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Digital Marketing Strategies for Healthy Behaviour in Communities and Society Puspitaloka Mahadewi, Erlina; Elistia, Elistia; Larasati, Ayu; Sudarmika, Dina; Salomon, Sam; Harahap, Arman
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.558

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This study aims to appraise the effectiveness of health creation through social media in encouraging healthy actions among adolescents in the health community. The discussion covers two main aspects the urgency of health creation through social media for these adolescents, the effectiveness, and challenges faced in its perpetration. The urgency of health creation through social media is grounded on the high use of digital platforms among adolescents, making it a implicit tool for propagating health information. Social media allows presto and wide access to educational content, improves health knowledge, and encourages active participation by adolescents in maintaining their health. The study results indicate that health creation through social media is effective in adding health knowledge and motivating changes in healthy hygiene actions. still, several challenges need to be addressed, similar as the spread of inaccurate information, limited access and digital knowledge, and issues of sequestration and data security within the community. The study concludes that despite these challenges, social media has great eventuality as an effective health creation tool for adolescents with applicable digital marketing. Applicable strategies are demanded to address these challenges, including digital knowledge education and the development of regulations to insure information delicacy. farther exploration is recommended to explore the combination of social media with face-to-face interventions, to enhance the effectiveness and strategies of health creation in healthy life actions.
Eco-Social Strengthening, Assertive, and Effective Communication, in Gen Z Poverty Alleviation at The JPC Foundation Through The RPJ: - Puspitaloka Mahadewi, Erlina; Reza Hilmy, Mohamad; Silviana Mustikawati, Intan; Seto, Samudro; Larasati, Ayu; Iswara Sanantagraha, Arnastya
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.559

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This study aims to capture the patterns of economic strengthening of the people of Jakarta, especially Central Jakarta, around the JPC foundation office in Indonesia. In order to alleviate poverty due to economic and social aspects, and through an approach by engaging the community and related communities, to synergize in achieving goals. The method used in this writing is a descriptive method. While the design used in this writing is a library studies design, where the author conducts a search for literature and then conducts a review. The synergy of poverty alleviation strategies has been formulated into five categories, namely: (1) institutional aspects of poverty alleviation; (2) policies and budgeting of programs for poverty alleviation; (3) human resources (4) data and information regarding poverty, and (5) monitoring and evaluation (monev) systems for poverty alleviation policies and programs. Implications are a form of mapping the synergy of poverty alleviation with patterns that involve the community and communities, so that goals can be achieved in a structured and systematic manner, especially for Generation Z.
PENGARUH KUALITAS PENGADUAN, KECEPATAN PENANGANAN DAN KEPUASAN PENGGUNA TERHADAP EFEKTIVITAS FITUR PENGADUAN PLN MOBILE UP3 CIKOKOL Christover, Jean; Djati, Sunding Pantja; Mariam, Siti; Mahadewi, Erlina Puspitaloka
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2103

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In the digital era, public services have transformed through applications such as PLN Mobile. The effectiveness of its complaint feature is influenced by complaint quality, handling speed, and user satisfaction, with digital literacy serving as a moderator. This study aims to analyze the factors affecting the effectiveness of the complaint feature on the PLN Mobile application within the PLN UP3 Cikokol working area.Using purposive sampling, the study involved 120 respondents who are customers of PLN UP3 Cikokol. Data analysis was performed using PLS-SEM with smartpls 4 software. The results indicate that complaint quality, handling speed, and user satisfaction significantly influence complaint feature effectiveness. Notably, complaint quality has the strongest impact on user satisfaction compared to other relationships in the model. Furthermore, digital literacy does not significantly moderate the influence of complaint quality, handling speed, or user satisfaction on feature effectiveness. This suggests that the PLN Mobile complaint feature is sufficiently inclusive, ensuring its effectiveness is accessible to all users regardless of their digital proficiency levels.
The Influence of Green Marketing and Green Products on The Decision to Purchase Bottled Drinking Water With Brand Image as a Mediating Variable Admarianti, Ghina; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1418

