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All Journal Studi Arab Ta`Limuna : Jurnal Pendidikan Islam TARBIYATUNA Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pena Karakter : Jurnal Pendidikan Anak dan Karakter JPPKn (Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan) Tadrisuna : Jurnal Pendidikan Islam dan Kajian Keislaman Al-Mudarris : Jurnal Ilmiah Pendidikan Islam INCARE Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Jurnal Tarbiyatuna : Kajian Pendidikan Islam FAJAR Jurnal Pendidikan Islam AT TA'LIM : Jurnal Madrasah Ibtidaiyah Ngabekti: Jurnal Pengabdian kepada Masyarakat Proceeding of International Conference on Humanity Education and Society Journal of Islamic Education Research BISMA: Bimbingan Swadaya Masyarakat Jimulti MUMTAZ: Jurnal Pendidikan Agama Islam ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Jurnal Tarbiyatuna : Kajian Pendidikan Islam Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan dan Hukum Islam
Riza Faishol
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Penggunaan Instagram untuk Meningkatkan Pemasaran UMKM Batik Fauzi, Anis; Mashuri, Imam; Nasrodin, Nasrodin; Faishol, Riza; Muttaqin, Ahmad Izza; Zunita, Ratna
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): (February 2025)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v8i1.2673

Abstract

Currently, the marketing and sales of UMKM products, especially the Batik Home Industry UMKM in Macanputih Village, are still conducted traditionally, relying solely on orders from local residents, such as nearby government institutions, educational institutions, and banks. The Covid-19 pandemic has had an extraordinary impact on various sectors, especially the economy, resulting in many institutions, educational facilities, and others being in lockdown or not operating as usual. Additionally, the batik production activities in Banyuputih hamlet are on a small scale, and the wider public is not aware of them. This method has not been optimal in delivering information, as it cannot reach the broader community, particularly the residents of Banyuwangi Regency. This mentoring and research aim to utilize Instagram social media as a form of modern marketing communication. By leveraging Instagram, the most popular and sought-after modern marketing communication tool, the goal is to facilitate consumers in making purchases or transactions and easily finding information about the products they intend to buy, thereby increasing the sales volume of UMKM actors.
Co-Authors Abdullah Abdullah Abidatillah, Abidatillah Ahmad Aziz Fanani Ahmad Izza Muttaqin Ahmad Izza Muttaqin Aini, Siti Qurotul Ainur Rofiq Ainur Rofiq Sofa Al Muftiyah Alfiyah Darojat Alfu Laila Walailah Alvin Dwiki Bastiar Andini, Yuli Tri Aniati, Ana Anis Fauzi Anis Fauzi Anis Fauzi, Anis Anugrah, Dendy Wahyu Asri Karolina Asri Karolina, Asri Astuti, Fahmi Yuli Aziz Fanani, Ahmad Baharun, Hasan Bastiar , Alvin Dwiki Bey Arifin Sidon Bey Arifin Sidon Cahayaningrum, Diva Fidya Fitri Dandy, Muhammad Darojat, Alfiyah Destriani Destriani Destriani, Destriani Desy Mandasari Diva Fidya Fitri Cahayaningrum Eka Ramiati Elizah, Futri Ellyana Ilsan Eka Putri Ellyana Ilsan Eka Putri Endhang Suhilmiati Endy Fadlullah, Muhammad Fahmi Yuli Astuti Fathi Hidayah Fathi Hidayah Fathi Hidayah Fathi Hidayah, Fathi Fitriatul Masruroh Futri Elizah Habibi, Riki Halid, Ahmad Hamdanee, Sayyed Ahmad Hikmah Nur Laili Humairoh, Yunia Idi Warsah Ifnaldi Ifnaldi Ikrom, Ainul Imam Mashuri Imam Mashuri Imam Mashuri Intan Maghfira Isna Nurul Inayati, Isna Nurul Iswahyu Pranawukir Jaya, Rahmat Julian, Andi Jumira Warlizasusi Khafidzu Rohmah Kholilur Rahman Khosi'in, Imam Lukman Asha M. Mutamakin Mabruroh, Dewi Azizatul Maghfira, Intan Mashuri, Imam Masruroh, Fitriatul Meliantina Meliantina Mohammad Afton Fahmi Prayogie Muftiyah, Al Muh. Barid Nizarudin Wajdi Muhammad Royyan Mukhamat Saini Mundir Mundir, Mundir Mutamakin, M. Muttaqin, Ahmad Izza Nasrodin Nasrodin Nasrodin Nasrodin Nasrodin, Nasrodin Nova Nurhakim Novita Sari Novita Sari Putri, Ellyana Ilsan Eka Ramiati, Eka Riduan, Imam Malik Rima Trianingsih Rima Trianingsih Rima Trianingsih, Rima Rini Dewi Safitri Risma Nisa Insyiroh Rochman, Taufiki Royyan, Muhammad Safitri, Rini Dewi Saidil Mustar Saidil Mustar, Saidil Setiawan, Fitroh Rahmat Sidon, Bey Arifin Silvia, Yasmin Siti Hajar Siti Rohimah Subandriyo SUBANDRIYO SUBANDRIYO Suhilmiati, Endhang Sukardi Sukardi Sylvia Kartika Dhamayanti Syu’adah Murni Rahayu Syu’adah Murni Rahayu Taufiki Rochman Wajdi, Muh Barid Nizarudin Walailah, Alfu Laila Wardani, Reza Wafi Wariyani, Dewi Wiarsih, Nur Wong-A-Foe, Daphne Yunia Humairoh Yusmita Yusmita Yusmita, Yusmita Zaenal Abidin Ziyaad, Khalid Zunita, Ratna