan transaction safety berpengaruh positif terhadap brand trust. Dan untuk menguji service quality, brand trust dan customer satisfaction berpengaruh positif terhadap customer loyalty bagi pengguna jasa pay later online shop Lazada. Metode pengumpulan data menggunakan metode survey dengan instrument berupa kuesioner. Objek penelitian ini adalah 240 responden yang sudah menggunakan layanan aplikasi Lazada. Teknis analisis data menggunakan SEM untuk mengolah dan menganalisis data hasil penelitian. Hasil penelitian menunjukan bahwa : 1) service quality berpengaruh positif terhadap customer loyalty; 2) customer satisfaction berpengaruh positif terhadap customer loyalty. 3) brand reputation berpengaruh positif terhadap brand trust; 4) transaction safety berpengaruh positif terhadap brand trust; 5) brand trust berpengaruh positif terhadap customer loyalty.. Kata kunci: Brand Reputation, Transaction Safety, Service Quality, Brand Trust, Customer Satisfaction, Customer Loyalty
Pengaruh Online Consumer Reviews dan Promosi Menggunakan Media Sosial Tiktok Terhadap Keputusan Pembelian Mega Sri Wahyuningrum; Ika Febrilia; Nadya Fadillah Fidhyallah
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.04

Abstract

Tiktok menjadi aplikasi yang banyak digemari masyarakat. Karena, bisa menjadi media hiburan, media informasi, media promosi, dsb. Penelitian ini dibuat bertujuan untuk: (1) mengetahui pengaruh positif dan signifikan antara online consumer reviews terhadap keputusan pembelian, (2) mengetahui pengaruh positif dan signifikan antara promosi menggunakan media sosial Tiktok terhadap keputusan pembelian. Populasi dalam penelitian ini merupakan para pengguna media sosial Tiktok se-Jabodetabek. Teknik analisis data yang digunakan yaitu regresi linear sederhana dengan pengambilan sampel menggunakan purposive sampling dengan sampel sebanyak 213 responden se-Jabodetabek. Analisis data menggunakan IBM SPSS Statistics versi 22. Hasil dari uji analisis data diperoleh data terdistribusi normal dan memiliki hubungan yang linear. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh antara online consumer reviews terhadap keputusan pembelian dan terdapat pengaruh antara promosi menggunakan media sosial Tiktok terhadap keputusan pembelian.
The Influence of Service Quality, and Price Toward Customer Satisfaction at PT. Juragan Wifi Indonesia Rian, Muhammad Rian Ardianto; Basrah Saidani; Ika Febrilia
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 4 No. 2 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.2.6

Abstract

The objectives of this study are: First, To determine the influence of Service Quality on Customer Satisfaction of PT Juragan Wifi Indonesia. Second, To determine the influence of Price on customer satisfaction of PT Juragan Wifi Indonesia. This research is conducted on 100 customers of PT. Juragan Wifi Indonesia that spread across Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data is collected using a questionnaire with 5 point of likert scale, namely by reaching consumers by distributing the questionnaires which are then processed using the SPSS program. The results shows that service quality, and price provided by PT Juragan Wifi are valid and able to meet consumer expectations. Consumers of PT Juragan Wifi also have high level of satisfaction. Based on the results of hypothesis testing, it can be concluded that service quality has a positive effect on customer satisfaction, and price has a positive effect on customer satisfaction.
From Mindset to Behavior: Analyzing the Determinants Entrepreneurial Intention of Students Kiagus Azhar Ansori; Ika Febrilia; Sri Novalia; Rizal Syarief
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.10

