Articles
PEMANFAATAN CONTENT DIGITAL MARKETING SEBAGAI UPAYA ANTISIPASI PENURUNAN BISNIS PASCA PANDEMI COVID-19
Asnita Putri Syafrizal;
Dety Mulyanti
Jurnal EBI Vol 5, No 1 (2023): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis
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DOI: 10.52061/ebi.v5i1.101
AbstrakPandemi Covid-19 yang terjadi 2 tahun lalu mengakibatkan penurunan bisnis yang signifikan pada usaha-usaha masyarakat. Sebagai upaya mengatasi penurunan bisnis tersebut, beberapa UMKM mulai merambah pemasaran produk secara digital. Hal ini juga dilakukan oleh UMKM Kripik Balado Henny yang melakukan pemasaran produk menggunakan media social untuk memperkenalkan produk ke masyarakat luas. Namun keterbatasan pengetahuan, mengakibatkan produk tidak tersampaikan secara informatif dan tepat sasaran. Untuk mengatasi masalah tersebut, dilakukan analisis Content Digital Marketing sebagai strategi pemasaran produk yang tepat. Dalam penelitian ini dilakukan analisis pasar menggunakan metode deskriptif kualitatif dengan pendekatan Literatur Review untuk mengetahui target dan kebutuhan konsumen. Diperoleh 50 Responden pengguna media social dengan rentang umur 17 – 45 tahun yang membutuhkan informasi produk menggunakan konten digital. Selanjutnya dilakukan Content Digital berupa Branding Product sebagai bentuk promosi produk sesuai dengan kebutuhan konsumen. Berdasarkan hasil Content Digital Marketing terhadap produk Kripik Balado Henny, diperoleh 46% konsumen sangat tertarik, 39% konsumen tertarik dan 15% konsumen tidak tertarik terhadap produk yang telah dipromosikan secara digital tersebut pada media social. Maka penggunaan Content Digital Marketing pada produk dapat meningkatkan minat beli konsumen, sehingga dapat mengatasi penurunan bisnis pasca Covid-19.Kata kunci : Content Digital Marketing, UMKM, Bisnis, Produk, Media Social
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan
Lien Nurliah;
Dety Mulyanti
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 2 No. 2 (2023): MARET 2023
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia
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DOI: 10.55983/inov.v2i2.389
This study aims to test and analyze the effect between Service Quality and Product Quality on Customer Satisfaction at PT. USSI Pinbuk Prima Software Bandung. This research uses descriptive and verifiable methods with a quantitative or numerical approach. In this study, the authors used path analysis to see how much the relationship between variables or indirectly . The results of this study show that: Service Quality has a significant positive effect on Customer Satisfaction at PT. USSI Pinbuk Prima Software Bandung the magnitude of the influence of product quality on customer satisfaction 58.5%, Product Quality has a significant positive effect on Customer Satisfaction at PT. Pinbuk Prima Software Bandung. USSI Pinbuk Prima Software Bandung by 23%. The results concluded that the model formed is included in the strong category so that in this study the variables of Service Quality and Product Quality are suitable for use to measure the structure of Customer Satisfaction.
Analisis SWOT Dukungan Komunitas Masyarakat: Suatu Solusi Manajemen Kesehatan Jiwa pada Remaja di Indonesia
Tria Pamungkasari;
Dety Mulyanti
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 12 (2023): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia
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DOI: 10.59141/comserva.v2i12.696
The purpose of this study was to find out the strengths, weaknesses, opportunities and threats of community support as a mental health management solution for adolescents in Indonesia. This study uses a qualitative research approach with descriptive analysis techniques and utilizes SWOT analysis to achieve research objectives. The results of this study include, first, the strengths of community support as a mental health management solution for adolescents in Indonesia is the high population of Indonesian people and the high number of puskesmas operating in Indonesia. Second, the weakness of community support as a mental health management solution for adolescents in Indonesia is the low level of mental health literacy and the low number of health facilities providing mental health services. The three opportunities for community support as a mental health management solution for adolescents in Indonesia are the development of information technology and the development of communication technology. Fourth, threats to community support as a mental health management solution for adolescents in Indonesia are the high use of social media by adolescents and the presence of the Covid-19 pandemic. Then this research also formulates four strategies based on SO, ST, WO and WT.
