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Nani Nurani Muksin
Universitas Muhammadiyah Jakarta
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Journal : Anterior Jurnal

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Marketing Politik Calon Gubernur Kalimantan Tengah 2024: Analisis Konten Instagram: Political Marketing of Central Kalimantan Governor Candidate 2024: Instagram Content Analysis Firdaus, Aldi; Muksin, Nani Nurani
Anterior Jurnal Vol. 24 No. 1 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i1.8830

Abstract

This research was carried out to analyze the political marketing of the 2024 Central Kalimantan governor candidates, namely Willy Midel Yoseph, Nadalsyah Koyem, Agustiar Sabran, and Abdul Razak on Instagram social media. This research uses political marketing strategy theory which includes push, pull, and pass marketing which is applied to social media (Computer Mediated Communication) which consists of Selective Self-Presentation, Verbal clues or text messages, and Many-to-many communication. Data was obtained by conducting content analysis on Instagram social media accounts. The results of the research show that the four candidates for governor of Central Kalimantan in 2024 have delivered repeated messages on social media using informative and educative methods. In general, the political communication marketing strategy implemented is quite optimal because every candidate's post implements it, as seen on Push Marketing, First Candidate Willy Midel Yoseph created promotional content, Second Candidate Nadalsyah Koyem created collaborative content with Influencers, Third Candidate Agustiar Sabran created visual campaign content, and Fourth Candidate Abdul Razak created social activity content. At Pull Marketing, the four candidates uttered slogans explaining their vision and mission work programs, the first candidate, namely Tuh Iye Kalteng Harmonis, the second candidate, namely Kalteng Hebat, the third candidate, namely Kalteng Berkah Kalteng Maju, and the fourth candidate, is Kalteng Amanah. At Marketing Pass, the first candidate was promoted by the public, the second candidate was promoted by influencers, the third candidate was promoted by political figures, and the fourth candidate was promoted by community figures.
Co-Authors Abdurrohman, Haidar Achmad Rayhan Adetya Perdanaraya Adi Setiabudi, Adi Adimiharja, Rochman Adnaneswari, Anggita Candra Agus Hermanto agus rahmat Ahmad Baihaqi Akhmad Taufan Maulana AL KAUTSAR, AHMAD Ali Izah Robbani Amin Shabana Aminah Swarnawati Amiruddin Amiruddin Ananda, Putri Andriansyah Andriansyah Andriansyah Andriansyah Andriyani, Lusi Angga Aminudin Anggraeni, Kelly Ayu Armani, Ghina Fadya Asep Setiawan Astriana Baiti Sinaga Astrid Marliana Raida Ayu Nurfitri Andini Ayu Wulandari, Yukarie Ayyubi Kholid Saifullah Azhari Aziz Samudra Azzahra, Linka Bambang Dwinanto BurhanudiN A. Muhamad Bustanul Mubarok Carolina Fernanda Diaz Aprianto Damurrosysyi Mujahidain Dewi, Maya Puspita dharmajaya, agung Dinda Putri Yulianti Dirgantoro, Ganet Diyu, Reidhia Salsabila Donny Kurniawan Dzaky Furqon Kurnia Evi Satispi Fadhillah, Febian Rifky Fauzi, Nurul Baridah Febriansyah Febriansyah Febriansyah Febriansyah Febriyanto Febriyanto Ferosa Betas, Dieki Firdaus, Aldi Gilang Ramadhan Handoko, Daniel Harmonis Hastomo, R. Hendra Hidayat Hendra Hidayat Hendra Hidayat Hendrik Ismail Syaleh Hisan, Khairatun Imaddudin, Imaddudin Imam Nugraha Isnaini, Ahad Istisari Bulan Lageni Jumail Kania Untari Salsabila Karmanto, Karmanto Kasim, Sukarman Kaukab, M. Elfan Kiki Pradatha Lageni, Istisari Bulan Leti Karmila Lilik Sumarni Lilik Sumarni M. Elfan Kaukab Mahdinar Maulana, Akhmad Taufan Milana, Robby Moh. Amin Tohari Moh. Amin Tohari Mohammad Zidan Asyawa Muhammad - Subarkah Muhammad Lutfi Zaini Muhammad Nasha Prasetyo Muhammad Rijal Muhammad Rizki Dwi Yuliyanto Muldani, Trisno Mulkan Habibi Muslah, Muhammad Musthafa Komarudhin, Sulthan Nashir Mutiah Apritawati Nabilah Puteri Azzahra Natasya Alika Akbar Nugraha, Imam nuraini, dinda Nuralam, Dadam Nuriman, Eki Jaki Nurul Fadillah Oktariani, Andina Oktaviana Purnamasari Oktaviana Purnamasari Pirmansyah, Khalid Pradatha, Kiki Priyono, Wahyu Joko Purwanto*, Hari Eko Rahmadhani, Lailani Octavia Rahmat Hidayat Rahmat Salam Rahmat Salam Renaldo Aswansyah Putera Revaya, Muhammad Rijal, Muhammad Rindana Intan Emeilia Rindana Intan Emeilia Robina, Naila Magda Rosmi, Fitria Saepudin, Dede Yusuf Salam, Rahmat Saputri, Agustina Riska Eka SATISPI, EVI Sa’adiyah El Adwiyah Sembodo, Agung Priyo Shabana, Amin Shela Amelia Akhap Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Susan Ary Ayu Anjani Swarnawati, Aminah Syahid, Lingga Tambunan, Resman Muharul Tanjung, Alma Zahra Tria Patrianti Tria Patrianti Trisno Muldani Varellia, Azzahra Vieka Septilaga Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Wa’dah, Habibatul Widiana Latifah Widiana Latifah Widiana Latifah Winda Krisnawati Wira Satria Wisman Jaya, Herdi Yarnis, Yarnis Yusuf , Syandra