Abstract

Entrepreneurship plays a strategic role in fostering economic independence among the younger generation, yet many students have not realized their entrepreneurial intentions. This study aims to analyze the influence of internal factors (entrepreneurial mindset and fear of failure) and external factors (entrepreneurial knowledge and institutional support) on the entrepreneurial intention of students at the Faculty of Economics and Business, Universitas Negeri Jakarta (FEB UNJ). Using a quantitative explanatory approach, this study involved 138 respondents who had taken an entrepreneurship course. The research instrument was developed based on prior literature and analyzed using multiple linear regression through SPSS. The results indicate that entrepreneurial mindset, entrepreneurial knowledge, and institutional support have a significant positive effect on entrepreneurial intention, while fear of failure has a significant negative effect. The regression model explains 36.7% of the variability in students’ entrepreneurial intention. These findings reinforce the Theory of Planned Behavior, emphasizing the critical role of mindset, knowledge, and supportive environments in shaping students’ entrepreneurial intentions in higher education.
Co-Authors A'am Ar Rosyad Ade, Anindya Dala Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad, Siti Noor Bayaah Aldrian Alyssa Anindya Putri Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Anggraeni, Adjeng Laksmi Anisya Tiara Isnaini Annisa Lutfia Arianto Hanief Alfarisi Ati Sumiati Ati Sumiati ATI SUMIATI, ATI Ayu Siti Ayu Fauziah Azizi, Muhammad Abid Azzahrah Putri Haykal Basrah Saidani Basrah Saidani Berutu, Meta Bara Chusnanik Mufidah Cindy, Vera Deyana Dalimunthe, Sholatia Delina, Salsa Destria Kurnianti Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Nurmalasari, Dewi Dianta A, Karuniana Dwi Handarini Elena Puspita Candra Ervina Kusuma Wardani Fadhilah, Jihan Fahmy Fachrezzy FAHRIZAL Farah Fauziah* Farrah Ladiva Kurniawan Fauziah*, Farah Fidhyallah, Nadya Fadillah Hafizh, Nirwana Herlitah Hidayah, Nanda Sari I Gusti Ketut Agung Ulupui Indra Pahala Irianto Djatikusumo Khoirunnisa Miftahul Jannah Kiagus Azhar Ansori Krissanya, Nofriska M. Edo S. Siregar M. Edo Suryawan Maharani, Diva Marleene Ratu Fiorentina Marsellisa Nindito, Marsellisa Mega Sri Wahyuningrum Mita Oktaviani Mohamad Rizan Mohammad Rizan Monoarfa, Terrylina Arvinta Mufidah, Chusnanik Muhamad Akbar Fauzan Muhamad Fathurohman Muhamad Suharjo Muhammad Dimas Aditya Muhammad Luthfi Akbar Muhammad Zafiar Janety Mundiharno Nanda Talia Rismadhani Nandika, Thania Sanique Nasution, Hafifah Nofriska Krissanya Novan Yonatan Seilatu Nur Faizi Oktavian, Sandy Oman Uju Subandi Osly Usman Pratama Sari, Dewi Agustin Pratiwi Wulandari Puji Wahono Purwana E.S., Dedi Putri, Nadira Regita Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Raihanisa Dara Dhinanty Rani Wulandari Ratna Anggraini Ratna Anggraini Rd. Tuty Sariwulan Rian, Muhammad Rian Ardianto Riansyah, Raisan Agus Rida Prihatni Ridho Pratama Refdi Rizal Syarief Rizki Fajar, Mohammad Ryna Parlina Ryna Parlina Ryna Parlyna Sadat, Andi Muhammad Saidani, Basrah Sari, Dewi Agustin Pratama Septamasurya, Rafli Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya, Shandy Shela Puspita Pratiwi Sholikhah Sholikhah Sholikhah Sholikhah, Sholikhah Sifra Oppin Paulima sifra Siregar, Riyadi Hamzah Sofhia Nurul Azizah Sri Novalia Sri Zulaihati, Sri Suherdi Suherdi Suherdi Suherman Suneni - SUSAN FEBRIANTINA, SUSAN Syalsabila, Anis Taufik, Muhamad Syamsul Terrylina Arvinta Monoarfa Usep Suhud Vanya Vydiamanta Vira Kurniasih Wafa Silmy Kaffah Wahono, Puji Widyanda Hendratno, Reyhan Wira Ardhiyanto Zahida, Hana