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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia Kinestetik : Jurnal Ilmiah Pendidikan Jasmani JMM (Jurnal Masyarakat Mandiri) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial GEMA EKONOMI Sarwahita : Jurnal Pengabdian Kepada Masyarakat JURNAL PEMASARAN KOMPETITIF Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) JELAJAH: Journal of Tourism and Hospitality Nautical: Jurnal Ilmiah Multidisiplin Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Bestari (JPMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal of Management, Economic and Accounting (JMEA) Jurnal Comparative : Ekonomi Dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Ika Febrilia
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN INDIHOME DI DKI JAKARTA) Akbar, Muhammad Luthfi; Febrilia, Ika; Lutfia, Annisa
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i11.2705

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap loyalitas konsumen pengguna IndiHome di wilayah DKI Jakarta, dengan kepuasan konsumen sebagai mediasi. Penelitian ini melibatkan konsumen IndiHome yang aktif berlangganan, dengan purposive sampling sebanyak 200 responden yang berpartisipasi dalam kuesioner. Analisis dilakukan dengan menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan korelasi positif dan negatif yang signifikan: 1) kualitas produk berpengaruh signifikan terhadap loyalitas konsumen, 2) kualitas pelayanan berpengaruh signifikan terhadap loyalitas konsumen, 3) kualitas produk berpengaruh signifikan terhadap kepuasan konsumen, 4) kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen, 5) kepuasan konsumen berpengaruh signifikan terhadap loyalitas konsumen, 6) kualitas produk berpengaruh terhadap loyalitas konsumen melalui kepuasan konsumen, dan 7) kualitas pelayanan tidak berpengaruh terhadap loyalitas konsumen melalui kepuasan konsumen. Pada penelitian selanjutnya dapat dikembangkan lebih luas dengan memperluas cangkupan penelitian, model penelitian, karakteristik responden, dan jumlah responden yang berbeda.
Empowering the Student through Social Media and Financial Management Plan Templates for Universities in Southeast Asia Febrilia, Ika; Ratna Anggraini; Shandy Aditya; Tuty Sariwulan; Agung Wahyu Handaru; I Gusti Ketut Agung Ulupui; Puji Wahono; Ati Sumiati; Rida Prihatni; Suherdi; Indra Pahala; Destria Kurnianti
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2024): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v9i1.13909

