Article Per Year (5 Year)
p-Index From 2021 - 2026
9.511
P-Index
This Author published in this journals
All Journal KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Pendidikan Biologi Indonesia Jurnal Dimensi EDUKATIF : JURNAL ILMU PENDIDIKAN Meteor STIP Marunda Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Sains Teknologi Transportasi Maritim Dinamika Bahari: Journal of Maritime Dynamic Jurnal Abdidas Tematik : Jurnal Teknologi Informasi Komunikasi Jurnal Sosial dan Teknologi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Akuntansi dan Keuangan Research and Development in Education (RaDEn) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Kajian dan Penelitian Umum Physical Therapy Journal of Indonesia Jurnal Penelitian Pendidikan Indonesia HENGKARA MAJAYA International Journal of Educational Development International Journal of Educational Technology and Society Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Law and Society International Journal of Sociology and Law International Journal of Industrial Innovation and Mechanical Engineering International Journal of Management, Accounting & Finance International Journal of Mechanical, Industrial and Control Systems Engineering Action Research Journal Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Green Engineering: Journal of Engineering and Applied Science Harmony Management: International Journal of Management Science and Business Multicore International Journal of Multidisciplinary (MIJM) International Journal of Educational Practice and Policy Fundamental and Applied Management Journal
Larsen Barasa
Sekolah Tinggi Ilmu Pelayaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

Published : 76 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : jurnal dimensi

 1 
SYNERGIZING TECHNOLOGY-ENABLED SERVICE INNOVATION AND SOCIAL MEDIA MARKETING TO BOOST CUSTOMER LOYALTY AND REVENUE GROWTH IN INDUSTRY 4.0 Ramdani, Agus; Barasa, Larsen; Winarno, Winarno; Gunawan, April; Nurhayati, Sri
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7763

Abstract

In the digital era of Industry 4.0, technology-enabled service innovation and social media marketing have become essential strategies for businesses seeking to enhance customer loyalty and drive revenue growth. This study aims to systematically review existing literature to understand how these digital strategies individually and synergistically influence customer retention and financial performance. Using a comprehensive literature review method, peer-reviewed journal articles and conference proceedings published between 2000 and 2025 from the Scopus database were analyzed. The analysis focused on key themes, trends, and research gaps related to the adoption of digital service innovations and social media marketing approaches. The findings reveal that technological innovations such as artificial intelligence-powered chatbots, mobile applications, and digital payment systems significantly improve customer experience through increased convenience, personalization, and service efficiency, thereby fostering loyalty across various sectors. Simultaneously, social media marketing enhances customer engagement via interactive and personalized content, influencer collaborations, and user-generated media, strengthening emotional connections and brand loyalty. The integration of technology-enabled service innovation with social media marketing generates synergistic effects, leading to sustained repurchase behavior and enhanced revenue generation. Challenges remain in effectively measuring financial impacts, developing organizational capabilities, and addressing ethical considerations related to data privacy and digital trust. Overall, this review highlights the critical role of integrated, customer-centric digital strategies in sustaining competitive advantage and financial success in the evolving digital marketplace. Future research should focus on emerging technologies and contextual factors influencing digital innovation effectiveness. This study provides valuable insights for practitioners and researchers aiming to harness digital transformation for customer loyalty and business growth.
Co-Authors Abdul Rachman Aditya Rinaldi Aditya Rinaldi Agus Ramdani Ahmad Ahmad Ahmad Wahid Aji Permana Aji Permana Aji Permana, Aji Akhmad Gifari Multazam Alamsyah, Jaya Amrin Amrin Andriyan Hendry Ole Antoni Arif Priadi, Antoni April Gunawan April Gunawan Malau April Gunawan Malau ARIF HIDAYAT Bagaskoro, Bagaskoro Bambang Kurniadi Bambang Kurniadi, Bambang Bambang Sumali Bambang Sumali Benny Hidayat Boy Laksamana Brenhard Mangatur Tampubolon Brenhard Mangatur Tampubolon Cahyadi , Tri Chanra Purnama Cris Kuntadi Damayanto Purba Damayanto Purba Damoyanto Purba Denny Fitrial Desy Anggraini, Rika Diah Zakiah Dika Handika Munajat Dika Handika Munajat Disca Panji Trianggit Dwikora Simanjuntak, Pargaulan Dwiyani, Nurindah Erwin Ferry Manurung Fadiansyah, M Rizki Fahmi Umasangadji Faisal Aswin Faozun, Irfan Firdaus Bintang Cahyanti Frans Kalangie, Theo J. Geboy Geboy Hazbi Aziz Ashshiddiqi Ida Ayu Putu Sri Widnyani Ikhwanuddin Ikhwanuddin Imam Fachruddin Imam Fahcruddin Imam Fahcruddin Irene Evi Krismawati Irfan Faozun Jaja Suparman Jay Singgih Jayawarsa, A.A. Ketut Kurnia Putri, Mega Laksamana, Boy Lestari, Diyah Dewi Lili Purnamasita Lisa Annur Arum Janah Lisa Annur Arum Janah M. Anang Jatmiko Mangatur Tampubolon, Brenhard Marihot Simanjuntak Marihot Simanjuntak Markus Yando Marlin Marlin Marlin, Marlin Mauritz H. M. Sibarani Mega Kurnia Putri Meilinasari Nurhasanah Hutagaol Miftahul Hadi Mora, Priscilia Mudakir Mudakir, Mudakir Mutiara Szeze Natanael Suranta Nurbaety, Intan NURUL WAHYUNI Panderaja Soritua Sijabat Purba, Damoyanto Purnama, Chanra Retno Sawitri Wulandari Retno Sawitri Wulandari Rika Desy Anggraini Riyanto Riyanto Riyanto Riyanto Riyanto Rochmansyaha, Rizal Ronald Simanjuntak Rosna Yuherlina Siahaan Rosna Yuherlina Siahaan S. Suhartini Sambega Bintang, Ananta Sari Kusumaningrum Sari Kusumaningrum Sibarani, Mauritz Halomoan Manontang Sijabat, Panderaja Soritua Silitonga, Daniel Simanjuntak, M. Marihot Simanjuntak, Marihot Simanjuntak, Marudut Bernadtua Simatupang, Sahattua P. Siska Yoniessa Sri Nurhayati Suhartini Suhartini Sumali, Bambang Surawan, Agus Susi Herawati Susi Herawati Susi Herawati Titis Ari Wibowo Togatorop, Agus Tri Cahyadi Utama, Yusuf Pria Vidya Selasdini Wahid, Ahmad Wardoyo Dwi Kurniawan Wartono Rs Wibowo, Titis Ari WINARNO Winarno Winarno Winarno Winarno Yahya, Aliya Izet Begovic Yayu Nopriani Martha Yok Suprobo Zahra, Sopia