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The purpose of this study was to determine the influence of green marketing and green products on purchasing decisions for bottled drinking water. This study used a quantitative survey method. The sample size was 160 respondents, who were bottled drinking water consumers living in Jakarta Indonesia. The sampling technique used was random sampling. Based on the results of the study, it can be concluded that green marketing and green products have a positive and significant influence on purchasing decisions. Furthermore, green marketing and green products have a positive influence on brand image. Based on the results of the study, it can be concluded that brand image has a significant influence on purchasing decisions. Furthermore, brand image can mediate the influence between green marketing and purchasing decisions, and brand image can also mediate the influence between green products and purchasing decisions. Based on the results of the study, it can be concluded that green products play a very important role in shaping brand image. Brand image was shown to have a positive and significant influence on purchase decisions, indicating that a positive brand image can increase consumer confidence in making purchasing decisions. The results of the mediation test indicate that brand image can mediate the influence of green marketing and green products on purchase decisions.
The Influence of Affective Commitment, Job Satisfaction and Job Stress, on Turnover Intention With Job Security as a Moderating Variable in Retail Employees Nur Anggraeni, Citra; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1419

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This study aims to analyze the influence of affective commitment, job satisfaction, and job stress on Turnover Intention, with Job Security as a moderating variable. This study uses a quantitative approach with a survey method. The research sample consisted of 184 permanent retail employees in the Greater Jakarta area. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that job satisfaction had a significant negative effect on Turnover Intention, so the second hypothesis (H2) was accepted. Job stress had a significant positive effect on Turnover Intention, so the third hypothesis (H3) was accepted. Affective commitment did not show a significant effect on Turnover Intention, so the first hypothesis (H1) was rejected. In testing the moderation effect, Job Security did not moderate the relationship between affective commitment and Turnover Intention, so the fourth hypothesis (H4) was rejected. Job Security was proven to moderate the relationship between job satisfaction and Turnover Intention, so the fifth hypothesis (H5) was accepted. Furthermore, job security was also shown to moderate the relationship between job stress and turnover intention, thus accepting the sixth hypothesis (H6). The findings of this study indicate that job satisfaction, job stress, and perceived job security play a significant role in shaping turnover intention. Practically, retail organizations need to consider psychological factors and job stability as part of their employee retention strategies
The Influence of Perception of Exploitation and Perception of Job Obtaining on The Welfare Through Job Satisfaction as a Mediating Variable Dwi Safitri, Ika; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1420

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This study aims to analyze the influence of perceived exploitation and perceived job security on the well-being of online motorcycle taxi drivers, with job satisfaction as a mediating variable. The development of the digital economy has given rise to new forms of platform-based employment relationships, such as those of online motorcycle taxi drivers. Algorithmic systems and partnership status create a paradox between flexibility and uncertainty that has the potential to impact worker well-being. This quantitative study employed a survey approach, targeting 240 active online motorcycle taxi drivers in the Greater Jakarta Indonesia area, who were selected through purposive sampling. The data was analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results showed that perceived exploitation had a negative and significant effect on job satisfaction and well-being, while perceived job security had a positive and significant effect on job satisfaction and well-being. Job satisfaction also had a positive and significant effect on well-being and acted as a partial mediator in the relationship between perceived exploitation and perceived job security and well-being. These findings suggest that the well-being of online motorcycle taxi drivers is not only influenced by the pressures of platform-based work systems but is more strongly determined by the extent to which the work is perceived to provide benefits and fairness, as reflected in the level of job satisfaction.
The Influence of Infotainment Content, Remunerative Content, and Relational Content, on Purchase Intention Through Customer Engagement on Skincare Products on Social Media Wulandari, Rikha; Puspitaloka Mahadewi, Erlina
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i2.1421