Abstract

Planning from various aspects is crucial in running a business. Planning is done so that an entrepreneur can achieve optimal results and profit. One type of planning that can be utilized in line with the increasingly widespread development of digital marketing is from the side of Social Media and the Financial Management Plan. But unfortunately, not many entrepreneurs, either those who are just starting a business or are currently running a business, apply this type of planning. In fact, by using good planning, an entrepreneur can maximize brand promotion and financial management that they manage. The community service team provides templates and training on the utilization/use of the Social Media Plan and Financial Management Plan Templates to students interested in entrepreneurship (studentpreneurs). The training was conducted through Zoom Meetings at three universities in Southeast Asia (Universitas Negeri Jakarta – Indonesia, Universiti Malaysia Sabah – Malaysia, and Valaya Alongkorn Rajabhat University – Thailand). As many as 85.7% of participants have never used a template similar to a Social Media Plan; 2) There are 77.1% of participants who have never used a template such as a Financial Management Plan; 3) 100% of participants felt that the two templates were handy, and they were interested in using the templates.
ANALISIS TINGKAT KEPUASAN PENGGUNA PADA APLIKASI NETFLIX DI DKI JAKARTA Wardani, Novia Ayu; Febrilia, Ika; Krissanya, Nofriska
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pengguna terhadap aplikasi Netflix di DKI Jakarta. Dengan meningkatnya penggunaan layanan streaming di era digital, Netflix menjadi salah satu platform yang paling diminati oleh masyarakat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 120 responden yang merupakan pengguna aplikasi Netflix. Hasil analisis menunjukkan bahwa tingkat kepuasan pengguna secara keseluruhan berada dalam kategori baik, dengan nilai Customer Satisfaction Index (CSI) sebesar 71,86%. Pengguna mengharapkan peningkatan dalam akurasi informasi yang ditampilkan serta kecepatan pembaruan konten. Penelitian ini merekomendasikan agar Netflix memperbaiki penyajian informasi, memastikan kelengkapan konten sesuai kebutuhan pengguna, dan meningkatkan fitur pencarian untuk meningkatkan kepuasan pengguna secara keseluruhan.
Analisis Faktor-Faktor yang Memengaruhi Revisit Intention di Taman Impian Jaya Ancol Melisa Lutfi Nur Andini1; Andi Muhammad Sadat; Dewi Agustin Pratama Sari; Ika Febrilia
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Tujuan dilakukannya penelitian ini adalah untuk menguji pengaruh positif dan signifikan service quality dan perceived value terhadap revisit intention yang dimediasi oleh satisfaction. Metode pengumpulan data pada penelitian ini menggunakan kuesioner yaitu Google Form yang penyebarannya dilakukan secara online melalui platform media sosial seperti WhatsApp, Instagram, Telegram, dan Tiktok. Objek wisata pada Taman Impian Jaya Ancol yang akan diteliti pada penelitian ini berfokus pada kawasan pantai di Ancol karena harga tiket masuk hanya bisa digunakan untuk menikmati kawasan Taman Impian Jaya Ancol seperti pantai, ecopark dan ecomarket. Sedangkan, rekreasi wisata lain akan dibebankan biaya masuk tambahan. Sehingga, Objek pada penelitian ini adalah pengunjung yang pernah melakukan kunjungan ke pantai di Taman Impian Jaya Ancol minimal satu kali dalam enam bulan terakhir yang berdomisili di Jabodetabek dan berumur minimal 18 tahun. Sampel dalam penelitian ini berjumlah 230 responden. Penelitian ini menggunakan SmartPLS untuk melakukan analisis dan pengolahan data. Hasil dari penelitian ini menunjukkan bahwa service quality, perceived value dan satisfaction terbukti berpengaruh secara positif dan signifikan terhadap revisit intention, service quality dan perceived value terbukti berpengaruh secara positif dan signifikan terhadap satisfaction, service qualityterbukti berpengaruh secara positif dan signifikan terhadap revisit intention melalui satisfaction, dan perceived value terbukti berpengaruh secara positif dan signifikan terhadap revisit intention melalui satisfaction. Hal ini menunjukkan bahwa jika service quality dan perceived value yang dirasakan oleh pengunjung baik maka pengunjung akan merasakan satisfaction; jika service quality, perceived value dan satisfaction yang dirasakan oleh pengunjung baik maka pengunjung akan melakukan kunjungan kembali atau revisit; dan jika service quality dan perceived value yang dirasakan oleh pengunjung melalui satisfaction baik maka pengunjung akan melakukan kunjungan kembali atau revisit.
PENGARUH ELECTRONIC WORD OF MOUTH, ELECTRONIC SERVICE QUALITY, DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA LAYANAN NETFLIX DI KOTA BEKASI Ardhiyanto, Wira; Rivai P, Agung Kresnamurti; Febrilia, Ika
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 2 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i2.165

Abstract

This research aims to examine the influence of electronic word of mouth, electronic service quality, price perception, customer satisfaction and repurchase intention. This research uses quantitative research methods. Data collection uses a questionnaire. The subjects in the research were 255 respondents who live in Bekasi, Indonesia. Data analysis uses SPSS and AMOS version 24. The research results prove that the first hypothesis proves that electronic word of mouth has a positive and significant effect on customer satisfaction. The second hypothesis proves that electronic service quality has a positive and significant effect on customer satisfaction. The third hypothesis proves that price perception has a positive and significant effect on customer satisfaction. The fourth hypothesis proves that customer satisfaction has a positive and significant effect on repurchase intention. The fifth hypothesis proving that electronic word of mouth has a positive and significant effect on repurchase intention is rejected. The sixth hypothesis proves that electronic service quality has a positive and significant effect on repurchase intention. The seventh hypothesis proves that price perception has a positive and significant effect on repurchase intention. The eighth hypothesis proving that electronic word of mouth has a positive and significant effect on repurchase intention through customer satisfaction is rejected. The ninth hypothesis proves that electronic service quality has a positive and significant effect on repurchase intention through customer satisfaction. The tenth hypothesis proving that price perceptions have a positive and significant effect on repurchase intention through customer satisfaction is rejected
FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LOCAL FASHION PRODUCTS AMONG BRAND X CONSUMERS IN JAKARTA Rismadhani, Nanda Talia; Febrilia, Ika; Monoarfa, Terrylina Arvinta
Jurnal Comparative: Ekonomi dan Bisnis Vol 5, No 2 (2023): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v5i2.8335

