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All Journal KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Pendidikan Biologi Indonesia Jurnal Dimensi EDUKATIF : JURNAL ILMU PENDIDIKAN Meteor STIP Marunda Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Sains Teknologi Transportasi Maritim Dinamika Bahari: Journal of Maritime Dynamic Jurnal Abdidas Tematik : Jurnal Teknologi Informasi Komunikasi Jurnal Sosial dan Teknologi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Akuntansi dan Keuangan Research and Development in Education (RaDEn) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Kajian dan Penelitian Umum Physical Therapy Journal of Indonesia Jurnal Penelitian Pendidikan Indonesia HENGKARA MAJAYA International Journal of Educational Development International Journal of Educational Technology and Society Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Law and Society International Journal of Sociology and Law International Journal of Industrial Innovation and Mechanical Engineering International Journal of Management, Accounting & Finance International Journal of Mechanical, Industrial and Control Systems Engineering Action Research Journal Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Green Engineering: Journal of Engineering and Applied Science Harmony Management: International Journal of Management Science and Business Multicore International Journal of Multidisciplinary (MIJM) International Journal of Educational Practice and Policy Fundamental and Applied Management Journal
Larsen Barasa
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Journal : Fundamental and Applied Management Journal

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Artificial Intelligence and Machine Learning Applications in Maritime Shipping: Predictive Analytics, Decision Support Systems, and Operational Automation Cahyadi, Tri; Winarno, Winarno; Faozun, Irfan; Barasa, Larsen
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.276

Abstract

The maritime shipping industry is increasingly investing in artificial intelligence and machine learning technologies to enhance operational efficiency, safety, and environmental performance, yet the strategic integration of these technologies within maritime organizational systems remains poorly understood. This study systematically examines AI and ML applications in maritime shipping by analyzing predictive analytics capabilities, decision support system architectures, and operational automation frameworks across key maritime operational domains. Employing a qualitative research design combining thematic analysis, cross-group comparison, and narrative synthesis, the study draws upon expert consultations and document analysis involving AI technology specialists, maritime operations professionals, decision science researchers, and maritime regulatory experts. The findings reveal four principal themes: the multi-layered architecture of AI applications spanning predictive, prescriptive, and autonomous functions; the critical role of data infrastructure and quality in determining AI effectiveness; the organizational and human factors mediating successful AI adoption; and the governance challenges of deploying AI in safety-critical maritime environments. The study contributes an integrated AI deployment framework linking technological capabilities, organizational readiness, and governance requirements, offering theoretical insights for technology management scholarship and practical guidance for maritime organizations navigating the complexities of intelligent system adoption.
Digital Marketing Capability as a Strategic Driver of Competitive Positioning in Indonesian Shipping Companies: An Operational Excellence Perspective Barasa, Larsen; Simanjuntak, Marihot; Malau, April Gunawan; Wahid, Ahmad
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.420

Abstract

The integration of digital marketing capabilities into strategic management frameworks represents a critical yet underexplored dimension of competitive positioning in maritime transportation. This study examines how Indonesian shipping companies leverage digital marketing strategies — including social media engagement, platform-based logistics marketing, and digital branding — as instruments of strategic decision-making to improve market share and service differentiation. Drawing on dynamic capabilities theory and operational excellence frameworks, the study employs a qualitative research design involving semi-structured interviews with 25 key informants across eight Indonesian shipping companies. Thematic analysis, cross-group comparison, and narrative synthesis were applied to examine patterns across executive, marketing, and operational perspectives. Findings reveal four principal capability dimensions: digital channel integration, data-driven customer engagement, brand differentiation through digital platforms, and performance-aligned digital communication. Critically, competitive positioning gains are most pronounced when digital marketing capabilities are embedded within operational excellence structures, particularly in firms that align digital communication strategies with balanced scorecard or performance management systems. The study contributes a contextually grounded framework for digital marketing capability development in emerging-market maritime firms, with practical implications for industry managers, policymakers, and institutional stakeholders in Indonesia's sea transportation sector.
Co-Authors Abdul Rachman Aditya Rinaldi Aditya Rinaldi Agus Ramdani Ahmad Ahmad Ahmad Wahid Aji Permana Aji Permana Aji Permana, Aji Akhmad Gifari Multazam Alamsyah, Jaya Amrin Amrin Andriyan Hendry Ole Antoni Arif Priadi, Antoni April Gunawan April Gunawan Malau April Gunawan Malau ARIF HIDAYAT Bagaskoro, Bagaskoro Bambang Kurniadi Bambang Kurniadi, Bambang Bambang Sumali Bambang Sumali Benny Hidayat Boy Laksamana Brenhard Mangatur Tampubolon Brenhard Mangatur Tampubolon Cahyadi , Tri Chanra Purnama Cris Kuntadi Damayanto Purba Damayanto Purba Damoyanto Purba Denny Fitrial Desy Anggraini, Rika Diah Zakiah Dika Handika Munajat Dika Handika Munajat Disca Panji Trianggit Dwikora Simanjuntak, Pargaulan Dwiyani, Nurindah Erwin Ferry Manurung Fadiansyah, M Rizki Fahmi Umasangadji Faisal Aswin Faozun, Irfan Firdaus Bintang Cahyanti Frans Kalangie, Theo J. Geboy Geboy Hazbi Aziz Ashshiddiqi Ida Ayu Putu Sri Widnyani Ikhwanuddin Ikhwanuddin Imam Fachruddin Imam Fahcruddin Imam Fahcruddin Irene Evi Krismawati Irfan Faozun Jaja Suparman Jay Singgih Jayawarsa, A.A. Ketut Kurnia Putri, Mega Laksamana, Boy Lestari, Diyah Dewi Lili Purnamasita Lisa Annur Arum Janah Lisa Annur Arum Janah M. Anang Jatmiko Mangatur Tampubolon, Brenhard Marihot Simanjuntak Marihot Simanjuntak Markus Yando Marlin Marlin Marlin, Marlin Mauritz H. M. Sibarani Mega Kurnia Putri Meilinasari Nurhasanah Hutagaol Miftahul Hadi Mora, Priscilia Mudakir Mudakir, Mudakir Mutiara Szeze Natanael Suranta Nurbaety, Intan NURUL WAHYUNI Panderaja Soritua Sijabat Purba, Damoyanto Purnama, Chanra Retno Sawitri Wulandari Retno Sawitri Wulandari Rika Desy Anggraini Riyanto Riyanto Riyanto Riyanto Riyanto Rochmansyaha, Rizal Ronald Simanjuntak Rosna Yuherlina Siahaan Rosna Yuherlina Siahaan S. Suhartini Sambega Bintang, Ananta Sari Kusumaningrum Sari Kusumaningrum Sibarani, Mauritz Halomoan Manontang Sijabat, Panderaja Soritua Silitonga, Daniel Simanjuntak, M. Marihot Simanjuntak, Marihot Simanjuntak, Marudut Bernadtua Simatupang, Sahattua P. Siska Yoniessa Sri Nurhayati Suhartini Suhartini Sumali, Bambang Surawan, Agus Susi Herawati Susi Herawati Susi Herawati Titis Ari Wibowo Togatorop, Agus Tri Cahyadi Utama, Yusuf Pria Vidya Selasdini Wahid, Ahmad Wardoyo Dwi Kurniawan Wartono Rs Wibowo, Titis Ari WINARNO Winarno Winarno Winarno Winarno Yahya, Aliya Izet Begovic Yayu Nopriani Martha Yok Suprobo Zahra, Sopia