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This study aims to analyze the influence of infotainment content, remunerative content, and relational content on purchase intention through customer engagement for Scarlett Whitening skincare products on TikTok social media. The development of the skincare industry in Indonesia has increased competition between brands, requiring companies to optimize their digital marketing strategies through social media. One important factor in digital marketing is selecting the type of content that can build consumer engagement and drive purchase intention. This study used a quantitative approach with a survey method. Data was collected through distributing online questionnaires to 254 respondents who were Scarlett Whitening consumers in the Greater Jakarta area. The sampling technique used purposive sampling with the criteria of respondents aged 18–35 years and having purchased Scarlett Whitening products. Data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 4.0 software. The results showed that infotainment content, remunerative content, and relational content had a significant effect on customer engagement. Furthermore, customer engagement has proven to have a significant effect on purchase intention. Testing the indirect effect shows that customer engagement mediates the relationship between infotainment content and relational content on purchase intention, but not the effect of remunerative content. This finding suggests that educational, entertaining, and relational content are more effective in building consumer engagement and driving purchase intention than incentive-based promotional content.
Efektivitas Kegiatan Promosi Kesehatan Dalam Meningkatkan Pengetahuan Mengenai Kualitas Hidup Lansia Di Kelurahan Grogol Jakarta Barat Intan Silviana Mustikawati; Erlina Puspitaloka Mahadewi; Mira Asmirajanti; Susi Shorayasari; Aprilita Rinayanti Eff
Malahayati Nursing Journal Vol 7, No 11 (2025): Volume 7 Nomor 11 (2025)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v7i11.23063

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ABSTRACT The quality of life of the elderly is an important matter because the quality of life of the elderly is an indicator of successful aging, where the elderly feel well-being in their lives. Health promotion activities are one effective intervention to increase the knowledge of the elderly regarding health, which impacts the increase in healthy behaviors and the quality of life of the elderly. The aim of this study is to analyze the effectiveness of health promotion in enhancing knowledge about quality of life of the elderly in Grogol sub-district, West Jakarta. This research is a quantitative study with a cross-sectional approach. The respondents in this study are the elderly in Grogol sub-district, West Jakarta, who participated in health promotion activities, totaling 60 individuals. Data collection was conducted using questionnaires and analyzed using Wilcoxon signed-rank statistical tests. Based on the research results, there was an increase in the knowledge of the elderly regarding quality of life before and after the health promotion activities (p-value0.05). It is necessary to follow up on activities involving related parties to improve the quality of life of the elderly sustainably. Keywords: Effectiveness, Knowledge, Quality of Life, Elderly, Health Promotion  ABSTRAK Kualitas hidup pada orang lanjut usia (Lansia) merupakan hal penting karena kualitas hidup Lansia merupakan indikator dalam successful aging, dimana Lansia merasakan kesejahteraan di dalam hidupnya. Kegiatan promosi kesehatan merupakan salah satu intervensi yang efektif untuk meningkatkan pengetahuan Lansia mengenai kesehatan, yang berdampak pada meningkatnya perilaku sehat dan kualitas hidup Lansia. Tujuan penelitian ini yaitu untuk menganalisis efektivitas promosi kesehatan dalam meningkatkan pengetahuan mengenai kualitas hidup Lansia di Kelurahan Grogol, Jakarta Barat. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan cross-sectional. Responden dalam penelitian ini yaitu Lansia di Kelurahan Grogol, Jakarta Barat yang mengikuti kegiatan promosi kesehatan yang berjumlah 60 orang. Pengumpulan data dilakukan menggunakan kuesioner dan dianalisis menggunakan uji statistik Wilcoxon signed-rank test. Berdasarkan hasil penelitian didapatkan adanya peningkatan pengetahuan Lansia mengenai kualitas hidup sebelum dan sesudah kegiatan promosi kesehatan (nilai p0,05). Diperlukan adanya tindak lanjut kegiatan yang melibatkan pihak-pihak terkait untuk meningkatkan kualitas hidup Lansia secara berkelanjutan.  Kata Kunci: Efektivitas, Pengetahuan, Kualitas Hidup, Lansia, Promosi Kesehatan
Peran Ibu dalam Pola Asuh Anak dan Remaja di Era Digital Soejono, Sri Rosmalina; Amalia, Lia; Mahadewi, Erlina Puspitaloka; Nurlinda, Nurlinda; Viatiningsih, Wiwik; Sari, Sarlina
Lentera Pengabdian Vol. 4 No. 02 (2026): April 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i02.1214