Abstract

This research aims to determine the influence of social media and celebrity supporters on purchasing intentions for local fashion products, a case study of Brand X consumers in Jakarta. This research is quantitative with correlational research methods. The population involved was all consumers of Brand The criteria used in this research were Brand The data analysis technique used in this research is multiple linear regression using SPSS version 25.0. The research results obtained show that there is a significant positive influence between social media and the intention to purchase local fashion products. Then, between celebrity supporters and intention to buy local fashion products there was a significant positive influence. Then, social media and celebrity supporters have a significant positive influence on the intention to purchase local fashion products.
Pengaruh Iklan, Electronic Word Of Mouth, Dan Kesadaran Merek Terhadap Niat Beli Pada Produk Skincare Wulandari, Rani; Febrilia, Ika; Rahmi, Rahmi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research aims to determine the effect of Advertising, Electronic Word of Mouth, and Brand Awareness on Purchase Intentions in Skincare Products. The method used in this research is a quantitative method with non-probability sampling techniques, especially purposive sampling. The reachable population in this study were internet users who had seen information on skincare for the Scarlett Whitening brand on social media with a total of 216 respondents. The data analysis technique used is descriptive statistics, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The result of this study is that the advertising variable has a significant positive effect on purchase intention. Electronic word of mouth (EWOM) has a significant positive effect on purchase intention. Brand awareness has a significant positive effect on purchase intention.
Analysis of Impulsive Buying Among Generation Z and Millennials in Bekasi City: What is the Role of Flash Sales and Live Shopping? Hidayah, Nanda Sari; Suhud, Usep; Febrilia, Ika
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.625

Abstract

This study aims to explore the effect of flash sales, live shopping, and consumer trust on positive emotion in influencing impulsive buying behavior. This study uses a quantitative approach with data collected through questionnaires from 251 respondents who are Shopee e-commerce users in Bekasi City. Data analysis was carried out using the Structural Equation Modeling (SEM) method through AMOS software. The results showed that flash sales and live shopping have a positive and significant influence on impulsive buying and positive emotion. In addition, consumer trust was also found to play an important role in increasing positive emotion which in turn encourages impulsive buying behavior. These findings confirm that promotional factors and consumer trust play an important role in creating positive emotions that can trigger spontaneous purchase decisions on e-commerce platforms.
Analysis of Online Customer Loyalty Travel Agents in Jakarta: How do Social Media Marketing, Customer Relationship Management, and Customer Value Play a Role? Wulandari, Pratiwi; Suhud, Usep; Febrilia, Ika
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.674

Abstract

This study aims to analyze how social media marketing, customer relationship management, and customer value contribute to customer loyalty and their impact on customer satisfaction. Using a quantitative approach, data was collected through questionnaires from 226 respondents who are users of online travel agent services Traveloka in Jakarta. The data analysis technique employed is Structural Equation Modeling (SEM) with the assistance of AMOS and SPSS software. The study results reveal that social media marketing strategies and customer relationship management play a significant role in enhancing customer loyalty as well as their satisfaction. Additionally, customer value is also proven to be a crucial factor in strengthening customer loyalty, which ultimately contributes to increased customer satisfaction. These findings emphasize that effective digital marketing, strong customer engagement, and providing added value can foster customer loyalty, which in turn positively impacts their satisfaction in using online travel agent services.
Pengaruh Price Dan E-Wom Terhadap Purchase intention Wuling Air Ev Yang Dimediasi Oleh Trust Riansyah, Raisan Agus; Usman, Osly; Febrilia, Ika
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 10 (2024): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v2i10.614