Analisis Dan Optimalisasi Pengendalian Pagu Di Kantor Pos Cabang Pembantu (KCP) PT Pos Indonesia
Sandy Muhammad Kautzar;
Dety Mulyanti
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 2 No. 2 (2023): April : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang
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DOI: 10.58192/sejahtera.v2i2.704
PT. Pos Indonesia is one of the first companies engaged in the field of freight forwarding services in Indonesia. Companies need cash to run their business, pay off obligations and distribute dividends to investors. Therefore, maintaining cash liquidity by establishing an internal control system for cash is the most important concern for the company. The purpose of this study is to determine the supervision and control of the KCP ceiling at PT Pos Indonesia. This study used a qualitative method with primary and secondary data collection. The analysis that the researchers did was to use a Cause-Effect Diagram to map the constraints and causes of excess PAGU in KC/KCU. The results in the study found that there were still several ManKug who did not know that PT. Pos Indonesia implements a cross-subsidy system in which if the profit unit retains its funds, it will have a significant impact on units with a deficit. The conclusion from this research is cause and effect (Fish Bone) that there are 6 factors that influence the advantages of PAGU in KC/KCU namely Method, Human Resources, Internal (material), External (environment), System, and Time factors.
Faktor-Faktor Yang Mempengaruhi Kinerja Tenaga Kesehatan Di Rumah Sakit: Tinjauan Teoritis
Ida Ayu Laksmi Arnita Utari;
Dety Mulyanti
Jurnal Kesehatan Amanah Vol. 7 No. 1 (2023): Mei : Jurnal Kesehatan Amanah
Publisher : Universitas Muhammadiyah Manado
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DOI: 10.57214/jka.v7i1.264
Performance is something that is very important and must be considered by all management, both at the level of small and large agencies. The performance of health workers is the result or level of success of a person as a whole in carrying out tasks compared to various possibilities, such as work standards, services to patients and targets or criteria that are in accordance with professional responsibilities. The purpose of this theoretical review is to find out how the factors that influence the performance of health workers in hospitals. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review are factors that influence work performance or achievement, namely individual factors consisting of individual factors of effort (effort), abilities, and role/task perception. While environmental factors include physical condition, equipment, time, education and training. It can be concluded that the result or level of one's overall performance during a certain period is influenced by individual and environmental factors. Health workers also in carrying out their functions are not independent, but are related to job satisfaction and levels of pay, health workers also improve the quality of human resources need to continue to learn and hone skills and abilities as well as the need for Hospitals to evaluate the performance of health workers.
Pengembangan Sistem Manajemen Farmasi Di Pelayanan Kesehatan Rumah Sakit: Studi Teoritis
Jimmy Triputra;
Dety Mulyanti
Jurnal Kesehatan Amanah Vol. 7 No. 1 (2023): Mei : Jurnal Kesehatan Amanah
Publisher : Universitas Muhammadiyah Manado
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DOI: 10.57214/jka.v7i1.267
The hospital as a health service facility that carries out health efforts in an efficient and effective manner in healing and recovery efforts that are integrated with efforts to improve and prevent disease. In developing the hospital, it is also necessary to develop a management system service. One approach that can be taken to measure the success of an information system is to assess and develop pharmaceutical management. according to professional responsibilities. The purpose of this theoretical review is to find out how to develop a pharmaceutical management system in hospital health services. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review are data processing, innovation, information and response from a management system. A pharmaceutical information system is an organized system for collecting, processing, reporting, and using information for decision making. Information is obtained from integrated collection of pharmaceutical documents or records and continuous development. It is also necessary to develop innovation and update a more modern pharmaceutical management system to simplify and streamline the healthcare system.
Analisis Pengaruh Kepemimpinan Dan Komunikasi Terhadap Kinerja Manajemen Rumah Sakit
Candra Mizwar;
Dety Mulyanti
Jurnal Kesehatan Amanah Vol. 7 No. 1 (2023): Mei : Jurnal Kesehatan Amanah
Publisher : Universitas Muhammadiyah Manado
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DOI: 10.57214/jka.v7i1.268
Based on the Regulation of the Minister of Health of the Republic of Indonesia No. 72 of 2016, a hospital is an individual health service facility that provides inpatient and outpatient care, therefore quality services that must be fulfilled by hospitals. One of the efforts to improve the quality of service to the community is to improve the performance of the hospital professionally and independently. This study uses a literature review study approach using several sources selected based on inclusion and exclusion criteria that have been set by researchers. that: 1) Leadership style affects management performance. 2) Communication affects Management performance.