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Pengasuhan anak di era digital menghadirkan tantangan yang signifikan bagi keluarga, terutama dalam mengelola penggunaan teknologi oleh anak serta meminimalkan dampak negatifnya. Banyak orang tua belum memiliki pengetahuan dan keterampilan yang memadai untuk membimbing anak secara efektif di tengah pesatnya perkembangan digital. Program pengabdian kepada masyarakat ini bertujuan membekali orang tua dengan strategi praktis pengasuhan digital, meningkatkan kesadaran akan pentingnya komunikasi positif dalam keluarga, serta mengembangkan keterampilan dalam mengelola penggunaan teknologi oleh anak. Kegiatan dilaksanakan dalam bentuk workshop edukasi dan pelatihan yang memadukan penyampaian materi, diskusi interaktif, serta simulasi praktik. Pelaksanaan dilakukan secara hybrid, dengan peserta hadir langsung di Aula Kecamatan Kepulauan Seribu Utara dan sebagian mengikuti secara daring. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai konsep pengasuhan digital, ditandai dengan kenaikan skor pre-test dari 60 menjadi 85 pada post-test. Tingkat kepuasan peserta juga mencapai 88%. Selain itu, terdapat peningkatan keterlibatan peserta selama kegiatan serta penguatan keterampilan komunikasi dalam berinteraksi dengan anak. Peserta juga menunjukkan kesadaran yang lebih tinggi terhadap peran orang tua dalam membimbing perilaku digital anak, serta kemampuan menyusun aturan dasar penggunaan teknologi dalam keluarga. Kegiatan ini turut berkontribusi dalam memperkuat ketahanan keluarga melalui peningkatan kualitas komunikasi dan penggunaan teknologi yang lebih bijak. Dengan demikian, program ini efektif dalam meningkatkan pengetahuan, sikap, dan keterampilan orang tua dalam pengasuhan digital, serta berpotensi mendukung terbentuknya generasi anak yang tangguh dan berkarakter di era digital.
DAMPAK MEDIA SOCIAL TERHADAP CARA POLA PIKIR ANAK MUDA GENERASI Z DALAM KETIMPANGAN PEMIKIRAN LGBTDI DKI JAKARTA Juniawan Mandala Putra; Erlina Puspitaloka Mahadewi
ZAHRA: JOURNAL OF HEALTH AND MEDICAL RESEARCH Vol. 3 No. 3 (2024): ZAHRA (JOURNAL OF HEALTH AND MEDICAL RESEARCH)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Another thing is that the delivery of information is no longer from media A or media B, but social media, which is currently growing among the public, making information barriers no longer hanky, which means that within seconds the information conveyed will be received immediately without waiting for news on TV. or the national media reports, therefore a social media is not only limited to showing one's sociality but can deliver news in a few seconds to the public's proper rights. This phenomenon occurs because access to information is unlimited and no longer sees age restrictions to be able to access these media such as Twitter, Facebook, Instagram, line, tiktok are no longer obstacles for someone to download and open access to find the information he needs or without it. realizing that the information appears automatically makes someone curious and wants to know more about it. The method in this study was a literature review of the Library with a descriptive approach and field surveys that took a sample of 68 male LGBT respondents in the DKI Jakarta area. From the survey data above, it produces a surprising conclusion, namely the generation that is currently growing and developing is a generation that is not blind to technology but sensitive to technology compared to previous generations where all aspects that were previously closed and taboo at the present time have become hallmarks of technology. umrah among generation Z, the fear of researchers when they are caught and talk to them is that LGBT treatment has entered junior and senior high school students, where this generation is the next generation, and the prevalence of male sexually transmitted diseases in society is very high, ranging in 1 year in 2021 in DKI Jakarta 20,583 people.
