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All Journal AL-MAKTABAH Sosiohumaniora English Education Journal Chemica: Jurnal Ilmiah Kimia dan Pendidikan Kimia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Saraswati Jurnal Transportasi Jurnal Konstruksi Fokus Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Kebijakan dan Pelayanan Publik Jurnal Rekayasa Mesin Monex: Journal of Accounting Research Jurnal Tadris Kimiya Jurnal Mirai Management Indonesian Journal on Software Engineering (IJSE) Jurnal Konstruksi Orbital: Jurnal Pendidikan Kimia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara MATAPPA: Jurnal Pengabdian Kepada Masyarakat MALIA Petir International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Unes Law Review JRA: Jurnal Riset Akuntansi JOURNAL OF APPLIED MANAGERIAL ACCOUNTING HIKMAH : JURNAL PENDIDIKAN AGAMA ISLAM Journal of Information System, Applied, Management, Accounting and Research Jurnal Riset Kesehatan Poltekkes Depkes Bandung JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ekonomi Manajemen Sistem Informasi Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Engine: Energi, Manufaktur, dan Material Menara: Jurnal Teknik Sipil The Asia Pacific Journal Of Management Studies Reswara: Jurnal Pengabdian Kepada Masyarakat Avicenna : Journal of Health Research Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOURNAL SCIENTIFIC OF MANDALIKA (JSM) MANAJEMEN Akselerasi Jurnal Ilmiah Teknik Sipil Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Konstruksi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Edukasia: Jurnal Pendidikan dan Pembelajaran E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Pengabdian Masyarakat Tapis Berseri Journal of Public Accounting (JPA) Gunung Djati Conference Series E-JRM JPTI (Jurnal Pendidikan Anak Usia Dini Taman Indonesia) Madani : Jurnal Pengabdian Kepada Masyarakat Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Pendidikan Kewarganegaraan Dan Filsafat Ezra Science Bulletin Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Medic Nutricia : Jurnal Ilmu Kesehatan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal TNI Angkatan Udara International Journal of Economics, Commerce, and Management Al-Fadilah: Islamic Economics Journal Tarbi: Jurnal Ilmiah Mahasiswa Journal of Islamic Economics and Finance
Ida Farida
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Journal : Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora

 1 
Strategi Public Relation Dalam Pemasaran Digital: Analisis Kolaborasi Webseries “Pakai Hati Reborn” Dengan Bank BRI Dalam Meningkatkan Literasi Keuangan Masyarakat Fiwasifi Isyiya; Ida Farida; Rica Anggraini; Siti Muawanah; Siti Nurul Aisyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1558

Abstract

This study examines Bank BRI's Public Relations (PR) strategy in digital marketing through its collaboration with the web series "Pakai Hati Reborn." The goal is to enhance financial literacy among the younger generation. Using qualitative content analysis, this research investigates the communication strategy and its impact on public understanding. The results show that the collaboration successfully increases public interest in financial literacy and strengthens Bank BRI's brand image as a caring financial institution. Digital and entertainment approaches effectively convey educational messages.
Co-Authors abdur rohman Adi Susetyaningsih Afrizal Ajib Catur Yudo Yuwono Alfian Lutfi Anak Agung Istri Sri Wiadnyani Anastasia Caroline Sutandi Anisa Nurhasanah Anita Karunia Anwar Ginanjar Ardansyah Arfian Suryasuciramdhan Ariati Anomsari Aries Setiawan Aris Winardi Aryanto Aryanto Aryanto Aryanto Aryanto Asyifa Maulida Ati Nuraeni Aufa Nadia Basyir Ayu Ariska Azmi Choerul Maptuhi Basalamah, Muhammad Ridwan Budhi Waskito Chaerul Rochman Citra Sukmadilaga Cucu Zenab Subarkah, Cucu Zenab Daffa Mandala Adinata Dedeh Rohayati Deva Sukmawati Devi Alfia Ismiyanti Dewi Kartika Dian Fitriana Dian Prawitasari Dicky Hariyanto - AMIK BSI Bogor Didin Hikmah Perkasa dina, Dina Liana Dinar Dayana Dzikri Syaeful Rahman Eka Maya Istianti Ela Navarani Elma Sofia Azura Elmayasari, Elmayasari Elsa Sakinah Endin Nasrudin Eri Hadiana Erni Unggul Sedya Utami Etika Rachmawati Eva Detria Milenia Fadly Mulyana Akbar Faisal Tanjung Fajarwati, Noerma Kurnia Fauzi Nur Iman Fibriyan Irodati Fitrianti, Rizqi Fitriyana M. Rukin Fiwasifi Isyiya Guruh Taufan Hariyadi Hadi Wahyudi Hanindyalaila Pienrasmi Hardianti Hardianti Haryulan Saputri Hasan Basri Hawa Gazani Hendro Subroto Herianti Herianti Hery Riyanto Hesti Widianti Hetika Hetika Hetika Tika Hikmatul Maulidah HUKMIAH HUSAIN Ida Farida Ihzani, Masdathul Iis Triutami Imam Nuryanto Indah Sawitri Intan Farhani Irika Widiasanti Jeni Andriani Kamelia Khasanah Kamiruddin Kamiruddin Kukuh Prasetyo Kurniawan P.Y. Leny Suzan Lia Kurniawaty Liliasari , Linda, Linda Timor Yanti Lulu Ulfa Sholihannlisa M Alfin M Sultan Al Rajan MALIK Malik Mardanelli Mardianti Mardianti Mashudi , meiby zulfikar Meisani, Riseu Moh Az Fahani Zain Mohamad Ijudin Muchammad Furqon Muchaddats Muhamad Alfaris Siregar Muhammad Alhusnuriski Muhammad Luthfi Radian Muhammad Nailul Muhammad Thoru Mustajab Mustajab Nadia Desti Chaerunisa Nadzifah Fiddiana Najla Afaf Ullaya Najla Shafaa Kamila Narni Neli Karlina Ni Putu Ariani Noning Verawati Nuzhuliya Mega Avifa Omay Sumarna Parhan Fauzi Pasca Pratama Pramita Desi Hariningsih Pratama Dika Putri Hadroh Muallifah Maheis Putri Kiki Lestari Raden Teguh Permana Sidik Rando Tungga Dewa Ratna Tri Hardaningtyas, Ratna Tri Refani Nafisara Refi Naliyasari Reza Cesar Tiarso rica anggraini Ridwan Alamsyah Ririh Sri Harjanti Rizki Fadilah Rudi Kurniawan Salamah, Umniy samsul arifin Samudi Samudi Sari Sari Seprina Harisman Shindi Kristanti Melisa Siti Asiyah Maulidia Siti Fitriani SITI MUAWANAH siti nurul aisyah Siti Qomariyah Sitti Nikmah Marzuki, Sitti Nikmah Soewito Soewito Sovyan Aritonang SRI LESTARI St. Rochmah Sudirman Sulistyowati, Wida Pangestika Sulwan Permana Sunandar Sunandar Surya Karmila Sari SYIFA SABILA HADISAWA Ullaya, Najla Vivi Junita Sari Wahyu Sopandi Wariyah Wariyah Warnars, Harco Leslie Hendric Spits Wiki Muhamad Fathul M Wimpy Santosa Winda Wulandari Yeni Priatna Sari Yeni Priatna Sari, Yeni Priatna Yeti Nur Hayati Yulia Sukmawardani, Yulia Yuni Zaroh Yurna Bachtiar Yusep Daiman Sakur Zainudin Hasan