Studi Literature: Strategi Pemasaran Rumah Sakit Untuk Meningkatkan Pendapatan Dan Kualitas Layanan Kesehatan
Rilly Lesnussa;
Dety Mulyanti
Jurnal Kesehatan Amanah Vol. 7 No. 1 (2023): Mei : Jurnal Kesehatan Amanah
Publisher : Universitas Muhammadiyah Manado
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DOI: 10.57214/jka.v7i1.269
The hospital as a health service institution for the community has its own characteristics that are influenced by developments in health science, technological advances, and the socio-economic life of the community which must continue to be able to improve services that are of a higher quality and are affordable to the community in order to realize the highest degree of health. In this case the hospital is also a managerial process of people getting what they want and need through creating and exchanging the services offered and quality value to patients. The purpose of this literature study is to find out how marketing strategies are carried out to increase income and quality of health services. The method used is a theoretical review by analyzing and comparing existing theories. The results of this literature study are by selecting the intended consumers (targets), identifying consumer desires, and determining the marketing mix (marketing mix). It can be concluded that the marketing strategy for hospitals and other health facilities is not much different from the marketing strategy in general. Because the strategy aims to promote and introduce hospitals and services provided to increase income and quality of health services. For instant hospitals, a marketing strategy is needed that is good and reliable and able to convince patients both internally and externally so that positive mutual understanding is established in improving the quality of patient services.
Peranan Kegiatan Promosi Kesehatan Tentang Kehamilan Remaja Terhadap Pengetahuan Remaja di Kota Manado
Olivia Melissa Poluan;
Dety Mulyanti
Jurnal Kesehatan Amanah Vol. 7 No. 1 (2023): Mei : Jurnal Kesehatan Amanah
Publisher : Universitas Muhammadiyah Manado
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DOI: 10.57214/jka.v7i1.270
Proportion of women aged 10-19 years has been pregnant 58.8 percent and 25.2 percent are pregnant in Indonesia. The purpose of writing is to determine the role of health promotion about adolescent pregnancy on adolescent knowledge in Manado. Research model by using intervention (treatment) on research subjects to determine the results of changes after being treated intervention. The instruments used were questionnaires distributed before and after health promotion (pre-post test) to see the level of knowledge of adolescents, questionnaires containing 20 questions about teenage pregnancy. The results of the study found that there was an influence of providing health promotion about pregnancy on knowledge in adolescents in Manado City.
MANAJEMEN MUTU SUMBER DAYA MANUSIA DI UNIT REKAM MEDIS RUMAH SAKIT KHUSUS PARU KABUPATEN KARAWANG BELAS KATA
Dewi Yulianti Pratama;
Dety Mulyanti
Jurnal EBI Vol 5, No 1 (2023): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis
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DOI: 10.52061/ebi.v5i1.114
Keberadaan unit rekam medis pada suatu rumah sakit sangat penting. Hal ini karena sebagai sumber informasi yang berasal dari data rekam medis, oleh sebab itu perlu adanya manajemen mutu yang baik dalam penggelolaan rekam medis sehingga dapat digunakan sebagai landasan perencanaan dan untuk menilai kinerja unit pelayanan medis. Permasalahan pengelolaan rekam medis masih terjadi di Rumah Sakit Khusus Paru Kabupaten Karawang yaitu penempatan petugas rekam medis belum sesuai dengan kompetesinya. Tujuan dari penelitian ini adalah mengetahui bagaimana penerapan manajemen mutu Sumber daya Manusia di unit rekam medis Rumah Sakit Khusus Paru Kabupaten Karawang. Penelitian ini adalah kualitatif dengan menggunakan pendekatan studi kasus (Case Study). Informan utama yang dipilih oleh peneliti terdiri 2 koordinator pengelolaan rekam medis dan Informan Triangulasi terdiri dari Manajer Unit Rekam Medis Staf rekam medis. dan PPSDM. Cara pengumpulan data menggunakan teknik wawancara terstruktur. Hasil penelitian menunjukan Rumah Sakit Khusus Paru Kabupaten Karawang telah melakukan perencanaan terhadap rekrutmen petugas rekam medis dengan baik. Pelaksanaan Monitoring dari perencanan karyawan, SOP dan sarana prasarana telah di secara berkala yakni harian, bulanan dan tahunan. Identifikasi dari permasalahan yang timbul adalah kedisiplinan, loyalitas, ketelitian.Tindakan dan solusi yang telah dilakukan adalah mendapatkan surat peringatan (SP), pemotongan insentif.Kata kunci: Rekam Medis, Petugas, Manajemen Mutu