Co-Authors Adhasari, Gayatri Admarianti, Ghina Agus Firmansyah Agustina, Ariska Agustini, Purwanti Al Farisi, Muhammad Salman Al-Amin, Al-Amin Amnurokhim Malahade, Mohammad Amo Sugiharto Angela, Nofia Anindhita Sekarsari, Ayu Aprianti, Desi Aprilita Rinayanti Eff Arman Harahap Arman Harahap Arnastya Iswara Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha Arnastya Iswara Sanantagraha, Arnastya Iswara Sanantagraha Asari Asari, Asari Ashri Maunah, Nur Asri Baharsyah, Nurul Aura Prizi, Jeane Ayu Larasati Ayu, Gebyar Ayuba, Iyan Bangun, Cicilia Sriliasta Baransano, Karolina Basirah Mulya, Ainur Benny Aurixon, Tumpak Chrisafi, Astrid Christine Saragih, Runggu Christine, Grace Christover, Jean Citrawati, Citrawati Daru Asih Darwono, Darwono Destya Arini, Kartika Dickson, Dickson Dihin Septyanto Dita Rahadian, Dhimas Djati, Sunding Pantja Dormaida Silaban, Sondang Dudi Permana Dwi Muthashani, Femy Dwi Putranto, Rahmat DWI SAFITRI, IKA Edy Suntoro, Eko Eff, Aprilita Rinayanti El Hasan, Sawqi Saad Elistia, Elistia Erlangga, Heri Erwin Agustian Panigoro Esther, Sonya Evehulisa Pinem, Sri Ewi, Yulidar Fachmi Tamzil Farkhanah, Anah Fermansyah, Hari Fori Yumita G. Gunawan Green Nego, Ingrid Hafidz, Gilang Pratama Handayani, Rani Harahap, Arman Harjanto Prabowo Heriyanti Heriyanti, Heriyanti Hermawati, Siska Heryana, Ade Indra Ora Emi, Yohanes Intan Silviana Mustikawati Intan Silviana Mustikawati Ira Marti Ayu Irawan, Budy Irfandi, Ahmad Iswara Sanantagraha, Arnastya Jumarno, Jumarno Juniawan Mandala Putra Juniawan Mandala Putra Khalid, Nour Kurniawati, Yatmi Kusumastuti Setianingrum, Evi Leslie Hendric Spits Warnars, Harco lia amalia LIA AMALIA Liska Suspenny , Nurmiati Mandala Putra, Juniawan Maratis, Jerry Mauludi, Andri Maylia Ardini, Vita Meilindawaty Situmorang, Clara Mira Asmirajanti Mohamad Reza Hilmy Muchtadin, Muchtadin Mugi Wahidin Muhamad Ikhsan Mulyo Wiharto Muniroh, Muniroh Musna Musna Mustajab, Fuad Mustikawati, Intan Silviana Ngadino Surip Ngguna, Rifaidwianto Nisa, Puspita Chairun Nismawati, Iis Novia Laras, Dewi Novita Savitri, Elfrida Nur Anggraeni, Citra Nurhasanah, Imas Nurlestari, Astri Nurlianti, Ice Nurlinda Nurlinda, Nurlinda Nurmalasari, Mieke Nurmawaty, Dwi Nurmiati Nurmiati Oktaviani Yustedjo, Dika Ozays , Mehmet Pamungkas, Ario Panigoro, Erwin Paramita Putri, Prima Parlindungan, Hotmada Prawira Kautsar, Marza Prayitno, Lukman Probo Astuti, Dewi Putranto, Rahmat Dwi Putri Agustin, Sartika Putri Handayani Putri Iskandar, Olivia Putri Kencana, Yunita Putri, Suci Sri Endah Lestari Mulyanto Ratnawati, Aryanti Rifqi Fadhlurrahman, Muhammad Rindy Al Fitry, Zulfa Rini Handayani Rini Hastuti Rizki Agustin, Karina Rizky Perdana, Naufal Rizqi Yanuar Setyowati, Monica Rosnani, Neni Salomon, Sam Sanantagraha, Arnastya Iswara Sangadji, Namira Wadjir Sarlina Sari Selvi Selvi Setiati, Ritta Setiawan, Ichwan Seto, Samudro Sfenrianto, Sfenrianto Shameela , Alika Shameela, Alika Shorayasari, Susi Silviana Mustikawati, Intan SITI MARIAM Sopian, Arip Sri Rosmalina Soejono Sriwahyuni Batubara, Wiwik Sudarmika, Dina Sujatmiko, Putih Sukardi Sukardi Sulatriningsih, Sri Sunardi, Didin Sunargo, Bambang Sundring Pantja Djati Suryari Purnama Susanti Susanti Susi Shorayasari Susi Shorayasari Susi Shorayasari Sutawidjaya, Ahmad Hidayat Sutinah, Nina Trinarsih, Trinarsih Tunom, Sajun Umaruzzaman, Umaruzzaman Veranica, Romauli Veza Azteria Viatiningsih, Wiwik Vionalita, Gisely Wahid, Hariyaty Ab Waslam Waslam, Waslam Wayamah , Cucu Widia Hadi, Ilma Widyadhari, Elysia Winarti, Syari Wulandari, Rikha Yulita, Hanna Yunita, Fina Zairil, Zairil ‘Aini, Qurotul