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All Journal Sainmatika: Jurnal Sains dan Matematika Edufisika: Jurnal Pendidikan Fisika Science and Technology Indonesia Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pengabdian Masyarakat Bumi Raflesia Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) Asian Journal of Aquatic Sciences Marketing Management Studies Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Unram Journal of Community Service (UJCS) Journal Of Human And Education (JAHE) Jurnal Pembelajaran Fisika Indonesian Journal Of Educational Research and Review Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Jurnal ADAM : Jurnal Pengabdian Masyarakat Makara Journal of Science Jurnal Karya Abdi Masyarakat Edu Sosial : Jurnal Pendidikan Ilmu Pengetahuan Sosial MIMBAR INTEGRITAS Indonesian Research Journal on Education Jurnal Pengabdian Masyarakat Bangsa TOFEDU: The Future of Education Journal Physics and Science Education Journal (PSEJ) HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Jurnal Al Maesarah : Jurnal Pengabdian Kepada Masyarakat Bidang Pendidikan, Sosial, dan Kemasyarakatan JUPEMA Abdurrauf Journal of Islamic Studies JIPFRI (Jurnal Inovasi Pendidikan Fisika dan Riset Ilmiah) Jurnal Pendidikan Tuntas Public Health Journal Journal of Advances in Physics Education
Dani, Rahma
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Journal : Marketing Management Studies

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The effect of perceived value, customer satisfaction, and customer trust on customer retention Dani, Rahma; Abror
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.429

Abstract

This study aims to analyze how the effect of perceived value, customer satisfaction, customer trust on customer retention of tokopedia customers in padang city. This reserach was conducted using quantitative methods. The population this study are customers who have used to Tokopedia site in the last 2 months. The research sample is 150 respondents. This study uses a structural equation model (SEM) test with smart PLS software as a data analysis tool. The results of this study found that: (1) Perceived value has a positive and significant effect on tokopedia’s customer retention (2) Perceived value has a positive and significant effect on tokopedia customer satisfaction (3) Customer satisfaction has a positive and significant effect on tokopedia’s customer retention (4) Customer satisfaction has a positive and significant effet on tokopedia’s customer trust (5) Customer trust has a positive and significant effect on tokopedia’s customer retention.
Co-Authors -, Maison Abror Adelina siregar , Pitria afnira fadilla, Marni Agung Mataram AJ, Suharli Al-rawafi, Abdulkhaleq Aldi, Muhamad Abel Kirana Alfaizi, M. Haykal Alisya, Rona Almafie, Muhammad Rama Alrizal, Alrizal Amroh Ananda, M. Fadhil Raga Andriani Andriani Anggrini, Rindy Puspita Anzani, Ali Via Arthur Brown Aulia Sanova Azadin Nasution Barasa, Valensia Indriani Darmaji , Darmaji Dawam Suprayogi Deslita, Deslita Dewi Iriani Dewi Liesnoor Setyowati Dinasari, Desti Erna M.Si Juita S.Pd Fachry Abda El Rahman Fadhillah Azmi, Fadhillah Fajar Kurniawan Fatimah, Gheriyah Rohimah Nur Femil, Indra Firdiawan Ekaputra Firman P.Sihombing Fitria, Ully Furqon, M Ginting, Edo Markus Putra Harhar habibah ritonga, Husni Habibah, Aisyah Hadisaputra, Hadisaputra Hafiza, Nur Harahap , Hardiansyah Harahap, Mely Chelvina Hebat Shidow Falah Hendri, Menza Ida Sriyanti Idjan, Meutia Kamilatun Nuha Ap Ilahi, Titin Ilham, Rinaldi Islami, Azizah Putri Ismet Ismet, Ismet Jaidan Jauhari Jannah, Nadiatul Jeliana Veronika Sirait Jufrida Jufrida Kartika, Rhaudatul Jannah Nur Khairiyah, Julita Kiranti, Reva Dwi Klara Manalu, Julita Kriswantoro Kriswantoro Kurdiati, Lintang Auliya Latifah, Nindi Ayu Leni Marlina Lestari, Neneng Ludiansyah, Anggi M Hidayat M. Furqon M. FURQON M. Hidayat M.Hidayat M.Salam, M.Salam Marcella, Zheka Melinda Mia Aina Mustofa Meihan, Andre Muswita Muswita Nasrullah Nasrullah Nehru , Nehru Nova Susanti Nur, Andi Asywid Nurdin, Ambia Nurharisha, Siti Padhil Hudaya Patto, Muhammad Sarfito Patty, Nayla Ainun Rezkiya Pebriana, Albi Lesta Polaris Nasution Putra, Riko Putri, Helmalia Putri, Rozana Eka Putri, Septiona Anggela Radiyati Umi Partan, Radiyati Umi Reza Kurnia Riantoni, Cicyn Riyanto Rodiah, Isyatun Salam, M. Sanjaya, M Rudi Sanjaya, Muhammad Rudi sanusi, Anwar Saputra, Ade Bayu Sari Harahap, Wilda Sembiring, May Yani Br Shinta Anggraini, Shinta Siahaan, Anggrek Adewina Sipahutar, Melva Sri Hartini Suwanto Suwanto sya, There Syahputri, Selvia Mariska Syaiful . Syamsiar, Syamsiar Syawaluddin Syawaluddin, Syawaluddin Tarigan, Susantri Tugiyo Aminoto Utami, Riska Adinda Wawan Kurniawan Wijaya, Nabilla Eka Yuversa, Edi Zulkarnain, Iskar