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari price dan ewom terhadap purchase intention mobil listrik Wuling Air EV yang dimediasi oleh trust. Metode penelitian yang digunakan adalah metode kuantitatif. Pengumpulan data melalui kuesioner terhadap masyarakat di DKI Jakarta, didapatkan sampel sebanyak 206 responden. Kemudian pengolahan data dilakukan dengan perangkat lunak SPSS 25 dan Lisrel 8.8 menggunakan metode structural equation modeling. Berdasarkan hasil penelitian dan pembahasan yang sudah dilakukan, diperoleh bahwa H1, H2, H3, H4, H6, dan H7 diterima, sedangkan H5 ditolak. Maka dapat ditarik kesimpulan bahwa price memiliki pengaruh positif dan signifikan terhadap trust. Ewom memiliki pengaruh positif dan signifikan terhadap trust. Trust memiliki pengaruh positif dan signifikan terhadap purchase intention. Price memiliki pengaruh positif dan signifikan terhadap purchase intention. Ewom memiliki pengaruh positif namun tidak signifikan terhadap purchase intention. Price memiliki pengaruh positif dan signifikan terhadap purchase intention melalui trust. Ewom memiliki pengaruh positif dan signifikan terhadap purchase intention melalui trust.
Co-Authors -, Suneni A'am Ar Rosyad Ade, Anindya Dala Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad, Siti Noor Bayaah Akbar, Muhammad Luthfi Aldrian Alyssa Anindya Putri Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Anggraeni, Adjeng Laksmi Anisya Tiara Isnaini Annisa Lutfia Ardhiyanto, Wira Arianto Hanief Alfarisi Ati Sumiati Ati Sumiati ATI SUMIATI, ATI Ayu Siti Ayu Fauziah Azizi, Muhammad Abid Azzahrah Putri Haykal Basrah Saidani Basrah Saidani Berutu, Meta Bara Chusnanik Mufidah Cindy, Vera Deyana Dalimunthe, Sholatia Delina, Salsa Destria Kurnianti Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Nurmalasari, Dewi Dianta A, Karuniana Dwi Handarini Elena Puspita Candra Ervina Kusuma Wardani Fadhilah, Jihan Fahmy Fachrezzy FAHRIZAL Farah Fauziah* Fauziah*, Farah Fidhyallah, Nadya Fadillah Hafizh, Nirwana Herlitah Hidayah, Nanda Sari I Gusti Ketut Agung Ulupui Indra Pahala Irianto Djatikusumo Kaffah, Wafa Silmy Khoirunnisa Miftahul Jannah Kiagus Azhar Ansori Krissanya, Nofriska M. Edo Suryawan Maharani, Diva Marleene Ratu Fiorentina Marsellisa Nindito, Marsellisa Mega Sri Wahyuningrum Melisa Lutfi Nur Andini1 Mita Oktaviani Mohamad Rizan Mohammad Rizan Monoarfa, Terrylina Arvinta Mufidah, Chusnanik Muhamad Akbar Fauzan Muhamad Fathurohman Muhamad Suharjo Muhammad Dimas Aditya Muhammad Zafiar Janety Mundiharno Nandika, Thania Sanique Nasution, Hafifah Nofriska Krissanya Nur Faizi Oktavian, Sandy Oman Uju Subandi Osly Usman Pratama Sari, Dewi Agustin Pratiwi Wulandari Puji Wahono Purwana E.S., Dedi Putri, Nadira Regita Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Raihanisa Dara Dhinanty Rani Wulandari Ratna Anggraini Ratna Anggraini Rd. Tuty Sariwulan Rian, Muhammad Rian Ardianto Riansyah, Raisan Agus Rida Prihatni Ridho Pratama Refdi Rismadhani, Nanda Talia Rivai P, Agung Kresnamurti Rizal Syarief Rizki Fajar, Mohammad Ryna Parlina Ryna Parlina Ryna Parlyna S. Siregar, M. Edo Sadat, Andi Muhammad Saidani, Basrah Sari, Dewi Agustin Pratama Seilatu, Novan Yonatan Septamasurya, Rafli Setyo Aji Wibowo Shandy Aditya Shandy Aditya, Shandy Shela Puspita Pratiwi Sholikhah Sholikhah Sholikhah Sholikhah, Sholikhah Sifra Oppin Paulima sifra Siregar, Riyadi Hamzah Sofhia Nurul Azizah Sri Novalia Sri Zulaihati, Sri Suherdi Suherman SUSAN FEBRIANTINA, SUSAN Syalsabila, Anis Taufik, Muhamad Syamsul Terrylina Arvinta Monoarfa Usep Suhud Vira Kurniasih Vydiamanta, Vanya Wahono, Puji Wardani, Novia Ayu Widyanda Hendratno, Reyhan Zahida, Hana